E World of shopping

Design
Lighting technology
Planning practice
 Contents The Light Factory

1 The Light Factory New technologies ERCO specialises in producing engineering

World Wide Shopping
2 Light makes retail architecture
an experience
Light qualities Thinking in light quali-
4 The language of light ties is one of the fun-
damental aspects in the
6 Vertical illuminance development and com-
8 Efficient visual comfort munication of successful
lighting concepts for the
shopping world. A quali-
tative lighting design
concept must be struc-
tured to include three
components: ambient
tune the light This formula clearly
10 Scenography in the lighting conveys a new approach:
innovative lighting tools
­network which give both the
lighting designer and
user new, amazing pos-
sibilities to manipulate
the lighting, allowing
them more freedom and
creative control. Light
has now become even
Working methods and Well-established methods
planning techniques and tools are an obvious
solution towards the inte-
12 Working methods gration of scenographic
14 Lighting tools light with efficient visual
17 Types of lighting and comfort in retail con-
lighting technology cepts. The ERCO Program
is designed to support
18 Corporate Lighting the implementation of
these concepts through
all phases.
Situations “tune the light" also
20 Shopping experience means applying an intel-
ligent, creative design
22 Long-distance effect concept that optimises
24 Dramatic lighting effects and the lighting to harmonise
decoration with spatial situations
26 Merchandising and usage. Examples
from all areas of the
30 Circulation areas and routes retail sector, planning
32 Service
34 Malls
luminescence, focal glow
and play of brilliants. A
further element which
is crucial for the percep-
tion of architectural
space and central to the
ERCO concept of efficient
visual comfort is vertical
illuminance.
easier to control, allow-
ing unique and flexible
solutions – which are
ideal for the retail sector.
information and techni-
cal explanations intro-
duce a wide spectrum
of possibilities.
such as digital control hardware and software for architectural light-
and LED technology are
developed in the ERCO ing. First and foremost, we see ourselves as
laboratories into market- ­selling light, not luminaires. This approach,
able products to suit the which places the immaterial “software” of
intended application.
light above the physical hardware of the lumi-
naires, has been the trademark of our work
for many years. That’s why we call ourselves:
ERCO, the Light Factory.
Light interprets spaces and helps us to per-
ceive and experience them. In this sense, we
consider light to be the “fourth dimension” of
architecture.
Making good architecture even better
through the correct lighting is what we con­
sider to be our cultural contribution – our
raison d’être. Today, ERCO lights museums,
­universities, display windows, churches, air-
ports, hotels, chain stores, trade fair stands,
administration buildings, private homes and
much more. Irrespective of whether the archi-
tectural concept emphasises functionality or
presentation: our goal is, and has always been,
to find a solution that is in harmony with the
architectural features of each project and is
specific to the functional requirement.
The ERCO lighting control systems, indoor
luminaires and outdoor luminaires combine to
form a comprehensive range of lighting tools
for complete, integrated architectural light-
ing solutions. The luminaire is a lighting tool,
a piece of lighting equipment with a specific
practical application.
At a time when lighting and architecture
are increasingly being evaluated in terms of
their energy efficiency and conservation of
resources, ERCO is pursuing its “tune the light”
approach to develop innovative lighting tools
that optimally combine efficient visual com-
fort with the scenographic design possibilities.
From the first use of artificial lighting in retail
architecture light has played a prominent role
Seminars for groups between the conflicting issues of attractive
of architects, lighting design and economy. This brochure provides
designers, engineers
and students are regular background knowledge and examples of light
events at ERCO. in a retail context. The intention is to fire your
imagination for its use in all types of sales areas.

ERCO Services
36 Showrooms
38 Information logistics
40 Addresses

The ERCO Technical

­Centre in Lüdenscheid
provides functional
space for close coope­
ration of the develop-
ment, marketing and
sales departments.

