2

388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org
3
4
Downtown Oakland Association
YTD Cash Summary- December 2016

Cash Available YTD Budget Actual Annual Budget Notes

2016 disbursements from the City were $36,068.54
more than budgeted.
Prior Year Reserve and Assessment Income $1,128,517.15 $1,164,585.69 $1,128,517.15

Less Reserve $51,367.82 $51,367.82 $51,367.82

Includes fulfillment of B Shuttle sponsorship in the
Less Payments Made From Reserve $0.00 $13,000.00 $0.00 amount of $13,000.00 per board recommendation.
Total Cash Available $1,077,149.33 $1,100,217.87 $1,077,149.33
Expenses

DISI $53,500.00 $50,683.88 $53,500.00 Please see attached

ORG $280,765.34 $274,471.92 $280,765.34 Please see attached

SOBO $742,883.99 $678,168.32 $742,883.99 Please see attached

Total Expenses $1,077,149.33 $1,003,324.12 $1,077,149.33 Please see attached
Cash Remaining $0.00 $96,893.75 $0.00
5
 10:27 AM Downtown Oakland Association
01/03/17
Cash Basis December 2016 Expenses
Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation

EXPENSES
DISTRICT IDENTITY (DISI)

Includes purchase of FB ads, ad creation for Oakland Magazine,

EBX and Visit Oakland Guide, banner and marketing collateral
Marketing 4,970.11 3,541.66 1,428.45 140% 42,868.94 42,500.00 368.94 100.87% 42,500.00 design and annual report design and production.
Misc. 27.44 83.33 -55.89 32.93% 314.94 1,000.00 -685.06 31.49% 1,000.00
Total DISI Projects 4,997.55 3,624.99 1,372.56 137.86% 43,183.88 43,500.00 -316.12 99.27% 43,500.00
Special Events
Arts & Culture 0.00 0.00 0.00 0.0% 5,000.00 5,000.00 0.00 100.0% 5,000.00 Event held the weekend of August 20th.

CBD Sponsored Events 0.00 416.67 -416.67 0% 2,500.00 5,000.00 -2,500.00 50.0% 5,000.00 Includes Bike to Work Day Sponsorship.
Total Special Events 0.00 416.67 -416.67 0.0% 7,500.00 10,000.00 -2,500.00 75.0% 10,000.00
TOTAL DISI 4,997.55 4,041.66 955.89 124% 50,683.88 53,500.00 -2,816.12 94.74% 53,500.00
ORGANIZATION
Non-Personnel Expenses
Accounting Expenses 227.50 250.00 -22.50 91% 3,302.50 3,000.00 302.50 110.08% 3,000.00 2015 tax filing and costs incurred for research into UBTI.
Computer Service & Support 0.00 41.67 -41.67 0% 898.12 500.00 398.12 179.62% 500.00 Includes IT support. Exceeds annual budget.
Consulting & Legal Expenses 0.00 166.67 -166.67 0% 2,000.00 2,000.00 0.00 100.0% 2,000.00
Includes membership renewal for both IDA and CDA, w/in annual
Fees & Permits 0.00 166.67 -166.67 0% 1,779.66 2,000.00 -220.34 88.98% 2,000.00 budget.
Insurance -Directors & Officers 0.00 0.00 0.00 0% 1,260.00 1,300.00 -40.00 96.92% 1,300.00 Paid in full.
Paid in full. Includes additional premium for events. Exceeds
Insurance -General Liability 0.00 0.00 0.00 0% 5,135.00 4,174.00 961.00 123.02% 4,174.00 annual budget.
Misc. 124.78 166.67 -41.89 75% 1,340.81 2,000.00 -659.19 67.04% 2,000.00 Includes costs for economic impact report.
Rent 3,549.00 3,656.90 -107.90 97% 42,533.92 43,882.80 -1,348.88 96.93% 43,882.80 Includes rent for 388 19th Street and 1924 Franklin Street.

