Overview:

The market expansion of Hyperloop One in Australia is a next step in the companys extension.
Australia is the worlds sixth largest country by total area. There is a lot of existing transportation
companies in Australia; however, the best mode of transportation is either airplanes or the trains
for long distance travel. Since Australia is one of the leading countries in the world in every
sector, people are busy every time and would appreciate any new form of transportation that will
save their time and money. Hyperloop One addresses their need and therefore, its feasible and
profitable approach to expand it in Australia. Moreover, a lot of flat lands are available in the
country to construct the low-pressure tube and therefore, its feasible in terms of technical point
of view.
The size of market is the entire Australian land and people because Hyperloop One is a
transportation company that targets every Australian. At present, there are many transportation
companies in Australia. Amongst them, the main companies are listed below:
1 Air Link Pty Ltd is an airline based in Dubbo, New South Wales, Australia which
operates both air charter services and scheduled services (wiki/Air_Link).
2 Alliance Airlines is an aviation services company based in Brisbane, Queensland with
operational bases in Adelaide, Cairns, Melbourne, Perth, Townsville and Auckland, New
Zealand (wiki/Alliance_Airlines).
3 Cobham Aviation Services Australia, is a scheduled and charter airline with its
headquarters based in Adelaide, South Australia
(wiki/Cobham_Aviation_Services_Australia).
4 Queensland Rail, also known as QR, is a railway operator in Queensland, Australia
(wiki/Queensland_Rail)
5 Genesee & Wyoming Australia (GWA) is an Australian rail freight operator based in
Adelaide, South Australia (wiki/Genesee_%26_Wyoming_Australia)
The average fare for domestic transportation for the airlines in Australia is around AUD 150.00.
For example, the transportation fares of Alliance Airlines from Sydney to Adelaide, Melbourne
and Brisbane are AUD 188, AUD 171 and AUD 164 respectively. Therefore, since, Hyperloop
One is energy-efficient and safe to travel at airline speeds for the price of a bus ticket, the
expansion in Australia is definitely a good idea. The marketing strategy would be a healthy
advertisement of the company and its services so that more people will know about these
fascinating features. Also, a good and sound networking with the Australian government and the
existing transportation companies must be established.

1 | Page Develop Market For Hyperloop One

GroupH
Stakeholders Register for developing market in Australia for Hyperloop One

Prepared by: Group H Date: 10/04/2017

Name Position Internal/ Project Role Contact Information

External
Saurav Chandra Project Internal Manage entire S299500@students.cd
Gyanwali Manager project and make u.edu.au
decisions
Weiwei Huang Program Internal Manage workers S298394@students.cd
Manager and make an u.edu.au
analysis
Amrit Acharya Project Internal Manage project S295387@students.cd
Coordinator
and future trends u.edu.au

Suraj Gaire Senior Internal Manage S295992@students.cd

Consultant performance of u.edu.au
consultant
Sanjeev Lohani Project Internal Manage the S295077@students.cd
Sponsor project budget u.edu.au

- Project Manager is someone who responds to the whole project, research the market and
competitors, make decisions and strategies.
- Program Manager is someone who manages works and makes analysis for project.
- Project Co-ordinator is someone who carries out various activities such as planning,
tracking, reporting, quality management and internal communication.
- Senior Consultant is someone who checks the mandatory supplier requirements and track
the performance of consultants and takes appropriate action.
- Project Sponsor is someone who approves the budget and decides on tolerances.
- Assures the availability of project resources

2 | Page Develop Market For Hyperloop One

GroupH
 Stakeholders Management Strategy for developing market in Australia for
Hyperloop One

Prepared by: Group H Date: 11/04/2017

Name Level of Level of Potential Management Strategies

Interest Influence
Saurav Chandra High High He has strong leadership attributes, can
Gyanwali explore problems and solve them
excellently.
Weiwei Huang Medium Medium She is a very outgoing person with
excellent analysis ability. She is very
flexible to work with.
Amrit Acharya Medium High He is a far-sighted person who is
sensitive with market trend with lots of
unique views for market.
Suraj Gaire Medium High He has excellent calculation and financial
management ability. His sense of
excellent dealing with numbers and
enthusiasm makes high quality and
efficient work.
Sanjeev Lohani Medium Medium He is a creative person; he is strict and
scrupulous for work which can reduce
the risk for product problems.