ERCO   1
World Wide Shopping
Light makes retail architecture an experience

Our world is becoming smaller as international

travel and media networks make people, prod­
ucts, ideas and images more mobile than ever
before. Nevertheless, we still need to meet our
basic requirements by buying clothing and
food. But nowadays shopping becomes more
of a pastime, a pleasure, an experience. Cities
and holiday destinations all around the world
position themselves by advertising attractive
shopping facilities and an increasing number
of brands and chain stores are expanding inter­
nationally. Local stores endeavour to maintain
their status against competitors by providing
inventive concepts, exquisite quality, compe­
tent advice and individual service.
Against this background, customer expec­
tations on the appropriate ambience for their
shopping experience are developing signifi­
cantly. The design of shopping centres has D&G Shop, London.
developed into one of the most dynamic and Architect: Rodolfo
­Dordoni, Milan
interesting areas in architecture; in which
light plays a crucial role. It attracts attention,
optimally reveals products, serves as orienta­
tion and enhances general well-being. Used
correctly, light can give a store a distinctive Zara, Lexington Ave.,
appearance and make shopping a truly unique New York. Architect:
José Froján & Inditex
experience. architectural team.

ZARA Salamanca,
­Salamanca. Architect:
Bailly Diehl Shop Sonia Vázquez, José
­Boutique, Darmstadt. ­Froján & Inditex
Architect: Kandora + architectural team.
Meyer Architekten,
­Frankfurt.

Galeria Kaufhof BMW Mini dinamica car

­Alexanderplatz, Berlin. dealer, Brescia.
Architect: Prof. Josef P. Architect: Scaramuzza/
Kleihues, Berlin. Lighting Rubelli. Lighting design:
design: Licht Kunst Licht, Piero Comparotto Arkilux,
Bonn/Berlin. Verona.

Virgin Megastore,
Mall of the Emirates, Diesel Boutique Spring
Dubai. Architect: Collet &­ Street (Soho), New York.
Burger, Paris. Lighting Architect: Diesel interior
design: Collet & Burger, Design Department,
Paris. Molvena.

2   ERCO ERCO   3

Light qualities
The language of light

Ambient luminescence, focal glow, play of brilliants are combined that

play of brilliants. These are the a lighting concept is complete.
principles of qualitative lighting There are fewer codes of prac­
design. In the 1950’s, the lighting tice and regulations for the light­
designer Richard Kelly borrowed ing of shops and stores than for
ideas from perception psychology office or factory workplaces. This
and theatrical lighting and com­ is a good thing as brands, shop
bined them into a uniform concept concepts and alternating collec­
for lighting design, thereby distin­ tions require concepts that can be
guishing the qualities of light into communicated to customers using
three basic functions: ambient spatial and lighting design. To
luminescence, focal glow and play ensure a successful lighting con­
of brilliants. cept for the shopping world, it is
Ambient luminescence con­ vital to use the language of light.
cerns the general lighting of the
surround­ings. In qualitative light­
ing design, ambient luminescence
is not the final goal but simply
serves to provide a background
canvas for a more advanced light­
ing design. Ambient luminescence
responds to the basic requirement
for physical orientation within a
space.
Focal glow goes beyond the gen­
eral ambient lighting: this relates
to directed light which accentu­
ates any eye-catching features and
creates hierarchies of perception.
Important areas are emphasised
while unimportant areas fade into
the background. Focal glow thus
is used as a basic approach for
the presentation of goods and
objects.
Play of brilliants: refers to deco­
rative lighting effects with colours,
patterns and dynamic changes
which create atmosphere and
magic. Possible light sources for
this effect include lighting tools
for light effects (e.g. projectors),
decorative luminaires (chandeliers)
and light objects, neon signs and
illuminated displays also fall into
this category. It is only when ambi­
ent luminescence, focal glow and

Ambient luminescence Focal glow Play of brilliants

refers to uniform general
lighting. In the store,
downlights provide suf­
ficient brightness for ori­
entation, general activity
and ensure visibility of
the products. Stores with
a differentiated lighting
concept do not necessar­
ily require a significant
level of ambient lumi­
nescence for visibility.
Nevertheless, it must be
adequate for cleaning
and maintenance pur­
poses.
typifies accent light­
ing used to emphasise
objects, areas or specific
zones in a space and to
create hierarchies of per­-
ception. It is a primary
consideration in the
presentation of goods
and objects intended to
attract attention.
is the decorative light,
the light that results in
surprise and amazement,
is light as an aesthetic
end in itself. Light effects
such as dynamic colour
progressions or light pat­
terns created using gobo
projections result in an
experience. But the same
can be said of decorative
luminaires, light objects
or neon signs which
can provide the play of
brilliants in the lighting
concept.

