Escolar Documentos
Profissional Documentos
Cultura Documentos
LANG 120
13 April 2017
Multimedia Integration
Each first year writing course at any college or university has its own way of teaching
students how to begin to learn to write at a collegiate level. Though the main purpose of these
courses can vary, it is reasonable to believe that they can help a student learn the foundations of
writing skills which can be utilized for a students respective discipline. In this case, animation is
the subject matter. Art such as animation is often viewed at face value while writing is viewed as
a completely separate entity. Throughout the years, art has evolved into multiple mediums which
have been overlooked or set to the side in academia. In light of this, I will draw from David
Russell who describes how writing should be a tool that conforms to various types of genres. The
mindset that these types of first year writing courses can set you up for any other writing students
may encounter is unrealistic due to the fact that there is no set formula on how to write (Russell,
1995). I propose that multimedia arts, specifically animation, could be considered as a form of
writing or language. Learning rhetoric that considers things such as audience, purpose, context,
genre, etc. will factor in future animation students work. By intertwining art and language, we
begin to expose the possibility of rethinking the way first-year writing courses are taught with
Though FYW courses focus on context and rhetoric surrounding a chosen topic, they
follow conventional forms of writing that could be more beneficial to the fields that have been
drilled into students ever since middle school. The very idea of FYW courses follows an
unrealistic premise that assumes there is actually a way to teach students how to write anything
that a university throws in their direction. Russells piece read by our class highlights this idea.
He argues that these general skill writing courses need some sort of reformation. There is not one
way of teaching writing that fits into every field (Russell, 1995). If we continue to follow this
unrealistic trend, a false notion on what true writing is continues to be planted in the minds of
these students. This in turn can lead to the rejection of other forms of writing that are not taken
note of. This is often due to the publicity that writing in other favored fields receive. Introducing
art into the writing mix can be the first step to acknowledging the divide between these fields.
Writing can help an artist know how to present art in a way that could most empathize with the
audience. It can also aid in teaching others in new ways that have not yet been practiced.
That being said, in the broader scope of things, writing has already made its way into the
animation field. In animation, aspects of storyboarding, character design, and even parts of
marketing/advertisement can be influenced by the foundations that are being taught in first year
writing courses. During an interview with Christopher Oakley, he describes how writing skills
are used throughout his career. Christopher Oakley is a former stop motion and Disney animator
and is currently a professor in the New Media department at the University of North Carolina in
Asheville. During the interview, Oakley talks about how animators should know how to project
the story they have in their minds out into the world of animation. Understanding story structure
and language are key elements to the creation of a movie or television show. He says that,
Animators should make sure theyre not only showing a series of events but are also creating
character development... (Oakley, 2017). The aspects of writing that Oakley mentions are all
factors that FYW courses tend to highlight. Learning how to use rhetoric to effectively tell a
story is something that these courses use to teach students how to write. While one course
probably will not lead to an expert writer in every field, animators can definitely learn to be
conscious of the language used based on their target audience and purpose they are trying to
fulfil.
courses is evident in the increase of sales when animated personas are advertised to the public.
Due to the efforts of clay animation for the California Raisins, their products became an instant
success. This popular technique became an industry standard and soon many companies were
joining in on the success of this by advertising with other animated personas (Callcott, Margaret
F., & Wei-Na Lee, 1994). In order for this to have occurred, animators should have the skills to
create a completely fictional character and somehow have the audience empathize with it.
Animating now becomes a way of trying to communicate with your audience. This is much like
creating a character in a book series or essay. An animator would be creating a characters story
but they would also have to take into account the actual marketing aspect. There is a script and
story behind the character that makes it relevant to the viewer. Understanding how to create this
connection is vital in several fields which is why it seems to be a staple lesson in first year
writing courses.
Even though the foundations learned in first year writing courses have proven beneficial
to those in the animation field, there could be a way for these courses to include art either in a
direct fashionwhat is art and how it could be considered a form of writing with examples of
this or an indirect fashionteaching writing with the inclusion of art in a multimodal way that
could include anything from lectures, presentations, illustrations, videos, etc. I am suggesting
that there be variety in the way these first year concepts are presented to a student. By doing this,
Making this possible is something that is not often thought of because art is struggling to
even have a place in schooling systems. Its inclusion in other disciplines is often minute. The
arts are becoming a scarce field in areas that are not very populous. Though most schools have at
least some type of art and music education, the arts as a whole have become an underappreciated
and underfunded field. Math and literature become the main focus for students and are still being
drilled into curriculums in order to prepare for standardized tests. Even further, schools in
underprivileged areas with minorities are not only struggling with the education in core subjects
but have an almost nonexistent arts program compared to other middle class areas (Spohn, 2008).
Art and writing courses seem to be completely separate entities, but both fields have
similar qualities and can stand to gain important resources from each other. Writing is a form of
communication that can be applied to any field. In the same way that writing becomes a form of
communication, art also communicates through visual senses. When Professor Oakley was asked
if he considered art a form of writing, he states Yes, of course. Youre expressing thought.
Things like paintings come from your imagination. So do writing and animating and they should
Art has evolved from traditional media such as sketches, paintings, and sculptures to a
more digital age that includes 2D and 3D designs. This can include photography, animation, and
even virtual reality. Art can also be anything more than just paintings. Just as art can also be
music, art can be writing. It is clear that art has evolved drastically throughout the generations,
yet the contexts used for academic writing have become stagnant. Most first year writing courses
have been taught the same way for years and students as well as professors keep running into the
same problems. The inclusion of art in writing may not be a complete solution to these problems,
but it can be a gateway into a new form of learning. Students often may forget the skills they
learned in these courses soon after taking them. The traditional style of teaching through
textbooks and worksheets has been replaced for the more favored instruction of watching videos
or powerpoints that give the student a visual and keep them entertained. Even a change in
communicating the same thing could produce better results for students. The ideas are all there
they are just being presented in a different format. Again, with this variety, whether it may be
with media such as pictures, music, animation, or any other form of art, it could lead to many
Spokes-Characte." Journal of Advertising, vol. 23, no. 4, 1994, pp. 1, ProQuest Central,
http://0-search.proquest.com.wncln.wncln.org/docview/236568902?accountid=8388.
Russell, David. Activity Theory and Its Implications for Writing Instruction. Reconceiving
Writing, Rethinking Writing Instruction. Ed. Joseph Petraglia. (Hillsdale, NJ: Erlbaum,
Spohn, Cydney. "Teacher Perspectives on no Child Left Behind and Arts Education: A Case
Study." Arts Education Policy Review, vol. 109, no. 4, 2008, pp. 3-11, ProQuest Central,
http://0-search.proquest.com.wncln.wncln.org/docview/211019212?accountid=8388.