Includes purchase of new office chairs to replace damaged chairs

and desk risers, new office refrigerator, alarm monitoring and
Office Furniture & Equipment 34.88 125.00 -90.12 28% 2,037.55 1,500.00 537.55 135.84% 1,500.00 office water cooler rental - exceeds annual budget.
Postage, Shipping & Delivery 6.75 41.67 -34.92 16% 477.83 500.00 -22.17 95.57% 500.00
Printing & Copying 58.33 250.00 -191.67 23% 2,634.70 3,000.00 -365.30 87.82% 3,000.00
Supplies 175.00 250.00 -75.00 70% 2,505.38 3,000.00 -494.62 83.51% 3,000.00
Telephone & Telecommunications 125.33 125.00 0.33 100% 1,377.49 1,500.00 -122.51 91.83% 1,500.00
Total Non-Personnel Expenses 4,301.57 5,240.25 -938.68 82% 67,282.96 68,356.80 -1,073.84 98.43% 68,356.80
ORG/Special Projects
Annual Breakfast Meeting 0.00 458.33 -458.33 0% 0.00 5,500.00 -5,500.00 0.0% 5,500.00 Event not held in 2016.
Shuttle 0.00 416.67 -416.67 0% 5,000.00 5,000.00 0.00 100.0% 5,000.00 Sponsorship fulfilled.
Total ORG/Special Projects 0.00 875.00 -875.00 0% 5,000.00 10,500.00 -5,500.00 47.62% 10,500.00
Personnel & Related
Public Relations 0.00 0.00 0.00 0% 2,500.00 2,500.00 0.00 100.0% 2,500.00
Includes additional employee compensation and management fee
Staff Personnel 30,300.87 16,284.04 14,016.83 186% 195,977.91 195,408.54 569.37 100.29% 195,408.54 adjustment. Exceeds annual budget.
Includes airfare to ATL for staff to attend IDA Conference in
Training & Prof. Develop. 333.94 333.33 0.61 100% 3,711.05 4,000.00 -288.95 92.78% 4,000.00 September and Social Media Management training.
Total Personnel & Related 30,634.81 16,617.37 14,017.44 184% 202,188.96 201,908.54 280.42 100.14% 201,908.54
TOTAL ORGANIZATION 34,936.38 22,732.62 12,203.76 154% 274,471.92 280,765.34 -6,293.42 97.76% 280,765.34
6
 10:27 AM Downtown Oakland Association
01/03/17
Cash Basis December 2016 Expenses
Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation
SOBO
Clean and Safe 115,763.43 54,995.00 60,768.43 210% 625,066.49 659,940.00 -34,873.51 94.72% 659,940.00 Underspend due to high turnover and staffing challenges.
Includes additional employee compensation and OT for Latham
Landscaping Staff Person 2,584.23 1,741.16 843.07 148% 21,000.76 20,893.99 106.77 100.51% 20,893.99 Square event series.
Includes 50% of monthly parking fees, supplemental billing from
BBB, dump fees, SOBO authorized sponsorship of Old Oakland
Mosaic Project and additional ambassador uniforms. Exceeds
Misc. SOBO Expenses 1,481.47 750.00 731.47 198% 12,887.01 9,000.00 3,887.01 143.19% 9,000.00 annual budget.
PROW Maintenance 2,766.85 3,170.83 -403.98 87% 16,352.51 38,050.00 -21,697.49 42.98% 38,050.00 Includes payments for hanging plant program.
Watering 767.38 1,250.00 -482.62 61% 2,861.55 15,000.00 -12,138.45 19.08% 15,000.00 Minimal expenses to date due to succulent-only hanging
plant model.
Total SOBO 123,363.36 61,906.99 61,456.37 199% 678,168.32 742,883.99 -64,715.67 91.29% 742,883.99
TOTAL EXPENSE 163,297.29 88,681.27 74,616.02 184.14% 1,003,324.12 1,077,149.33 -73,825.21 93.15% 1,077,149.33
7
Lake Merritt/Uptown District Association
YTD Cash Summary- December 2016

Cash Available YTD Budget Actual Annual Budget Notes

2016 disbursements from the City
were $32,916.54 more than
Prior Year Reserve and Assessment Income $1,378,906.78 $1,411,823.32 $1,378,906.78 budgeted.

