Company Name: Amrit Milk Private Limited

Company Type: Private

Registration: Under Companys Ordinance 1984
Trade Mark:
Slogan: ( amrit day sehat mand zindagi)
Product: Milk
Business Structure: Corporation
Company Head Office: Lahore
Company Founders: Sahoo Group

Mission Statement:
To be Pakistans most admired organization and ensure a pure milk and healthy life
for every Pakistani.

Vision Statement:
We commit to making pure milk without any chemical or blending and available on
your door step. Amrit will be one of the leading milk organizations in Pakistan.

Business Description:
Amrit Milk is nation level company to provide milk without any kind of blending. The
head office of this company is in Upper Mall Lahore (54000). Amrit is Pakistans first
milk brand that will offer fresh milk in packets without any added preservatives.
The idea of this business came after the report of the Pakistan Council of Scientific
and Industrial Research (PCSIR) which proved that mostly milk brands in Pakistan
are not safe for consumption.
DAWN NEWS:
UPDATED JAN 31, 2017 01:15PM

ISLAMABAD: After conducting tests on 16 brands of packaged milk given Ultra High
Temperature (UHT) and pasteurization treatment, the Pakistan Council of Scientific
and Industrial Research (PCSIR) has found that only six are safe for consumption,
the National Assembly was told on Monday.
Then we decided that there should be one company in Pakistan which should
provide 100 percent pure milk to people. Therefore we are going to establish Amrit
Milk Pvt. Limited under Companys Ordinance 1984. This is registered by Security
Exchange Commission of Pakistan.
How we collect and store milk in milk chillers?
Amrit will collect milk from the rural areas (farmers etc.) and dairy farms. For this
purpose we have a good management system. We have employees and cold or Air
Conditioned vans double-axle, triple-axle, four-axle, and five-axle model.

Well have chillers in every village, in every town and city. From where our staff
collect milk and provide relevant chillers after this, companys vans carry milk from
Chillers to cities or the head office of the company before the midnight. And after
receiving milk, then companys packaging department will fill the milk in packets
like 1kg, 2kg and 5kg. After completing packaging, our milk delivery force will
provide the milk on the door step of our registered customers before 07:00 AM.
Contract for the payment between the customers and company will be for one
month. Our target area will be families apartments, housing societies and bakeries.
There are many direct and indirect competitor for example Nestle, Haleeb, Anhaar
Milk etc. but our mission is very different from them. We have better opportunities
in the target market because we have safe and pure product without any
preservatives or chemical.
Our goal strategy is for long term and continuously because we want to build civil
and healthy society and also we want to become the top best milk brand of the
Pakistan and have dream to compete on international level.
We will have two types of supply chains; one is that we will provide milk directly of
door step and secondly well give online opportunity to sell milk for events or other
ceremonies.
We will advertise our business via direct marketing strategies and online marketing
strategies. We will use print media, newspapers etc.
Amrit Budget is approximately 100 million rupees. Which is classified for different
purposes in different steps.