Memorandum

DATE: February 17, 2017

TO: Eric Gerard, Ylli Hasandjekaj, Michael Staudigel, Dylan Tavana, and Christian Valentin,
Original Presentation Designers Nikki Clasby 12/3/2017 16:35
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FROM: Stephanie Matos and Jacques Sullivan, Presentation Redesigners Nikki Clasby 12/3/2017 16:35
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SUBJECT: PowerPoint Redesign Project

Good formatting

In about a weeks time, we were tasked with having to edit and redesign an original PowerPointcheck
Nikki Clasby 12/3/2017 16:36
the logic of this sentence. We have now completed the task and are sending it back to the original
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creators of the PowerPoint with all of our edits and feedback.
Revise this intro so you are addressing the original teamthis memo is a conversation between
you, so dont treat the original team like a third party. The assignment prompt asked you to
repurpose the PPt to serve as instructional materials for a new class. Please read the
assignment prompt.

Why This is Necessary

In order to promote professionalism and higher design skills, its imperative to work and strive towards
improvement. In the case of this PowerPoint redesign, proper technical communication is being utilized
as an example to future audiences. The audience will see these examples as models for future
reference; through this achievement they will know what needs to be done in order to become good
technical communicators. Goodnow reframe the content in relation to your task (future teaching
materials)

Presentation Design Changes Nikki Clasby 12/3/2017 16:41

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Although your original PowerPoint was abundant with examples, an element of cohesiveness was
Nikki Clasby 12/3/2017 16:41
lacking. The content was disorganized in a way that made it difficult for an audience to keep up with.
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Your pictures were not always well adjusted or visible enough, and the text either had too much
Nikki Clasby 12/3/2017 16:42
unnecessary information or too little of it. We found it necessary for changes to be made slide by slide in Deleted: The
order to make the effort as a whole more complementary. Goodsee how I converted your language Nikki Clasby 12/3/2017 16:43
from a passive to an active voice? Now see if you can convert the rest of the text to an active voice. I will Deleted: It was
highlight the areas in need of change in this next sectionthen you are on your own. Nikki Clasby 12/3/2017 16:47
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Specific Slide Changes Nikki Clasby 12/3/2017 16:45

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A color scheme was introduced to add some vibrancy and identity to the PowerPoint. Although the Nikki Clasby 12/3/2017 16:45
colors werent consistently sequenced, they alternated in a way that would disable audiences from Formatted: Highlight

being lulled to inattentiveness. Alternating slide animations were also added, switching between flip Nikki Clasby 12/3/2017 16:47
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and fade at each consecutive turn. This was done to make sure that the transition between slides
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wouldnt be too boring and abrupt. Titles were added to each slide under the font Impact and sized Formatted: Highlight
between 40 points and 55 points. These titles were colored in gray in order to not distract as much from
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the images or supporting texts. Every image used was cropped; this was done to enhance the strongest
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elements of each image and to promote clarity. Images that were too big were separated into two
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slides, one slide dedicated solely to the image itself and the second slide including only a snippet of the Formatted: Highlight
image alongside text. This was done to enable a more efficient use of space; nobody wants to see a slide Nikki Clasby 12/3/2017 16:48
that is too overcrowded visually. Instead of leaving text in long paragraphs, text was instead adapted Formatted: Highlight
into three to four bullets per slide. The latter half of the presentation contained text with double spaced Nikki Clasby 12/3/2017 16:48
bullets. The information used in these texts was written concisely without any unnecessary information Formatted: Highlight
Nikki Clasby 12/3/2017 16:48
that would confuse audiences or detract from the presentation. Excellent explanations and rationale.
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Identify the passive voice from here on and change it to active. Nikki Clasby 12/3/2017 16:46
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An original slide was removed from the redesign because it failed to serve its administered purpose. It Nikki Clasby 12/3/2017 16:46
was a response to a sign welcoming immigrants and refugees to the campus, displayed with phrases like Formatted: Highlight
No Muslim Ban, No Border Wall, and Our Communities Stand Tall. The sign was marketed as an
Nikki Clasby 12/3/2017 16:51
example of a poor persuasive document, which it wasnt necessarily from an objective view. The words
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and phrases were concise and impactful, and we had only the image to prescribe context from. The
original writer of this slide mentioned that it was placed in a poor location, but the location itself wasnt
pictured. We couldnt grasp onto the missing context so we were unable to adapt it constructively, in a
way that would challenge the document itself. Excellent

Beyond that, three slides were added to the overall redesign to provide an overview, summary, and
conclusive input to the process as a whole. This was done to redirect attention to what was important
about the redesign process as well as the significance of technical communication and problem solving.
In order to fully understand the process, one must take into account the perspectives of both the
presenter and the audience members. You want to make your output as understandable/desirable to an
audience as you would expect others work to be understandable to you. Ease of communication is key
in order to promote mutual interaction and to prevent possible misunderstandings. Excellent

Closing Statement

In conclusion, we would like you all to look over the changes that we made. Take in consideration our
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viewpoints and what is best for the presentation of the PowerPoint. However, if you feel that the
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changes we made are not beneficial to the overall presentation feel free to respond. Good call to action
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statement.
Deleted: say that

Stephanie & Jacques,

This is an extremely good memoit is astute in its analysis, detailed, provides good rationale for the
changes and pitches a very appropriate tone. There are just a few problemsmake sure you address
the original team directly, use an active NOT passive voice and frame the project according to the
assignment prompt.
Grade: B+