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Sample
Esri Business Analyst Online . It also includes information
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About Business
Analyst Online
Business Analyst Online uses over 3,000 variables for
demographic, consumer spending, business, and traffic data.
These data variables can be analyzed in a geographic context
as granular as block groups, census tracts, or ZIP Codes.
hundreds of variables.
Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549,709 -60.8 2,755
Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668,649 -55.8 1,747
Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008
Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707,528 -49.7 113
Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772,273 -32.8 53
Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60
Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259
Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55
Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405,825 -50.5 53
Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2
Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149
Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786,873 -37.8 77
Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9 54
Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675,472 -29.9 18
Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 -45.5 102
Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415
Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143
Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146,895 -46.7 28
Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244
Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 -76.6 133
Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56
Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure
of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.
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Current-Year/Five-Year Forecast Demographic Updates
National
States
Core-based statistical areas (CBSA)
Counties
Census tracts
Places
County subdivisions
ZIP Codes
Congressional districts
Designated market areas (DMA) 2009
Block groups
Esri produces 15,000 variables, creating an incredibly detailed
picture of the U.S. population. Forecasts are prepared initially for
counties and block groups. From the county database, forecasts
are aggregated to higher levels (such as CBSAs and states). From
the block group database, forecasts are retrieved for census
tracts; places; county subdivisions; ZIP Codes; congressional
districts for the 111th Congress; DMAs; or any user-defined site,
circle, or polygon.
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Basic and Premium Subscriptions
Basic$995 Annually
$2,500 Annually Listed Below
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Demographics
19902000 Comparison Profile 4 4 Free
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Individual Report
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Market Potential
Electronics and Internet Market Potential Add-on Available Add-on Available $75
Health and Beauty Market Potential Add-on Available Add-on Available $75
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Traffic
Traffic Count Profile 4 $60
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Business Analyst Online
Demographics
Demographics
Market
75,914
Radius: 4 Miles
102,755
516,754
Radius: 8 Miles
1,989,573
549,079
2014 2000Total
Group Population
Quarters 4,767 113,897
19,825 49,306 561,203
n Demographic and Income ProfileVery Popular Report 2009 Total Population
2009 - 2014 Annual Rate
2014 Total Population
102,755
113,897
549,079
2.08%
561,203
2,015,405
2,011,012
0.44%
2009 - 2014 Annual Rate 2.08% 0.44% -0.04%
Area
2000
2014
35.7
State
35.836.0
National
36.0
32.0
$56,538
32.1
30.7
30.9 $42,847
Population 1.95% 2009 0.27% 0.76% $75,288 $58,813
n Net Worth Profile Households 1.95% 2014 0.27% 0.78% $75,957
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.
$62,665
Families Median
1.66% Home Value 0.07% 0.64%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Owner HHs 2.15% 0.32% 0.82%
n Tapestry Segmentation Area Profile Median Household Income 4.32%
2000 2.76% 2.36%
$243,136 $224,546
2000
2000
2009 2010
2010 2015
2015
$343,765 $311,868
Households by Income Number Percent 2014Number Percent Number Percent $376,262 $343,943
< $15,000 1,688 Per Capita Income
11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999
2000 801 and maps from
7932009 ESRI 5.4% On-demand reports 3.3%Business Analyst552 Online. Order at2.1%
$49,048
www.esri.com/bao or call 800-292-2224 5/05/2009 Page 1 of 8
$32,039
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7%
2009 2,271 9.3% 1,659 6.2%
$59,665 $40,288
$50,000 - $74,999 2,679 18.4% 2014 4,834 19.9% 5,247 19.6% $62,456 $42,871
$75,000 - $99,999 1,845 Median
12.6% Age 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6%
2000 4,487 18.4% 6,983 26.1%
34.5 31.1
$150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000+ 980 6.7% 2009 2,379 9.8% 3,192 11.9% 36.0 32.0
Median Household Income $65,379 2014 $81,441 $100,632 36.0 32.1
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by to
Persons2000 2010
in families include the householder 2015
and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the
Population by Age by all personsPercent
Number aged 15 years and over divided
Number Percent by total population.Percent
Number Detail may not sum to totals due to rounding.
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
5-9 Source:
432 U.S. Bureau
1.7% of the Census,
1,021 2000 Census
2.2% of Population
1,185 and 2.4%
Housing. ESRI forecasts for 2009 and 2014.
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%
65 - 74 2009
879 ESRI 3.4% On-demand
2,110reports and
4.6%maps from Business Analyst
3,102 6.2% Online. Order at www.esri.com/bao or call 800-292-2224 5/05/2009
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4%
Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%
Pacic Islander Alone 24 0.1% 60 0.1% 78 0.2%
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%
Data Note: Income is expressed in current dollars.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2
8 esri.com/buybao
Market Profile
Residential and commercial retailers, real estate agents, and n Included with Basic and Premium Subscriptions
economic development agencies use this report to get a basic
understanding of market demographics, consumer spending,
and segmentation. This is one of the most popular reports and
is the most comprehensive. This report is a good starting point
for your analysis.
Market Prole
Sample
Demographics
2000 Households 14,855 141,561 334,355
2000 Average Household Size 1.56 2.05 2.34
2010 Households 24,338 164,537 359,150
2010 Average Household Size 1.66 2.01 2.3
2015 Households 26,808 170,130 364,685
2015 Average Household Size 1.68 2 2.3
2010 - 2015 Annual Rate 1.95% 0.67% 0.31%
2000 Families 4,534 58,924 158,381
2000 Average Family Size 2.4 3.1 3.4
2010 Families 7,223 65,747 164,294
2010 Average Family Size 2.6 3.08 3.39
2015 Families 7,843 66,446 163,681
2015 Average Family Size 2.64 3.09 3.4
2010 - 2015 Annual Rate 1.66% 0.21% -0.07%
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 8
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Demographic and Income Profile
Local governments, retailers, and real estate agents use this n Included with Basic and Premium Subscriptions
report to quickly forecast area growth.
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% 2010
15
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% 2015
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% 10
Data Note: Income is expressed in current dollars.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 5
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 0
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
25
$15K-$24K (3.3%) 20
$75K-99K (17.2%) $25K-34K (4.1%) 15
10
$35K-$49K (9.3%) 20.7
5
$50K-74K (19.9%) 0
White 10.8
Black 0.3
Am. Ind.
Asian 0.1 3.7
Pacic
Other 2.9
Two+
2010 Percent Hispanic Origin: 10.7%
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2
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Demographic and Income Comparison Profile
Local governments, retailers, and real estate agents use n Included with Basic and Premium Subscriptions
this report to quickly analyze trade areas to forecast area
growth. The side-by-side layout of this report makes it easy to
compare areas.
Demographics
Households 1.95% 0.27% 0.78%
Families 1.66% 0.07% 0.64%
Owner HHs 2.15% 0.32% 0.82%
Median Household Income 4.32% 2.76% 2.36%
2000 2010 2015
Households by Income Number Percent Number Percent Number Percent
<$15,000 1,688 11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999 793 5.4% 801 3.3% 552 2.1%
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2%
$50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6%
$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1%
$150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%
View a full report at
esri.com/baoreports. Median Household Income $65,379 $81,441 $100,632
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
2000 2010 2015
Population by Age Number Percent Number Percent Number Percent
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
5-9 432 1.7% 1,022 2.2% 1,184 2.4%
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%
65 - 74 879 3.4% 2,110 4.6% 3,102 6.2%
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4%
Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%
Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2%
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%
esri.com/buybao 11
19902000 Comparison Profile
Business planners, owners, and developers use this report to n Included with Basic and Premium Subscriptions
analyze trends and changes and identify growth, decline, and
new opportunities.
