INTRODUCTION OF

THE TOPIC
 INTRODUCTION

MARKETING DEPARTMMNT

Through initially the company approached the external sources for financial aid,

now the financial status of the company is the very sound and is being run only

with self-finance excepting for loans taken for hypothecation of machinery and

stock from Synergy Pvt. Ltd. Noida .

The company follows cash and carry policy for Nandhi brand. The product is not

delivered until the cash is paid and Marketing Departmmnt with the help of

marketing department looks after these transactions.

MARKETING DEPARTMENT

Marketing manager who reports to executive director, an assistant marketing

manager who reports and 20 salesmen headed by 30 sales representatives who are

headed by assistant marketing manager heads the marketing department.

Marketing mix and advertising particulars of Synergy pvt Ltd. shows the

departments effective management of the marketing department in the

Organization.
PERSONAL DEPARTMENT

The personal department consists the details of the executives and workers of the

organization. The organization is formed with Sri S.P.Y Reddy as the Managing

director and executive director who reports managing director. Two marketing

managers, financial manager, public relations officer and quality control officer

who all reports to executive director. Other than executives there are thousand

works in the organization.

Panel consisting of managing director, executive director and managers of

concerned departments makes the recruitment and selections of persons. Apart

from the attractive salaries company provides health card facilities.

PURCHASING DEPARTMENT

The perplexing situation i.e. conformed by the manufacturers of the PVC pipes is

scarcity of resin. Though the govt of India has taken various steps to improve

supply conditions of PVC resin; the Indian manufacturers could meet only 50

percent of demand and remaining 50 percent is met from imports.

The major petrochemical companies are

Sri ram vinyl ltd.,

Chem.-plats ltd.,
 Reliance petrochemical ltd.

National organic chemical industries ltd.

Indian petrochemical industries ltd.

Process

The main raw materials are HDPE granules, pp granules. The manufacturings for

pipes consist of mixing various resins along with coloring materials in a mixture

and the prepared material is fed to the extruder. In the extruder, the materials is

heated to the required politicizing temperature [190 0 Centigrade to 2300

Centigrade] the extruded through the die hard to form the pipe. The hot pipe

coming out of the extruder is cooled in a water bath to retain the final shape. The

pipe coming out of the extruder is guided through the water bath suitable traction

system. The temperature of the water is maintained by circulating through the

cooling toward and with the help of a chilling plant. The required length of the pipe

is cut with a planetary saw. The cut lengths are titled by titling units and get

corrected in the pipe rack attached to the tilting frames. Later they are stocked

separately. The company has entered into a technical has it is own processing

technology.
APPLICATIONS OF UPVC PIPES

1. Agriculture and irrigation schemes.

2. Rural & urban water supplies scheme.

3. Tube well casing.

4. Gas and oil supply lines.

5. Industrial effluent disposal.

6. Sewerage and drainage scheme.

7. Air-condition ducting.

8. Building installations.

9. Industrial ducting.

GROWTH

Synergy pvt. Ltd. is commission with the objectives of catering to the agriculture

needs of the region. In earlier days tool used for water flow were every ineffective

with high percentage of seepage losses. To counter this has been of Synergy Pvt.

Ltd. the manor irritants in agriculture practices like lack of rain fall, ground water

licking.

Water transport with in the fields has provided magnificent thrust to PVC pipes

market. These factors helped Synergy Pvt.Ltd. to record an excellent growth of

sales. Well-equipped laboratory and quality office looks after the quality. The

department people always striving to the quality.

The companies not only improving the brand name but also it are undertaking the

competitor brands. In 1977 the company takeover the sager brand. The

manufacturing plant of sager brand was at medak district. The Synergy Company

not stopped with that victory; the company takes over another main competitors

brand Anantha in 1999, the manufacturing plant of Anantha plant lies at Noida

district. The threats of the old companies are turned to the opportunities to the

company by its excellent management. After the change of management the brand

image of these brands are improved. At present Synergy Pvt. Ltd. stands at market

leader position.

The 7s McKinney Model

The 7s Models provide an effective framework for analyzing the organization and

its activities. In a marketing-led company they can be used to explore the extent to

which the company is working coherently towards a distinctive and motivating

place in the mind of consumer.

