Mr.

Zenani France Sibanyoni

E mail: zenanisibanyoni@gmail.com
Copyright reserved

Innovative Advertising

The world that we find ourselves living in will be resourceful in the event we play a role in
creating new advertising modalities and modus operandi.
It is paramount to deviate from traditional patterns of advertising like electronic and print
media.
I reckon it is all about determining the needs of the advertising terrain and conceive
pragmatic solutions.
It is not a hard and fast rule that we have to seek advertising refuge from television and radio
platforms.
There are highly lucrative, simple and innovative advertising modes that are astonishingly
unutilized.

The Government and Government Companies Payroll Advertising Space

There is a huge, elephantine and lucrative advertising space on government and government
corporations employees salary advice.
This is a business opportunity that would benefit client companies, advertisers, workers,
workers descendants, poor children, governments through taxes as well as create job
opportunities.
The advertisers will catch the eye of more than 1.3 million government employees in South
Africa.

Govt employs 1.3m public servants

2010-11-24 14:05

Cape Town - There are almost 1.3 million public servants employed within
South Africa's national and provincial governments, Public Service and
Administration Minister Richard Baloyi said on Wednesday.

In a written reply to a parliamentary question, he said national government

employed 391 922 people, and the nine provincial governments a total of
891,430 people.

Of the total 1 283 352 government employees, 10 598 were senior managers, 20
996 "middle" managers, and 1 251 758 served at a "non-management service
level".

Among the provinces, the KwaZulu-Natal government employed the most

public servants (187 673), followed by Gauteng (150 303).
The Eastern Cape government has 146 714 public servants, while the Western
Cape employs 77 820.

The reply is dated October 22 this year.

This is reported by a reputable News24.

There are millions of government employees from all over the World. They are
millions per country and billions in the whole World.

In China alone there are 39 million government employees, and this is a

lucrative advertising platform.

In India the total number of government employees is about 18.7 million and
rest of the population is about 1020 million! So the Indian Citizen is definitely
very powerful.

An average of 2.123-million people worked for the US federal government. A

further 5.063-million people worked in 50 state governments and 14.108-
million were employed by local authorities.

(We excluded the US Postal Service from the count, as StatsSA does not
categorise South African Post Office workers as government employees.)

That left us with a US tally of 21.294-million civil servants almost ten times
the corresponding number for South Africa.

Jun 15, 2016 - Total UK public sector employment was 5.354 million..

Oct 1, 2011 - TOTAL: Public Sector Employees in Nigeria 2,602,000 ... to put
the total number of those working directly for governments at about three
million.
The Japanese civil service has over one million employees, with 400,000
workers in postal ... In trying to discover "who's in charge here," many Japan
analysts have pointed to the elite bureaucracy as the ... although they composed
only a tiny fraction of the country's more than 1 million national government
employees.

In Australia, there were 235,300 employees in Commonwealth government,

1,476,200 in state government and 187,200 in local government.
In Spain, the associated government body is the Council of Ministers. The
General .... Statistics: The total number of civil servants is 2 636 900.

This statistic shows the number of governmental employees working in France

in 2014, by sector. On the one hand, more than 1,920,000 civil servants
were working for the state.

There are 834, 327 Philippine civil servants, and if you multiply them by $1
equals to $837, 327.

Jan 27, 2014 - In Malaysia there are 1.4 million civil servants in 28 schemes of
public service.

The number of Saudi workers in the public sector reached 3.3 million in ...
scenario for the government to curb future public sector employment growth.

However, 4 million Iraqi government employees multiply by $1 equals to $4

million, and it would be an honour to have a hand in developing Iraq.

Kuwaiti workers in the public sector amount to a total of 202,500.

The idea stands to rake in about $ 202, 500 and the author is prepared to plough
back to this great nation.

The innovative marketing idea will amass $27,000 because there are 27 000
Swazi government employees in the land where my great grandfather hails.

There are nearly 1 million people employed by Bangladesh government. The

innovative idea will amass $1 million in this country, and the author will not
hesitate to plough back to the needy orphans.

This marketing strategy will amass $97 199 per month in Djibouti, and the
author will once again plough back in this splendid country. There are 97 199
civil servants in this great nation.