3 | Page Develop Market For Hyperloop One

GroupH
 SWOT Analysis

1. Strengths

- The pathway (tube) of Hyperloop one occupies less area compared with other transportation
system.
- The advanced technology reduces the resistance of the levitated pod in the process of
movement inside the tube keeping the top acceleration constant.
- Hyperloop one travelling system can reduce travelling time for passengers making it a
superfast mode of transportation.
- Hyperloop one travelling system is very safe and eco-friendly.
- Hyperloop one travelling system is a highly efficient transportation system.
- It also uses the solar energy as power of transport which is renewable and cheaper.
- The building cost of travelling system is lower than airplane and train.

2. Weaknesses

- The speed of transportation is very fast, therefore, the pathway needs higher requirements to
construct.
- It will meet some problems about land acquisition.
- Infrastructure building needs plenty of time.
- This is a new technology; there is no working prototype for testing.
- It could meet some potential risk for equipment.
- Although its safer, it could meet a terrible accident if a minor technical error occurs because
the speed is very fast.
- Hyperloop one uses a capsule as transport; it means, passengers have to sit down idle for the
entire travelling time without movement. So, passengers might feel uncomfortable.
Moreover, the capsule is a sealed structure, therefore, if passengers feel sick or meet
paroxysmal disease in the process of travel, it will be very difficult to cope.

3. Opportunities

4 | Page Develop Market For Hyperloop One

GroupH
- Hyperloop One uses advanced technology in transportation which leads to faster, cheaper and
safer mode of travel.
- Hyperloop One transportation can reduce congestion of cities.
- Hyperloop one incorporates the advantages of existing transportations as well.
- The convenient and fast transport system boosts the tourism sector.
- The price of ticket will be in the affordable range for the traveler.
- Hyperloop One uses solar energy. Therefore, it can not only protect the environment and
reduce the demand of non-renewable sources, but also reduce the cost of operation.
- It is a huge project and can produce a lot of employment opportunities for people.

4. Threats

- The credibility of conventional transportation system is much higher than the new Hyperloop
One.
- It could meet societal resistance for change of established conventional transportation.
- Competitors may reduce their price of ticket.
- Difficult to gain trust for safety from people.
- It is very dangerous regarding vandalism.
- It is a huge project for maintenance of tube track and the capsule pod.
- Risk of losing trust and financial loss if accident occurs due to minor technical errors.

Project Charter
General
Information
Project Title Develop Market For Hyperloop One in Australia

Project Start Date July 11 2016

Project End Date July 10 2017

Project Manager Saurav Chandra Gyanwali, +61420513887, saurabhchandragyanwali@gmail.com

Project Overview The project charter formally recognizes the existence of a project and also initiate
the starts of the venture. It gives authority to the project manager to use th
resources of the organisation to successfully complete the venture. The followin
things should be included in the plan of the project.
i. Scope
ii. Goals
iii. Objectives/Deliverables
iv. Cost estimate/Assumptions
v. Resource Requirements
vi. Timeline and High milestones

5 | Page Develop Market For Hyperloop One

GroupH
 Marketing Budget Plan

Last updated:

vii. Quality assurance plan

Total
viii. Risk and Dependencies
ix. Stakeholder management
x. Project process control
Project Objectives
Personnel Our main objective of this venture is to establish the hyperloop one as the fift
mode of transportation. Moreover we primarily focus on creating an environmen
Salaries, wages which encourages different level of customers to use our services. We aim t
Benefits develop a platform so that we can provide our services in every part of our country