STRATEGY

Strategy defines key actions and capability along the major dimensions of

marketing product and service development, sales and channel distribution,

business systems and processes, and management of alliances and partnership.

Anantha follows a clear strategy. The core mission and individual cornerstones of

this strategy are closely matched to an exciting growth market. Anantha is a local

company with a multiple brand and a clear mission-to create new values in quality

for the customers, employees and shareholders. Anantha strategy and business

model make it ideally positioned to develop with in the PVC pipes market, meeting

the customers needs with improved quality that bring together the best of Anantha

people, processes and core capabilities.

SYSTEM

System refers to all processes and information flows that link the organization

together. It is the formal and informal procedures that support the strategy

structure.

It includes management information systems, and capital allocation systems that

govern day-to-day activities

The companys head office is in Hyderabad spans three floors of high-tech network

and is the operating center for network.

All of Anantha offices and warehouses across the state have been internally

connected through a LAN, WAN connectivity infrastructure is a combination of

lease lines ISDNs and wireless. The Anantha is being used to drive critical

business application such as local; day to day freight related application as well as

for E-mail Communications. Anantha network hardware equipment is standardized

on Dell servers and laptops. Across state, the company has about 10 servers and

about 200 Compaqs brand P3 and p4 PCs. Windows NT is the standard OS for all

the above but the company also has windows 2000 and windows XP based servers

and clients now.

Anantha has invested in a 256 Leased line to its head office, which houses the

servers with all their global applications. This link allows these applications to be

offered to Anantha local customers effectively and efficiently. At present Ananthas

Network has a star topology.

Anantha has adopted wireless platform because it supports a range of activities

including Ananthas stock forwarding, financial accounting, and billing, MIS.

STYLE

Style refers to management style: more matter of what managers do than what they

say, how do a companys managers spend their time? What are they focusing

attention on? Symbolism the creation and maintenance (or sometimes

deconstruction)

Of meaning is a fundamental responsibility of managers. It refers to the leadership

approach of top management and the organization overall operating approach; also

the way in which the organizations employees present themselves to the outside

world, to suppliers and customers.

Anantha follows a participative management system. Anantha management

conducts a general meeting every month in which the representatives of all levels

of management are participating. Anantha insists on a policy of equal opportunity,

by selecting, developing and retaining employees on the basis of ability and

qualifications for the work to be performed. This is done without discrimination or

prejudice under any circumstances. Anantha encourages the involvement of

employees in the planning and direction of their work.

SKILLS

Skills refers to what company does best; the distinctive capabilities and

competencies that reside in the organization or the dominant attributes or

capabilities that exist in the organization.

The lower level management of the organization has skills those, which are needed

for communication, computer knowledge, and industrial knowledge.

The staffs in the middle level management possess technical skills relating to

machinery control, pipe technology and production regulation. Those in the

warehouse possess inventory management skills. Apart from this non-technical

skill like human resource management is also present.

The top-level management possesses skills that uphold and develop brand image.

Possess the skills to achieve the companys overall commitment of customers and

the company budget.

SHARED VALUES

Shared value is also known as super-ordinate goals. They are the guiding concepts,

fundamental ideas around which a business is built simple,usually at abstract level,

have great meaning inside the organization even though outsiders may not see or

understand them.
Mission statement

The mission statement of Anantha is as follows.

To be the preferred supply chin partner to out customers.

To be the recognized as the best in the world at what we do.

To create new values in the quality for our customers, employees and

shareholders.

Vision statement

The vision statement of Anantha is as follows

Creating new values in quality by working together for you

STAFF

The people / human Resource management processes used to develop managers,

socialization process, ways of shaping basic values of management cadre, ways of

introducing young recruits to the company, ways of helping to manage the careers

of the employees.

Anantha staff consists of skilled employees the human resources dept provides

training to all the employees.

The recruitment process is needed based and activity based recruitment. The

company selects only those candidates who have a formal degree with respect to

engineering or quality management or persons who have experience in those fields.

The employees presently in the organization have promotion based on their

performance.

Selection process

Once the assessment of the application is done the applicant will be advised

whether he / she have been selected for a round interview. This will take the form

of a telephone interview.

If his /her interview is a success he /she will be invited to attend one of Anantha

assessment centers where their will be further interviews together which individual

and group exercises there will be also be an opportunity to find out more about the

company and to meet managers and recent graduates.