The creative idea would accumulate $124 000 in Finland as there are 124 000
civil servants, and the author will once again contribute to the needy orphans in
the country.

The idea will collect $69 516 66 per month in Gabon as there are 69 516 66
public servants, and the author will aid orphans in this magnificent country.
There are 369 800 state employees in Greece, and the idea will collect $369,
800 per month in Greece, and the author would be giving to the destitute
orphans in the country.

The Bolivian government has 46 700 staff members, and $46 700 per month will
be collected in this country, and the author will give back to the needy orphans in
this great country.

The idea will amass $46 757 000 per month in this magnificent country of
Brunei, and the author will donate to the needy orphans in the great country of
Brunei.

Ghanaian Government was emphatic that there are 478,566 public sector workers
representing 99.70 per cent of total public servants.

This will translate into $478, 566 per month, and the author will plough back to the needy
orphans in this great country.

The government of Guatemala has 500 000 workers and they will amass $500 000 per month
for the creative idea, and the author will contribute to the needy orphans in this magnificent
country.

The number of full-time civil servants fell by 4,996 (1.5%) to 327,696 in Ireland. This will
rake in $327, 696 per month for the innovative idea, and the author pledges contribution to
the needy orphans in this great nation.

The total number of government employees in Indonesia, including those working in central
and local government and in state enterprises, came to around 1.033 million.

The creative marketing idea will amass $1.033 million per month, and the author pledges
contribution to the needy orphans in this magnificent country.

There are 720 state employees in Kiribati, and the idea in this wonderful country will
accumulate $720 per month, and the author would still contribute to the needy orphans.

The total number of full time state workers in Kosovo is 278,000. However, $270 000 per
month would be cumulated in this great nation, and the author pledges support for the needy
orphans.

The total number of permanent Maldivian civil servants stood at 16,914 ... includes all state
paid employees including government companies.

The idea in this country will cumulate $16,914 per month and the author will still pledge
support for the needy orphans in the country.
The Mexican government has 533 858 40 staff members, and the innovative idea will collect
$533 858 40 per month. The author guarantees that he will donate to the destitute orphans.
It would be an honour for the author to contribute to the orphans of Mexico, a great country
where world-renowned professional wrestler Alberto Del Rio hails from.

In Monaco there are 3 000 civil servants, and the country would bring in $3 000 for the
innovative marketing idea. The author will be philanthropic in the country.

In Oman there are 33 664 public servants, and the massive idea would cash in $33 664. The
author will once again support the needy orphans in this great nation.

The Pakistani government has 376 000 employees, and the innovative idea will make $376
0000 in this great nation. The author pledges support for the needy orphans in the country.

In 2013 there were 150,000 government employees in Palestine, and the idea will collect
$150 000 per month in this wonderful country. The author pledges support for the needy
orphans.

Papua New Guinea government has 44 981 civil servants, and $44, 981 will be collected
from this vital country through this innovative advertising idea. The author is prepared to
bestow to the needy orphans.

There are 3 783 civil workers in Samoa, and the idea will put together $3 783 per month. The
author will donate to the impoverished orphans in the country.

It is understood that the Zimbabwean Government total workforce rose from 315 000 in 2009
to 554 000 public servants.

The idea will earn $554 000 per month, and the author will bequeath to the impecunious
orphans in the wonderful country.

The total number of employees in Suriname is 40,129, and the marketing idea would collect
$40 129 per month in this country. The author will plough back.

There are approximately 3.7 million public workers in Somalia, and the inventive marketing
strategy would amass $3.7 million per month. The author will donate to worthy causes in the
country.

The total Seychelles state labor force was about 29,600. Then the idea will be beneficial to
the tune of $29 600, and the author will provide to the penurious orphans in the country.

The aforesaid statistics of government does not include members of staff of state companies,
and logic dictates that they are in millions.

In the event there is a country that is inadvertently left out by the author, the author profusely
apologises.
However, the names of the countries that do not appear on this article have no total number of
civil servants depicted on reliable research sources.

