Choose three advertisements and explain how each uses pathos, logos, and ethos.

Not every advertisement will use all three,

but examine the ad carefully before you decide to write none. Also list any other strategies used. Refer to the definitions
and examples given earlier for help.

Advert Pathos Logos Ethos Other strategies

Transfer- This advert
This advert evokes N/A N/A has a positive
Baby & Me, Evian an emotional approach of words
Water response. In this and ideas that are
Advert/Commercial specific advert, it used to suggest that
gives a positive the product being
approach, with the sold is also positive.
Evian water making
people feel younger.

The strategy magic

ingredients suggests
Commercial N/A N/A In this toothpaste that some almost
Voiceover | OralB advert, they use a miraculous discovery
(Crest) 3D White celebrity (in this case makes the product
Toothpaste 30s Radio Shakira) to endorse exceptionally
& TV Ad featuring the product to lend effective.
Shakira more credibility. It
also includes
statistics.

The strategy Avante

Apple Introducing grand is used in this
iPhone 7 N/A In this advert, it N/A advert because it
gives us evidence suggests that in this
and statistics that we case, using the
need to fully Iphone 7 puts the
understand what the user ahead of its
product does. time.