Less Reserve $77,392.77 $77,392.77 $77,392.77

Includes fulfillment of B Shuttle
sponsorship in the amount of
$13,000.00 per board
Less Payments Made From Reserve $0.00 $13,000.00 $0.00 recommendation.
Total Cash Available $1,301,514.01 $1,321,430.55 $1,301,514.01
Expenses
DISI $53,500.00 $50,769.53 $53,500.00 Please see attached
ORG $285,849.42 $278,586.78 $285,849.42 Please see attached
SOBO $962,164.59 $924,915.20 $962,164.59 Please see attached
Total Expenses $1,301,514.01 $1,254,271.51 $1,301,514.01 Please See Attached
Cash Remaining $0.00 $67,159.04 $0.00

Non-Assessement Funds - Contracted Current Contract

Services Amount YTD Actual Remaining Funds Notes
Fox Theater Services (2016) $12,000.00 $2,978.90 $9,021.10 Safety Services to be provided for
shows at the Fox Theater.
Working with Block by Block to
hire dedicated staff to provide
these services ongoing.
8
 10:19 AM Lake Merritt Uptown District Association
01/03/16
Cash Basis December 2016 Expenses
Curr. Actual Curr. Budget Curr. Variance Percent YTD Actual YTD Budget YTD Variance Percent Ann. Budget Variance Explanation
EXPENSES
DISTRICT IDENTITY (DISI)
DISI Projects
Includes purchase of FB ads, ad creation for Oakland
Magazine, EBX and Visit Oakland Guide, banner and
marketing collateral design and annual report design and
Marketing 3,478.94 3,541.67 -62.73 98.23% 42,893.92 42,500.00 393.92 100.93% 42,500.00 production.
Misc. -27.44 83.33 -110.77 -32.93% 375.61 1,000.00 -624.39 37.56% 1,000.00
Total DISI Projects 3,451.50 3,625.00 -173.50 95.21% 43,269.53 43,500.00 -230.47 99.47% 43,500.00
Special Events
Arts & Culture 0.00 0.00 0.00 0.0% 5,000.00 5,000.00 0.00 100.0% 5,000.00 Event held the weekend of August 20th.
CBD Sponsored Events 0.00 416.67 -416.67 0.0% 2,500.00 5,000.00 -2,500.00 50.0% 5,000.00 Includes Bike to Work Day Sponsorship.
Total Special Events 0.00 416.67 -416.67 0.0% 7,500.00 10,000.00 -2,500.00 75.0% 10,000.00
TOTAL (DISI) 3,451.50 4,041.67 -590.17 85.4% 50,769.53 53,500.00 -2,730.47 94.9% 53,500.00