Nonetheless, they do have state and state corporations employees and they are not excluded
from this highly inventive advertising modus operandi. They are also not excluded and
alienated from philanthropic gestures of the author.

It is mind-boggling and baffling that there are no advertisers in the salary slips
of civil servants as well as employees of state companies in mixed economies.

The aforesaid statistic is not inclusive of the huge number of employees working for
government parastatals.

However, the salary advice of government employees as well as government

companies from all over the World does not contain and encompass adverts.

They represent a huge and lucrative advertising space as our governments

from all over the World are gargantuan employers. The state corporations are
also vast employers.

A big plus is that government and government parastatals employees have a

healthy buying power. They will therefore be highly beneficial to the
advertisers.

The aforesaid employees also have procurement powers for services and
products needed by government.

They have the power to send Requests for Quotation (RFQs) from companies.

In case the companies advertise on our aforesaid lucrative and colossal

advertising space, they will stand a better chance of acquiring business from
government and government corporations.

There are trillion of rands lined up for services and products needed from
companies by government and in the event companies advertise on our space,
then they will acquire a slice of these trillions.

Process- The process is fairly simple because the aforesaid advertising space
would be marketed and sold to the commercial world.
 Then the Advertisement Contracts would be entered into between the inventor and
the client companies.

The inventor would also enter into Service Level Agreements with governments all
over the World in order to regulate the commercial intercourse.

Useful- This is an invention that possesses a specific and significant utility and
would be an integral part of the advertising industry.

The invention would be capable of performing its intended function, as would be

evidenced by successful testing. Utility can also be found in doing something in a
more economical and effective fashion.

This invention would make advertising business fascinating, convenient and

smooth.

It would be a novel advertising product that would be exciting to the clients and
further boost the economy, especially the Gross Domestic Product (GDP) as it
would be introduced globally.

The protection is also intended to be applicable both in South Africa and

Worldwide.

However, 10 % of net proceeds of the aforesaid invention would be employed to

adequately parent indigent orphans all over the World.

The inventor would also employ a plethora of people all over the World in order to
run the affairs of the business adequately, seamlessly and professionally.

The company aspires to acquire advertisers so that more people can be hired in order to
curtail crime.
This will make a huge difference to the employment statistics in our beloved country as we
intend to roll out this unique business opportunity to Africa and the whole world.
The salary advice of government and government corporations employees are always
lacking advertisements.
I have seen them as an undetected gap in the market in the sense that that is an unutilized
advertising space.
However, this novel business venture will add to the strained government coffers much
needed revenue for service delivery.
The bottom line of advertising companies will also be catapulted into dizzy heights.
The workers and their descendants will also benefit by creating a Workers Bursary Fund.
I am also ready and prepared to draft the joint venture agreements as I am legally trained to
do that, and this will save legal costs for all of us.
There will be a great deal of transparency and accountability on our part so that we do not
compromise our highest degree of honesty, dignity and professionalism.
This is an exciting and new advertising trend as we will be creators rather than consumers.
We will be credited with establishing the needs of corporate South Africa, and coming up
with practical solutions.
 I am also a web designer, and I will create a web site for the company that will be marketed
on Google and other online marketing avenues.
In case people and companies from all over the world click advertise or advertising or advert
or advertising agency or advertising company our web site as well as contact details will
appear first in the row.
This is a humongous business opportunity, and we are prepared to make hyperlinks for our
advertisers, partners, national, provincial and local government as well as state parastatals.

TWU Advertising helps advertising clients, government and parastatals with the following
competencies:

- Liaise with advertisers

- Draft commercial contracts associated with this business
- Ensure payments by advertisers
- Communicate to national, provincial and local government as well as
state parastatals advertisers to be advertised, the number of adverts and
content to be printed
- Ensure payment of taxes to government
- Ensure payment of 1% net proceeds to needy children
- Ensure payment of 10% to the National Treasury for distribution to
government and government parastatals workers
- Conducting research to gauge the impact of advertising on our
platforms.

Core Competency: the sole director of the company, Mr Zenani France Sibanyoni, is the one who
conceived this advertising gap in the market.
It would be highly unorthodox, unbecoming and untoward in the event other companies steal the
fruits of psychological labour of Mr Sibanyoni.

