Introduction

Liberty shoe Ltd is an Indian shoe company based on the

northern part of karnal, Haryana and it is established in 1954.
Today at present the company presents around 50,000 pairs of
footwear a day through its 6 manufacturing units, sold through
6000 multi-brand outlets & 350 exclusive showrooms.
And presence of 25 nations with 50 show rooms outside India.
The parent company is Liberty Group & it is in the leadership of
Adesh Gupta

History:-
Liberty Shoes was founded by Dharma Pal Gupta, Purshotam Das Gupta and Rajkumar
Bansal by the name of Pal Boot House in 1954. Liberty Shoes first associated in India for
distribution and exclusive showrooms with Balbir Singh.
Force 10', Liberty's first sub-brand, was launched in August
1990, a time when a casual footwear wave sweeping the Indian market. By 1994-95, Force
10 became Liberty's flagship brand in value, notching up sales of Rs 32 core, it the coming
years, it not only help the company establish its name the domestic footwear market, but also
paved the way for nine other sub-brands and a firm foothold the mass family footwear
segment, till now led by Bata, now Liberty was the country's second largest footwear
company after it. LIBERTY S PRODUCT
LIFE CYCLE
 300
Cr

100
Cr

30
Cr

During the time, Liberty made a great milestone in the footwear business.
1994- 2004- 2006-
1995
Innovative Liberty
2005 foots-Tyler
2007 collection + B2B/B2C( introduction of Windsor,
Senorita, Gliders):(2003-2004)
Setting up subsidiary company under Liberty, and launched retail format
revaluation in footwear segment with new varieties of product(2004-05)
Liberty joined with Pantaloons & achieved sales of 300crs with 30% of market
share footwear segment (2006-07).

Brands of Liberty:

For men Coolers, fortune, force 10, Gliders

For women Senorita , Tiptop
For Kids Foot fun, Prefect
For safety shoes Freedom , Warriors, Workmen

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