ORGANIZATION
Non-personnel expenses
Accounting Expenses 227.50 250.00 -22.50 91.0% 3,727.50 3,000.00 727.50 124.25% 3,000.00 2015 tax filing and costs incurred for research into UBTI.
Includes IT support for office computers. Exceeds annual
Computer Service & Support 0.00 41.67 -41.67 0.0% 947.63 500.00 447.63 189.53% 500.00 budget.
Consulting & Legal Expenses 0.00 166.67 -166.67 0.0% 2,000.00 2,000.00 0.00 100.0% 2,000.00 Includes cost of economic impact report.
Includes membership renewal for both IDA and CDA, w/in
Fees & Permits 0.00 166.67 -166.67 0.0% 1,909.67 2,000.00 -90.33 95.48% 2,000.00 annual budget.
Insurance
Directors & Officers 0.00 0.00 0.00 0.0% 1,285.00 1,300.00 -15.00 98.85% 1,300.00 Paid in full.
General Liability 0.00 0.00 0.00 0.0% 4,929.00 4,569.00 360.00 107.88% 4,569.00 Paid in full. Includes additional premium for events.
Misc 19.39 166.67 -147.28 11.63% 1,905.19 2,000.00 -94.81 95.26% 2,000.00
Occupancy expenses
Rent 3,549.00 3,656.90 -107.90 97.05% 42,533.93 43,882.80 -1,348.87 96.93% 43,882.80 Includes rent and HVAC repairs for 388 19th Street.
Includes purchase of new office chairs to replace damaged
chairs and desk risers, new office refrigerator, alarm
monitoring and office water cooler rental - exceeds annual
Office furniture & equipment 34.88 125.00 -90.12 27.9% 2,010.02 1,500.00 510.02 134.0% 1,500.00 budget.
Postage, shipping, delivery 6.75 41.67 -34.92 16.2% 244.56 500.00 -255.44 48.91% 500.00
Printing & copying 58.33 250.00 -191.67 23.33% 3,005.18 3,000.00 5.18 100.17% 3,000.00
Supplies 198.01 250.00 -51.99 79.2% 2,515.73 3,000.00 -484.27 83.86% 3,000.00
Telephone & telecommunications 76.34 125.00 -48.66 61.07% 1,484.08 1,500.00 -15.92 98.94% 1,500.00 W/in annual budget.
Total Non-personnel expenses 4,170.20 5,240.25 -1,070.05 79.58% 68,497.49 68,751.80 -254.31 99.63% 68,751.80
ORG/Special Projects
Annual Breakfast Meeting 0.00 458.33 -458.33 0.0% 0.00 5,500.00 -5,500.00 0.0% 5,500.00 Event will not be held in 2016.
Shuttle 0.00 416.67 -416.67 0.0% 5,000.00 5,000.00 0.00 100.0% 5,000.00 Sponsorship fulfilled. Within annual budget.
Total ORG/Special Projects 0.00 875.00 -875.00 0.0% 5,000.00 10,500.00 -5,500.00 47.62% 10,500.00
Personnel & Related
Public Relations 0.00 0.00 0.00 0.0% 2,500.00 2,500.00 0.00 100.0% 2,500.00
Staff Personnel 30,524.77 16,674.80 13,849.97 183.06% 198,996.55 200,097.62 -1,101.07 99.45% 200,097.62

Includes airfare to ATL for staff to attend IDA Conference in

Training & Prof. Develop. 0.00 333.33 -333.33 0.0% 3,592.74 4,000.00 -407.26 89.82% 4,000.00 September and Social Media Management training.
Total Personnel & Related 30,524.77 17,008.13 13,516.64 179.47% 205,089.29 206,597.62 -1,508.33 99.27% 206,597.62
TOTAL ORGANIZATION 34,694.97 23,123.38 11,571.59 150.04% 278,586.78 285,849.42 -7,262.64 97.46% 285,849.42
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Page 1 of 2
 10:19 AM Lake Merritt Uptown District Association
01/03/16
Cash Basis December 2016 Expenses
Curr. Actual Curr. Budget Curr. Variance Percent YTD Actual YTD Budget YTD Variance Percent Ann. Budget Variance Explanation

SOBO
Clean and Safe 140,371.97 70,403.97 69,968.00 199.38% 830,213.43 844,847.62 -14,634.19 98.27% 844,847.62 Underspend due to high turnover and staffing challenges
Landscaping Staff Person 3,319.25 2,505.58 813.67 132.47% 29,821.00 30,066.97 -245.97 99.18% 30,066.97

Includes 50% of monthly parking fees, supplemental billing

Misc SOBO expenses 1,752.78 1,000.00 752.78 175.28% 14,785.48 12,000.00 2,785.48 123.21% 12,000.00 from BBB, dump fees and additional ambassador uniforms.
Includes payments for hanging plant program and street level
PROW Maintenance 5,268.58 4,604.17 664.41 114.43% 46,143.80 55,250.00 -9,106.20 83.52% 55,250.00 planter replanting. W/in annual budget.
Watering 937.91 1,666.67 -728.76 56.27% 3,951.49 20,000.00 -16,048.51 19.76% 20,000.00 Minimal expenses to date due to succulent-only hanging
plant model.
TOTAL SOBO 151,650.49 80,180.39 71,470.10 189.14% 924,915.20 962,164.59 -37,249.39 96.13% 962,164.59
TOTAL EXPENSE 189,796.96 107,345.44 82,451.52 176.81% 1,256,721.51 1,301,514.01 -44,792.50 96.56% 1,301,514.01
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Page 2 of 2
 2017 DOA Annual Budget
Worksheet
2016 2016 2017