EMERGENCE OF PVC CONCEPTS AND ITS SOCIALIZATION

Growing domestic agricultural and industrial requirements of the modern world

ware in quest for the new substance, which could serve the need and wants of the

todays man. Although metals wore meeting major chunk of the fabrication
demands of the modern world, formability and weight constant were real

impediments. In light of this situation, the substance called plastics, which has got

all desired characteristics the modern man, was discovered. This carbonaceous

with excellent physical stability could replace most of the earlier used metals,

wood etc.,

Although acceptance and socialization of this new innovation was slow it had

shown encroachment into the lifes of the todays man. Now plastics are

omnipresent and serving numerous fields. Heavily modernized communication

sector, fiber equipment are only few applications in multi various uses of the

plastics.

PVC PIPES AND ITS ECONOMIC ROLE

Cheap occupation in India is agriculture. For the developing countries like, India

modernization of the agriculture practices assumes pivotal places in improving the

economic status and the process of modernization. Includes usage of high

productive. Plastics supplement to greater extent manufacturing of tools required

for new agricultural practices.

The usage of polyvinyl chloride pipes in agricultural fields; lessen water seepage,

which was predominant in earlier practices, with services of P.V.C pipes, water can
be transported efficiently with lesser, from the place of higher water potential to

the place of lower water potential.

Presently the revolutionary tried in water management speaks much about drip

irrigation, which is developed in Israel and is practiced by all agricultural based

nations in the world. Drip irrigation greatly used P.V.C pipes as core tools of

implementation with the services of this sort, P.V.C pipes one way or the other

strengthening the hands of countrys economy.

A part with the refereed P.V.C pipes supplemented with fitting is used in houses for

electrical connection and other domestic purposes. A part from these two

applications it has got wide applications even in industrial sectors, P.V.C pipes with

much unique heart, chemical and physical characteristics serve many industrial

purposes.

Even the characteristics of weight and low price attract many more applications.

Rigid PVC PIPES have been manufactured in India from the sixties on imported

extrusion lines and there after indigenous plan were few pipes manufactures up to

1978-79 and large production capacity was created during 1979-83.

When many extrusion lines were imported from batten Field, Cincinnati, kraaus-

maffi etc. the government allowed the imports of sophisticated and high output

plants, which were not available indigenously.

It is essential for the company to carryout continuous research and development to

up date technology, for higher output, loss energy cost per kg of output, quality of

products etc.

TECHNICAL DETAILS ABOUT PVC PIPES:

Ingredients

PVC region

D.B.L.S

T.B.L.S

L.S

C.S

STEARIC ACID

HYDROCARBON

CALCIUM CARBONAT

TITANICDIOXIDE

MANUFACTURING PROCESS
Hot forward extrusion is employed for the manufacturing of PVC pipes resin with

weighted.

Amounts of other ingredients, which are carried to the hot chambers. The high

temperature of hot chamber melts ingredients and content of the given forward

transit to get allow pipes of required dimension. As the pipes come out the heat

chamber, cool the pipe immediately. Pipes of desired length are cut with the aid of

stop and power hacksaw. Production is made in various sizes ranging from to

10 according to usage.

REINFORCED PLASTICS

Although plastics have high strength to weight ratio, they are not as strong as

metals and deform permanently under load. It cannot be placed under extremely

high or low temperature like metals and other materials. Modern invention of glass

or carbon black as reinforcing fillers have a way for making high strength bearing

plastics and they are at a times replace steel.

ALLOYS

Physical mixture of two or more polymer is termed as alloys. Physical blending of

two polymers is needed because every polymer has certain set of good properties.
Design of special products that should have specific set of properties may not be

obtained if it is made only from one polymer by blending two polymers we can get

the required combination of properties. For example polystyrene is highly

amorphous and rigid but has low impact strength. If it is blended with rubbery

material, product will be of high strength, rigid.

Thus by alloying a wide range of products can be made. Although alloys are

physical mixtures of polymers, hydrogen bonds are formed between some special

ionic groups with hydrogen atom of the carbon chain. Such abound is very useful

in alloy formation because it impacts processing flexibility with and use of cross-

linked products.
 INTRODUCTION TO THE TOPIC

Satisfaction is consumers fulfillment response. It is a judgment that a product or a

service feature or the product or service itself provides pleasurable level of

consumption related fulfillment.