Population by Sex
Male 8,705 58.4% 14,045 53.7% 4.90%
Female 6,209 41.6% 12,117 46.3% 6.91%
Population by Age
Total 14,914 100.0% 26,159 100.0% 5.78%
Age 0 - 4 311 2.1% 747 2.9% 9.16%
Age 5 - 9 136 0.9% 432 1.7% 12.25%
Age 10 - 14 119 0.8% 374 1.4% 12.13%
Age 15 - 19 703 4.7% 1,092 4.2% 4.50%
Age 20 - 24 1,740 11.7% 2,502 9.6% 3.70%
Age 25 - 29 2,923 19.6% 4,486 17.1% 4.38%
Age 30 - 34 2,250 15.1% 4,336 16.6% 6.78%
Age 35 - 39 1,803 12.1% 3,157 12.1% 5.76%
Age 40 - 44 1,315 8.8% 2,207 8.4% 5.31%
Age 45 - 49 904 6.1% 1,838 7.0% 7.35%
Age 50 - 54 689 4.6% 1,736 6.6% 9.68%
Age 55 - 59 571 3.8% 1,106 4.2% 6.83%
Age 60 - 64 445 3.0% 766 2.9% 5.58% View a full report at
Age 65 - 69 380 2.5% 510 1.9% 2.99%
Age 70 - 74 257 1.7% 369 1.4% 3.68% esri.com/baoreports.
Age 75 - 79 185 1.2% 248 0.9% 2.97%
Age 80 - 84 115 0.8% 156 0.6% 3.10%
Age 85+ 68 0.5% 97 0.4% 3.62%
Median Age 33.4 34.0 0.18%
Age 18+ 14,231 95.4% 24,346 93.1% 5.52%
Age 65+ 1,005 6.7% 1,380 5.3% 3.22%
Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate"
is an annual compound rate.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 5
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Age 50+ Profile
Hospitals, retirement communities, and community planners n Included with Basic and Premium Subscriptions
use this report to determine where seniors are concentrated
and people are retiring. Emergency preparedness planners use
this report to identify areas that require support and special
services for seniors and retirees.
Demographics
Owner/Renter Ratio 0.9 1.0 1.0 0.0 0%
Median Home Value $217,450 $308,814 $359,555 $50,741 3.09%
Average Home Value $258,594 $366,186 $433,324 $67,138 3.42%
Median Household Income $65,379 $81,441 $100,632 $19,191 4.32%
Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17,127 4.11%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6
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Age by Income Profile
Marketers, market researchers, and those in the entertainment n Included with Basic and Premium Subscriptions
and leisure industries use this report to identify and target
market niches, reveal and tap into specific age markets, and
plan effective media campaigns.
< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+
Percent Distribution
< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3
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Age by Sex by Race Profile
Public- and private-sector organizations use this report to n Included with Basic and Premium Subscriptions
determine product and service offerings to create effective
advertising campaigns to target specific age and gender
markets. Emergency preparedness planners also use this
information to determine special language requirements for
area populations.
Demographics
2010 Hispanic Population by Age
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
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Age by Sex Profile
Retailers use this report to identify or expand service offerings n Included with Basic and Premium Subscriptions
aimed at specific consumer segments. Marketing consultants
use this report to advise clients on how to tailor their
messages to different age groups in their markets. Emergency
preparedness planners can also use this information to identify
populations that live in threatened areas.
45 - 49 939 6.7% 1,803 7.5% 1,864 7.1% Average Household Size 1.56 1.66 1.68 0.02 0.24%
50 - 54 905 6.4% 1,635 6.8% 1,884 7.2% Median Age 34.0 35.7 35.8 0.1 0.06%
55 - 59 612 4.4% 1,405 5.9% 1,638 6.2% Median Male Age 34.1 35.5 35.7 0.2 0.11%
60 - 64 407 2.9% 1,081 4.5% 1,234 4.7% Median Female Age 33.8 36.0 36.0 0.0 0%
65 - 69 264 1.9% 628 2.6% 971 3.7%
70 - 74 175 1.2% 416 1.7% 561 2.1%
75 - 79 115 0.8% 288 1.2% 357 1.4% Total Population by Age
80 - 84 64 0.5% 201 0.8% 238 0.9%
85+ 25 0.2% 170 0.7% 213 0.8% Census 2000 2010 2015
Number Percent Number Percent Number Percent
18+ 13,107 93.3% 21,978 91.6% 24,070 91.4%
Total 26,160 100.0% 45,533 100.0% 50,149 100.0%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 Population by Age and Sex
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 3 Males (%) Data Note:
Females (%) Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
18
16
14
12
Percent
10
8
6
4
2
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3
0
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+
15
14
13
12
11
10
9
Percent
8
7
6
5
4
3
2
1
0
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 3 of 3
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Census 2000 Detailed Race Profile
Retailers and marketers use this report to identify new n Included with Basic and Premium Subscriptions
market areas, adjust merchandise and service offerings, and
devise targeted marketing campaigns. Elections officials and
emergency preparedness planners also use this information
to determine special language requirements.
Number Percent
Demographics
American Indian or Alaska Native 50 0.2%
Asian 2,519 9.6%
Native Hawaiian or Other Pacic Islander 24 0.1%
Some Other Race 523 2.0%
Population Reporting Two or More Races 579 2.2%
Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in
Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group
here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in
Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to
rounding.
Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L. 94-171).
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Census 2000 Summary Profile
Retirement and assisted living community planners use this n Included with Basic and Premium Subscriptions
report to determine where high concentrations of elderly
residents exist or are growing. Home heating and cooling
system repair companies use this report to find areas with
older homes that might be in need of repair or updating.
Number Percent
Population by Race
Total 26,162 100.0%
Population Reporting One Race 25,583 97.8%
White 16,948 64.8%
Black or African American 5,519 21.1%
American Indian or Alaska Native 50 0.2%
Asian 2,519 9.6%
Native Hawaiian or Other Pacic Islander 24 0.1%
Some Other Race 523 2.0%
Population Reporting Two or More Races 579 2.2%
Population by Age
Total 26,160 100.0%
Age 0 - 4 747 2.9%
Age 5 - 9 432 1.7%
Age 10 - 14 374 1.4%
Age 15 - 19 1,093 4.2%
Age 20 - 24 2,502 9.6%
Age 25 - 29 4,486 17.1%
Age 30 - 34 4,336 16.6%
Age 35 - 39 3,157 12.1%
Age 40 - 44 2,207 8.4%
Age 45 - 49 1,838 7.0%
Age 50 - 54 1,735 6.6%
Age 55 - 59 1,106 4.2%
Age 60 - 64 766 2.9%
Age 65 - 69 510 1.9%
Age 70 - 74 369 1.4%
Age 75 - 79 248 0.9%
Age 80 - 84 157 0.6%
Age 85+ 97 0.4%
Median Age 34.0
Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race.
Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual
compound rate.
Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography.
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Detailed Age Profile
Financial, advertising, and real estate industries use this n Included with Premium Subscription Only
report to help define their products and service offerings
to effectively market to each age group. Emergency
preparedness planners also use this information to assess
affected areas and populations.
Demographics
2 119 0.5% 272 0.6% 310 0.6%
3 99 0.4% 202 0.4% 228 0.5%
4 110 0.4% 221 0.5% 250 0.5%
5 81 0.3% 211 0.5% 236 0.5%
6 100 0.4% 206 0.5% 231 0.5%
7 75 0.3% 176 0.4% 198 0.4% Detailed Age Prole
8 89 0.3% 235 0.5% 290 0.6%
Sample
9 86 0.3% 192 0.4% 228 0.5%
10 75 0.3% 156 0.3% 180 0.4%
11 93 0.4% 210 0.5% 259 0.5%
Proposed Location Latitude: 41.8805
12 69 0.3% 161 0.4% 100 S Wacker Dr,0.4%
181 Chicago, IL 60606-4006 Longitude: -87.63715
13 65 0.2% 175 0.4% Ring: 1 mile radius
217 0.4%
14 74 0.3% 174 0.4% 203 0.4%
15 83 0.3% 158 0.3% 157 0.3% Total Population by Detailed Age
16 92 0.4% 192 0.4% 200 0.4% Percent
17 87 0.3% 204 0.4% 217 0.4%
18 301 1.2% 524 1.2% 549 0.0 1.1% 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0
16
Data Note: Detail may not sum to totals due to rounding. 17
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 18
19
20-24
25-29
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35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
esri.com/baoreports.
Census 2000 2010 2015
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
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Detailed Income Profile
Financial institutions and entertainment and leisure providers use n Included with Premium Subscription Only
this report to better understand where high- and low-income
areas are located to offer pertinent products and services.
Realtors and governments also use this information to identify
patterns of market growth or decline.
Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for ination (for 2010 and 2015). In 2000,
the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
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Disposable Income Profile
Advertisers and the media use the information in this n Included with Premium Subscription Only
report to help develop marketing campaigns. Retailers
and the travel industry use the information in this report to
target product and service offerings to the most profitable
customers in an area.
Demographics
2010 Households by Disposable Income
Number Percent
Number of Households
Median Disposable Income $31,489 $62,332 $71,468 $76,852 $66,572 $54,869 $43,715
Average Disposable Income $50,329 $78,907 $94,695 $103,923 $94,463 $85,937 $60,808
Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey,
U.S. Census Bureau. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and 2015.
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Executive Summary
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providers use this report to get a quick understanding of
income, housing, education, and population trends.
Executive Summary
Sample
2010 Population
Total Population 45,534 343,403 865,089
Male Population 52.7% 49.7% 50.0%
Female Population 47.3% 50.3% 50.0%
Median Age 35.7 33.8 31.2
2010 Income
Median HH Income $81,441 $62,261 $54,674
Per Capita Income $60,584 $45,353 $34,145
Average HH Income $108,629 $93,651 $80,598
2010 Households
Total Households 24,338 164,537 359,150
Average Household Size 1.66 2.01 2.30
2010 Housing
Owner Occupied Housing Units 43.8% 33.3% 30.6%
Demographics
Population
1990 Population 14,913 283,900 799,029
2000 Population 26,162 300,862 816,002
Executive Summary
2010 Population 45,534 343,403 865,089
2015 Population 50,151 353,272 875,185
1990-2000 Annual Rate 5.78% 0.58% 0.21%
2000-2010 Annual Rate 6.17% 1.44% 0.63%
Sample
2010-2015 Annual Rate 1.95% 0.57% 0.23%
In the identied market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The Proposed
rate of Location Latitude: 41.8805
change since 2000 was 0.63 percent annually. The ve-year projection for the population in the market area is 875,185, representing 100 SaWacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
change of 0.23 percent annually from 2010 to 2015. Currently, the population is 50.0 percent male and 50.0 percent female.
Ring: 1, 3, 5 Miles
Households 1 mile radius 3 miles radius 5 miles radius
1990 Households 7,751 122,195 310,180
Median Household Income
2000 Households 14,855 141,561 334,355
1990 Median HH Income $42,908 $27,382 $24,231
2010 Households 24,338 164,537 359,150
2000 Median HH Income $65,379 $46,110 $40,518
2015 Households 26,808 170,130 364,685
2010 Median HH Income $81,441 $62,261 $54,674
1990-2000 Annual Rate 6.72% 1.48% 0.75%
2015 Median HH Income $100,632 $76,838 $66,148
2000-2010 Annual Rate 5.48% 1.64% 0.78%
1990-2000 Annual Rate 4.3% 5.35% 5.28%
2010-2015 Annual Rate 1.95% 0.67% 0.31%
2000-2010 Annual Rate 2.4% 3.3% 3.29%
2010-2015 Annual Rate 4.32% 4.3% 3.88%
The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually.
The ve-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household Per
currently 2.30, compared to 2.34 in the year 2000. The number of families in the current year is 164,294 in the market area.
sizeCapita
is Images?
Income
1990 Per Capita Income $31,250 $21,104 $15,192
2000 Per Capita Income $49,927 $37,059 $27,260
Housing 2010 Per Capita Income $60,584 $45,353 $34,145
2015 Per Capita Income $69,932 $54,655 $41,098
Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent 1990-2000 Annual Rate 4.8% 5.79% 6.02%
are vacant. In 2000, there were 373,433 housing units - 29.6 percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant. 2000-2010 Annual Rate 2.11% 2.21% 2.46%
The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median 2010-2015 Annual Rate 2.91% 3.8% 3.78%
home value of $157,913 for the U.S. In ve years, median home value is projected to change by 3.23 percent annually to $320,177. From
2000 to the current year, median home value changed by 3.51 percent annually. Average Household Income
1990 Average Household Income $58,625 $48,637 $38,634
2000 Average Household Income $87,546 $78,001 $65,422
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography. 2010 Average HH Income $108,629 $93,651 $80,598
2015 Average HH Income $125,374 $112,403 $96,786
1990-2000 Annual Rate 4.09% 4.84% 5.41%
2000-2010 Annual Rate 2.36% 2% 2.28%
2010-2015 Annual Rate 2.91% 3.72% 3.73%
Households by Income
Current median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is
projected to be $66,148 in ve years. In 2000, median household income was $40,518, compared to $24,231 in 1990.
Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income
is projected to be $96,786 in ve years. In 2000, average household income was $65,422, compared to $38,634 in 1990.
Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is
projected to be $41,098 in ve years. In 2000, the per capita income was $27,260, compared to $15,192 in 1990.
2010 ESRI 6/14/2010 Page 1 of 2
Population by Employment
Currently, 84.7 percent of the civilian labor force in the identied market area is employed and 15.3 percent are
unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are
unemployed. In ve years the rate of employment in the market area will be 87.4 percent of the civilian labor force,
and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in ve
years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or
older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces.
In the current year, the occupational distribution of the employed population is:
70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment)
15.0 percent in service jobs (compared to 17.3 percent of U.S. employment)
14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment)
In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The
average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5
minutes.