Payroll taxes
Commissions and bonuses
Budget Information The budget for the projec
Personnel Total $550000 is allocated as
5million.More than on
half of this amount will b
utilized for the marke
Market Research
research and marketin
Primary research communications. Rest o
the remaining budgets wi
Secondary research be for miscellaneou
Library management expenditure, wages
trainings, promotions an
Market Research Total $2400000 so on. The allocatio
includes$2.4M on marke
research,$1.5M o
Marketing Communications marketing communications
$0.55M on salaries,$0.4M
Branding
on training marketin
Advertising communication tools
$0.1M on loyalty an
Web sites $0.05M on miscellaneou
Direct marketing expenses. An excel shee
with various sectors of th
Internet marketing subdivision of expenses i
Collateral shown below:

Press relations
Project Management - Amrit Acharya(Project Co-ordinator) +61405679146
Public
Team relations - Sanjeev Lohani(Project Sponsor) +61406064677
Analyst relations - Saurav Chandra Gyanwali( Project Manager) +61420513887
- Suraj Gaire(Senior Consultant) +61410275685
Events - Weiwei Huang(Programme Manager) +61477691111
Marketing Communications Total $1500000
6 | Page Develop Market For Hyperloop One
GroupH

Channels
Channel communications and training
Channel promotions and incentives
Channel commissions/bonuses
Channels Total $400000

Customer Acquisition & Retention

(CAR) Roles and Project Manager
Responsibilities Should manage and lead the project team.
Lead generation Recruit project staff and consultants.
Customer loyalty Manage project training, project deliverables and project evaluation.
Identification of the risk and resolving conflicts
CAR TotalCo-ordinator
Project $100000
Carry out various activities such as planning, tracking, reporting, qualit
management and internal communication.
Provide administrative support to the project manager.
Check the procedure and standard of project activities
Maintain and update project plan.
Project Sponsor
Review the progress of the project.
Assures the availability of project resources.
Approves the budget and decide on tolerances.
Makes organizational and commercial decisions of the project
Senior Consultant
Check the mandatory supplier requirements.
Manage the production and approve the supplier.
Effective use of resources within the periphery of budget.
Track the performance of consultants and takes appropriate action.
Programme Manager
Management and co-ordination of the programme of the project
Making contribution towards strategy, policy and procedure.
Management of supplier and contractual relationships.
Control the budget of the project.
Risk Management Time, money and resources in marketing are critical for the success of the company
Different kinds of risk associated in marketing are listed below:
Pricing risk
Target Market risk
Research & Development risk
Promotion risk

Success Criteria The project can be successful if we can complete it within the allocated frame of
time and budget.
Completion of the project within the allocated time frame of one year
Services should be provided to the estimated number of customers.
Must meet the intended level of services.
The project completion budget for marketing should not exceed $5 million.
Must get the positive feedback from the customers and needs to increase it
services in terms of quality and quantity by certain percentage in every year

7 | Page Develop Market For Hyperloop One

GroupH
 Attract different kind of agencies, business groups etc. for the globalizatio
of the services.

Project Approach In order to develop a good market of hyperloop one transportation system we nee
carryout various kind of survey such as study of market, study of existin
transportation system, level of services and its affordability among the differen
levels of people and so on. The key points are listed below:
Carry out the survey of the market to figure out the number of potentia
customers.
Link the route from remote areas and connect it to the cities and industria
areas so that we can increase the flow patterns.
Selling the services through advertisement and promotion campaign so tha
everyone can be aware of the level of quality they are going to get.
Arranging a mass communication in the form of technical seminar so tha
we can know the desire and wish of the customers from their point of view.
Make certain amendment in the marketing policies with the demand an
progress of science and technology.
Determine a way to measure the level of satisfaction of the customer
through day to day progress chart or report.
Working hand to hand with different kinds of environmental elements t
direct the venture towards the path of success.

