Lauren Sabra

lauren_sabra@yahoo.com
www.laurensabra.weebly.com
508.642.8453
Somerville, MA

OBJECTIVE
To play an integral role in a collaborative digital environment that requires a technical and creative
individual-- ultimately empowering the team to produce beautiful, innovative work.

EXPERIENCE
Web Content Manager, Stonehill College Easton, MA |September 2016 April 2017 (contract)
Update and maintain Stonehill College web content inclusive of Jotform setup, submissions, inquiries, and events.
Collaborate closely with colleagues throughout the College on various web related projects and support their needs.
Prepare HTML for emails with Dreamweaver for Exact Target.
Manage digital marketing strategy and campaigns, emphasizing the consumer interface advantages.
Increase interaction rates by creating consistent and effective materials across web and social media.
Incrementally improved digital ad efficiency by uploading email addresses to Google Match.
Digital Marketing Ecomm Retention Specialist, Wolverine Lexington, MA | July 2015 - July 2016
Retained consumers via digital marketing email objectives in-house for Sperry, Keds, Saucony, and Grasshoppers.
Responsible for delivering relevant consumer experiences by applying audience segmentation strategy, preparing
HTML in Photoshop and Dreamweaver, and aligning promotions with web dev team and content managers.
Drove email revenue growth with various A/B tests, HTML best practices, and optimizing code for mobile devices for
seasonal and automated email campaigns within the Responsys email marketing platform.
Established a pre-launch QA process to insure proper click and revenue tracking, mobile and desktop content
rendering, target audience assignment, and promotion status.
Grew revenue for the Keds welcome program by 78% with a few adjustments to the promotion.

Email Associate, eBay Enterprise Burlington, MA | December 2013 - July 2015

Maintained and improved client 24-hour turnaround time contract between eBay Enterprise and Ralph Lauren, Ross
Simons, Citizens Bank, and AutoZone.
Responsible for HTML email marketing setup, QA and execution for email campaigns inclusive of various testing
methods, audience creation, trigger monitoring, and issue resolution management.
Liaison between the client, developer, database, and client services teams on technical projects.
Grew unique open rate by 6%, to 38% for an 86-trigger program by applying best practice standards.
Analyzed data to enrich email elements and increase deliverability to ISPs like Gmail and Yahoo.

Email Marketing Specialist + Project Associate, LevelUp Boston, MA | April 2013 - October 2013 (contract)
Increased overall email platform engagement by 15% during 6-month contract position via copywriting and executing
email campaigns with monetary rewards for 350+ clients for the mobile payment app, LevelUp.
Extracted and analyzed Chart.io and Salesforce data to prepare assets and report results via Piktochart.
Manipulated HTML and CSS templates for unique loyalty campaigns.
Conducted A/B subject line tests and readability assessments on templates, campaign reports, and competitor sites to
improve email performance and aid platform development.
Supported email campaign template re-designs, subject lines, ad sales pitch content, and campaign types by providing
research and participating in major marketing product development brainstorms.
Collaborated with strategy and finance on long-term projects for sales leads, audits, and internal operations

SKILLS EDUCATION
MS Office - Mac OS Exact Target - BigTree - Jotform - Emmanuel College, Boston, MA
JOOMLA - Max Bulk Mailer - Constant Contact - Wordpress - BFA, Communications, 2011
Responsys - Omniture - Salesforce - SendGrid - Chart.io - Litmus - Lorenzo de Medici, Florence, IT
Return Path - Adobe Photoshop, Illustrator, + Dreamweaver Semester Abroad 2010 | Fashion