Proposed %
Annual Budget Actuals Notes % of Budget
Annual Budget Variance

Ordinary Income/Expense
Income
Assessment Revenue
(Reserve) -51,367.82 -38,367.82 -61,289.00 60% Actuals reflect payments made
from Reserve - see below. 5%
Less Payments Made From Reserve -13,000.00 -100% Payments from Reserve are not
budgeted. 2016 Payment from
Reserve was for B Shuttle
Sponsorship.
Prior Year Bal - Carry Forward 160,154.85 160,154.85 149,050.00 -7% Reduction in carry forward due
to decrease in 2016 Reserve.
Assessment Revenue - 97% Collection (2017) 968,362.30 1,004,430.84 999,267.00 -1% Includes increase of collection
rate from 94% to 97%. 2016
collection rate was 98%.
Total Income 1,077,149.33 1,113,217.87 1,087,028.00 -2%
Expense
DISTRICT IDENTITY (DISI)
DISI Projects
Marketing 42,500.00 42,868.94 45,000.00 5%
Misc 1,000.00 314.94 500.00 59% 2017 allocation based on
anticipated needs.
Total DISI Projects 43,500.00 43,183.88 45,500.00 5%
Special Events
Arts & Culture 5,000.00 5,000.00 5,000.00 0%
CBD Sponsored Events 5,000.00 2,500.00 5,000.00 100% 2017 allocation to remain
unchanged from 2016 - plan to
expend on more robust support
of Bike to Work Day.
Total Special Events 10,000.00 7,500.00 10,000.00 33%
Total DISTRICT IDENTITY (DISI) 53,500.00 50,683.88 55,500.00 10% 5%
ORGANIZATION
Non-Personnel Expenses
Accounting Expenses 3,000.00 3,302.50 3,000.00 -9%
Computer Service & Support 500.00 898.12 1,000.00 11% 2017 allocation based on
anticipated needs.
Consulting & Legal Expenses 2,000.00 2,000.00 1,500.00 -25% Reduction to 2017 allocation
based on anticipated needs.
2017 allocation based on
Fees & Permits 2,000.00 1,779.66 2,000.00 12% anticipated needs.
11
 2017 DOA Annual Budget
Worksheet
2016 2016 2017

Proposed %
Annual Budget Actuals Notes % of Budget
Annual Budget Variance

Insurance
Directors & Officers 1,300.00 1,260.00 1,300.00 3% 2017 allocation based on
anticipated needs.
4,174.00 5,135.00 6,067.00 18% Includes additional coverage for
events, but rate significantly
higher than 2016.Broker is still
looking for better pricing.
General Liability
Misc 2,000.00 1,340.81 1,500.00 12%
Occupancy expenses
Rent 43,882.80 42,533.92 47,142.00 11% Includes 3% increase on rent for
388 19th Street and 3, 3%
compounded increases for 1924
Franklin Street. No rent increase
was imposed in 2015 or 2016
due to construction at property.
Anticipated completion of
project in 3-6 months at which
time rent increase will go into
effect.
Office furniture & equipment 1,500.00 2,037.55 2,000.00 -2%
Postage, shipping, delivery 500.00 477.83 500.00 5%
2017 allocation based on
Printing & copying 3,000.00 2,634.70 3,000.00 14% anticipated needs.
2017 allocation based on
Supplies 3,000.00 2,505.38 3,000.00 20% anticipated needs.
Telephone & telecommunications 1,500.00 1,377.49 1,500.00 9%
Total Non-Personnel Expenses 68,356.80 67,282.96 73,509.00 9%
ORG/Special Projects
Annual Breakfast Meeting 5,500.00 0.00 5,000.00
Shuttle 5,000.00 5,000.00 0.00 -100% Removed Shuttle funding
because it skewed percentage
allocation for category. Will pull
funding from Reserve if board
decides to fulfill sponsorship
Total ORG/Special Projects 10,500.00 5,000.00 5,000.00 0% request.
Personnel & Related
Public Relations 2,500.00 2,500.00 0.00 -100% No budget allocated to Public
Relations in 2017.
12
 2017 DOA Annual Budget
Worksheet
2016 2016 2017

Proposed %
Annual Budget Actuals Notes % of Budget
Annual Budget Variance

Staff Personnel 195,408.54 195,977.91 204,564.00 4% Includes 3% increase to staff

salaries and associated costs.

