2017 OneShow Pencils Friday 73

2017 ONE SHOW FINALISTS
FRIDAY GOLD / SILVER / BRONZE PENCILS

BY AGENCY
&CO. / NOA / COPENHAGEN +

BACON / COPENHAGEN +
RADIUS / COPENHAGEN +
BEON NORDICS PART OF AOL / COPENHAGEN
Film
Tourism & Travel momondo The DNA Journey Silver
Online Films & Video Long Form Single
180LA / SANTA MONICA

Cross-Platform
CSR Boost Mobile Boost Your Voice Gold
Experiential Events & Competitions
Cross-Platform
CSR Boost Mobile Boost Your Voice Silver
Integrated Branding
180LA / SANTA MONICA +

HOUSE OF COLORS / LOS ANGELES +
CONSULADO / SO PAULO +
BUBBAS CHOP SHOP, GILLES + CECILIE STUDIO / PARIS
Film
Non-Profit UNICEF Unfairy Tales Bronze
Online Films & Video Short Form Campaign

HOUSE OF COLORS / LOS ANGELES +
CONSULADO / SO PAULO +
CIRCLE OF SOUND / LOS ANGELES
Cross-Platform
Non-Profit UNICEF Unfairy Tales Gold
Craft Animation Campaign

MEDIAMONKS / AMSTERDAM
Interactive
Non-Profit Unicef Unfairy Tales Bronze
Craft Visual Effects / Animation
THE ONE CLUB FOR CREATIVITY 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 1
BY AGENCY
4CREATIVE / LONDON +
BLINK / LONDON
Film Gold /
Non-Profit Channel 4 / Rio Paralympics We're The Superhumans Best of
Television Long Form Single Discipline
72ANDSUNNY / LOS ANGELES +

GOOGLE BRAND STUDIO / MOUNTAIN VIEW +
HECHO EN 72 / LOS ANGELES
Film
Technology Software Google Year In Search 2016 Gold
Television Long Form Single
Film
Technology Software Google Year In Search 2016 Silver
Cinema Advertising
Film
Technology Software Google Year In Search 2016 Silver
Online Films & Video Short Form Single
72ANDSUNNY / NEW YORK +

PRETTYBIRD / CULVER CITY +
FINAL CUT / NEW YORK +
METHOD NY / NEW YORK +
COMPANY 3 / NEW YORK
Film
Cosmetics & Toiletries Seventh Generation #Comeclean Vajingle Bronze
ADAM&EVEDDB / LONDON +
BLINK PRODUCTIONS / LONDON +
MANNING GOTLIEB OMD / LONDON +
LELAND MUSIC / LONDON
Film
Retail John Lewis Buster The Boxer Bronze
MEDIACOM / LONDON +
CAIN&ABEL / LONDON +
KING HENRY / LONDON
Cross-Platform
Consumer Packaged Goods Mars Skittles Give the Rainbow Silver
Integrated Branding
BY AGENCY
MEDIACOM / LONDON +
CAIN&ABEL / LONDON +
STANLEYS KING HENRY / LONDON
Cross-Platform
Consumer Packaged Goods Mars Skittles Give the Rainbow Gold
Craft Art Direction Campaign
MEDIACOM AND STARCOM / LONDON +
OUTSIDER / LONDON +
THE MILL / LONDON
Film
Consumer Packaged Goods Mars Skittles Romance Bronze
Television Short Form Single
THE DIRECTORS BUREAU & RIFF RAFF / LONDON +
FINAL CUT / LONDON +
THE MILL / LONDON
Film
Fashion & Clothing H&M Come Together Silver
AIRBNB / SAN FRANCISCO

UX / UI
Tourism & Travel Airbnb The New Airbnb App Gold
Mobile User Experience
AKESTAM HOLST NOA / STOCKHOLM

Radio
Non-Profit Refugee Phones Broadcast without Borders Gold
Experiential Radio
Radio
Non-Profit Refugee Phones Broadcast without Borders Bronze
Innovation in Radio
AKESTAM HOLST NOA / STOCKHOLM +

BACON / COPENHAGEN
Cross-Platform
Retail IKEA Where Life Happens Bronze
Integrated Branding
BY AGENCY
AKQA / NEW YORK

Intellectual Property
Self-Promo & Internal or Corp. Comm. AKQA The Snow Fox Bronze
Digital Product
AKQA / SO PAULO
Radio
Entertainment & Games Netflix Escobar Frequency Silver
Online Brand or Product Integration into Storyline
ALMA DDB. / MIAMI