Population by Education
In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows:
21.7 percent had not earned a high school diploma (14.8 percent in the U.S.)
17.9 percent were high school graduates only (29.6 percent in the U.S.)
4.4 percent had completed an Associate degree (7.7 percent in the U.S.)
24.3 percent had a Bachelor's degree (17.7 percent in the U.S.)
18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.)
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.
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Graphic Profile
This report is widely used across all industries to get a fast, n Included with Premium Subscription Only
visual snapshot of current-year demographics, including
housing, race, age, income, and employment.
Graphic Prole
Sample
25000
$150K+ (20.0%)
$100K-$150K (18.4%)
20000
<$15K (7.9%)
Demographics
15000
$15K-$25K (3.3%)
26808
24338 $75K-100K (17.2%) $25K-35K (4.1%)
10000
$35K-$50K (9.3%)
14855
$50K-75K (19.9%)
5000
0
2000 2010 2015
55-64 (10.9%)
45-54 (14.5%)
65+ (8.2%) $400-499K (11.7%) $500K+ (16.9%)
20-24 (9.4%)
$200-299K (31.2%)
25-34 (27.7%)
65
60
55
Admin Support (9.7%) 50
Sales (13.0%) Construction (1.6%)
Maintenance/Repair (0.9%) 45
Production (1.4%) 40
Transportation (2.5%)
Services (9.9%) 35
Percent
30 61.4
25
20
Mgmt/Business. (28.3%) 15
10
5 20.7
Professional (32.7%)
0
White 11
Black 0.3
Am. Ind.
Asn./Pac. 3.7
Other 2.9
Two+
2010 Percent Hispanic Origin: 10.7%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
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Housing Profile
Commercial real estate agents, financial services institutions, n Included with Basic and Premium Subscriptions
and residential homebuilders use the information in this
report to establish a preferred customer profile and market to
appropriate prospects.
Housing Prole
Sample
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Net Worth Profile
Entertainment, leisure, and hospitality providers use this n Included with Premium Subscription Only
report to target consumer types and segments with specific
marketing campaigns.
Demographics
2010 Households by Net Worth
Number Percent
Number of Households
Median Net Worth $12,242 $92,073 $153,542 $309,052 $325,048 $326,950 $165,193
Average Net Worth $55,920 $260,231 $450,921 $878,204 $1,025,914 $1,007,234 $500,109
Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in
vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home
mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are
based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
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Tapestry Segmentation Area Profile
8 7 23. Trendsetters
01. Top Rung 0.5% 99.1% 0.4%0.7% 9.0% 99.5% 77 1.1% 10.1% 37
8 23. Trendsetters 0.4% 99.5% 1.1% 10.1% 37
9 9 62. Modest Income Homes
62. Modest Income Homes 0.3% 99.8% 0.3%1.0% 11.1% 99.8% 33 1.0% 11.1% 33
10 10
58. NeWest Residents
58. NeWest Residents
Subtotal
0.2%
2.1%
100.0%
0.2%5.1%
0.9% 12.0%
100.0% 19 0.9% 12.0% 19
11
Subtotal
66. Unclassied 0.0% 100.0%
2.1%0.0% 12.0% 572
5.1%
Tapestry Segmentation Area Prole
11 66. Unclassied 0.0% 100.0% 0.0% 12.0% 572 Sample
Total 100.0% 12.0% 838
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Top Ten Tapestry Segments Ring: 1 mile radius
Site vs. U.S. Tapestry Indexes by Households Tapestry Indexes by Population
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 60.0 65.0 70.0
Total
58. NeWest Residents 100.0% 12.0%
Index 838
Index
62. Modest Income Homes
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 0 50010001500200025003000350040004500500055006000650070007500
23. Trendsetters 01 01
02 02
01. Top Rung 03 03
57. Simple Living Top Ten Tapestry Segments 04
05 Site
04
05
06 U.S. 06
22. Metropolitans
Site vs. U.S. 07
08
07
08
24. Main Street, USA 09 09
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 10 45.0 50.0 55.0 60.0 65.0 10 70.0
45. City Strivers 11 11
58. NeWest
08. Laptops Residents
and Lattes
12
13
12
13
14 14
27. Metro Renters 15 15
62. Modest Income Homes 16
17
16
17
Percent of Households by Tapestry Segment 18 18
23. Trendsetters 19
20
19
20
21 21
22 22
Source: ESRI 01. Top Rung 23
24
23
24
25 25
57. Simple Living 26
27
26
27 Site
Tapestry Segments
Tapestry Segments
28 28
29 29 U.S.
22. Metropolitans 30
31
30
31
32 32
24. Main Street, USA 33
34
33
34
35 35
36 36
45. City Strivers 37
38
37
38
39 39
08. Laptops and Lattes 40
41
40
41
42 42
43 43
27. Metro Renters 44
45
44
45
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46 46
47 47
48 48
Percent of Households by Tapestry Segment 49
50
49
50
51 51
52 52
53 53
54 54
55 55
56 56
57 57
Source: ESRI 58
59
58
59
60 60
61 61
62 62
63 63
64 64
65 65
66 66
Source: ESRI
View a full report at
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Business Analyst Online
Consumer Spending
Consumer Spending
Food
Alcoholic Beverages 185 163 $1,055.50 $12,509.72 $25,688,868 $304,461,446
Nonalcoholic Beverages at Home
Food at Home 161 160 $705.92 $7,156.41 $17,180,757 $174,172,717
Bakery and Cereal Products 157 $935.07 $22,757,638
Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383
Dairy Products 157 $781.87 $19,029,075
Fruit and Vegetables
2010 ESRI
163
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$1,278.55
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$31,117,255
Snacks and Other Food at Home10 160 $2,495.25 $60,729,366
Food Away from Home 166 $5,353.30 $130,288,729
Alcoholic Beverages 185 $1,055.50 $25,688,868
Nonalcoholic Beverages at Home 161 $705.92 $17,180,757
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Automotive Aftermarket Expenditures
Automotive repair shops use this report to understand how n Included with Premium Subscription Only
their market demand compares to national averages and to
target marketing campaigns to meet consumer demand.
