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RBM

ASSIGNMENT
CSR

ALEN JOSE THOMAS


BD/14/930
FC-V
TOMS
SHOES
Toms is a for-profit company based in Playa Del Rey, One for One
California. The company was founded in 2006 by
Blake Mycoskie, an entrepreneur from Arlington, For every pair of TOMS shoes sold, the company
Texas. The company designs and sells shoes based would donate one pair to a child in need. This rev-
on the Argentine alpargata design as well as eyewear. olutionary concept was called One for One, and
When Toms sells a pair of shoes, a new pair of shoes Mycoskie ensured poor children in different parts of
is given to an impoverished child, and when Toms the world got the benefit of its business. What made
sells a pair of eyewear, part of the profit is used to it work even better is the fact that a buyer, typical-
save or restore the eyesight for people in developing ly a young adult looking for an affordable yet cool
countries. Similarly, the company launched TOMS pair of shoes, would feel good in the knowledge that
Roasting Co. in 2014. With each purchase of TOMS his purchase has actually helped a poor child get
Roasting Co. coffee, the company works with other a much-needed shoe for free. The business model
organizations that they refer to as giving partners to worked perfectly, because the cost of the free shoe
provide 140 liters of safe water (a one-week supply) was built into the price of the one that is sold, mak-
to a person in need. In 2015, TOMS Bag Collection ing a seemingly charitable effort also contribute to its
was launched to help address the need for advance- profitability.
ments in maternal health. Purchases of TOMS Bags
help provide training for skilled birth attendants
and distribute birth kits containing items that help a
woman safely deliver her baby.

US-based TOMS Shoes created an out-of-the-box


solution to its objective of helping people even while
running a for-profit business. The company founded
on the principle that it would give away one shoe to a
poor child for free, for every shoe it sold.
So far, the companys website states that it has pro-
Blake Mycoskie created what can arguably be called a vided more than 35 million pairs of shoes to children
unique business model that combines both for-profit in 70 countries across the world, and this includes
and not-for-profit philosophies. A native of Texas India as well. As long as people continue to purchase
in the US and a serial entrepreneur, Mycoskie was TOMS shoes, children in need will receive a pair in
travelling in Argentina in 2006, when he noticed return. The shoes that the company designs and sells
poor children having to grow up without shoes, and are based on the Argentine alpargata design.
facing a lot of hardship in the process. Deeply moved,
Mycoskie returned home and founded TOMS Shoes,
a company that made and sold, um, shoes of course. Eyecare Camps
But with a twist.
In later years, Mycoskie expanded the One for One
model to other products as well. In 2011, the compa- tries with 3 Giving Partners to help address the need
ny introduced eyewear. It followed a similar principle for advancements in maternal health. Infection is a
for eyewear as its shoes, but again with a twist. In- leading cause of death for mothers and newborns
stead of donating a pair of glasses for every pair sold, worldwide. By providing clean birth conditions and
TOMS would use part of the profit from that sale skilled attendants, nearly half a million of lives can be
to save or restore the eyesight of a person in devel- saved. Purchases of TOMS Bags help TOMS provide
oping countries. So far, the company website states, training for skilled birth attendants and distribute
TOMS Eyewear has helped restore sight to more than birth kits containing items that help a woman safely
275,000 people. Further on, the concept was extend- deliver her baby.
ed to other product categories as well.

Safe Drinking Water

Each bag of TOMS Roasting Co. Coffee provides 140


Liters of safe water, a weeks supply, to a person in
need. TOMS Roasting Co. launched in 2014, and has
helped provide over 67,000 weeks of safe water in 6
countries.

Preventing Bullying
TOMS High Road Backpack purchases help provide
the training of school staff and crisis counselors to
help prevent and respond to instances of bullying.
Our partner is focused on training entire school
Safe Birth

Infection is a leading cause of death for mothers and


newborns worldwide. By providing clean birth con-
ditions and skilled attendants, nearly half a million
of lives can be saved. TOMS Bags purchases support
our Giving Partners in delivering the vital materials
and training needed to help provide a safer birth,
regardless of the facility. TOMS has supported
SAFE BIRTH SERVICES for over 25,000 MOTHERS.
In 2015, TOMS Bag Collection launched in 4 coun-
communities teachers, students and parents to
create bully-free campuses where all students are
included. Bullying response programs make it as
easy as possible for students to report bullying and to
get the help they need. Text lines provide emotional
support to people in crisis, including youth who have
suffered from bullying. School staff are also trained
in interventions to resolve incidents of bullying and
to get students who are stuck in the role of bully or
victim the help they need.
INDITEX
Inditex is a Spanish multinational clothing compa- The Universal Declaration of Human Rights of the
ny headquartered in Arteixo, Galicia. Inditex, the United Nations, The Principles of the Global Com-
biggest fashion group in the world, operates over pact of the United Nations, The Directives of the
7,000 stores in 91 markets worldwide.The companys OECD for multinational companies, The Base Code
flagship store is Zara, but it also owns the chains of ETI, The locally applicable employment legislation
Zara Home, Massimo Dutti, Bershka, Oysho, Pull and The local legislation in environmental matters
and Bear, Stradivarius and Uterqe. The majority and, in the absence there of, the international legisla-
of its stores are corporate-owned, while franchises tion that is in force.
are mainly conceded in countries where corporate
properties can not be foreign-owned. The company The second part of the code refers to the 11 points
operates a unique business model: instead of com- which are regulated by Inditex and explains what
mitting a large percentage of production for the they consist about.
next fashion season, the company commits a small
amount and uses customer feedback and an efficient 1. No forced labor: Inditex does not allow any kind
production network to replenish stores with new and of force work and do not allow their suppliers to ask
different products weekly. In Zara stores, it can take for any deposit to her employees and make them to
a new garment as little as 15 days to go from design recognize the right of the employee to leave the job if
and production to store shelves. he has advice with reasonable time.

