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The state of online grocery retail in Europe

July 9, 2015 by Ecommerce News. About Statistics with tags Europe. 5,481 views.

Consumers in Europe increasingly turn to online stores for their grocery shopping. The global

online channel is expected to grow to more than 80 billion euros by 2018. Syndy (previously
SyndicatePlus) published a new study on the online grocery industry across the most advances

markets in Europe: the United Kingdom, the Netherlands, France and Germany.

According to Syndys data, the four aforementioned European countries showed remarkable

double-digit growth of online grocery sales last year. The smallest market, that of the Netherlands,

grew fastest with growth of 55%. Although the French online grocery market grew slowest, it still
reached a 25% growth. The German and British markets increased by 38% and 26% respectively.

Last year, almost one in six European consumers (16%) bought groceries online, compared to 13%

in 2013. This growth was due to the surging popularity of new business models and new players

entering the market. This lead to a higher consumer adoption and increased market value. Local

grocery retailers hurry to have an online presence, as major companies like Amazon and Google
are investing heavily in their online grocery initiatives.
 Pick-up point network in Europe

Syndy says one of the highlights of the year was the expanding pick-up point network in Europe. In
the Netherlands for example, there was a 680% increase in the number of pick-up points,

compared to the beginning of 2013. When a grocery retailer decides to go online, its easier and

cheaper for them to start with pick-up point delivery instead of home delivery. And retailers who

were already online, are still growing their pick-up point networks, as they want also want to reach

the less populated areas in the country. So far home delivery reigns in densely populated big

cities, with high average purchasing power, while pick-up points do best in spread territories,
where home delivery is too costly for retailers, the study says.

More info on online grocery retail in Europe

Syndy, which is an online platform used by retailers to source product data for ecommerce

purposes, has published the report online, which you can download for free.The report goes

deeper into the grocery market of the Netherlands, the UK, Germany, France as well as the US.

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