Social Media
Entertainment & Games Netflix Narcos Episode Leak Bronze
Branded Social Post Single
Film
Entertainment & Games Netflix Narcos Spanish Lessons Silver
Film
Under 100K Budget
Social Media
Branded Social Campaign
Social Media
Social Engagement Community Building
ALMAPBBDO / SO PAULO
Cross-Platform
Consumer Services Getty Images Endless Possibilities Silver
Craft Art Direction Campaign
Interactive
Consumer Services Getty Images Endless Possibilities Silver
Websites
ANOMALY / NEW YORK

Health & Safety hmbldt hmbldt Bronze
Physical Product
BY AGENCY
ANOMALY / NEW YORK +

PARK PICTURES / NEW YORK
Film
Fashion & Clothing Kohl's Oscars Bronze
Television Long Form Campaign
BBC WORLDWIDE / LONDON +

AKQA / LONDON
UX / UI
Sir David Attenborough's Story of
Entertainment & Games BBC Worldwide Bronze
Life
BBDO / BANGKOK +
1MOBY / BANGKOK +
KLACK FILM / BANGKOK
UX / UI
Financial LMG Insurance SAFE&SOUND Music Player Bronze
BBDO / NEW YORK

Film
Non-Profit Sandy Hook Promise Evan Gold
Radio
GE Podcast Theater Presents:
Self-Promo & Internal or Corp. Comm. GE Bronze
life.af/ter
Online Branded Podcast
Mobile
Retail Lowe's In-a-Snap Silver
Mobile Advertising
Interactive
Retail Lowe's In-a-Snap Bronze
Online Advertising Interactive Video
Social Media
Beverages Alcoholic Bacardi InstantDJ Gold
Social Media
Beverages Alcoholic Bacardi InstantDJ Bronze
Innovation in Social Media
Cross-Platform
Mars Chocolate North America
Consumer Packaged Goods Snickers Live Bronze
Snickers
Innovation in Cross-Platform Integrated Branding
UX / UI
Retail Lowe's Social Innovation Campaign Bronze
Innovation in UX / UI Cross-Channel
Film
Retail Foot Locker Kids Swap Bronze
BY AGENCY
BBDO INDIA / MUMBAI

Social Media
Household Goods P&G India Dads #ShareTheLoad Bronze
Craft Writing
BBH / SINGAPORE +
PARTY / NEW YORK +
BIRDMAN / TOKYO +
JACK MORTON / SINGAPORE
Interactive
Fashion & Clothing Nike Nike Unlimited Stadium Silver
Ambient / Immersive Digital Installations
BETC / PARIS
Social Influencer Marketing
Non-Profit Addict Aide Like my addiction Gold
Influencer Marketing Single Channel
BETC / PARIS +
BETC DIGITAL / PARIS
Interactive
Entertainment & Games Ubisoft The end of society simulator Gold
Craft Dynamic Data Visualization
Interactive
Entertainment & Games Ubisoft The end of society simulator Bronze
Gaming
BUZZMAN / PARIS +
PRODUCTMAN / PARIS +
LES IMPRODUCTIBLES / PARIS +
NEUVIME PAGE / PARIS
Interactive
Entertainment & Games Ubisoft Nosulus Rift Silver
Innovation in Interactive Ambient / Immersive
BY AGENCY
CHEIL WORLDWIDE / SEOUL +

CHEIL GERMANY / FRANKFURT +
CHEIL MEA / DUBAI +
CHEIL RUSSIA / MOSCOW
Mobile
Technology Hardware
Samsung Electronics #BeFearless Bronze
Use of Technology Physical Product & Mobile
Integration
CLEMENGER BBDO / MELBOURNE

Social Media
Consumer Packaged Goods Mars Chocolate Australia Hungerithm Gold
Branded Social Post Real-Time Response
Mobile
Consumer Packaged Goods Mars Chocolate Australia Hungerithm Silver
Websites
Cross-Platform
Transport Accident Commission
Non-Profit Meet Graham Silver
(Victoria)
Brand Transformation
Interactive
Transport Accident Commission
Non-Profit Meet Graham Silver
(Victoria)
Cross-Platform
Pacific Brands Underwear Group
Fashion & Clothing The Boys Silver
(Australia)
Integrated Branding
Film
Pacific Brands Underwear Group
Fashion & Clothing The Boys Silver
(Australia)
Television Short Form Campaign
CP+B / BOULDER
Cross-Platform
Consumer Packaged Goods Kraft Heinz World's Largest Blind Taste Test Silver
Integrated Branding Online
CP+B / BOULDER +
STARCOM MEDIAVEST GROUP / CHICAGO +
OLSON ENGAGE / CHICAGO
Cross-Platform
Consumer Packaged Goods Kraft Heinz World's Largest Blind Taste Test Silver
BY AGENCY
DAVID / BUENOS AIRES

