WHAT IS

FLOWTAB?
Flowtab is a mobile application that lets people order and pay for
drinks in crowded bars straight from their phones. We make the
purchasing process simple, smooth and safe so you can finally
eliminate the hassle of cash, cards, checks, pens, booklets,
computers, and soggy receipts in your bar, and the many other
costly inefficiencies that slow bartenders down and prevent them
from connecting with their customers. Kyle Hill Mike Townsend
kyle@flowtab.com mike@flowtab.com
614-804-4000 860-463-1452
 WAITING for
Bartenders not service
identifying the Dealing with
REGULARS BOOKLETS,
WHATS PENS, PAPER &
RECEIPTS
THE
PROBLE
TODAYS
BARS

M? Leaving your
CREDIT
And how we can help Good tipping CARD at the
customers getting bar
IGNORED
HOW ABOUT A

DEMO
FLOWTAB MOBILE APP
 We supply you with a customized iPad (free of
charge) that can be conveniently mounted near the

Whenever a drink order is placed, the iPad flashes,

beeps and puts the order in queue.

HOW IT The bartender click MADE once he/she begins to

prepare the drink, and the customer is notified to

WORKS We designate a small area at the bar counterthe

Flowtab Stationthat is reserved specifically for
Flowtab orders. Customers provide the bartender or
barback with their name and their confirmation number
MANAGING ORDERS

Simple,
quickand easy.
 Flowtab provides strong incentives for
users to login using Facebook, giving us
unique access to an enormous range of
demographic information on your
customers, including spending habits.

CUSTOMER
ANALY T IC S
 OF YOUR VISITORS LAST
19% MONTH WERE COLLEGE
STUDENTS
OF YOUR CUSTOMERS LIKE
CUSTOMER 26% LISTENING TO SANTANA
ANALY T IC S 27.3 AVERAGE AGE OF YOUR BAR

351 OF YOUR CUSTOMERS LIVE IN CULVER CITY

42% OF YOUR REVENUE EACH NIGHT IS EARNED IN THE LAST HOUR
 MAYBE YOUD
LIKE TO KNOW 92 PEOPLE
ORDERED 108 DRY MARTINIS
LAST MONTH

80
73 71 69

CUSTOMER
59
60 54 56 54 54
53 53
45
ANALY T IC S 40

26 26 26

20 17 17

0
Men Women
 Flowtab integrates Paypal's Direct Payment API system and
several layers of encryption and authentication to process
orders securely.

PayPals Direct Payment API allows customers to pay directly

within our mobile application instead of having them go to

PAYMENTS PayPal.

When a Direct Payment API call is made, the customer

AND SECURITY provides PayPal with a username, password, billing address,
transaction amount, credit card information and item
description. Transactions are authorized in real-time.

One clear advantage of this system is that PayPal provides

us with industry-standard AVS and CVV2 responses for each
transaction and automatically flags potentially fraudulent
activity and any failed authentication requests.
 Timeline
2. Preparation 4. Payment
Before our Demo Day, we
Within 48 hours after Demo
would like your cooperation in
Day, we will issue you a
helping us educate your
payment via check or wire
bartenders about how to
transfer for all the settled
process Flowtab orders
drink orders made that night.
properly; this may involve a
few test runs.

July August September

1. Installation 3. Demo Day 5. Recap

Allocate 1-2 hours that you can
discuss with us some of the
logistics for Flowtab. Specifically,
we must decide on a location for
the iPad and the Flowtab pick-up
area at the bar.
This day is our beta run,
preferably done on a Friday or
Saturday night. We will market
this day heavily and provide
strong incentives for people to
order drinks using Flowtab.
Together, we will analyze and
discuss the results from Demo
Day, including customer
feedback, revenue, and how we
can improve our services
moving forward.