Special ingredients of this idea:

Valuable a large revenue generator
Rare not easily found in other businesses
Non-substitutable it cannot be replaced by any of our other capabilities.
Costly to imitate it will be expensive for our competitors to try to duplicate it
as the aforesaid Mr Sibanyoni is the sole patent owner of the advertising
modality.

Concept Test: The company has embarked on a process of showing a representation or proto-type of
the product or service to prospective customers with the purpose to gauge customer interest,
desirability, and purchase intent.
We have identified a preliminary target marketand surveyed at least 25-30
people and companies about their needs and how our product/service provides
the benefits they seek.
The response to the service is overwhelmingly great!

Market and Industry Research: We obtained information about the current market by researching
trends and analysing the competition.
The estimated size of the market for our service in South Africa is more than R50
million per month. Globally it is R1 billion per month.
 Our projected market share in South Africa is 100% and globally it is estimated
at 50%.
The current market is very attractive for our service as the state employees have
buying power. The recipients are individuals and businesses (small, medium and
big).
Are there any predictions for future trends?
Based on research our refined target market is conglomerates who would buy
bulk advertising.

Organizational Feasibility Analysis: the proposed business has sufficient management expertise,
organizational competence, and resources to be successful. The business is not capital intensive as all
it needs is printed salary advice of our advertisers, their services and/or products offered as well as
contact details. Once advertisers call and pay the advertising fees their logos, services/products and
contact details can be printed on salary advice. All these information can be copied and pasted from
websites of our advertisers into salary advice. It is very easy and non-complicated.
Management Expertise the entrepreneur has the ability to manage the business.
When the business grows by leaps and bounds a sufficient staff complement will
be hired.
Designated Responsibilities the responsibilities are not too great or too small
for the entrepreneur. There are no duties that dictate outsourcing, but if the events
change and dictate that we need to outsource, we will outsource. We need
seamless services for all our customers and government.
Evaluate non-financial resources the entrepreneur can run the business
solitarily, but in the event the business grows then we will not hesitate to hire
more people, qualitative and quantitative. We ensure that all the amenities are
available.

Financial Feasibility Analysis: our projected rate of return is and the overall attractiveness of the
investment R50 million per month in South Africa and R1 billion per month worldwide.
Estimate Sales on monthly and/or annual basis R50 million in SA and R1
billion globally per month
Estimate Costs highly reasonable and affordable. .
Estimate Break-even Point and Profitability R50 million in SA and R1 billion
globally per month (profitability)

Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) of our idea.

Our strength is that the aforesaid Mr Sibanyoni is the sole patent owner of this
advertising avenue. The weakness of our business or potential business is
uninvited utilisation of our idea. Nonetheless, the sole patent owner and his
company have a number of legal options: court interdict and legal claim for civil
damages.
Our competitors are well-established advertising agencies and they have the
financial muscle. The weakness they have is lack of ownership of intellectual
property of this idea.
Our competitive advantage over our competitors is that they do not have this
idea. We are the first to conceive it.

Competitive edge: the idea is highly competitive because salary advice would be seen repeatedly by
users. They are not tossed into the dustbin. They are filed accordingly because they are supporting
vouchers. They will also be seen by other people with massive buying power, bookkeepers,
accountants, lawyers, sale consultants etc. This constitutes added advertising for the advertisers at no
added cost. This is a highly affordable advertising modality for the advertisers.


Rationale

This kind of arrangement would ensure that companies make shareholders happy by attaining
unprecedented profit margins. The government will also increase its public service delivery
footprint and this will be welcome by companies, NGOs, trade unions, churches etc.
It should be the aim and objective of our beloved companies to explore other money
generating avenues for acquiring great profits.
It is pivotal that our beloved corporate citizens should evolve and adapt to new challenges
presented by the corporate environment.
It is also magnificent that our beloved companies and government need to be innovative and
creative rather than static.
This will further create more employment in our beloved country and there would also be an
increased buying power on the part of the consumers.
This will be a handsome shot in the arm of our economic cycle.
These will boost the image and the business of our beloved companies and three tier system
of government as well as parastatals.