Film
Non-Profit MACMA MANBOOBS4BOOBS Gold
Film
Non-Profit MACMA MANBOOBS4BOOBS Gold
Under 100K Budget
DAVID / MIAMI
Social Media
CSR Burger King Whopper Sign Silver
Social Engagement User-Generated Content
DDB / DUBAI
Radio
Household Goods Henkel Love At First Wash Date Night Silver
Craft Sound Design Single
Radio
Household Goods Henkel Love At First Wash Sunday Stroll Silver
Craft Sound Design Single
DDB / NEW YORK

Film
Non-Profit Wildlife Conservation Film Festival Dream Gold
Cinema Advertising
Film
Non-Profit Wildlife Conservation Film Festival Dream Silver
DDB / PARIS
InteractiveEntertainment & GamesCraft Visual
Ubisoft Scars Silver
Effects / Animation
DDB GROUP GERMANY / BERLIN

Social Media Check it before it's removed: Gold /
Non-Profit Pink Ribbon Deutschland naked breasts on Facebook Best of
Branded Social Campaign against breast cancer. Discipline
Social Media Check it before its removed:
Non-Profit Pink Ribbon Deutschland naked breasts on Facebook Gold
Social Engagement Community Building against breast cancer.
BY AGENCY
DENTSU / TOKYO
UX / UI
Geriatric health services facility
Health & Safety Ton-Ton Voice Sumo Silver
HITORIZAWA
Innovation in UX / UI Single Channel
DEUTSCH / LOS ANGELES

Interactive
Restaurants Taco Bell TacoBot Bronze
Websites Utility
Interactive
Restaurants Taco Bell TacoBot Bronze
Innovation in Interactive Online
DEUTSCH / LOS ANGELES +

WONDROS / LOS ANGELES
Film
Target Creates First Ever Live
Retail Target Bronze
Music Video with Gwen Stefani
Innovation in Film Television / Cinema
DIGITASLBI / NEW YORK +

ACCENTURE / NEW YORK
Interactive
Financial Accenture Symphonologie Silver
Interactive
Financial Accenture Symphonologie Bronze
Craft Music / Sound
DM9DDB / SO PAULO
Social Media
Durable Consumer Goods Tok&Stok Pinlist Bronze
Radio
Publications & Media 89 FM Truth Detector Silver
Innovation in Radio
BY AGENCY
DROGA5 / NEW YORK +

GOOGLE / MOUNTAIN VIEW +
PHD / NEW YORK +
ESSENCE / NEW YORK
Mobile
Technology Hardware Google Made By Google Gold
Mobile Advertising
DROGA5 / NEW YORK +

HBO / NEW YORK +
PET GORILLA / LOS ANGELES
Social Media
Entertainment & Games HBO Into HBO Gold
Craft Use of Visuals
Social Media
Entertainment & Games HBO Into HBO Bronze
Social Media Page by a Brand
DROGA5 / NEW YORK +

JOHNSONVILLE SAUSAGE / SHEBOYGAN FALLS +
ARTS & SCIENCES / LOS ANGELES
Film
Consumer Packaged Goods Johnsonville Sausage Made the Johnsonville Way Bronze
Television Long Form Campaign
DROGA5 / NEW YORK +

SEVEN BUCKS PRODUCTIONS / LOS ANGELES +
MODERN ASSEMBLY / NEW YORK
Lifestyle Project Rock Rock Clock Silver
BY AGENCY
DROGA5 / NEW YORK +

UNDER ARMOUR / BALTIMORE +
EPOCH FILMS / NEW YORK
Film
Sports & Fitness Under Armour Michael Phelps Gold
Film
Sports & Fitness Under Armour Michael Phelps Gold
Film
Sports & Fitness Under Armour USA Women's Gymnastics Gold
Film
Sports & Fitness Under Armour USA Women's Gymnastics Silver
EPIC SIGNAL / NEW YORK +

CREATIVE LIVE / SEATTLE +
MEKANISM / NEW YORK
Starbucks Doubleshot Presents:
Food / Beverage Starbucks Doubleshot Bronze
Uploaded
Influencer Marketing Episodic

GREAT BIG STORY / NEW YORK +
MEKANISM / NEW YORK
Publications & Media Great Big Story Great Big Story Influencer Content Gold
Influencer Marketing Episodic

MOUNTAIN DEW / NEW YORK +
OMD / NEW YORK
Food / Beverage Mountain Dew Mountain Dew Green Label MCN Bronze
Influencer Marketing Multi-Channel
FAMOUSGREY / GROOT-BIJGAARDEN +
FAMOUS RELATIONS / GROOT-BIJGAARDEN +
CZAR / BRUSSEL +
MISSING CHILDREN EUROPE / BRUSSEL
UX / UI
Health & Safety Missing Children Europe Remumber Gold
Mobile Utility
BY AGENCY
FAMOUSGREY / GROOT-BIJGAARDEN +
KLARA / BRUSSEL
Radio
Publications & Media Klara Klarafy Gold
Innovation in Radio
FCB / CHICAGO
Cross-Platform
The Baby Stroller Test-Ride by
Durable Consumer Goods Kolcraft Silver
Contours
Cross-Platform
The Baby Stroller Test-Ride by
Durable Consumer Goods Kolcraft Bronze
Contours
Experiential Installations
FCB INFERNO / LONDON

