FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES

BACHELOR OF ADMINISTRATIVE SCIENCE (AM228)

SEMESTER SEPT 2016 JAN 2017

ASSESSMENT : MOCK PRESS CONFERENCE

MARKS : 10% - Presentation
5% - Press Release
DEADLINE : WEEK 11

1.0 INTRODUCTION

The mock press conference activity is to provide a platform for students to

test their ability in terms of research and analysis on any crisis/issues which
related to Public Relations functions in Malaysian case study. The selection of
topic must contain a newsworthy and informative which valuable to the
relevant publics.

In a group of four to five (4 5) persons, the students should apply the

knowledge and theories in Public Relations during the Mock Press
Conference, by selecting appropriate spokespersons to the issues.

2.0 THE GUIDELINE FOR MOCK PRESS CONFERENCE

a. Decide or select on an topic / issues / crisis / event in any organization

Public, Private, NGOs

b. Analyze the topic / issues / crisis how it happened, how it affects the
public, the importance & implications to the organization etc

c. Explain on the efforts taken by the organization in addressing the issues /

crisis OR in managing the Public Relations event PR Process

MieAS/as at 1 Sept 2016

d. Students are required to prepare the press-kit for the audience.

e. Students are strongly encouraged to use their creativity in this activity.

Prop, Audio visual etc.

f. The presentation should be within 30 minutes including Q&A.

2.0 FORMAT OF THE PRESS RELEASE

a) Please refer to the text book; Figure 9.1; page 195

b) Submission within one week after the Mock Press Conference activity.

Prepared by :

SUHAIMI ABD SAMAD

FSPPP, UiTMNegeri Sembilan

MieAS/as at 1 Sept 2016

MieAS/as at 1 Sept 2016