Automotive
Automotive Aftermarket
Aftermarket Expenditures
Expenditures
Sample Sample
Consumer Spending
Median Age
Families 35.7 7,223 35.8 7,843
Median Household Income $81,441 $100,632
Median Age 35.7 35.8
Median Household Income $81,441 $100,632
Spending Average
Potential Amount
IndexSpendingSpent Average Total
Potential Amount
Products
Vehicle Coolant/Brake/Transmission Fluids 159 Index $7.60 Spent
$184,903 Total
Gasoline 150 $4,209.93 $102,461,374
Products
Motor Oil 146 $17.37 $422,770
Vehicle Coolant/Brake/Transmission Fluids
Vehicle Parts/Equipment and Accessories 162
159$90.77 $7.60
$2,209,173
$184,903
Gasoline
Tire Purchase/Replacement 139 150
$201.50 $4,209.93
$4,904,217 $102,461,374
Motor
VehicleOil
Audio/Video Equipment and Installation 180 146$12.75 $17.37
$310,215 $422,770
Vehicle Parts/Equipment
Vehicle Cleaning andServices
Products and Accessories 168 162$13.69 $90.77
$333,111 $2,209,173
Tire Purchase/Replacement 139 $201.50 $4,904,217
Services
Vehicle Audio/Video
Auto Repair Equipment and Installation
Service Policy 140 180$23.01 $12.75
$559,918 $310,215
Vehicle Cleaning
Membership Products
Fees for andService
Automobile Services
Clubs 146 168$32.01 $13.69
$779,172 $333,111
Global Positioning Services 149 $3.77 $91,779
Services
Vehicle Air Conditioning Repair 146
$25.75 $626,761
Auto Repair
Vehicle Service
Body Work andPolicy
Painting 140$60.19
158 $23.01
$1,464,826 $559,918
Membership Fees for Automobile Service Clubs
Vehicle Brake Work 146
160
$126.73 $32.01
$3,084,444 $779,172
Global
Vehicle Positioning Services
Clutch/Transmission Repair 149$67.53
147 $3.77
$1,643,487 $91,779
Vehicle Cooling
Vehicle System Repair
Air Conditioning Repair 160
146$46.59 $1,133,889
$25.75 $626,761
Vehicle Drive Shaft and Rear-end Repair 177
Vehicle Body Work and Painting 158$15.28 $371,943
$60.19 $1,464,826
Vehicle Electrical System Repair 159
$54.75 $1,332,475
Vehicle Brake Work 160 $126.73 $3,084,444
Vehicle Exhaust System Repair 164
$21.91 $533,310
Vehicle Clutch/Transmission Repair
Vehicle Front End Alignment/Wheel Balance & Rotation
147$28.46
154
$67.53
$692,688
$1,643,487
Vehicle
Lube/Oil Cooling System
Change and Repair
Oil Filters 160
145
$130.20 $46.59
$3,168,810 $1,133,889
Vehicle DriveRepair/Replacement
Vehicle Motor Shaft and Rear-end Repair 177
152
$139.24 $15.28
$3,388,761 $371,943
Vehicle Electrical
Vehicle Motor System Repair
Tune-up 159
163
$100.85 $54.75
$2,454,496 $1,332,475
Vehicle Shock
Vehicle Absorber
Exhaust SystemReplacement
Repair 170
164$11.35 $276,125
$21.91 $533,310
Vehicle Steering/Front
Vehicle End Repair
Front End Alignment/Wheel Balance & Rotation 160
154$44.23 $1,076,401
$28.46 $692,688
Tire Repair and Other Repair Work 157
$102.09 $2,484,679
Lube/Oil Change and Oil Filters 145 $130.20 $3,168,810
Vehicle Motor Repair/Replacement 152 $139.24 $3,388,761
Vehicle Motor Tune-up 163 $100.85 $2,454,496
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
Vehicle average
national Shock Absorber
of 100. Replacement 170 $11.35 $276,125
Vehicle Steering/Front End Repair 160 $44.23 $1,076,401
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Tire Repair
Bureau andStatistics.
of Labor Other Repair Work 157 $102.09 $2,484,679
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
national average of 100.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Bureau of Labor Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
esri.com/buybao 29
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
Financial Expenditures
Banking and financial institutions use this report to determine n Included with Premium Subscription Only
the amount spent on specific financial products and services
to offer relevant advertising and offerings within their trade
areas and to identify new sales opportunities within a market.
Financial Expenditures
Sample
Spending
Potential
Index Average Total
Assets
Market Value
Checking Accounts 142 $8,288.35 $201,721,973
Savings Accounts 132 $17,407.29 $423,658,721
U.S. Savings Bonds 113 $466.56 $11,355,144
Stocks, Bonds & Mutual Funds 119 $46,495.94 $1,131,618,254
Annual Changes
Checking Accounts 169 $439.27 $10,691,005
Savings Accounts 221 $862.96 $21,002,730
U.S. Savings Bonds -40 $-0.96 $-23,271
Earnings
Dividends, Royalties, Estates, Trusts 124 $1,214.94 $29,569,219
Interest from Savings Accounts or Bonds 131 $1,199.45 $29,192,328
Retirement Plan Contributions 141 $1,937.38 $47,152,027
Liabilities
Original Mortgage Amount 142 $30,634.80 $745,589,805
Vehicle Loan Amount1 154 $4,200.88 $102,241,120
Amount Paid: Interest
Home Mortgage 130 $6,052.13 $147,296,835
Lump Sum Home Equity Loan 124 $161.15 $3,922,121
New Car/Truck/Van Loan 144 $301.56 $7,339,433
Used Car/Truck/Van Loan 157 $254.43 $6,192,203
Amount Paid: Principal
Home Mortgage 121 $2,387.99 $58,118,811
Lump Sum Home Equity Loan 121 $202.82 $4,936,316
New Car/Truck/Van Loan 139 $1,550.95 $37,746,919
Used Car/Truck/Van Loan 151 $1,147.23 $27,921,237
Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a
national average of 100. Annual change may be negative.
1
Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
30 esri.com/buybao
House and Home Expenditures
Advertisers and retailers use this report to better understand n Included with Premium Subscription Only
consumer spending habits in their trade areas and target
store merchandise to meet the needs of individual markets.
Consumer Spending
Percent Owner HHs 50.0% Median Age 35.7
Median Home Value $308,814 Median Household Income $81,441
Spending Average
Potential Amount
Index Spent Total
Owned Dwellings 125 $14,735.69 $358,637,254
Mortgage Interest 130 $6,052.13 $147,296,835
Mortgage Principal 121 $2,387.99 $58,118,811
Property Taxes 123 $2,728.51 $66,406,518
Homeowners Insurance 108 $484.59 $11,793,835
Ground Rent 110 $79.73 $1,940,397
Maintenance and Remodeling Services 123 $2,445.88 $59,527,933
Maintenance and Remodeling Materials 116 $430.04 $10,466,259
Property Management and Security 148 $126.83 $3,086,667
Rented Dwellings 328 $11,260.31 $274,053,469
Rent 332 $10,793.67 $262,696,294
Rent Received as Pay 302 $276.96 $6,740,622
Renters' Insurance 281 $36.65 $892,079
View a full report at Maintenance and Repair Services 236 $49.95 $1,215,667
esri.com/baoreports. Maintenance and Repair Materials 194 $103.08 $2,508,807
Owned Vacation Homes 144 $670.89 $16,328,047
Mortgage Payment 139 $284.12 $6,914,824
Property Taxes 132 $149.07 $3,628,070
Homeowners Insurance 127 $18.85 $458,735
Maintenance and Remodeling 169 $196.85 $4,791,007
Property Management and Security 129 $22.00 $535,411
Housing While Attending School 128 $104.65 $2,547,002
Household Operations 147 $2,312.29 $56,276,458
Child Care 175 $807.45 $19,651,801
Care for Elderly and Handicapped 121 $87.14 $2,120,725
Appliance Rental and Repair 125 $30.47 $741,696
Computer Information Services 162 $395.81 $9,633,213
Home Security System Services 129 $33.80 $822,710
Non-apparel Household Laundry/Dry Cleaning 37 $13.80 $335,810
Housekeeping Services 141 $215.24 $5,238,476
Lawn & Garden 122 $509.18 $12,392,462
Moving/Storage/Freight Express 188 $114.20 $2,779,405
PC Repair (Personal Use) 156 $13.75 $334,711
Reupholstering/Furniture Repair 133 $10.57 $257,199
Termite/Pest Control 110 $26.71 $650,107
Water Softening Services 105 $5.89 $143,422
Internet Services Away from Home 168 $4.49 $109,284
Voice Over IP Service 207 $13.79 $335,676
Other Home Services1 131 $29.98 $729,761
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not
sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3
esri.com/buybao 31
Household Budget Expenditures
Retailers and advertisers use this report to understand n Included with Premium Subscription Only
consumer spending habits in their trade areas and target store
merchandise to meet the needs of individual markets.