Non-Profit Change Please and the Big Issue Change Please Gold
Physical Product
Cross-Platform
CSR Pearson Project Literacy Bronze
Craft Animation Campaign
FCB JOBURG / JOHANNESBURG +

HEY PAPA LEGEND / JOHANNESBURG
Radio Gold /
A War of Words
Retail Netflorist Best of
Anniversary Forgotten
Craft Sound Design Single Discipline
FRAMESTORE / LONDON +
FRAMESTORE / NEW YORK
Mobile
Fantastic Beasts and
Entertainment & Games Warner Bros Gold
Where to Find Them
Interactive
Fantastic Beasts and
Entertainment & Games Warner Bros Bronze
Where to Find Them
FRED & FARID / NEW YORK

Cross-Platform
Self-Promo & Internal or Corp. Comm. New York Ethical Society No more black target Bronze
Craft Illustration Campaign
BY AGENCY
GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO +

CAVIAR / LOS ANGELES +
COMPANY 3 / LOS ANGELES
Social Media
Consumer Packaged Goods Cheetos Cheetos Museum Gold
Social Media
Consumer Packaged Goods Cheetos Cheetos Museum Bronze

COLORBAR / SAN FRANCISCO +
LASER CUSTOM DESIGN / HAYWARD +
ANONYMOUS CONTENT / LOS ANGELES
UX / UI
CSR Tostitos The Breathalyzer Bag Silver
Digital / Physical Cross-Channel

HEY WONDERFUL / LOS ANGELES +
ROCK PAPER SCISSORS / LOS ANGELES +
ONE UNION / SAN FRANCISCO
Social Media
CSR Doritos Doritos No Choice Bronze

PRETTYBIRD / CULVER CITY +
CUT + RUN / SAN FRANCISCO
Film
The Hunting Ground C/O Chain
Non-Profit Unacceptable Acceptance Letters Bronze
Camera Pictures
Under 100K Budget
GOOGLE BRAND STUDIO / SAN FRANCISCO +

STINK DIGITAL / NEW YORK +
GHOST ROBOT / NEW YORK +
KAITLYN AURELIA SMITH / LOS ANGELES
Interactive
Google presents: The Hidden
Non-Profit National Parks Service + Google Bronze
Worlds of the National Parks
Websites
BY AGENCY
GOOGLE CREATIVE LAB / LONDON +

FRAMESTORE / LONDON +
GRAND CENTRAL RECORDING STUDIOS / LONDON
Interactive
Back to Life in Virtual Reality:
Technology Software Google Arts & Culture Silver
Rhomaleosaurus & Giraffatitan
Ambient / Immersive Virtual Reality (VR)
Interactive
Mobile
GOOGLE CREATIVE LAB / LONDON +

IDEO / PALO ALTO +
OLOGIC / SUNNYVALE +
RRD LABS / LONDON
UX / UI
CSR Google Project Bloks Bronze
Digital / Physical Cross-Channel
GRABARZ & PARTNER / HAMBURG

Radio
Automotive Volkswagen Countdown. Silver
Broadcast Any Length Campaign
Radio
Automotive Volkswagen Countdown. Bronze
Online Streaming Audio Single or Campaign
Film
Automotive Volkswagen Laughing Horses Bronze
Film
Automotive Volkswagen Laughing Horses Bronze
Cinema Advertising
GREY / NEW YORK +

GREY MALAYSIA / KUALA LUMPUR +
DEVRIES GLOBAL / NEW YORK +
TOWNHOUSE / NEW YORK
Cross-Platform
Cosmetics & Toiletries Pantene #DadDo Bronze
Integrated Branding
BY AGENCY
GREY INDIA / GURGAON

Radio
CSR Radio City 91.1 FM Candy Class Bronze
Experiential Radio
GSD&M / AUSTIN
UX / UI
Non-Profit United States Air Force airforce.com Silver
Web User Experience
HAVAS / NEW YORK +

SOUND LOUNGE / NEW YORK
Radio
Alcoholic Beverages Heineken / Dos Equis Adios Amigo Gold
Craft Writing Single
Radio
Alcoholic Beverages Heineken / Dos Equis Adios Amigo Silver
Broadcast Any Length Single
HAVAS LIFE / SO PAULO

