ANALYSIS OF PRINT AD

This is the ad of the chocolate bar Snickers. Snickers consist of nougat topped with caramel and peanuts,
enrobed in milk chocolate. The producers of snickers claim that snickers removes hunger as soon as one
consumes it.
This ad depicts the same. The print ad is very innovative. When one looks at the ad it shows the face of a
happy person, but the text written on the ad is upside down which would obviously compel the person
looking at the ad to turn the page upside down and look at the ad. When turned upside down the face of the
happy person changes to that of an angry one and the text says Youre not you when you are hungry. Then
in smaller text it is mentioned Rotate to satisfy and when rotated the ad says Snickers Satisfies. This ad
completely justifies the claim of the producers that snickers removes hunger.
Moreover the background colour of the ad is chocolate brown which emphasizes the chocolaty taste of
snickers. Also the ad shows a half-eaten snickers thus showing the viewers what it contains inside.
Also the language used in the ad is very simple and can be easily understood by all.

Submitted By:
-Shreya Sinha
-Roll No.-1648
-B.B.A L.LB
-2nd Semester