Training & Prof. Development 4,000.00 3,711.05 4,000.00 8%

Total Personnel & Related 201,908.54 202,188.96 208,564.00 3%
Total ORGANIZATION 280,765.34 274,471.92 287,073.00 5% 25%
SOBO
Program Coordinator (formerly Landscaping 20,893.99 21,000.76 26,800.00 28% 2017 budget includes SOBO-
Staff Person) approved salary increase for
this position.
659,940.00 625,066.49 677,155.00 8% Total BBB annual billing to stay
flat in 2017 - DOA to be billed
Clean and Safe for 45% of total costs.
Misc SOBO expenses 9,000.00 12,887.01 9,000.00 -30% 2017 allocation to remain
unchanged from 2016 despite
variance - unfavorable variance
due to unanticipated uniform
purchase.
PROW Maintenance 38,050.00 16,352.51 26,500.00 62% 2017 allocation based on
anticipated needs.
Watering 15,000.00 2,861.55 5,000.00 75% 2017 allocation based on
anticipated needs.
Total SOBO 742,883.99 678,168.32 744,455.00 10% 65%

Total Expense 1,077,149.33 1,003,324.12 1,087,028.00 8%

13
10:25 AM 2017 LMUDA Annual Budget
04/16/15
Cash Basis Worksheet
2016 2016 2017
Proposed Annual %
Annual Budget Actuals Budget Notes % of Budget
Variance

Ordinary Income/Expense
Income
Assessment Revenue
(Reserve) -77,392.77 -64,392.77 -67,858.00 5% Actuals reflect payments
made from Reserve - see
below. 5%
Less Payments Made From Reserve 0.00 -13,000.00 0.00 -100% Payments from Reserve are
not budgeted. 2016
Payment from Reserve was
for B Shuttle Sponsorship.

Prior Year Bal - Carry Forward 241,759.83 241,759.83 145,963.00 -40% Reduction in carry forward
due to decrease in 2016
Reserve.
Assessment Revenue - 97% Collection (2017) 1,137,146.95 1,170,063.49 1,172,451.00 0% Includes increase of
collection rate from 94% to
97%. 2016 collection rate
was 97%.

Total Income 1,301,514.01 1,334,430.55 1,250,556.00 -6%

Expense
DISTRICT IDENTITY (DISI)
DISI Projects
Marketing 42,500.00 42,893.92 45,000.00 5%
Misc 1,000.00 375.61 500.00 33% 2017 allocation based on
anticipated needs.
Total DISI Projects 43,500.00 43,269.53 45,500.00 5%
Special Events
Arts & Culture 5,000.00 5,000.00 5,000.00 0%
5,000.00 2,500.00 5,000.00 100% 2017 allocation to remain
unchanged from 2016 -
plan to expend on more
robust support of Bike to
Work Day.
CBD Sponsored Events
Total Special Events 10,000.00 7,500.00 10,000.00 33%
Total DISTRICT IDENTITY (DISI) 53,500.00 50,769.53 55,500.00 9% 4%
14

Page 1 of 6
10:25 AM 2017 LMUDA Annual Budget
04/16/15
Cash Basis Worksheet
2016 2016 2017
Proposed Annual %
Annual Budget Actuals Budget Notes % of Budget
Variance
ORGANIZATION
Non-personnel expenses
Accounting Expenses 3,000.00 3,727.50 3,000.00 -20% 2017 allocation based on
anticipated needs.
Computer Service & Support 500.00 947.63 1,000.00 6%
2,000.00 2,000.00 1,500.00 -25% 2017 allocation based on
Consulting & Legal Expenses anticipated needs.
Fees & Permits 2,000.00 1,909.67 2,000.00 5%
Insurance
Directors & Officers 1,300.00 1,285.00 1,285.00 0%
General Liability 4,569.00 4,929.00 6,457.00 31% Includes additional
coverage for events, but
rate significantly higher
than 2016.Broker is still
looking for better pricing.
Misc 2,000.00 1,905.19 2,000.00 5%
Occupancy expenses
Rent, parking, other occupancy 43,882.80 42,533.92 47,142.00 11% Includes 3% increase on
rent for 388 19th Street
and 3, 3% compounded
increases for 1924 Franklin
Street. No rent increase
was imposed in 2015 or
2016 due to construction at
property. Anticipated
completion of project in 3-6
Office furniture & equipment 1,500.00 2,010.02 2,000.00 0%
Postage, shipping, delivery 500.00 244.56 500.00 104% 2017 allocation based on
anticipated needs.
Printing & copying 3,000.00 3,005.18 3,000.00 0%
Supplies 3,000.00 2,515.73 3,000.00 19% 2017 allocation based on
anticipated needs.
Telephone & telecommunications 1,500.00 1,484.08 1,500.00 1%
Total Non-personnel expenses 68,751.80 68,497.49 74,384.00 9%
ORG/Special Projects
Annual Breakfast Meeting 5,500.00 0.00 5,000.00
15