Comments I am concerned about the services of our project whether it will be a hit or miss
among the general people. The project itself is so huge so we need a large number
of good and experienced team members for its timely completion. It is must to
tackle with every incoming environmental obstacle.

Financial Projection on Developing Market for Hyperloop One in Australia

We aim to develop a market in Australia for providing our services. Generally we have estimated
an amount of $ 5 Million for the completion of the development of market. More than one half of
this amount will be utilized for the market research and marketing communications. Rest of the
remaining budgets will be for miscellaneous expenditure, wages, insurance, promotions and so
on. An excel sheet with various sectors of the subdivision of expenses in percentage is shown
below:

8 | Page Develop Market For Hyperloop One

GroupH
9 | Page Develop Market For Hyperloop One
GroupH
 Scope Statement

Project Title: Develop Market For Hyperloop One in Australia

Date:11/04/2017 Prepared by: Group H

Project Justification: We live in the age of science and technology and the means of
transportation is evolving around the world and it is getting more advanced with each
passing days. Hyperloop one is the fastest means of transportation and the need for
Hyperloop is must regarding the need of people, level of services, size of consumers,
affordability of the people and much more.
Hyperloop one primarily focuses on its speed, services, and is much more time efficient so
that the need is must and appropriate .In order to develop the market and make it a grand
success in Australia we need to focus on each and every element affecting our projects. We
need to make preliminary research of the market, existing transportation system,
competitors and global trend for fare on the means of transportation.

Service Characteristics: As our project motto is to provide services to the people so our
characteristics are generally based on services. Our characteristics is enlisted below:
1. Hyperloop one is the fastest means of transportation so it helps to save the time.
2. Since it is environmental friendly and is more sustainable than other mode of
transportation system so we can save the energy as well as protect environment
from being polluted and degradation.
3. Hyperloop One is developed with a view to make it accessible for every citizen of a
country. More over rural area people can use the service that is provided by
Hyperloop One.
4. Hyperloop is cheaper mode of transportation in term of services it delivers. It will
have similar fare in correspondence to other mode of transportation.
5. We aim to provide services through our medium by the development of various
applications which can track the time for arrival and departures.

Requirements:
For any mode of transportation to provide the service the main then they need is customer
who can use the services that they are going to provide Similarly for Hyperloop One size of
market is main requirement to develop the services in Australia. A part from that they need
initial investment to execute the services. The documented policies of the government will

10 | P a g e D e v e l o p M a r k e t F o r H y p e r l o o p O n e
GroupH
play crucial role for development of services throughout the county.

Product User Acceptance Criteria: In order to get positive feedback from the general
people every organization need to full fill the required demand of the customer which is
mainly concerned with saving time and cost as well as giving huge emphasis on the
development of sustainable environment. We must achieve our estimated level of services
and estimated amount of customer to get the success.

Refrences:
- http://www.marketingprofs.com/opinions/2012/23580/learn-these-four-classic-
approaches-to-marketing-campaigns
- http://smallbusiness.chron.com/types-marketing-risks-65763.html
- https://intropm2.com/
- https://www.template.net/business/marketing/marketing-budget-template/#
- www.gla.ac.uk/media/media_26397_en.pdf
- Muoio. D., (2017). Heres how Hyperloop Ones massive, high-speed transport
system will work. http://www.businessinsider.com/hyperloop-one-plan-photos-2017-
2/?r=AU&IR=T
- Muoio. D., (2017).Hyperloop One is condidering 11US rountes for its futuristic
transport system here they are. http://www.businessinsider.com/hyperloop-
one-10-possible-routes-united-states-2017-4/?r=AU&IR=T

11 | P a g e D e v e l o p M a r k e t F o r H y p e r l o o p O n e
GroupH
 - Matt. M., (2017). Hyperloop: transportation nirvana, or a pipedream?
http://money.cnn.com/2017/04/06/technology/hyperloop-one-news/

12 | P a g e D e v e l o p M a r k e t F o r H y p e r l o o p O n e
GroupH