ashley wawro

CONTACT EXPERIENCE
(940) 765-4579
ashleywawro@me.com STRATEGIC COMMUNICATIONS
BYU Business Career Center | Provo, UT
EDUCATION Aug 2016- Present

Brigham Young University Increased subscriptions to business school portal by 60% in less than
Public Relations, B.A. two months. Designs daily/weekly email marketing campaigns to reach
Global Business Minor 8,000+ subscribers with a 40% open-rate. Increased click-rate by over
GPA: 3.4 20% in four months. Writes bi-weekly articles for Marriott School site;
Graduation: April 2017 Gained twice as many views as every other writer (out of 34 writers).
Conducts monthly focus groups, customer service surveys, and eye
tracking tests. Conducts weekly research using Google Analytics to see
KEY SKILLS what can be improved next.

Google Analytics FULL-TIME REPRESENTATIVE

Adobe Creative Cloud
Mandarin Chinese The Church of Jesus Christ of Latter-day Saints | Taiwan
Email Marketing July 2014-Dec 2015
SEO & SEM
Social Analytics Managed over 20 missionaries welfare and missionary training.
UX testing Planned, organized, and taught nine workshops on communication
Writing skills, relationship building, and goal setting. Worked 11-12 hour days
consistently for a year and a half.
Ambitious
Proactive
Honest SOCIAL REPUTATION INTERN
Eagar to Learn Marriott International & Ritz-Carlton | Americas & Carribbean
Jan 2014- Jul 2014

AWARDS Increased revenue potential by $3-5 million. Advanced Ritz Carlton

Deans List
PR Talent Scholarship Recipient
BYU Universe Reporter of 2013 (1 of 160)
College AP Political Reporter Finalist 2014
Disney Vocal Soloist of 2011 (1 of 1000+)
Most-read BYU reporter of all time
(60,000 more views than average)
FUN FACTS
Learned Mandarin in 18 months (smart)
Sings in a BYU acapella group (talented)
Has a 9.5k Instagram following (popular)
Is enjoyable on a road-trip (funny)
Is a hand model (no, really)
Cant make coffee
from last on tripadvisor.com to a top ten hotel. Designed and
implemented strategies to increase online ratings of Marriott
International. Managed reputation on over 76 hotels in the Caribbean
and increased ratings on all hotels on tripadvisor.com by an average
of 3.5-6%. Taught 200+ managers how to respond to reputation
crisis online.
BRAND MARKETING SPECIALIST
Dark Energy/CES Convention | Las Vegas
Jan 2014
Jumpstarted Dark Energys social presence from 1k to 20k (see results
@darkenerytech). Designed and executed a brand awareness campaign
using social media and promotions that generated $3,500 in product
sales. Presented Dark Energy products to over 1,200 buyers and
international distributers, including Apple and Walmart.