Page 2 of 6
 16
10:25 AM 2017 LMUDA Annual Budget
04/16/15
Cash Basis Worksheet
2016 2016 2017
Proposed Annual %
Annual Budget Actuals Budget Notes % of Budget
Variance
Shuttle 5,000.00 5,000.00 0.00 -100% Removed Shuttle funding
because it skewed
percentage allocation for
category. Will pull funding
from Reserve if board
decides to fulfill
sponsorship request.

Total ORG/Special Projects 10,500.00 5,000.00 5,000.00 0%

Personnel & Related
Public Relations 2,500.00 2,500.00 0.00 -100% No budget allocated to
Public Relations in 2017.
Staff Personnel 200,097.62 198,996.55 206,784.00 4% Includes 3% increase to
staff salaries and associated
costs.
2017 allocation based on
Training & Prof. Development 4,000.00 3,592.74 4,000.00 11% anticipated needs.
Total Personnel & Related 206,597.62 205,089.29 210,784.00 3%
Total ORGANIZATION 285,849.42 278,586.78 290,168.00 4% 22%
SOBO
Program Coordinator (formerly Landscaping Staff 30,066.97 29,821.00 32,755.00 10% 2017 budget includes SOBO-
Person) approved salary increase
for this position.
844,847.62 830,213.43 827,633.00 0% Total BBB annual billing to
stay flat in 2017 - LMUDA
to be billed for 55% of total
Clean and Safe costs.
12,000.00 14,785.48 10,000.00 -32% 2017 allocation based on
anticipated needs -
unfavorable variance due
to unanticipated uniform
Misc SOBO expenses purchase.
55,250.00 46,143.80 29,500.00 -36% 2017 allocation based on
PROW Maintenance anticipated needs.
2017 allocation based on
Watering 20,000.00 3,951.49 5,000.00 27% anticipated needs.
Total SOBO 962,164.59 924,915.20 904,888.00 -2% 69%
Total Expense 1,301,514.01 1,254,271.51 1,250,556.00 0%

Page 3 of 6
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 18

January 4, 2017

Board of Directors
Downtown Oakland Association and Lake Merritt/Uptown Association

Re: Recommendation to Waive Three Year Bidding Requirement for Oakland Venue Management

Dear Board Members:

The Bidding Policy and Procedures for the Downtown Oakland and Lake Merritt/Uptown Associations
require that Major Contracts be put to bid every three years. The Bidding Policy and Procedures provide
that existing contracts may be extended beyond the three year limit with Board approval, and that such
Board approval must be accompanied by a written justification for the extension. The Major Contract
with Oakland Venue Management (OVM) for District Management Services originally expired on
December 31, 2016, and the Board subsequently approved a one-year extension through December 31,
2017.

As a member of the Downtown Oakland board, it is Lincoln Universitys recommendation that we further
extend the OVM contract through December 31, 2017. I base this recommendation on the leadership,
productivity and accomplishments of the OVM staff over the years. The OVM management team (Steve
Snider, Andrew Jones, and Tori Decker) continually demonstrates that they can accomplish their goals
and the goals of both CBDs.

The OVM team has represented the needs of both districts in their interaction with City of Oakland
departments and staff very well. They have also shown they are flexible and can adapt to challenges that
are presented to them. The OVM management team has also shown they have built very good
relationships with Oakland stakeholders, which was evidenced by their tremendous work helping to
ensure the Oakland Central Campaign was successful, and will continue to grow.

