Webinar Mastery Summit Expert Series Playbook

Contents
Webinar Mastery Summit Event Schedule ............................................................................................................................. 3

Case Study: Behind the Scenes of a Million Dollar Automated Webinar Funnel ........................................................... 5

Headline: How to Use Powerful Webinar Visuals that SELL! .............................................................................................. 7

How to Pick Your Perfect Webinar Software ......................................................................................................................... 9

How to Convert Cold Traffic Using My Weekly Live Webinar System ........................................................................... 10

How to Sell a 2k Product to Cold Traffic (its all about the pre-frame) ........................................................................... 11

The Webinar Way: How To Profit From Engaging, Easy-To-Create Webinars With Valuable Content ................ 12

JV Webinars: How to Find, Host, and Close Joint Venture Partnerships ........................................................................13

How to Triple Your Profits After Your Webinar Is Over ..................................................................................................... 14

How to Sell Your Expertise With Online Courses Using Webinars ................................................................................... 15

Case Study: How We Created Over $466,294 for One Client in Less Than Six Months... ........................................... 16

Webinars and Sales Funnels: Best Practices from $3 Million in Revenue Using Webinars ........................................ 17

Case Study: My Webinar Presentation Template That Has Generated $245,540.74 in Sales .................................. 18

Headline: How to Sell Affiliate Products with Evergreen Webinars ............................................................................... 19

How to Drive B2B Webinar Registrations using LinkedIn Organic and Paid Traffic .................................................. 20

Live Video Vs Webinars: How to Leverage Live Streaming and Webinars to Sell More of Your Products ............. 21

How to Package, Price, and Promote Your Online Course Using Webinars .................................................................. 22

5 Steps to an Authority Building Online Summit ................................................................................................................ 23

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 Webinar Mastery Summit Expert Series Playbook

Webinar Mastery Summit Event Schedule

The Week of the Webinar Starts February 6th

through 12th!

February 6th- Monday

Case Study: Behind the Scenes of a Million Dollar Automated Webinar Funnel (Casey
Zeman)
How to Use Powerful Webinar Visuals that SELL (David Newman)
How to Pick Your Perfect Webinar Software (Steve Dotto)

February 7th- Tuesday

How to Convert Cold Traffic Using My Weekly Live Webinar System (Dave
Rogenmoser)
How to Sell a 2k Product to Cold Traffic (its all about the pre-frame) (James
Tuckerman)

February 8th- Wednesday

The Webinar Way: How To Profit From Engaging, Easy-To-Create Webinars (Sherrie
Rose)
JV Webinars: How to Find, Host, and Close Joint Venture Partnerships (Ciprian Soleriu)
How to Triple Your Profits After Your Webinar Is Over (Greg Hickman)

February 9th- Thursday

How to Sell Your Expertise With Online Courses Using Webinars (Greg Smith)
Case Study: How We Created Over $466,294 for One Client (Joel Erway)
Webinars/Sales Funnels: Best Practices from $3 Million in Revenue (Scott Oldford)

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 Webinar Mastery Summit Expert Series Playbook

February 10th- Friday

Case Study: Webinar Template That Has Generated $245,540 (Ronnie Nijmeh)
How to Sell Affiliate Products with Evergreen Webinars (Matt Wolfe)

February 11th- Saturday

How to Drive B2B Webinar Registrations using LinkedIn Traffic (Viveka Von Rosen)
Live Video Vs Webinars: How to Leverage Live Streaming and Webinars (Lou
Bortone)

February 12th- Sunday

How to Package, Price, and Promote Your Online Course Using Webinars (Tom
Buford)
5 Steps to an Authority Building Online Summit (Navid Moazzez)

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 Webinar Mastery Summit Expert Series Playbook

Case Study: Behind the Scenes of a Million Dollar

Automated Webinar Funnel
Casey Zeman

Automated webinars allow you to host the perfect

1 presentation, in their timezone every time.

Basic Webinar Funnel = Facebook Ad > Sign up > Webinar > Sale
2 or Call.

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 Webinar Mastery Summit Expert Series Playbook

I like picking 3 times to offer my automated webinars (10am,

3 1pm, 7pm) Morning, mid day, and evening.

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 Webinar Mastery Summit Expert Series Playbook

Headline: How to Use Powerful Webinar Visuals that

SELL!
David Newman

Visual #1- Missing Piece Visual: Position your program as the

1 missing piece inside of what they are already doing.