Spending Average
Potential Amount
Index Spent Total Percent
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
1
Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges,
cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/nes, nance charges excluding mortgage & vehicle,
occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
32 esri.com/buybao
Medical Expenditures
Health care providers use this report to compare the amount n Included with Premium Subscription Only
spent on medical care and services in their areas to the U.S.
average to better understand consumer spending habits and
identify areas of high demand.
Medical Expenditures
Sample
Consumer Spending
Median Household Income $81,441 $100,632
Males per 100 Females 111.4 110.7
Population by Age
Population <5 Years 3.2% 3.3%
Population 5 - 17 Years 5.4% 5.6%
Population 65+ Years 8.2% 10.0%
Median Age 35.7 35.8
Spending Average
Potential Amount
Index Spent Total
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average
of 100.Detail may not sum to totals due to rounding.
1
Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation,
Ambulance, Emergency Room, and Outpatient Hospital Services.
2
Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use,
and Rental of Supportive and Convalescent Medical Equipment.
3
Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
esri.com/buybao 33
Recreation Expenditures
Advertisers, retailers, and entertainment and leisure providers n Included with Premium Subscription Only
use this report for media targeting and direct marketing
campaigns and to manage merchandise mix by local area.
Recreation Expenditures
Sample
Spending Average
Potential Amount
Index Spent Total
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
34 esri.com/buybao
Retail Goods and Services Expenditures
Advertisers and retailers use this report for media targeting n Included with Basic and
and direct marketing campaigns. Economic developers also use Premium Subscriptions
this report to attract new retail opportunities to their markets.
Consumer Spending
Spending Average
Potential Amount
Index Spent Total
Apparel and Services 120 $2,873.94 $69,945,928
Men's 112 $512.65 $12,476,953
Women's 104 $861.55 $20,968,522
Children's 121 $485.96 $11,827,277
Footwear 84 $349.13 $8,497,153
Watches & Jewelry 173 $335.43 $8,163,589
Apparel Products and Services1 352 $329.21 $8,012,434
Computer
Computers and Hardware for Home Use 169 $324.62 $7,900,647
Software and Accessories for Home Use 169 $48.15 $1,171,788
Entertainment & Recreation 155 $4,996.06 $121,594,105
Fees and Admissions 155 $960.54 $23,377,534
Membership Fees for Clubs2 155 $253.65 $6,173,216
Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358
Admission to Movie/Theatre/Opera/Ballet 172 $260.56 $6,341,578
Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410
Fees for Recreational Lessons 147 $201.16 $4,895,736
View a full report at Dating Services 257 $1.98 $48,236
esri.com/baoreports. TV/Video/Audio 161 $2,003.60 $48,763,617
Community Antenna or Cable TV 157 $1,130.81 $27,521,629
Televisions 162 $313.74 $7,635,802
VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597
Video Cassettes and DVDs 180 $94.92 $2,310,048
Video and Computer Game Hardware and Software 174 $97.27 $2,367,365
Satellite Dishes 147 $1.85 $45,096
Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374
Streaming/Downloaded Video 189 $2.64 $64,163
Audio3 164 $240.44 $5,851,879
Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310,664
Pets 174 $748.23 $18,210,415
Toys and Games4 161 $234.49 $5,706,985
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3
esri.com/buybao 35
Business Analyst Online
Market Potential
Market Potential
n Restaurant Market
Households Potential
Households Households 24,338 24,338 24,33826,808 26,808 26,808
Demographic Summary 2010
2010 2015
2015
Median Household Income
Median Median
Household Household Income
Income $81,441 $81,441 $81,441
$100,632 $100,632 $100,632
n Retail Market Potential Population
Total Number of Adults
45,534
41,624
50,151
45,715
Households 24,338 26,808
n Sports and Leisure Market Potential Median Household Income $81,441 $100,632
Apparel (Adults)
Apparel (Adults) Apparel (Adults)
Apparel (Adults) Bought any men's apparel in last 12 months 21,887 52.6% 104
Market Potential
Automobiles (Households)
AutomobilesAutomobiles
(Households)(Households) Bought/changed motor oil in last 12 months 15,444 37.1% 72
Had tune-up in last 12 months 14,749 35.4% 113
HH owns/leasesHH
anyowns/leases
vehicle HH any
owns/leases
vehicle any vehicle Beverages (Adults)
18,131 18,131 18,13174.5% 74.5% 74.5% 85 85
HH bought new vehicle in last
HH bought newHH
12vehicle
months
boughtinnew
lastvehicle in last 12 months
12 months Drank bottled water/seltzer in last 6 months 1,899 1,899 1,899
29,846 7.8% 71.7%7.8% 7.8% 95
114 95
Drank regular cola in last 6 months 19,299 46.4% 89
Cell Phones/PDAs
Cell&Phones/PDAs
ServiceCell Phones/PDAs
& Service & Service
Bought cell/mobile phone/PDA
Bought Bought
in last
cell/mobile cell/mobile
12 monthsinphone/PDA
phone/PDA in last 12 months
last 12 months 14,199 14,199 14,19934.1% 34.1% 34.1% 116 116
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $1-$49
cell/mobile cell/mobilebill:
phone/PDA phone/PDA bill: $1-$49
$1-$49compared 10,654
to the U.S. An MPI of 100 represents the U.S. average. 10,654 10,65425.6% 25.6% 25.6% 99 99
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $50-99
cell/mobile cell/mobilebill:
phone/PDA phone/PDA bill:These
$50-99Source: $50-99
a nationally 14,701
representative survey of U.S. households. ESRI 14,701
forecasts for 2010 and 2015. 14,70135.3% 35.3% 35.3% 111
data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
111
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $100+
cell/mobile cell/mobilebill:
phone/PDA phone/PDA
$100+ bill: $100+ 8,091 8,091 8,09119.4% 19.4% 19.4% 127 127
Retailers and marketers use this report to understand what, n Available as Add-on to Basic or
where, and how consumers are buying for media targeting Premium Subscription
and marketing campaigns and to manage merchandise mix
by local area.
Expected
Market Potential
Number of
Product/Consumer Behavior Adults/HHs Percent MPI
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6
esri.com/buybao 39
Financial Investments Market Potential
Banks and financial institutions use this report to determine n Available as Add-on to Basic or
the demand for financial services and investment products Premium Subscription
by local area in relation to the U.S. average.
Financial Investments
Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
Expected
Number of
Product/Consumer Behavior Adults Percent MPI
Financial Investments
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Market Potential
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
Expected
Number of
Product/Consumer Behavior Adults Percent MPI
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2
40 esri.com/buybao
Health and Beauty Market Potential
Health care providers and retailers use this report to n Available as Add-on to Basic or
evaluate new target markets and manage merchandise mix Premium Subscription
by local area.