Mobile
Health & Safety Teva Neuroscience Parkinsounds Bronze
Craft Music / Sound
HELLO MONDAY / NEW YORK +

NATIONAL GEOGRAPHIC / WASHINGTON D.C.
Interactive
Publications & Media National Geographic A Bear's-Eye View of Yellowstone Gold
Websites
HOST / SYDNEY
Social Media
CSR Host #redefinewomen Gold
BY AGENCY
IMPACT BBDO / DUBAI

Radio
Cosmetics & Toiletries Johnson & Johnson Sweet Dreams Bronze
Broadcast Any Length Single
Radio
Cosmetics & Toiletries Johnson & Johnson Sweet Dreams Bronze
Craft Use of Music Single
INGO / STOCKHOLM +
GREY PR&ACTIVATION / NEW YORK +
COHN&WOLFE / STOCKHOLM
Mobile Gold /
Tourism & Travel Swedish Tourist Association The Swedish Number Best of
Mobile Advertising Discipline
Mobile
Tourism & Travel Swedish Tourist Association The Swedish Number Bronze
Innovation in Mobile
IRIS / LONDON
Interactive
Fashion & Clothing adidas neo #MYNEOLABEL Silver
Online Advertising Interactive Video
J. WALTER THOMPSON / AMSTERDAM

Cross-Platform
Financial ING Nederland The Next Rembrandt Gold
Cross-Platform
Financial ING Nederland The Next Rembrandt Silver
Innovation in Cross-Platform Integrated Branding
Interactive
Financial ING Nederland The Next Rembrandt Silver
Interactive
Financial ING Nederland The Next Rembrandt Bronze
Websites
J. WALTER THOMPSON / NEW YORK

Interactive
Entertainment & Games Tribeca Film Festival Tribeca Film ReActor Bronze
Social Media
CSR Black Lives Matter Unsafety Check Gold
BY AGENCY
J. WALTER THOMPSON / SO PAULO +

J. WALTER THOMPSON / NEW YORK
Film
Non-Profit Atados Donate the Bars Bronze
User-Generated Content
Social Media
Non-Profit Atados Donate the Bars Bronze
J. WALTER THOMPSON COLOMBIA / BOGOTA

CSR Casa Luker Lifesaver Backpack Silver
Physical Product
LEO BURNETT / CHICAGO

Social Media
CSR Procter & Gamble Girl Emojis Silver
Cross-Platform
CSR Procter & Gamble Girl Emojis Bronze
Social Media
Social Media
Social Media
Sports & Fitness Brooks Running Rule40 Bronze
Cross-Platform
Tourism & Travel Art Institute of Chicago Van Gogh BnB Gold
LEO BURNETT / MADRID +

RCR / MADRID
Film
Entertainment & Games Loterias y Apuestas del Estado December 21st Silver
Cinema Advertising
BY AGENCY
LEO BURNETT / MELBOURNE +

STUDIO PANCHO / MELBOURNE
UX / UI Gold /
CSR Headspace Reword Best of
Web Utility Discipline
CSR Headspace Reword Silver
Digital Product
Interactive
Innovation in Interactive Online
Social Media
Social Media
Cross-Platform
CSR Headspace Reword Bronze
LEO BURNETT / SYDNEY

Mobile
CSR Samsung Australia brainBAND Gold
Use of Technology
Mobile
CSR
Samsung Australia brainBAND Gold
Integration
Mobile
CSR Samsung Australia brainBAND Silver
Utility
Cross-Platform
CSR Samsung Australia Pocket Patrol Silver
Experiential Augmented Reality
Mobile
CSR Samsung Australia Pocket Patrol Silver
Use of Technology Augmented Reality
UX / UI
CSR Samsung Australia Pocket Patrol Bronze
Mobile Utility
LEO BURNETT COLOMBIA / BOGOTA

Mobile
Financial Davivienda Concepcion Bronze
Use of Technology
BY AGENCY
LEO BURNETT INDIA / MUMBAI

Automotive Bajaj Auto The Nation's Bike Gold
Physical Product
MCCANN / NEW YORK +

FRAMESTORE / NEW YORK
Cross-Platform
CSR Lockheed Martin The Field Trip to Mars Gold
Experiential Augmented Reality
Cross-Platform
Innovation in Cross-Platform Experiential
Interactive Gold /
CSR Lockheed Martin The Field Trip to Mars Best of
Ambient / Immersive Virtual Reality (VR) Discipline
Interactive
Interactive
MCCANN / NEW YORK +

UNIVERSAL MCCANN / NEW YORK +
MRM/MCCANN / NEW YORK +
WEBER SHANDWICK / NEW YORK
UX / UI
Non-Profit U.S. Army Cryptaris Bronze
Web User Experience
MCCANN PARIS / CLICHY +