Lincoln University believes OVM is best equipped to see us through the next year, especially as we head
into a renewal discussion. They possess a thorough yet nuanced understanding of the needs of the
Districts and stakeholders. By extending the OVM contract for one year we can continue to leverage the
many relationships and programs in place to continue the upward momentum of the Districts.

Sincerely,

Michael A. Guerra
Board Member, Downtown Oakland Association
 19

Associate Membership Service Proposal

Presented to: 521 10th St.

The Downtown Oakland and Lake Merritt/Uptown District Associations were formed in 2009 in order to foster
economic growth in Downtown Oakland by creating sustainable jobs, attracting new businesses, growing existing
businesses, encouraging entrepreneurship, providing a clean and safe environment for businesses, residents and
employees and by providing an attractive cultural destination for visitors. Over the last eight years, the districts
have worked to create a robust marketing campaign for Downtown Oakland (Oaklandcentral.com), have grown
our landscaping services to include strategic public space activation and have expanded our ambassador program
to 30 employees who provide safety, maintenance and hospitality six days a week in the public rights of way.
Additionally, we have led a number of initiatives that enhance the quality of life for all stakeholders and continue
to explore news ways of optimizing our service delivery. By becoming an Associate Member, you become a part of
this impactful enterprise and can help lead it into the future.

Our Key Initiatives Include:

Actively branding Downtown Oakland as a Destination. Oakland Central is a Downtown

Oakland-focused marketing campaign designed to promote and support local businesses and
attract patrons to businesses throughout our Downtown. It is our flagship marketing initiative
that we use to create events, support retailers and showcase all the amazing things downtown
has to offer.
Helping residents and visitors in need. Our security ambassador program provides residents,
businesses and visitors with street-level support and assistance when needed. Our services
include safety escorts, giving directions to pedestrians and, most importantly, we engage with
those in need and help connect them with the support and critical services they may require.
Keeping Oakland clean. Our maintenance ambassador program keeps your sidewalks and
streets clean through consistent graffiti removal, litter abatement and illegal dumping reporting
and removal. Our maintenance ambassadors are an integral part of the services we offer our
local merchants and citizens as they are our first line of defense when addressing quality of life
issues in our downtown.
Beautifying your neighborhood. We have installed 220 hanging baskets and 60 planters
throughout our districts and re-landscaped over 3000 linear feet of street medians. These
projects coupled with our new trashcans, bike racks and wayfinding signage all contribute to a
more vibrant and beautiful downtown.
Sponsoring community and cultural events. We sponsor, support, promote and/or produce
numerous community events, programs and projects including: Art Murmur, First Fridays,
Thursday Night Live Concert Series, Art and Soul and the Oakland Music Festival.
Funding free, environmentally-responsible public transit. We are major sponsors of the Free
Broadway Shuttle, an environmentally friendly transportation initiative connecting Uptown to
Jack London Square.

388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org
 20

Restoring public spaces and amenities. We work with the City of Oakland and local businesses
to improve public spaces within our districts for the benefit of all Oaklanders. Areas of
improvement include: Latham Square, Franklin Square, 21 Web Plaza and Frank Ogawa Plaza.

Associate Member Benefits

As an associate member of the district, the building located at 521 10th St. will receive our full suite of
services, identified above, for your building, tenants and residents. We will work with property
ownership to identify their ongoing needs and strategize best ways to address key quality of life issues
affecting their property. Together we will work to promote the area around 521 10th St. as a clean, safe
and well-branded destination and will be your partners in continuing to move forward the revitalization
of our downtown.

Property Address: 521 10th Street

Property Owner: East Bay Asian Local Development (EBALDC)
Annual Assessment: $33,207.66
 21
For Assessment Use Only

ASSESSOR'S MAP 2

Scale 1K.50' TR . 6952 237/91

8Q5
030

1022

1020
1018

014

10012
!RN.
1004
Ice1000
!..

521 10th Street

APN: 2-37-19
Lot Size: 60,000 SF
Bldg. Sq. Ft.: 48,000
Assessed Linear
Frontage: 700

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