Escolar Documentos
Profissional Documentos
Cultura Documentos
Group 23*1
Team members:
Lokesh Joshi
Ch. Ranjana
Shubhangi Sinha
Balkeerat
Vishal Gupta
Karmanya Aggarwal
Parv Bharadwaj
Rashik Gupta ( MBA)
1
Table of Contents
Ideas 3
Decision Matrix 4
Factors Involved In The Decision Matrix 5
Conclusion 9
Ideas
Our team brainstormed ten ideas and used a Decision Matrix, Pair-Wise Comparison
Analysis and The Idea Evaluation Framework in order to narrow them down to a single idea.
The ideas are as follows
1. An organization that implements home automation with an emphasis on making
houses and buildings greener (More energy efficient)
2. A Video Analytics platform that offers media companies and advertisers to detect,
and automatically tag the content of videos that the advertisements are attached to,
giving advertisers finer tuned controls for platforms like YouTube, Facebook,
Twitch.tv etc.
3. 3D Printing Services that offer high end premium services to designers, sculptors and
artists whilst also offering cheaper customized prosthetics for the disabled.
4. Sports Analytics and Prediction for tertiary sports (sports with lower popularity) such
as Kabaddi, Mixed Martial Arts etc.
5. Automated detection of spam and fraudulent images in email messages.
6. Personalized Credit Card Logistics - acting as a supplier to firms like MasterCard,
Visa and Rupay in order to provide better services for delivery of new debit/credit
cards to bank end users
7. Retrofitting of monuments to make them easier to clean and energy efficient
8. Advertisement boards that are able to attract and kill mosquitos, thereby controlling
the spread of mosquito based diseases
9. Investment Management As a Service - Algorithmic Portfolio management, so that
common investing procedures can be completely automated.
10. Small Batch Material Supplier - Radioshack, but for materials required in mechanical
engineering projects by students and small research based startups and firms.
Decision Matrix
Legend
Idea Name
3 3D Printing Services
Shortlisted Ideas
Factors Involved In The Decision Matrix
The group chose the following factors as we believed they were the most relevant to our
ability to successfully create the ventures. All the metrics are rated on the scale 1-10
1. The Initial Investment Required and how difficult it would be to raise the required
funding
2. The Ease of Operation - accounting for Entry Barriers to the industry, Government
Regulations for the business and other macro factors
3. Marketability - accounting for the Total Market Availability, the size of our potential
market share, etc
4. Competition - accounting for how strong the competition is, how competitive the
market is and similar factors
5. Product Differentiation - how different our solution is to the competitors, what is our
MVP.
6. Rate of Return - how quickly can the business break even and become profitable.
Pair-Wise Comparison Analysis
From our initial ten ideas, our team narrowed it to the best 5 and used the comparison matrix
to eliminate further.
2 3 4 9 10 SUM
2 2 1 -1 -1 1
3 -2 2 1 -3 -2
4 -1 -2 -2 -3 -8
9 1 -1 2 -3 -1
10 1 3 3 3 10
Legend
2 Video analytics and targeted advertising platform
3 3D Printing Services
4 Sports Analytics for Tertiary Sports
9 Algorithmic Investment Management as a service
10 Small batch material supplier
Shortlisted
5 Questions for Idea Evaluation Framework
Our team picked the two best ideas from our pair wise comparison and used the Idea
Evaluation Framework in order to finalize to a single idea.