Customers satisfaction influenced by specific product are service features and by

perceptions of quality. It is also influenced by specific service attributions, and

their perceptions

MARKETING ORGANIZATION

CEO

MANAGING DIRECTOR

TRANSFER MANAGER WORK MANAGER EXECUTIVE MANAGER

SALE & SERVICE

MANAGER
 CUSTOMER SATISFACTION IS THE PILLAR OF THE MARKETING

CONCEPT.

Satisfaction is consumers fulfillment response. It is a judgment that a product or a

service feature or the product or service itself provides pleasurable level of

consumption related fulfillment.

Customers satisfaction influenced by specific product are service features and by

perceptions of quality. It is also influenced by specific service attributions, and

their perceptions

The telling factor in the companys long run fortunes will be the amount of

customer satisfaction that it managers to generate. But it doesnt not mean the

companys sole aim is to maximize Customer Satisfaction. If that where the case, it

should simply put out the best product and service in the world and price is below

cost. There by it would be creating substantial customer satisfaction. But in the

long run it would be also be out of business. Customer Satisfaction like happiness

bet achieved by rendering substantial forma of assistance to others rather than by

direct pursuit.

Companies that move towards adopting the market concept benefit themselves and

The society. It leads the societys recourse to move in the direction of social needs,

there by bringing the interests of business firms and the interest of society in to
harmonious relationship. Thus the third pillory of the marketing concept aims to

achieve good profits by giving the customer genuine values in the satisfaction.

Customer satisfaction, a business term, is a measure of how products and services

supplied by a company meet or surpass customer expectation. It is seen as a key

performance indicator within business and is part of the four perspectives of a

Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key

element of business strategy. Increasing competition (whether for-profit or

nonprofit) is forcing businesses to pay much more attention to satisfying

customers. (It may help the reader to notice the role of customer satisfaction in the

overall context of product or service development and management.

Measuring customer satisfaction

Organizations are increasingly interested in retaining existing customers while

targeting non-customers;[2] measuring customer satisfaction provides an indication

of how successful the organization is at providing products and/or services to the

marketplace.

Customer satisfaction is an ambiguous and abstract concept and the actual

manifestation of the state of satisfaction will vary from person to person and
product/service to product/service. The state of satisfaction depends on a number

of both psychological and physical variables which correlate with satisfaction

behaviors such as return and recommend rate. The level of satisfaction can also

vary depending on other options the customer may have and other products against

which the customer can compare the organization's products.

Because satisfaction is basically a psychological state, care should be taken in the

effort of quantitative measurement, although a large quantity of research in this

area has recently been developed. Work done by Berry, Brooder between 1990 and

1998[3] defined ten 'Quality Values' which influence satisfaction behavior, further

expanded by Berry in 2002 and known as the ten domains of satisfaction. These

ten domains of satisfaction include: Quality, Value, Timeliness, Efficiency, Ease of

Access, Environment, Inter-departmental Teamwork, Front line Service Behaviors,

Commitment to the Customer and Innovation. These factors are emphasized for

continuous improvement and organizational change measurement and are most

often utilized to develop the architecture for satisfaction measurement as an

integrated model. Work done by Parasuraman, Zeithaml and Berry between 1985

and 1988 provides the basis for the measurement of customer satisfaction with a

service by using the gap between the customer's expectation of performance and

their perceived experience of performance. This provides the measurer with a

satisfaction "gap" which is objective and quantitative in nature. Work done by

Cronin and Taylor propose the "confirmation/disconfirmation" theory of

combining the "gap" described by Parasuraman, Zeithaml and Berry as two

different measures (perception and expectation of performance) into a single

measurement of performance according to expectation. According to Garbrand,

customer satisfaction equals perception of performance divided by expectation of

performance.

[4]
The usual measures of customer satisfaction involve a survey with a set of

statements using a Likert Technique or scale. The customer is asked to evaluate

each statement and in term of their perception and expectation of the performance

of the organization being measured.

Customer Loyalty
"It takes a lot less money to increase your retention of current customers than to

find new ones-but I know I don't give it as much effort as I should because it does

take a lot of energy and effort!"