TWU ADVERTISING Responsibility

- Liaise with advertisers

- Draft commercial contracts associated with this business
- Ensure peaceful, harmonious and tranquil commercial liaison with our
advertising companies
- Ensure that there are no queries, and in case they emerge that they are
swiftly, effectively and professionally dealt with
- Ensure payments by advertisers
- Communicate to national, provincial and local government as well as
state parastatals advertisers to be advertised, the number of adverts and
content to be printed
- Ensure payment of taxes to government
- Ensure payment of 1-5% net proceeds to needy children
- Ensure payment of 10% net proceeds to National Treasury for
distribution to government and parastatals workers.

Corporate Social Responsibility Programs

The company will engage in Corporate Social Responsibility to uplift the communities by
feeding hungry children by contributing 1% of net revenue (about R1 million pm). In
accordance with researchers there are 3 million children who go to school hungry.
The company intends to help government to lessen the cumbersome burden of service
delivery. It is impractical for government to have omnipresent service delivery. However,
government needs to partner with us to discharge service delivery. We need to share the
burden of service delivery with government, instead of criticizing our own state.
The company will also contribute 10% net revenue (about R10 million pm) to the National
Treasury for distribution to government and government parastatals workers.
I reckon all these will pacify the advertisers, trade unions, workers, opposition parties, media
and all other stakeholders.
There will be goodwill from all the key and strategic stakeholders due to the amount of
philanthropy thrown into this project.
All these are designed to take the beloved country forward, and I think there will be no court
interdicts and civil litigation.

Global advertising sales

However, our estimated global advertising sales of this innovative advertising modus
operandi are in the region of R1 billion per month.

Composition of the work schedule of the company

Our company would undertake the work as depicted in the aforementioned competencies and
responsibilities.

Associated Assessment Criteria

- Basic market research is conducted to determine market needs in

relation to own business content;
- Our CSRP activities and goals are appropriately aligned to identified
market needs;
- Progress is determined at regular intervals and corrective action taken
where necessary;
- Personal and business productivity is monitored and enhanced on an
ongoing basis.

The Statement of Account Advertising:

Water, Electricity, Telephone and other Accounts by Government, Government

Corporations as well as Municipalities.

However, the Statements dispatched to natural and juristic persons by Local Government and
Government Corporations is humongous.
It is amazing and shocking that this lucrative and colossal advertising space does not have
adverts by advertisers.
There is no doubt that the advertisers in this advertising platform will reach the target market
and thereby reach their bottom line.
The home owners and companies they will send Statement of Accounts have the requisite
buying power, and will therefore increase the profits of the advertisers.
There will be good returns of investment for advertisers and this will make the shareholders
of the advertiser delighted.
It is a fact that millions of natural persons and/or companies are served with water and
electricity bills.

South Africa has 52.98 million people according to statistics released in 2013.

China is a populous nation in East Asia comprising of 1. 357 billion residents in

2013.

United States of America is a country of 50 states with 318.9 million residents

in 2014.

United Kingdom is made up of England, Scotland, Wales and Northern

Ireland with 64.1 million people in 2013.

Nigeria an African country on the Gulf of Guinea had 173.6 million people in
2013.
India is a vast South Asian country with diverse terrain and has 1. 252 billion
people.

Canada Canada is a North American country stretching from the U.S. in the
south to the Arctic Circle in the north with 35.16 million residents.

Japan is an island nation in the Pacific Ocean with dense cities, imperial
palaces, mountainous national parks and 127.3 million residents.

Australia is a country and continent surrounded by the Indian and Pacific

oceans with 23.13 million people.

New Zealand is a country in the south-western Pacific Ocean consisting of

4.471 million residents.
South Korea an East Asian nation on the southern half of the Korean Peninsula
consists of 50.22 million people.

Mauritius an Indian Ocean island nation, is known for its beaches, lagoons and
reefs consists of 1.296 million people.

Russia the worlds largest nation, borders European and Asian countries as well
as the Pacific and Arctic oceans. It has 143.5 million residents

Botswana a landlocked country in Southern Africa, has a landscape defined by

the Kalahari Desert and the Okavango Delta, consists of 2.021 million residents.

