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Credits 3.0
Faculty Name Dr. W S William
Program 1 year Executive MBA (FT)
Academic Year and Term 2016-17, Term IV

1. Course Objective

Supply Chain Management is about the management of material and information

flows in multi-stage production distribution networks. Driven by fierce global
competition and enabled by advanced information technology, many companies
have taken initiatives to reduce costs and at the same time increase responsiveness
to change in the market place. This course will provide students with the knowledge
and the tools necessary to develop implement and sustain strategies for managing
supply chain issues.

2. Learning Outcomes
At the end of the course, the students will be able to:
Classify the supply chain macro processes in a firm.
Identify the key supply chain decision phases and explain the significance of each one.
Identify the six major drivers (facilities, inventory, transportation, information, sourcing,
and pricing) of supply chain performance, and their roles in supply chain performance.
Design appropriate supply chain network.
Measure supply chain performance.
Manage risks in the supply chain.

3. Required Test Book

I. Chopra Sunil, Meindl Peter, and Kalra, D , Supply Chain Management, Strategy,
Planning & Operation, Pearson, 6th Edition

Other books for reading

i) Simchi-Levi David, Kaminsky Philip, Simchi-Levi Edith and Shankar, Ravi,

Designing & Managing the Supply Chain, Concepts, Strategies & case studies, Tata
McGraw Hill, 3rd Ed
ii) Ballou Ronald H, & Srivastava Samir K., Business Logistics/ Supply Chain
Management., Pearson, 5th Ed
iii) Handfield, Robert and Bozarth, Cecil., Introduction to Operations and Supply Chain
Management, Pearson, 3rd Ed
iv) Shah Janat., Supply Chain Management, Text and Cases, Pearson

4. Tentative Session Plan (90 minute session)

SCM-EMBA-WSW-2016-17 Page 1
Session Chapter Reading from Text
Topic Book / Cases / Articles as
indicated below
1,2 Back to basics, Introduction to SC and SCM, Chapter 1
importance of SCM, historical perspective of
SCM, flows in supply chain, objectives of SC,
decision phases in a supply chain

3 Process views in supply chain, supply chain Chapter 1 and 2

strategy Article 1: Fisher, M. (1997).
What is the right supply chain
for your product? HBR, 75(2),
4 Supply Chain Strategy, drivers of supply chain Chapter 2, 3

5,6 Forecasting for managing supply chain Chapter 7

Article 5. Lee, Padmanabhan,
and Whang. (1997). The bull-
whip effect in supply chains,
Sloan Management Review,
38(3), 93-102.
7 Coordinated product and supply chain design
Case5 : HP: Deskjet Printer Supply Chain
8 Performance Measures for Supply Chain Chapter 3
Article 2: Hofman, D. (2004).
The hierarchy of supply chain
metrics, Supply Chain
Management Review, 28-37
Article 3. Thomas, S. D. and
Novack, R. A. (2012). Why
metrics, Supply Chain
Management Review, 16(4), 10-
Article 4. Pettersson, A and
Segerstedt, A. (2013),
Measuring supply chain cost,
International Journal of
Production Economics, 143, pp.
Case 1: Seven Eleven, Japan 357-363.
Case Reading

9,10 Network Design in the supply chain Chapter 5

Case 2: Blue Nile and Diamond Retailing Case Reading
Case 3: Designing the Production Network at

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CoolWipes Case Reading

11,12 Inventory management and risk pooling Chapter 11 and 12

and 13 Article 6: Lee and Billington,
(1992). Managing supply chain
inventory: Pitfalls and
Case4: Should packaging be postponed to the
Opportunities, Sloan
DC? Management Review, 33(3), 65-
Article 7: Feitzinger, E and
Lee, H. L. (1997). Mass
Customization at HP: The
Power of Postponement, HBR,
Case Reading

14 Coordination in supply chain Ch-10

15 Logistics management in the supply chain Chapter 14

Article 8: Jayaram, J and

Avittathur, B. (2012), Insights
into India, Supply chain
management review, 16(4), pp.

Article 9: Kilgore, Joseph, and

Metersky. (2007). The logistical
challenges of doing business in
India, Supply Chain
Management Review, 36-43.

16,17 Sourcing in the supply chain Chapter 15

Article 10: Kraljic, P. (1983).
Purchasing must become
supply chain management,
HBR, 61(5), 119-117.

Article 11: Liker and Choi,

(2004). Building deep supplier
Case6: Bose Corporation relationships, HBR, 82(12),

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18,19 Value of information To be played in the class
Beer Game (simulation)
20 Review of course and conclusions

5. Evaluation

1. Two Quizzes :30%

2. Mid-term :20%
3. End term Exam :30%
4. Group project / Assignment :20%

6. Class Presentation:

This is a case based class. All cases must be prepared prior to coming to the
class. Written case submission is needed prior to case presentation

Policy on make-up examination:

Make-up examination will only be considered in the case of unavoidable

medical or other emergencies. Official written evidence must be provided to
substantiate the request.

Policy on cellular phone

If a student brings cellular phone into the classroom, it must be turned off. If
this policy is disregarded, and a cellular phone rings during the class time,
the student in question will be required to leave the class for the rest of the

Policy on cheating and plagiarism

Please go through the Manual of policies for details on this issue.

Instructor: Dr. W.S. William

Email: winfred@ximb.ac.in, Phone: 0674-6647851

Secretary: Mr Dayanidhi Mishra, email: daya@ximb.ac.in

Ground floor, Library block, Phone: 06746647993

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