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 Webinar Mastery Summit Expert Series Playbook

Visual #2- Testimonial: Notice the screenshot email, the

2 image, and the highlight of the power statement.

Visual #3- Process/System Visual: Lay out your specific

3 process or system that people need to get results. Tell them if

they are missing one of these, theres a problem.

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 Webinar Mastery Summit Expert Series Playbook

How to Pick Your Perfect Webinar Software

Steve Dotto:

Look at what the software was originally designed to do

1 (video conferencing vs marketing).

Zoom is the clear winning for webinar conferencing but not for
marketing. It lacks a lot of marketing features. I recommend
2 Webinar Jam Studio for Live webinars focused on marketing
because of the deep integrations.

Other interesting programs include Big Marker and Easy

3 Webinar (which does both live and automated with new

updates).

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 Webinar Mastery Summit Expert Series Playbook

How to Convert Cold Traffic Using My Weekly Live

Webinar System
Dave Rogenmoser:

I run cold traffic from Facebook to a weekly live webinar

1 starting about 4 days prior to each webinar.

I recommend people run one live webinar a week for 6-10

2 weeks to improve the presentation and sales process.

Im seeing roughly double the sales when I run a live webinar

3 vs an automated webinar for a $997 price point.

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 Webinar Mastery Summit Expert Series Playbook

How to Sell a 2k Product to Cold Traffic (its all

about the pre-frame)
James Tuckerman:

The most powerful piece of real estate on the internet (and

1 your webinar) is the Thank You Page.

I like to sell the recording of the webinar from the Thank You Page
for $97. I have found 1 in 50 buy the recording. So for every 100
2 registrations, I make $194. This helps to pay for ad spend but also
positions the webinar as valuable.

I have a quiz on the Thank You Page that leads to a warm-up

3 series of videos that build respect and rapport before people

even get to my webinar.

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 Webinar Mastery Summit Expert Series Playbook

The Webinar Way: How To Profit From Engaging, Easy-

To-Create Webinars With Valuable Content That
Participants Love!
Sherrie Rose:

Begin with the end in mind. Start with the outcome that you

1 want from your webinar. After you have defined your outcome
then create your message to your audience.

There are three Ts to a webinar: before, during, and after.

2 Make sure to give people a strong incentive to sign up. Follow

up after the webinar to answer your audiences questions.

The content of your webinar should create desire in your

3 audience. Dont over teach everything. Focus on creating

desire for your outcome or you have failed on that webinar.

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 Webinar Mastery Summit Expert Series Playbook

JV Webinars: How to Find, Host, and Close Joint

Venture Partnerships
Ciprian Soleriu:

Make sure to find an angle of value you can offer your potential
partners. Study the partner. Dont cold pitch. Try to make friends.
1 Offer help. Give value. When the timing is right, you can do a non-
pitch webinar or sales webinar. Dont lead with the ask!

I have to like a person and their program to promote them. There

2 has to be chemistry. You also want to see a track record with stats
of success. Have they run the webinar successfully before?

Offer a bonus program to add to your partners offer to

3 improve sales.

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 Webinar Mastery Summit Expert Series Playbook

How to Triple Your Profits After Your Webinar Is Over

Greg Hickman:

One of the biggest missing pieces in your webinar follow-up is the

1 hand-off. The hand-off is an indoctrination sequence that

continues the conversation after the webinar follow-up has finished.

Start without post-webinar segmentation (did they attend/did they

2 miss/did they see the offer). Focus on your webinar, a single email
stream to follow up, and a deadline for your offer. Start simple.

Email or get on the phone with people who didnt buy and find
3 out why.

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 Webinar Mastery Summit Expert Series Playbook

How to Sell Your Expertise With Online Courses Using

Webinars
Greg Smith:

The two questions to ask before creating your online course are
Who is my avatar and how will your customers life be different
1 after taking your course? Getting those two things right makes
everything else much easier and more successful.

Always validate your course idea. Talk with 10 people and offer

2 them a discount to join early. If they buy your course youre likely on
the right track.

Have three pricing tiers: low, middle, and high. Stack most of the

3 value in the middle tier and use the higher tier as a price anchor to
make the middle tier look more attractive.

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 Webinar Mastery Summit Expert Series Playbook

Case Study: How We Created Over $466,294 for One

Client in Less Than Six Months...Without an Existing
List!
Joel Erway:

Use third party stats or quotes in the introduction to validate

1 the problem and solution youre sharing on the webinar.

