Running Head: BUSINESS PLAN 1

N596D Business Plan Executive Summary

Rosemary G. Kinuthia

Emory University Nell Hodgson Woodruff School of Nursing

BUSINESS PLAN 2

Business Plan

R.K

R.K. Healthcare Group

123 Healthcare Street
Atlanta, GA 12345
(555) 555-5555
(555) 123-3456

Email: rk@rkhealthcare.com
Website: www.rkhealthcare.com

Executive Summary
BUSINESS PLAN 3

Business Description

R.K. Healthcare Group is a nonprofit organization founded in 2010 by nationally

renowned healthcare expert Rosemary Kinuthia. Our principal offices are located in Atlanta,

Georgia. Responding to the Institute of Medicine's call that health leadership should not be left to

chance alone, R.K. Healthcare Group is focused on developing the next generation of nurse

leaders, with an emphasis on developing leaders from those communities most impacted by

health disparities.

As one of the nations leading healthcare companies, R.K. Healthcare group provides

services for healthcare leadership curriculum development, workforce development strategizing,

and leadership training. In addition to developing leaders in the nursing workforce, R.K.

Healthcare group has focused programs on building community leadership and capacity, aimed

at achieving the overarching goal of advancing health equity.

Through development of a curriculum that facilitates integration of mental health and

primary care, the proposed program will build on prior successful curricula promoting health

equity by focusing on increasing health equity by improving access to preventive care and

quality treatment, and expanding the knowledge base of frontline nurse leaders committed to

improving whole health, focusing in physical and mental health outcomes for the underserved

populations.

The curriculum aims to help health care providers to integrate mental health and primary

care practice. Implementation of this program will facilitate dissemination of integrated care

knowledge to healthcare professionals. The curriculum is currently in the development stages,

but the initial modules outlines have been developed and growth strategies have been
BUSINESS PLAN 4

established. The curriculum is divided into three modules, based on a needs assessment to

determine what practitioners need to integrated mental health and primary care.

Vision and Mission

The vision of R.K. Healthcare group is to become the leading global agency committed to

shaping the future of nurse leaders.

Our mission is mission is to develop the highest quality of the next generation of nurse

leaders and accelerate the practice of integrated care in the United States.

Goals and Objectives

In the next 5 years, the goal of R.K. Healthcare group is to promote health equity among

vulnerable populations by developing nurse leaders equipped to further integration of mental

health and primary care, and building capacity among health care providers and communities to

implement and sustain integrated care practice.

The goal will be measured keeping track of the growing workforce; through the number

of registered integrated care providers who have successfully completed the training program

and fulfilled competency requirements. As a non-profit agency, the goal of R.K. Healthcare

group is not to generate profit, however the breakeven point will be evident when the leadership

and integrated care curriculum program achieves a level of self-sustainability i.e. when the

organization no longer needs to invest funds to sustain the program. It is our goal that funds

generated through course registration fees will be capable of sustaining the running of the

program after 3 years of implementation.

Our objectives are to:

BUSINESS PLAN 5

1. Develop a minimum of 2 additional excellent leadership and integrated care training

programs and services within the next 3 years.

2. Produce at least 300 informed and empowered nurse leaders capable of addressing

disparities in health and promoting health equity within the next 3 years.

Competition

We compete directly with XYZ Health Leadership Development, LLC, and alternatives

to our curriculum include the option for self-paced online learning to accommodate busy

working health professionals, and also the ability to receive CE credit and a certificate of

completion. Our product is unique/superior because the content developed by subject matter

experts will be informed by the needs healthcare providers in current practice have requested. We

have a competitive advantage because of our low cost and established brand name as leading

health agency operating under the leadership of a nationally renowned healthcare expert. We do

not anticipate new companies to enter this market.

Executive Team

Rosemary Kinuthia, MPH, RN, Chief Executive Officer

The management team is led by Rosemary Kinuthia who established the company in

2000. Rosemary has over 9 years of experience as a health care professional. Prior to

establishing the company she was involved in curriculum development in global health. In other

roles she has functioned as a health educator and research assistant for state, federal and non-

profit organizations. She also worked for 6 years as a Registered Nurse in acute care settings.

Rosemary is currently pursuing Family Nurse Practitioner certification and a Doctor of Nursing

Practice degree at Emory University Nell Woodruff School of Nursing, Atlanta, GA and is
BUSINESS PLAN 6

expected to graduate in December 2016. She received a BS degree in Nursing from Saint Francis

University, Loretto, PA and an MPH from Georgia State University, Atlanta, GA.

John Doe, DNP, MBA, FNP, Program Director

Dr. John Doe will provide strategic direction and consultation on the proposed program

as well as participate in key program events and activities. With over 30 years of experience and

a family nurse practitioner and over 15 years in nurse leadership roles, he will be well suited to

provide expertise and oversight for all phases of design and implementation and serve as the

Course Director for the online training component of the health leadership program.

TBD, Program Manager

The program manager will be responsible for overall management and coordination for

the health leadership and integrated care program. The program manager will establish and

maintain relationships with internal and external stakeholders, vendors, and collaborators, to

meet the objectives of the project. He/she will facilitate on-going leadership development and

support of the prgram. The program manager will also assist in managing the budget, prepare

reports, and project deliverables.

TBD, Curriculum Designer

The curriculum designer will use instructional design principles to develop the e-

Learning component of the health leadership development and integrated care curriculum.

He/she will evaluate participants online learning experience, conduct learning analytics, identify
BUSINESS PLAN 7

successful e-learning curriculum design components, and oversee the implementation of course

module improvements and revisions.

Resources Required

In order to make this project successful we are seeking $300,000/year for 3 years, which

will enable us to develop the health leadership and integrated care curriculum by covering the

following costs:

Personnel/staffing- $150,00
Software and technological support- $50,000
Continuing education-$15,000
Project supplies and materials- $20,000
Marketing- $25,000
Indirect expenses- $50,000

We expect to provide an exit within 3 years by a dividend of excess profits.

Risks

The greatest risk associated with our business today is the potential barrier of user buy-in

due to lack of time investment for busy health practitioners. We feel we can overcome this risk

by providing technical assistance and opportunities for physical group accelerated training in a

condensed amount of time. Our biggest recognized opportunity is that this will be the first

program of its kind and use of the program will be facilitated by the increased need for

healthcare leaders- specifically nursing leaders, and the limited options for structured and self-

paced online health leadership development programs.