Strategize And Plan For Loyalty!

Do you even have a specific plan for building customer loyalty?

I bet you haven't given it as much thought as you should- because to tell the

truth I need to give it more effort also.

If you currently retain 70 percent of your customers and you start a program

to improve that to 80 percent, you'll add an additional 10 percent to your

growth rate.

Particularly because of the high cost of landing new customers versus the

high profitability of a loyal customer base, you might want to reflect upon

your current business strategy.

These four factors will greatly affect your ability to build a loyal customer

base:

1. Products that are highly differentiated from those of the competition.

2. Higher-end products where price is not the primary buying factor.

3. Products with a high service component.

 4. Multiple products for the same customer.

Market to Your Own Customers!

Giving a lot of thought to your marketing programs aimed at current customers is

one aspect of building customer loyalty.

When you buy a new car, many dealers will within minutes try to sell you an

extended warranty, an alarm system, and maybe rust proofing. It's often a very easy

sale and costs the dealer almost nothing to make. Are there additional products or

services you can sell your customers.

Three years ago my house was painted, and it's now due for another coat. Why

hasn't the painter called or at least sent a card? It would be a lot less expensive than

getting new customers through his newspaper ad, and since I was happy with his

work I won't get four competing bids this time. Keep all the information you can

on your customers and don't hesitate to ask for the next sale.

Use Complaints To Build Business!

When customers aren't happy with your business they usually won't complain to

you - instead, they'll probably complain to just about everyone else they know -

and take their business to your competition next time. That's why an increasing

number of businesses are making follow-up calls or mailing satisfaction

questionnaires after the sale is made. They find that if they promptly follow up and
resolve a customer's complaint, the customer might be even more likely to do

business than the average customer who didn't have a complaint.

In many business situations, the customer will have many more interactions after

the sale with technical, service, or customer support people than they did with the

sales people. So if you're serious about retaining customers or getting referrals,

these interactions are the ones that are really going to matter. They really should be

handled with the same attention and focus that sales calls get because in a way they

are sales calls for repeat business.

Reach Out To Your Customers!

Contact . . . contact . . . contact with current customers is a good way to build their

loyalty. The more the customer sees someone from your firm, the more likely

you'll get the next order. Send Christmas cards, see them at trade shows, stop by to

make sure everything's okay.

Send a simple newsletter to your customers-tell them about the great things that are

happening at your firm and include some useful information for them. Send them

copies of any media clippings about your firm. Invite them to free seminars. The

more they know about you, the more they see you as someone out to help them, the

more they know about your accomplishments-the more loyal a customer they will

be.
Loyal Customers and Loyal Workforces

Building customer loyalty will be a lot easier if you have a loyal workforce-not at

all a given these days. It is especially important for you to retain those employees

who interact with customers such as sales people, technical support, and customer-

service people. Many companies give a lot of attention to retaining sales people but

little to support people. I've been fortunate to have the same great people in

customer service for years-and the compliments from customers make it clear that

they really appreciate specific people in our service function. The increasing trend

today is to send customer-service and technical-support calls into queue for the

next available person. This builds no personal loyalty and probably less loyalty for

the firm. Before you go this route, be sure this is what your customers prefer.

Otherwise I'd assign a specific support person to every significant customer.

MARKETTING JOB IS TO CONVERT SOCIETAL NEEDS IN TO

PROFITABLE OPPORTUNITIES.

Definition of marketing as follows

Marketing is a social managerial process by which individuals and group obtain

what the need and want through creating. Offering and exchanging products of

value with others.

This definition of marketing rests on the following core concepts needs, wants and

elements, products (goods, services and ideas); value cost and satisfaction

exchange and transactions, relationships and networks, markets and marketers and

prospects.

THE MAKETING CONCEPT

The marketing concept hold that key to achieving organizations goals consists of

being more effective than competitor in integrating more effective then competitive

in integrating marketing activities towards determining and satisfying the needs

and wants of target markets.

 WELCOME TO SYNERGY TELETECH PVT. LTD.

Synergy Teletech Pvt. Ltd. is a budding company which came into existence in

April 11. It is founded by a team of highly inspired young technocrats with

commendable expertise in the field of On-site refueling. The company is head

quartered in Noida, and has spread operations across India.