Expected
Market Potential
Number of
Product/Consumer Behavior Adults Percent MPI
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4
esri.com/buybao 41
Pets and Products Market Potential
Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to evaluate new target markets. Premium Subscription
Expected
Market Potential
Number of
Product/Consumer Behavior Households Percent MPI
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
42 esri.com/buybao
Restaurant Market Potential
Restaurant
Market Potential
Sample
Expected
Number of
Product/Consumer Behavior Adults Percent MPI
Market Potential
Family restaurant/steak house last 6 months: snack 1,565 3.8% 135
Family restaurant/steak house last 6 months: dinner 23,522 56.5% 106
Family restaurant/steak house last 6 months: weekday 16,883 40.6% 105
Family restaurant/steak house last 6 months: weekend 18,998 45.6% 103
Family restaurant/steak house last 6 months: Applebee`s 8,280 19.9% 77
Family restaurant/steak house last 6 months: Bennigan`s 1,664 4.0% 139
Family restaurant/steak house last 6 months: Bob Evans Farm 1,234 3.0% 65
Family restaurant/steak house last 6 months: Cheesecake Factory 5,241 12.6% 193
Family restaurant/steak house last 6 months: Chili`s Grill & Bar 6,396 15.4% 137
Family restaurant/steak house last 6 months: Cracker Barrel 2,732 6.6% 54
Family restaurant/steak house last 6 months: Denny`s 3,734 9.0% 95 Restaurant
Family restaurant/steak house last 6 months: Friendly`s 1,500 3.6% 96 Market Potential
Family restaurant/steak house last 6 months: Golden Corral 1,627 3.9% 51
Sample
Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4,952 11.9% 107
Family restaurant/steak house last 6 months: Lone Star Steakhouse 812 2.0% 64 Location
Proposed Latitude: 41.8805
Family restaurant/steak house last 6 months: Old Country Buffet 718 1.7% 100 S Wacker
55 Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Family restaurant/steak house last 6 months: Olive Garden 6,904 16.6% Ring: 198
mile radius
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2
esri.com/buybao 43
Retail Market Potential
Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to manage merchandise mix Premium Subscription
by local area.
Expected
Number of Percent of
Market Potential
Apparel (Adults)
Bought any men's apparel in last 12 months 21,887 52.6% 104
Bought any women's apparel in last 12 months 17,905 43.0% 94
Bought apparel for child <13 in last 6 months 6,108 14.7% 52
Bought any shoes in last 12 months 24,002 57.7% 110
Bought costume jewelry in last 12 months 8,055 19.4% 93
Bought any ne jewelry in last 12 months 8,460 20.3% 89
Bought a watch in last 12 months 8,611 20.7% 100
Automobiles (Households)
HH owns/leases any vehicle 18,131 74.5% 85
HH bought new vehicle in last 12 months 1,899 7.8% 95
Beverages (Adults)
View a full report at
Drank bottled water/seltzer in last 6 months 29,846 71.7% 114 esri.com/baoreports.
Drank regular cola in last 6 months 19,299 46.4% 89
Drank beer/ale in last 6 months 22,284 53.5% 126
Computers (Households)
HH owns a personal computer 21,143 86.9% 121
HH spent <$500 on home PC 1,929 7.9% 88
HH spent $500-$999 on home PC 4,511 18.5% 101
HH spent $1000-$1499 on home PC 3,088 12.7% 153
HH spent $1500-$1999 on home PC 3,088 12.7% 153
Spent $2000+ on home PC 3,283 13.5% 174
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4
44 esri.com/buybao
Sports and Leisure Market Potential
Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to manage merchandise mix Premium Subscription
by local area.
Expected
Number of
Market Potential
Product/Consumer Behavior Adults Percent MPI
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4
esri.com/buybao 45
Business Analyst Online
Business Data Reports
Business Data Reports
Major Shop
With Business Analyst Online, you can generate business
data reports to help with your site evaluation and selection
process. Business data reports provide details about Proposed Location
the number of businesses and employees in a specified 100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius
area, compare daytime populations versus the residential
population, and include information about existing major
shopping centers. Source: Directory of Major Malls, Inc. Major Shopping Center Locator Total Major Shoppin
Sample T
Esris business data reports are based on data from Proposed Location Latitude: 41.8805
To
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Infogroup and the Directory of Major Malls (DMM) and are Ring: 5 miles radius
Distance
delivered within minutes directly to your e-mail in-box as a Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 from site
PDF document or Microsoft Excel worksheet. Major Shopping Center Name and Address Total GLA 4,460,254 in miles
Total Stores 479
Type and Number of Stores
n Business Summary Distance
from site Year GLA in
Block
Major 37
Shopping Center Name and Address in miles Open square feet 0.51 E
n Major Shopping Center Locator State, Washington,
Type and Number of StoresRandolph & Dearborn Sts.
Chicago, IL 60602
Business Data Reports
Construction
Utility
Wholesale Trade
21
711
0.1%
3.5%
6,278
7,660
1.4%
1.7%
40
1,385
351PetSmart
0.1%
3.9%
1.7%
6,473
13,691
0.9%
1.9%
4,655 64
Anchors: Dick's Sporting Goods, Fox & Obel Food Market
1,956
1.0%
0.1%
4.1%
856
6,838
26,074
2.4%
0.8%
3.1%
8,611 1.2%
Manufacturing
Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 660
82,697 11.7% 3.3% 9,697 20.1% 22,208
113,073 13.3% 4.8% 1,201 3.4% 36,664 5.2%
322South Loop Commons 0.81 S
Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5%
Transportation
General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7%1.6%
Data Note: n/a means data was not25,477
229
reported. GLA = Gross5.5%
0.5% 6,378 0.7%
Leasable Area. 637 1.8% 30,464 4.3%
269Lake Shore Dr. & Interstates 90/94 1.3%
Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%
Communication
Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3%
1.3%
Source: Directory of Major Malls, Inc.5,878
328 0.7% 4,057 0.5%
416 1.2% 9,446 1.3%
Apparel & Accessory Stores
Utility
Furniture & Home Furnishings
168
386
0.8%
1.9%
1,551
4,477
0.3%
1.0%
604
700
1.7%
2.0%
5,893
21
7,123Chicago, 0.8%
1.0%IL
0.1%
60606 940
965
2.0%
6,278
2.0%
7,307
1.4%
8,763
0.9%
1.0%
40 0.1% 6,473 0.9%
Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336
Enclosed, 0 Stores
5.7% 3,473 7.2% 52,488 6.2%
Wholesale Trade
Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8%
711
12,375 1.8%
3.5% 2,460
7,660
5.1%
1.7%
17,826 2.1%
1,385 3.9% 13,691 1.9%
Finance, Insurance, Real Estate Summary
Banks, Savings & Lending Institutions
3,292
490
16.2%
2.4%
108,926
30,127
23.6%
6.5%
5,238
877
14.9%
2.5%
124,534
32,505
Anchors: None
17.7%
4.6%
6,660
1,225
13.8%
2.5%
131,300
34,647
15.4%
4.1%
Included
n Motion
Health Services
with Premium Subscription Only
Pictures & Amusements 375
491
1.8%
2.4%
6,048
3,286
1.3%
0.7%
824
1,293
2.3%
3.7%
12,646
56,604
1.8%
8.0%
Available
n Legal Services
as Add-on to Basic or
Education Institutions & Libraries
3,003
3392010 ESRI
1.7%
14.8% 56,760
15,526
12.3%
3.4% and maps from Business
3,199
684 Analyst1.9%
9.1% 58,473 8.3%
48 Source: Business
esri.com/buybao
data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.
