BO

Delivery Location: Singapore Program Type:

Duration Certification
No. of
Product Course Learning
modules by
Duration Duration
SAP FI Boot Camp 3 6 weeks 145.5 SAP
SAP MM Bootcamp 3 6 weeks 145.5 SAP
SAP SD Bootcamp 3 6 weeks 145.5 SAP
SAP Abap Bootcamp 3 6 weeks 145.5 SAP
Java Bootcamp 4 12 weeks 242 Oracle
C# Bootcamp 4 12 weeks 242 MS
PHP Bootcamp 4 12 weeks 242 ZEND
DM Bootcamp 4 6 weeks 170

IN
Delivery Location: Singapore Program Type: Train and P
Duration Certification
No. of
Product Course Learning
modules by
Duration Duration
SAP FI Intensive Progam 3 12 weeks 145.5 SAP
SAP MM Intensive Program 3 12 weeks 145.5 SAP
SAP SD Intensive Program 3 12 weeks 145.5 SAP
SAP Abap Bootcamp 3 12 weeks 145.5 SAP
DM Bootcamp 4 12 weeks 170
 BOOTCAMP PROGRAMS
Program Type: Train and Place Product Type: Modular Bundle
Certification India Malaysia
Training Placement Certification Training Placement
Location
Fees Fees Fees Fees Fees

INTENSIVE PROGRAM
Program Type: Train and Place Product Type: Modular Bundle
Certification India Malaysia
Training Placement Certification Training Placement
Location
Fees Fees Fees Fees Fees
 Mode: 5 days / week; 8 hours / day; On-campus
Malaysia Myanmar
Certification Training Placement Certification
Fees Fees Fees Fees

160

4 days / week; 3.5 hours / day; On-campus

Malaysia Myanmar
Certification Training Placement Certification
Fees Fees Fees Fees
Channel
Facebook

Youtube

Google

Email
channel Type
 Project
Online Enrolment Process
Mini-site Cleanup
Pipeline Analysis (Periscope)
Old Product Page cleanup
Campaign Planning
Campaign Analytics (Persiscope)
Interface with Navision for RR calculation
Customer and Alumni Database Migration
Sambaash User creation at Opportunity Level (Bronze)
Mobile Centric UI
Talent Management Portal
Event Management Application
Profile Management
Knowledge Management
Faculty Management
Lead & Opportunity Data Migration
Enterprise Sales Cycle
Recording Sales Interactions / Conversations at Lead,
Opportunity and Customer Level
Man days
82
10
10
2
20
10
5
5
5
5
20
5
5
10
20
5
25
5
249
 CAMPAIGN HEAD
Campaign ID: SING-JAN-HES-01
Start Date: 01.05.2017
Campaign Objective: To sell Data Science Products to Higher E
Professionals
Campaign Budget: SGD xxxxx
Campaign Goals
Target Leads
Target Opportunities
Target Pipeline Value
Target Closed Wins
Order Value

MiniSites
Minisite for Higher Education Students
Minisite for Graduates
Minisite for Tech Professionals
 CAMPAIGN HEADER
1 Short Name: Jan 17 Data Science
End Date:
Country: Singapore
31.05.2017
Data Science Products to Higher Education Students, Graduates and Tech

Expected Campaign ROI: 5x Budget

n Goals Target Customer Order Value
2000 Higher Education Students SGD 250K
100 Graduates SGD 150K
SGD 1 million Non-IT Professionals
20 Tech Professionals SGD 150K
SGD 500K Startup Talents
Enterprises
IHLs

minisite link
<link>
<link>
<link>
Campaign ID: Campaign Short Name:

Start End
Channel Channel Type Budget Cost per
Date Date Leads
lead

Facebook Page
Facebook Ads
Facebook
Facebook Posts
Facebook Live
Google Google Adwords
Job Postings
Job Portals
Ads
Emails EDMs
Mini Site Page
 Mini Site:
Target Measures
Cost per Total Avg. Time
Open Total Bounce
qualified CTR Reach Engaged Spent by Clicks
Rate Visitors Rates
lead Visitors Visitor
 No. of
Shares Comments
Followers
Leads
Cost per lead
Cost per qualified lead
Open Rate
CTR
Reach
Total Visitors
Total Engaged Visitors
Avg. Time Spent by Visitor
Bounce Rates
Clicks
Shares
No. of Followers
Comments

Bounce Rate
Time spent on page
Conversion rate - visitor to lead (based on unique visitors)
Return visitor conversion rate
Visitor flow (to other pages)
Traffic source (from mobile or desktop or channel)
Content share (if you have social integration)
Form abandonment rate
Cost per sale
 Persona (Customer Segments)
Main Persona Sub-Persona
Pre-diploma Students
Students & Graduates
Post-diploma Graduates
Tech Entrant
Non-IT professionals Business IT Entrant
Entrepreneur & Sales/Marketing Entrant
IT infra & Software
Business IT
Tech Professionals
Techno Management
Entrepreneur & Sales/Marketing Entrant

ue visitors)
 Cost per
Cost per
Leads qualified
lead
lead
Open No. of
CTR Reach Visitors Clicks Shares Comments
Rate Followers
 PIPELINE ANALYSIS - BY CUSTO
Country:
Leads Opportunities
Customer Persona
Target Actual Target Actual
NE ANALYSIS - BY CUSTOMER PERSONA
Period Of Analysis:
Pipeline Value Closed Wins Order Value
Target Actual Target Actual Target Actual
 CAMPAIGN ANALYTICS - QUA
Customer Persona:
Minisite:
Leads
Campaign ID Channel Channel Type
Target

CAMPAIGN ANALYTICS - QU
Customer Persona:
Minisite:
Measure 1
Campaign ID Channel Channel Type
Measure
Facebook Page
Facebook Ads
Facebook Posts
Facebook Live
Facebook Marketplace
Facebook Insights
Google Google Adwords
Google Search Console
Google+ & Google Business
Google URL Builder
Google Trends
Google Analytics
MPAIGN ANALYTICS - QUANTITATIVE ANALSIS
Period Of Analysis: Country:

Leads Opportunities Pipeline Value Closed Wins Order Value

Actual Target Actual Target Actual Target Actual Target

MPAIGN ANALYTICS - QUALITATIVE ANALSIS

Period Of Analysis: Country:

Measure 1 Measure 2 Measure 2

Target Actual Measure Target Actual Measure Target Actual
Order Value
Actual
 T
Cost per
Channel Channel Type Cost per Open
Leads qualified CTR
lead Rate
lead
Facebook Page
Facebook Ads
Facebook
Facebook Posts
Facebook Live
Google Google Adwords
Job Postings
Job Portals
Ads
Emails EDMs
Mini Site Page
 Target Measures
Total Avg. Time
Total Bounce No. of
Reach Engaged Spent by Clicks Shares
Visitors Rates Followers
Visitors Visitor
Comments