MRM//MCCANN / CLICHY
Radio
Non-Profit Mouvement du Nid Girls of Paradise Gold
Innovation in Radio
MCCANN WORLDGROUP / HONG KONG +

MRM//MCCANN / SHANGHAI
Marriage in the Air Cathay Pacific
Tourism & Travel Cathay Pacific Airways Silver
and Cathay Dragon
BY AGENCY
MCKINNEY / DURHAM, NEW YORK +

ENKLE DESIGN / APEX
UX / UI
Entertainment & Games Moogfest Wifi Whisperer Bronze
MEMAC OGILVY / DUBAI +

OGILVY ONE / DUBAI
UX / UI
CSR Nestl Middle East Tummyfish Silver
NO FIXED ADDRESS / TORONTO

UX / UI
Publications & Media Boom 97.3 Mixtape Of You Bronze
Web User Experience
OGILVY / NEW YORK

Radio
Technology Software IBM Not Easy Bronze
Custom Content
Social Media
Sports & Fitness NASCAR The Hashtag 500 Bronze
Cross-Platform Gold /
Non-Profit Amnesty International The Refugee Nation Best of
Experiential Guerilla Discipline
OGILVY & MATHER / CHICAGO

Film
CSR Morton Salt The One Moment Gold
Innovation in Film Online
Social Media
CSR Morton Salt The One Moment Bronze
Craft Use of Visuals
BY AGENCY
OGILVY & MATHER / JOHANNESBURG

Radio
Restaurants KFC The Everyman Meal Bronze
Radio
Restaurants KFC The Everyman Meal Claw Thing Bronze
Radio
Technology Software Vodacom You Should Have Called Bronze
Radio
You Should Have Called Double
Technology Software Vodacom Bronze
Blue Tick
OGILVY & MATHER / JOHANNESBURG +

GLOO@OGILVY / SOUTH AFRICA
Film
Restaurants KFC Shakin' Shakin' Bronze
OGILVY & MATHER / SINGAPORE +

THE PROSECUTION FILM COMPANY / SINGAPORE +
SONGZU / SINGAPORE
Mobile
Technology Software Singtel Singtel Data ExStream Silver
Use of Technology
OGILVY & MATHER NEW ZEALAND / AUCKLAND +

THICK AS THIEVES / AUCKLAND +
LIQUID STUDIOS / AUCKLAND
Radio
Non-Profit Auckland City Council A Kauri Cries Silver
Innovation in Radio
BY AGENCY
OGILVY PR / LONDON +
OGILVYONE / LONDON
Intellectual Property Gold /
Automotive Volvo Cars Roam Delivery Best of
Digital Product Discipline
Mobile
Automotive Volvo Cars Roam Delivery Gold
Utility
Mobile
Automotive Volvo Cars Roam Delivery Silver
Use of Technology
Mobile
Automotive
Volvo Cars Roam Delivery Silver
Integration
OPENCO THE OPEN COLLABORATION / JOHANNESBURG +

HOWARD AUDIO / JOHANNESBURG
Radio
Automotive BMW South Africa BMW Original Parts 'CEO' Silver
PLAN.NET / MUNICH +
SERVICEPLAN / MUNICH
UX / UI
Non-Profit Plan.Net WhatsGerman Gold
Mobile Utility
PLAYPALLETS INTERNATIONAL / BROOKLYN

Non-Profit PlayPallets International PlayPallets: Basketball Silver
Physical Product
PORTAL A / SAN FRANCISCO +

WEBER SHANDWICK / CHICAGO
Technology Lenovo Moto Mods + YouTube Heroes Bronze
BY AGENCY
PUBLICIS ITALY / MILANO

Film
Beverages Alcoholic Heineken The Dilemma Bronze
R/GA / BUENOS AIRES

Interactive
Non-Profit PowerChair Football Argentina VR Power Trainer Bronze
Ambient / Immersive Virtual Reality (VR)
R/GA / LONDON
UX / UI
The Adventures of Little Brush
Cosmetics & Toiletries Unilever Signal Bronze
Big Brush
Web Utility
R/GA / NEW YORK

Mobile
Technology Hardware Samsung ANTIdiaRy Gold
Gaming
R/GA / SYDNEY
Mobile
Entertainment & Games Google Through the Dark Bronze
RETHINK / TORONTO, MONTREAL, VANCOUVER +

VAPOR RMW / TORONTO +
ALTER EGO / TORONTO +
WINGMAN / TORONTO
Non-Profit COSTI Immigrant Services Ahlan Bear Silver
Integrated Digital & Physical Product
BY AGENCY
SAATCHI & SAATCHI / LONDON +