Portugal is a southern European country on the Iberian Peninsula, bordering

Spain with 10.46 million people.

Spain a country on Europes Iberian Peninsula, includes 17 autonomous

regionswith diverse geography and cultures with 46.77 million people.

France in Western Europe, encompasses medieval cities, alpine villages and

Mediterranean beaches with 66.03 million residents.

Algeria is a North African country with a Mediterranean coastline and a

Saharan desert interior consisting of 39.21 million people.

Sierra Leone, officially the Republic of Sierra Leone, is a country in West Africa. It is
bordered by Guinea on the north, Liberia in the south-east, and the Atlantic Ocean in the
south-west with 6.092 million residents.

Singapore an island city-state off southern Malaysia, is a global financial center with a
tropical climate and multicultural population with 5.399 occupants.

Saint Maarten part of the Kingdom of the Netherlands, is a country on the southern part of
a Caribbean island shared with Saint Martin, a French overseas collectivity occupied by
33 609 residents.

Slovenia a country in Central Europe, is known for its mountains, ski resorts and lakes with
2.06 million people.

Solomon Islands a nation of hundreds of islands in the South Pacific, has many WWII-era
sites constituted of 561 231 people.

Somalia officially the Federal Republic of Somalia, is a country located in the Horn of
Africa. It is bordered by Ethiopia to the west, Djibouti to the northwest, the Gulf of Aden to
the north with 10.5 million residents.
South Sudan, officially the Republic of South Sudan, is a landlocked country in East-
Central Africa that gained its independence from Sudan in 2011 comprised of 11.3 million
people.

North Sudan, also known as North Sudan and officially the Republic of the Sudan, is a
country in northeastern Africa comprised of 37.96 million residents.

Suriname is a small country on the north-eastern coast of South America with 539 276
residents. .

Taiwan is a small island nation 180km east of China with modern cities, traditional Chinese
temples, hot springs resorts and dramatic mountainous terrain comprised of 23.51 million
people.

Tajikistan is a country in Central Asia surrounded by Afghanistan, China, Kyrgyzstan and

Uzbekistan with a population of 8.208 million

Togo, a West African nation on the Gulf of Guinea, is known for its palm-lined beaches and
hilltop villages constituted of a population of 6.817 million.

Tonga is a Polynesian kingdom of more than 170 South Pacific islands, many uninhabited,
most lined in white beaches and coral reefs and covered with tropical rainforest with a
population of 105 323.

Turkey is a nation straddling eastern Europe and western Asia with cultural connections to
ancient Greek, Persian, Roman, Byzantine and Ottoman empires constituted of a population
of 74.93 million.

Tunisia is a North African country bordering the Mediterranean Sea and Sahara Desert with
10.89 million people

Tuvalu, in the South Pacific, is an independent island nation within the British
Commonwealth with 9. 876 natural persons.

Uzbekistan is a Central Asian nation and former Soviet republic with 30.24 million natural
persons.

Vanuatu is a South Pacific Ocean nation made up of roughly 80 islands that stretch 1,300
kilometres with 252 763 inhabitants.

However, over and above the whooping population mentioned supra, there are millions of
juristic persons all over the world. They include companies, non-governmental organisations
(NGOs), community-based organisations (CBOs), churches, sport bodies etc.

These advertising platform is bigger than most of the markets in the world, and once again
leaves me trembling like a leaf to realise that it is untapped.
There are about 3 billion people on the planet earth, and this advertising strategy will almost
reach those people. The market is huge and has conservative prospects of amassing $1 billion
per month.

The Advertiser

All the aforesaid advertisers, just like other advertisers, are businesses that need to
communicate a message. Whether the message is intended to increase general brand
awareness or to simply inform potential customers that your business provides the product or
service they need, the basic need is the same.

The Future of these Innovative Advertising Strategies

There will always be governments and civil servants all over the world. The status quo will
remain the same.
There will also be government corporations as most countries practice mixed economies.
Thus these innovative and lucrative advertising spaces will always be extant. They will never
face extinction as the masses will always need public service delivery.

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