Business Summary
Restaurants, retailers, and financial institutions use this report n Included with Premium Subscription Only
to evaluate competitor locations against their proposed future
locations and compare daytime population to residential
population to better understand market demand.
Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 82,697 11.7% 9,697 20.1% 113,073 13.3%
Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5%
General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7% 229 0.5% 6,378 0.7%
Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%
Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3% 328 0.7% 4,057 0.5%
Apparel & Accessory Stores 168 0.8% 1,551 0.3% 604 1.7% 5,893 0.8% 940 2.0% 7,307 0.9%
Furniture & Home Furnishings 386 1.9% 4,477 1.0% 700 2.0% 7,123 1.0% 965 2.0% 8,763 1.0%
Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336 5.7% 3,473 7.2% 52,488 6.2%
Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8% 12,375 1.8% 2,460 5.1% 17,826 2.1%
Finance, Insurance, Real Estate Summary 3,292 16.2% 108,926 23.6% 5,238 14.9% 124,534 17.7% 6,660 13.8% 131,300 15.4%
Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6% 1,225 2.5% 34,647 4.1%
Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0% 1,372 2.8% 28,704 3.4%
Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5% 863 1.8% 32,484 3.8%
Real Estate, Holding, Other Investment Ofces 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5% 3,200 6.6% 35,465 4.2%
Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8% 21,877 45.4% 404,660 47.5%
Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%
Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5%
Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9%
Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%
Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%
Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2%
Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8%
Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%
Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5%
Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%
Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.
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Major Shopping Center Locator
Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or
restaurants use this report to identify and profile major Premium Subscription
shopping centers within their trade areas to understand the
scope of competitive activity in their markets.
Distance
Business Data Reports
Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
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Retail MarketPlace Profile
r Stores (NAICS 4453) Sporting Goods, Hobby, Book, and Music Stores (NAICS$10,167,852
451) $11,412,997$18,843,324
$86,218,229 $-74,805,232 $-8,675,472 -76.6 Dealers 133
Automobile -29.9 18 Motor Vehicle & Parts Dealers
Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56
Other Motor Vehicle Furniture & Home Furnishings Stores
Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 Dealers 77
Auto Parts, Accessories, and Tire Stores
Electronics & Appliance Stores
of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. TheElectronics
Retail Gap& represents the difference
Appliance Stores Food & Beverage Stores
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.
Building Material and Supplies Dealers
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 Health
6/14/2010 Page 1 of 3
& Personal Care Stores Sporting Goods, Hobby, Book, and Music Stores
supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
Full-Service Restaurants
e represents a surplus of retail sales, a market where customers are drawn in from outside the trade area.
Limited-Service EatingThe
Places Retail Gap represents the difference
d Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Special Food Services
assied into 27 industry groups in the Retail Trade sector, as well as four industry groups within Drinking
the Food Services
Places (Alcoholic Beverages)& Drinking Establishments subsector.
<SurplusLeakage>
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Traffic Count Profile
Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only
professionals use this report to view traffic counts around
their sites. The Traffic Count Profile displays the 25 closest
traffic counts and the years the traffic counts were collected.
Latitude: 44.97743
205 S 5th St, Minneapolis, MN 55402 Longitude: -93.26774
Ring: 5 miles radius
Data Note:The Trafc Prole displays up to 25 of the closest available trafc counts within the largest radius around your site. The years of
the counts in the database range from 2010 to 1963. Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts
were taken in 1997 or later. Trafc counts are identied by the street on which they were recorded, along with the distance and direction to
the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A trafc count is dened as the two-way
Average Daily Trafc (ADT) that passes that location.
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52 esri.com/buybao
Business Analyst Online
Maps
Maps
and patterns and trends that may be difficult to visualize from 530 SW 24th Rd, Miami, FL 33129-1951
Ring: 0.5, 1, 2 Miles
Longitude: -80.20953
tabular data.
Other Maps
n Major Shopping Center Map
n Traffic Count Map
n Traffic Count MapClose Up
n Dominant Tapestry Site Map Major Shopping Center Map
Sample
Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles
Maps
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54 esri.com/buybao
Site Details Map
The Site Details Map is useful for those not familiar with the n Included with Basic and Premium Subscriptions
market they are investigating. Real estate consultants find
this a useful map to give to their clients.
Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles
Maps
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Site Map
Popular across all industries, the Site Map displays the n Included with Basic and Premium Subscriptions
specified location and its surrounding area. Major roads,
rivers, and boundaries are included on the map.
Site Map
Sample
Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Drive Time: 3, 5, 7 Minutes
Maps
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Site Map with Satellite Imagery
This site map provides a view of your site overlaid on n Included with Basic and Premium Subscriptions
satellite imagery.
Latitude: 41.88399
123 N Wacker Dr, Chicago, IL 60606-1743 Longitude: -87.63663
Ring: 3, 5, 7 Miles
Maps
Source: i-cubed
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Major Shopping Center Map
Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or
restaurants use this map to display major shopping centers Premium Subscription
found within their trade areas to understand the scope of
competitive activity in their markets.
Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles
Maps
58 esri.com/buybao
Traffic Count Map
Retailers, restaurants, automotive dealerships, and real n Included with Premium Subscription Only
estate professionals use this map to visualize the traffic
patterns around candidate business locations. This map
displays traffic counts for as many as 25 intersections within
a specified location.
Latitude: 25.76026
530 SW 24th Rd, Miami, FL 33129-1951 Longitude: -80.20953
Ring: 0.5, 1, 2 Miles
Maps
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Traffic Count MapClose Up
Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only
professionals use this map to visualize the traffic patterns
within half a mile of a location. Viewing traffic counts at
intersections within and around their market areas helps with
site selection, revenue forecasting, and the ability to identify
high-visibility locations.
Latitude: 32.78768
2001 Ross Ave, Dallas, TX 75201-2911 Longitude: -96.79928
Ring: 1, 3, 5 Miles
Maps
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Dominant Tapestry Site Map
Retailers, marketers, travel and leisure providers, financial n Included with Premium Subscription Only
institutions, and economic developers use this map to
classify U.S. residential neighborhoods into distinctive
market segments, providing the ability to conduct site
analysis, customer profiling, media targeting, and direct
marketing campaigns.
Latitude: 45.68019
680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589
Ring: 1, 3, 5 Miles
Maps
Source: ESRI
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Related Products
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Business Analyst Desktop is the must-have tool for professional
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Business Analyst Server
Business Analyst Server will enable your organization Business Analyst Server integrates easily with your existing
to manage, share, and publish critical location-related CRM, financial, and supply chain management systems and
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organization can quickly create custom Web applications,
enabling your staff to easily view, analyze, and share data
about your stores, customers, or competition or the areas
where you do business.
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