With utmost focus on cost and efficiency, our out of box thinking has resulted in

lot of savings and better control and administration for our customers. With

Synergy On-Site service, we claim prompt on-site delivery of fuel .

Our tag line rightly says Fuel Delivered. Anywhere.

To know more about our services, please visit our services tab.

OVERVIEW

About Fully Automated On-Site Refueling

Synergy On-Site is the Fully Automated refueling service that comes to your

location and delivers fuel directly into your equipment when and where you need

it. It eliminates the need for you to store bulk fuel on site and all the problems with

self-fueling your own vehicles and machinery.

Synergy On-Site has a fleet of specially designed vehicles that can maneuver into

difficult places on site to deliver small amounts of fuel to you as economically as

possible, for filling all types of stationary equipments, eg Gensets, mobile plant,

factories etc. The best part is that we provide automated reports on real time basis,

so that you get billed only to the quantity of fuel supplied to you.

THE CONCERN:

Why Synergy On-Site?

Conventionally, the vendors/technicians, purchase fuel from Retail Outlets, carry it

in barrels and take it to the concerned location.

As diesel is carried in barrel, it is highly unsafe, as chances of spills and

ignition are very high.

Also there is a big threat of theft all along the way.

Tie ups between the vendor/technician and RO is very likely to happen.

Practically, there is no way to check over billing.

No way to check the Quality and Quantity (Q & Q) of the product.

Difficult to ascertain the amount of diesel consumed per tower.

 Some vendors also store HSD on tower site to minimize their travel cost.

Vendors take long time for reconciliation of their bills.

Misplaced/Lost fuel receipts leads to confusion in reconciliation.

There are many businesses that choose to use Synergy On-Site. Typically, these

businesses are concerned about safety and environment issues, difficulties in

carrying fuel, fuel contamination, theft and vandalism, administration and efficient

utilization of staff. Also, with Synergy On-Site we assure you a quick and hassle

free reconciliation of all your fuel spends.

1FEATURES AND USP

Synergy On-Site

eliminates the loopholes in the conventional method of refueling by catering fully

automated On-Site refueling in stationary equipments. Synergy On-Site converts

the highly unprofessional, unorganized way of carrying fuel to a very professional

and organized way. On-site Refueling provides delivery of diesel at the location of

the equipment (for eg. DGs) by our very robust On-Site Refueling Vehicle (OSRV)

that can measure and deliver fuel as per customer needs. This mechanism of

service is first of its kind in India.

OUR MAIN USPS

Automatic receipt generation:

After fueling your equipments, a receipt is generated automatically by the system

containing all refueling data and parameters of DG. This data is also pushed to the

central server on a real time basis so that the users can receive instant alerts/SMS

etc.

There is no manual billing.

Also reconciliation is simple as entire data is available at your fingertips anytime.

Fuel dispensation by GPS check

We ensure that fuel is delivered only when our OSRV reaches the location. This is

done by a complex mechanism of validating the actual location of the OSRV with

that of the location of equipment. If these two figures are in permissible range,

only then refueling is allowed.

Video capture during refueling

Just before the refueling starts, Video cameras are activated and the entire refueling

process is captured. This can also be shared with our customers as and when

required for compliance.

 Multiple mode of raising demand

Request for fueling can be made in various ways such as through IVRS, website

and through integration of SMS controllers with DGs.

There are many businesses that choose to use Synergy On-Site. Typically, these

businesses are concerned about safety and environment issues, difficulties in

carrying fuel, fuel contamination, theft and vandalism, administration and efficient

utilization of staff. Also, with Synergy On-Site we assure you a quick and hassle

free reconciliation of all your fuel spends.

ENEFITS SAFETY

Eliminates the chances of theft/spills/ignition along the way. Fuel leaks, spills or

contamination can be extremely costly for any company storing fuel at your work

site. You no longer have responsibility for this when you use Synergy On-Site.

It is safer for your people as they do not need to have direct contact with fuel,

which means your environment liability is reduced. Waste associated with leakage

and contamination is eliminated.

CONVENIENCE

It is inconvenient and unproductive to move equipment to bulk fuel storage or send

staff to pick up fuel. These activities all add to the total expense of your business.