Dont over teach on your webinar. Focus on the big picture

2 benefits and processes.

Your content should overcome objections and set up your

3 offer.

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 Webinar Mastery Summit Expert Series Playbook

Webinars and Sales Funnels: Best Practices from $3

Million in Revenue Using Webinars
Scott Oldford:

Most people promote their webinar too early in their sales

1 funnel. We need to have a relationship with them before theyll

come to the webinar and buy.

Start your funnel with a guide or quiz followed by a video

2 series, then get them on the webinar after they have been
indoctrinated.

Make sure to collect their mobile phone number. We see a 2-3x show
up rate when we send a text message the morning of and 30
3 minutes before the webinar with less than a 5% decrease in the sign
up rates.

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 Webinar Mastery Summit Expert Series Playbook

Case Study: My Webinar Presentation Template That

Has Generated $245,540.74 in Sales
Ronnie Nijmeh:

Use the word without in your webinar headline. Have two

1 contrasting sentences to provoke curiosity. For example, How to

Lose 10 Pounds in 7 Days Without Cutting Sugar, Fat, or Salt.

Smart Doesnt Sell! Over sharing and teaching is sure to

2 overwhelm your audience and cause them not to buy.

I usually have a three day follow up after the webinar. If the

3 webinar was on a Thursday, the replay goes out Friday and

then the deadline for the offer is Saturday night.

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 Webinar Mastery Summit Expert Series Playbook

Headline: How to Sell Affiliate Products with

Evergreen Webinars
Matt Wolfe:

I pick products that we use in our own business. Minimum $100 price

1 point with 40%+ affiliate commission. $500 products have been the
sweet spot when running paid traffic to an evergreen webinar.

I always add three of our own bonuses to the affiliate offer. The
personal touch bonus (an interview with the owner), the suring up
2 bonus (which adds on to a weak point in the product), and our own
personal case study from using the product.

I use two types of webinars to sell the product. One is an interview

3 style webinar with the owner and a soft pitch at the end. The other
is a screenshare tutorial style webinar with a pitch at the end.

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 Webinar Mastery Summit Expert Series Playbook

How to Drive B2B Webinar Registrations using

LinkedIn Organic and Paid Traffic
Viveka Von Rosen:

Make sure your LinkedIn profile has been updated with your webinar
content. Change your background image to focus on your webinar.
1 Change your professional headline to talk about your webinar. Move
your Projects section up to the top of your profile and hyperlink to
your webinar registration page.

Make sure you use the right keywords in your profile so people
2 can find you more easily.

When using LinkedIn Ads, get as hypertargeted as you can.

3 Shoot for an audience as close to 1,000 as possible.

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 Webinar Mastery Summit Expert Series Playbook

Live Video Vs Webinars: How to Leverage Live

Streaming and Webinars to Sell More of Your
Products and Services
Lou Bortone:

Facebook Live for live streaming is the 800 pound guerilla. It has

1 the network in place and you dont have to build an entirely new
audience.

Facebook Live audiences are not going to be as engaged or convert

2 as well as a traditional webinar.

Facebook Live is more of an awareness builder and a webinar is

3 more of a conversion method.

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 Webinar Mastery Summit Expert Series Playbook

How to Package, Price, and Promote Your Online

Course Using Webinars
Tom Buford:

Search Amazon for books on the topic you want to create a

1 course around. Look at the table of contents and reviews for

module ideas.

Dont price your course on length. Dont focus on the features.

2 Focus on the cost to your customer if they dont solve their

problem.

When selling your course on your webinar, keep your personal

introduction short. Tell people youre going to offer something at
3 the end of the training. Teach content that positions your course as
the next step. For example, teaching them how to build a course but
sell them how to market it.

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 Webinar Mastery Summit Expert Series Playbook

5 Steps to an Authority Building Online Summit

Navid Moazzez:

It all starts with your foundation which includes defining your

1 summit theme and niche. Narrow is often better. Your summit

positioning can make or break you. Most people go too broad.

Dont just go after the big names for your summit. Look for B-

2 Listers who have an audience but arent a top name. They will be
more likely to help you promote.

Look to have a backend offer after your summit is over. It could be a

course or membership program. If you dont have your own product,
3 you can offer an affiliate product that would be a good fit for your
summit audience.

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