Inditexs Corporate Social Responsibility 2. No child labor: Inditex define like underage to
any people under sixteen. But if the countrys legis-
Inditex group plan is divided into three dimensions: lation asks for a higher age, then this limit will have
the social dimension, the environmental dimension to be respect. It also says that people under eighteen
and the economic dimension. In this assignment we should not work at night or in dangerous situations
will focus on the first two. as is define in the Recommendation 190 of the Inter-
national Labour Organization.
Social Dimension
3. No discrimination: Not any discrimination should
It refers to the code which governs the relations with be allow based on race, caste, creed, nationality,
the External Manufacturers and Workshops and the religion, age, physical or mental disability, gender,
relations between the employees of the firm. marital status, sexual orientation and/or union mem-
bership or political affiliation.
Inditex code of conduct for external manufacturers
and suppliers: this section is divided in two parts. 4. Respect for freedom of association and collective
bargaining: It shall be ensure that the employees,
The first is an introduction of the code where it is without distinction, have the right of association,
indicated the regulatory framework on which the union membership and collective bargaining. No
new Code is articulated: The agreements of the ILO, discrimination could arise from the exercise of this
right. necessity of providing the employees with a copy of
the code translate to the local language are discussed
5. No harsh or inhumane treatment: Inditex require here.
that all employees should be treated with dignity and
respect. Environmental dimension

6. Safe and hygienic working conditions: a safe and It refers to the necessity that Inditex believe it has
healthy work place should be provided to the work- while realizing its activity according to the environ-
ers, as well as minimum conditions of light, ventila- ment. They firmly believe that their business activity
tion, hygienic environment, fire protection, security should be follow sustainable development standards
measures and access to potable water. Moreover, which guarantee the environmental protection.
externals manufacturers and suppliers should adopt
every necessary measure to ensure security and safe These part of the corporate responsibility plan also
conditions at the work place. has different point. We will discuss two of them:

7. Wages are paid: Inditex require that the employees a. The first part refers to the principles that are follow
salary should be at least the minimum established by in the environmental policy which are 4:
law or higher. Moreover it should be enough to cover
the basic and reasonable necessities of the employees. 1. Inditex will consider the environmental variable
while their planning and develop of their activities,
8. Working hours are not excessive: Is not allowed as well as their company partners. It will also pro-
to work more than 48 hours a week and it should mote the environmental awareness.
be recognize at least one free day for every 7 natural
days. 2. Inditex will met the environmental law which will
legislate it activities as the same time that it will work
9. Environmental awareness: External manufactur- hard to minimize and avoid the contamination and
ers, suppliers and their subcontractors shall be duly the environmental impact that it activities could
committed at all times to protect the environment cause.
and shall comply, at least, with the standards and re-
quirements of the applicable Local and International 3. It will develop their management in order to
Laws and Regulations.(Inditex Source) improve their efficiency and to reduce the resource
consumption.
10. Regular employment
4. They guarantee that their employees will know the
11. Code implementation: In this point it is explain companys policy
how some aspects should be regulated on the Inditex
structure. Topics as the requisites for subcontract-
ing or for the publication of the code as well as the
b. The second part that we will discuss refers to
stragecial environmental plan of Inditex for the fol- Moreover it is focus on five points to develop:
lowing years:
1. Sustainable Store (Store Sustainability System)
As it has been said above, Inditex make a big effort to
make the suitable development art of its policy. Con- 2. Inditexs Pro-Kyoto
sequently they try to improve their efficiency, reason
why they analyze its business trying to find where 3. ProjectEnergy and Environmental Integration
they can apply that principle and where it is possible Project (IEMA):The goal of this project is to install
to improve. sources of renewable energy, such as wind energy,
solar photo thermal and photovoltaic solar energy, at
The currently strategic plan refers to the years 2007 the companys distribution hubs and reduce energy
to 2010 and its main objectives are: use to a minimum.

To reduce greenhouse gas emissions. 4. The Carbon Footprint Project. Analysis of the
To encourage the spread of renewable energies. Textile Life Cycle: The term carbon footprint refers to
To maximize efficient use of energy in manufactur- the environmental impact of a given activity.
ing.
To raise employee awareness and enhance staff 5. The Terra Project, the End of the Cycle
training.

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