BUF / PARIS
Interactive
CSR Deutsche Telekom Sea Hero Quest Gold
Innovation in Interactive Gaming
UX / UI
CSR Deutsche Telekom Sea Hero Quest Gold
Mobile
CSR Deutsche Telekom Sea Hero Quest Bronze
Gaming
SAATCHI & SAATCHI / NEW YORK

Film
Household Goods Tide Bradshaw Stain Bronze
Innovation in Film Television / Cinema
SAATCHI & SAATCHI / SYDNEY

Mobile
Automotive Toyota Motor Corporation Australia LandCruiser Emergency Network Gold
Use of Technology
Mobile
Automotive
Toyota Motor Corporation Australia LandCruiser Emergency Network Gold
Integration
Mobile
Automotive Toyota Motor Corporation Australia LandCruiser Emergency Network Gold
SERVICEPLAN / MUNICH +
SERVICEPLAN KOREA / SEOUL +
DOT INCORPORATION / SEOUL +
PLAN.NET / MUNICH
Technology Hardware Dot Incorporation DOT. The first Braille Smartwatch. Gold
Integrated Digital & Physical Product
Mobile
Technology Hardware Dot Incorporation DOT. The first Braille Smartwatch. Silver
Mobile
Technology Hardware
Dot Incorporation DOT. The first Braille Smartwatch. Bronze
Integration
BY AGENCY
SHACKLETON / BARCELONA
Social Media
Health & Safety Durex Orgasm for all Bronze
SID LEE / PARIS

UX / UI
Entertainment & Games UBISOFT Predictive World Silver
SPOTIFY / NEW YORK

Social Media
Entertainment & Games Spotify President of Playlists Bronze
TBWA / STOCKHOLM +
B-REEL / STOCKHOLM
Cross-Platform
Automotive Scania The Scania Clock Bronze
TBWA\CHIAT\DAY / LOS ANGELES

Interactive
Serena Williams' Match Point |
Beverages Non-Alcoholic Gatorade Gold
Gatorade
Innovation in Interactive Gaming
Social Media
Gatorade
Social Media
Gatorade
Interactive
Beverages Non-Alcoholic Gatorade Silver
Gatorade
Gaming
BY AGENCY
TBWA\HAKUHODO / TOKYO +
TYO / TOKYO +
BIRDMAN / TOKYO
Automotive Nissan Motor Company Intelligent Parking Chair Bronze
Physical Product
Interactive
Automotive Nissan Motor Company Intelligent Parking Chair Bronze
TBWA\RAAD / DUBAI
Interactive
Retail Go Sport Champion's Hijack Bronze
Online Advertising Banners
THE CYRANOS // MCCANN / BARCELONA +

PRIMO / MADRID +
IDEA SONORA / BARCELONA
Film
EITB Euskal Irrati Telebista: Sin Ir
Self-Promo & Internal or Corp. Comm. EITB Embarazados Bronze
Ms Lejos
Under 100K Budget
THE MARTIN AGENCY / RICHMOND +

FURLINED / LOS ANGELES
Film
Non-Profit Donate Life The World's Biggest Asshole Gold
Cross-Platform
Non-Profit Donate Life The World's Biggest Asshole Silver
Brand Transformation

PARK PICTURES / NEW YORK
Film
Financial Geico Crushed Gold
Film
Financial Geico Crushed Gold
Film
Financial Geico Crushed, Bagpipes Bronze
Film
Financial Geico Crushed, Grocery Bronze
BY AGENCY

RADICAL MEDIA / NEW YORK
Film
Financial Geico It's Not Surprising Bronze
Film
Financial Geico Marco Polo Silver
THE MONKEYS / SYDNEY +

QANTAS / SYDNEY
UX / UI
Tourism & Travel Qantas Qantas Out of Office Travelogue Bronze
UNCLEGREY / COPENHAGEN +
MEC / RHUS +
WM CREATIVE LABS / COPENHAGEN
Interactive
CSR Waoo Donate your data Bronze
Websites Utility
UNCLEGREY / COPENHAGEN +
WM CREATIVE LABS / COPENHAGEN
Interactive
Tourism & Travel Cheapflights Drag, drop and go Silver
Online Advertising Banners
VENABLES BELL AND PARTNERS / SAN FRANCISCO +

RATTLING STICK / LOS ANGELES +
WORK EDITORIAL / LOS ANGELES +
WOODWORK MUSIC / LOS ANGELES
Film
Automotive Audi of America Duel Silver
VML SOUTH AFRICA / CAPE TOWN

Social Media
Non-Profit PASSOP Twitter Refugees Bronze
BY AGENCY
W3HAUS / SO PAULO
Social Media
Non-Profit NGO Criola Mirrors of Racism Bronze
WCRS / LONDON
Mobile
Non-Profit The Royal Air Force Sound Skills Silver
Craft Music / Sound
WEBER SHANDWICK / LONDON