Synergy On-Site delivers fuel on your location.

ASSURANCE

We dispense fuel through mobile dispenser, which is governed by a specially

designed controller, so you get billed only to the amount of fuel dispensed.

Eliminates the malpractice and tie ups between vendors/technicians and Retail

Outlets.

Assurance of Q & Q of the product (as dispensed by the fuel station). Dispensing

fuel only at authorized locations (verified by GPS)

IMPROVE CONTROL AND ADMINISTRATION

Relying on drivers and vendors to provide fuel consumption can be challenging. It

is not unusual for fuel receipts to be lost, making it difficult for your administration

staff. It can become very costly trying to track down or verify receipts.

It is also possible to view the fueling activity in your equipment by sitting in your

office anywhere. We record the entire fueling cycle to improve administration.

RECONCILIATION

Each Synergy On-Site Refueling Van carries a specially designed controller to

keep accurate record of fuel delivered. At each job site, our Duty Manager swipes a

unique Synergy Card and the controller then automatically keeps track of the fuel

delivered. You will receive daily statements on the amount of fuel dispensed on the

previous day, including all the other detailing, such as DG Meter reading, PIU

meter reading, EB meter reading etc. You can keep all records on your computer

for compliance. You can also get alerts on real time basis.

You can calculate per Genset consumption.

PROMPT DELIVERY

We understand the costs associated with downtime of equipment waiting to be

refueled. We promise to deliver fuel to your site promptly to minimize downtime.

SAVINGS

Fuel is often one of the biggest expenses for a business. With Synergy On-Site, you

will no longer incur the cost of bulk fuel storage. You pay only for the fuel you use

and eliminate costs of holding fuel stock. You do not need your staff to be available

to refuel so you can better utilize your resources.

Savings in man power and man hours

You can redirect your staff to do various other jobs.

Higher savings of man-hours: More Profits

Savings in vehicle cost employed for equipment fuel filling purpose.

Savings in pilferage occurred due to theft along the way.

Savings in false and over-billed manual receipts.

It is observed that businesses that choose Synergy On-Site save up to 50% in

operational costs.
 STATEMENT OF PROBLEM

The objective of every company would be ensuring customer satisfaction for the

customer satisfaction would create loyal customers. Measuring customer

satisfaction is always a challenge, as customer either would not disclose or

sometimes do not assess their satisfaction level clearly. Many times the customer

can not specify the reasons for his satisfaction.

 NEED FOR THE STUDY

SYNERGY believes in satisfactory delivery of service quality to the customer, but

due to unknown reasons that the customer satisfaction analyzed by the company is

not up to the make. The company intends to find out the causes and remedies for

the low customer satisfaction.

 OBJECTIVES OF THE STUDY

The following are the objectives of the study to solve the problem.

They are:

To know the customer satisfaction regarding Synergy.

To identify customer interest in buying pipes.

To find service rendered by the company.

To know price impact on product purchase.

To find word of mouth impact on product purchase.

HYPOTHESIS

The purpose of usage influence customer satisfaction.

Rural/Urban market influence customer satisfaction.

SOURCE OF DATA

Primary Data

The Primary Data is collected through questionnaire survey to customers.

Secondary Data

Information is gathered from company profile, website and book Consumer

Behaviour author by Loudon and synergy

 SCOPE OF THE STUDY

The scope of the study is to find out the customer satisfaction with reference to

pipes. The study covers the different aspects of customer satisfaction.

This has been conducted in Noida Zone. Data have been collected from customer

by a personal interview. The researcher took 3 weeks to study the entire customers

perception.

QUESTIONNAIRE DESIGN

Questionnaire Design is prepared on the basis of the following parameters.

Customers satisfaction

Customer Awareness

QUESTIONNAIRE ADMINISTRATION

Information is gather through questionnaires from customers of Noida Zone.

2.8 SAMPLING

Population = 5000

Sample size = 100

Sample unit = Customers of Synergy

STATISTICAL TOOLS

For data analysis statistical tools used are simple percentage and chi- square test.

LIMITATION OF THE STUDY:

1. The study confined to the Noida Zone.

2. The time spent was limited due to which the exhaustive study could not be

conducted.

3. Quality of information is based on the degree of brand awareness among

customer