ADVERTISING ANALYSIS: TIME MAGAZINE (FEBRUARY 6, 2017, MARCH 13, 2017 AND APRIL 10,2017)

AD
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AD 1 AD 2
AD 4 AD 5
AD 6
AD 7 AD 8
AD 9 AD 10
AD AD PLACEMENT SIZE COST PRODUCT/BRAND HEADLINE AD
COPY ANALYZATION

AND

CONCLUSION

1 1/3 page $325 Agricultural Products Testimonial Narrative

The content was

Inside cover $1000 of Thailand

good and so was the

placement but it would be

better if there are more visuals

rather than narration.

2 Full Page $795 Cozi Application Testimonial Straight-selling

Brief and staright to the point.

Back Cover $2000

The advertisement was very

catchy because of the short

description of the service and

bold big letters that is easy to

read.

3 Full Page $795 Jeffrey Modell Testimonial Narrative

Full page ads really catches any

Inside Cover $1000 Foundation

consumers attention and this ad

was no exception. Bright colors

suited the service offered by the

institution and the target

market which are children

4 Full Page $795 WWF Testimonial Educative

The headline was bold and direct.

Back Cover $2000

It gives the background for the

headline and the right visual for

the advertisement.
5 Full Page $795 Wallpaper STORE* Testimonial Suggestive
The Brand being advertise was

Back Cover $2000

clear enough but the visual

wasnt pleasing for an

advertisement regarding

wallpaper products. These

products are designs to dcor a

house or a place and a much

brighter more enchance display

of their products would be

better instead of the dull all pink

set-up of the ad because it only

targets women instead of all

gender.

6 Full page $795 Child Fund International Question Educative

The advertisement is perfect.

Inside Cover $1000

Its clear , comprehensive and

provides the suited visual for the

service being advertise. The message

was direct and informative offers

more by giving the necessary site

for more details.

7 Full Page $795 He For She Testimonial Suggestive

Elegant and straight to the point.

Inside Cover $1000

The visual/photo clearly depicts

what the advertisement is all about

and words were put to be in a brief

order that a background story is no

longer needed.

8 Full Page $795 100 PHOTOGRAPHS Testimonial Straight-selling

A book was being advertise and so

Inside Cover $1000

there isnt much to say except to

buy the book and let the consumer

find what else he or she needs to

know

9 Full Page $795 Rolex Testimonial Institutional

the brand already has credibility so

Back Cover $2000

what more to show but the product

itself and let the consumers feast

their eyes on a expensive material.

Elegant yet sophisticated the

advertisement really fits the brand.

10 Two Page $1495 Rolex Testimonial Institutional

same magazine, same brand, same

Inside Cover Spread $1000

advertisement but into a different

approach on visuals wherein people

with clear achievements are being

showcase telling the consumers that

the product itself is a watch of

achievers. The ad was supposed to

supported by the back cover rolex