Non-Profit Action Aid UK Brutal Cut Gold
WIEDEN+KENNEDY / PORTLAND +
BISCUIT FILMWORKS AND REVOLVER/WILL OROURKE / LOS ANGELES
Film
Cosmetics & Toiletries Old Spice Whale Silver
DRIFTLAB INTERACTIVE / ST. LOUIS
Mobile
Tourism & Travel Travel Oregon Oregon Weather Compass Bronze
Websites
JOINT EDITORIAL / PORTLAND
Cross-Platform
Sports & Fitness Nike Time Is Precious Gold
Integrated Branding
Film
Sports & Fitness Nike Time Is Precious Gold
Cross-Platform
Unlimited Greatness Serena
Sports & Fitness Nike Silver
Williams
Integrated Branding
BY AGENCY
MEDIAMONKS / AMSTERDAM
Interactive
Cosmetics & Toiletries Old Spice Youland Bronze
Gaming
MJZ / LOS ANGELES
Film
Cosmetics & Toiletries Old Spice Five Year Plan Gold
Film
Cosmetics & Toiletries Old Spice Smell 'Em Who's Boss Silver
PRETTYBIRD / CULVER CITY
Film
Sports & Fitness Nike Unlimited Stories Bronze
Film
Sports & Fitness Nike Unlimited You Bronze
WORK & CO / BROOKLYN

Mobile
Tourism & Travel Virgin America Virgin America's New App Bronze
Applications
YESYESNO / NEW YORK +

GOOGLE DATA ARTS TEAM / SAN FRANCISCO
Mobile
Technology Software Google Data Arts Team Land Lines Gold
Mobile
Technology Software Google Data Arts Team Land Lines Silver
ZIMMERMAN ADVERTISING / FORT LAUDERDALE +

FINN PARTNERS / SAN FRANCISCO
Social Media
Swishy Chug: The Fake Brand That
Beverages Non-Alcoholic Jamba Juice Silver
Led to Real Results

2017 OneShow Pencils Friday 73

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2017 OneShow Pencils Friday 73

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2017 ONE SHOW FINALISTS

FRIDAY GOLD / SILVER / BRONZE PENCILS

&CO. / NOA / COPENHAGEN +

180LA / SANTA MONICA

180LA / SANTA MONICA +

180LA / SANTA MONICA +

180LA / SANTA MONICA +

72ANDSUNNY / LOS ANGELES +

72ANDSUNNY / NEW YORK +

AIRBNB / SAN FRANCISCO

AKESTAM HOLST NOA / STOCKHOLM

AKESTAM HOLST NOA / STOCKHOLM +

AKQA / NEW YORK

ALMA DDB. / MIAMI

ANOMALY / NEW YORK

ANOMALY / NEW YORK +

BBC WORLDWIDE / LONDON +

BBDO / NEW YORK

BBDO INDIA / MUMBAI

CHEIL WORLDWIDE / SEOUL +

CLEMENGER BBDO / MELBOURNE

DAVID / BUENOS AIRES

DDB / NEW YORK

DDB GROUP GERMANY / BERLIN

DEUTSCH / LOS ANGELES

DEUTSCH / LOS ANGELES +

DIGITASLBI / NEW YORK +

DROGA5 / NEW YORK +

DROGA5 / NEW YORK +

DROGA5 / NEW YORK +

DROGA5 / NEW YORK +

DROGA5 / NEW YORK +

EPIC SIGNAL / NEW YORK +

EPIC SIGNAL / NEW YORK +

EPIC SIGNAL / NEW YORK +

FCB INFERNO / LONDON

FCB JOBURG / JOHANNESBURG +

FRED & FARID / NEW YORK

GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO +

GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO +

GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO +

GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO +

GOOGLE BRAND STUDIO / SAN FRANCISCO +

GOOGLE CREATIVE LAB / LONDON +

GOOGLE CREATIVE LAB / LONDON +

GRABARZ & PARTNER / HAMBURG

GREY / NEW YORK +

GREY INDIA / GURGAON

HAVAS / NEW YORK +

HAVAS LIFE / SO PAULO

HELLO MONDAY / NEW YORK +

IMPACT BBDO / DUBAI

J. WALTER THOMPSON / AMSTERDAM

J. WALTER THOMPSON / NEW YORK

J. WALTER THOMPSON / SO PAULO +

J. WALTER THOMPSON COLOMBIA / BOGOTA

LEO BURNETT / CHICAGO

LEO BURNETT / MADRID +

LEO BURNETT / MELBOURNE +

LEO BURNETT / SYDNEY

LEO BURNETT COLOMBIA / BOGOTA

LEO BURNETT INDIA / MUMBAI

MCCANN / NEW YORK +

MCCANN / NEW YORK +