4   ERCO ERCO   5

Light qualities
Vertical illuminance
Wallwashing and the impression of
brightness
Perception-oriented lighting design is not
only an optimal solution contributing sig­
nificantly to meeting customer needs during
shopping but can also help save energy if
used in an appropriate lighting concept. So,
for example, the impression of brightness
in a room is created more efficiently using
wallwashing than a uniform level of bright­
ness resulting from direct ambient lighting.
6   ERCO
Since the spatial impression is essentially
determined by the luminance of vertical
surfaces, wallwashing is an efficient method
for creating a bright atmosphere. This allows
for products displayed in shelf units to be
optimally illuminated. Regulated accent
lighting proves equally effective in empha­
sising objects in the centre of the room. A
comparison of direct ambient lighting and
vertical illuminance shows that both result
in the same power consumption, however
with very different levels of brightness.
Vertical illuminance is a component of lighting
design that is vitally important to architecture.
Its primary purpose is to make spatial propor­
tions and spatial limits visible. The opposite is
the conventional horizontal illuminance, which
is frequently the result of a functional and
quantitative approach to design. In this latter
case, the spatial experience is often secondary
to the immediate visual task. Vertical illumi­
nance is ideal to complement the functional
lighting design as well as to become the basis
for architecturally oriented lighting concepts.
Illuminated walls give the observer a bright
and expansive spatial impression. The fascina­
tion of wallwashing arises not only from the
perception of brightness but also from the
clear spatial presentation, which organises
architecture and makes the surroundings
more comprehensible.
From the point of view of perception psy­
chology and aesthetics, wallwasher lighting is
an important concept for illuminating shelving
units and constructing spaces with light. It is
for this reason that when used in combination
with horizontal illuminance for display tables,
it is essential in the repertoire of qualitative
lighting design.
Types of vertical illuminance
Different forms of light distribution to produce
vertical illuminance give the lighting designer Special lighting tools are available for each Lens wallwashers with
considerable freedom to use differentiated of the different wallwashing techniques but metal halide lamps pro­
vide a uniform illumina­
approaches to the lighting of walls. Of particu­ it is uniform wallwashing which places the tion of the two-level
lar interest from the purely architectural point highest demands on the lighting technology. shelf unit. The excellent
of view is the practice of uniform wallwashing. Various designs of wallwasher are available colour rendition of the
high-pressure discharge
An even light distribution from the ceiling to for this type of illuminance, so too for wall­ lamps optimally reveals
the floor emphasises the surface of the entire washing with focal emphasis. On the other the wide range of textile
wall as an object. This approach achieves a hand, the requirement of dynamic lighting colours.
bright spatial impression and reveals the wall using colour-changing light is met by vary­
as a delineating surface. Of particular impor­ chrome wallwashers, these are designed either
tance, especially for retail architecture, is a for fluorescent lamps or LED in RGB colour
­particular type of wallwashing which specifi­ ­mixing technology.
cally creates a point of focal emphasis in the
upper third of the wall.
A second approach is linear grazing light
projected up against the wall, the brightness
intensity decreasing over the wall. This type of
lighting in particular emphasises the material
nature and texture of the wall surfaces. Point- The wallwashers achieve
source luminaires generate brilliant lighting uniform vertical illumi­
nance to produce a wide
effects while linear sources produce a softer and bright spatial impres­-
effect. sion. The spotlights are
The third method of illuminating walls is from used to accentuate the
furniture displayed.
point sources. The regular sequence of beam
intersections or “scallops“ forms a pattern and
gives the wall surface a rhythm of brightness
contrasts.
ERCO   7
Light qualities
Efficient visual comfort

Lighting requires energy. Anyone involved in
any aspect of lighting – from the manufacturer
to the designer and the user – should use the
limited resources responsibly. Architectural
lighting has made enormous progress over the
past few years, not least due to rising energy
costs, and has already achieved a significant
level of efficiency. Efforts in this area must con-
tinue – on the other hand, energy effi­ciency is
not to be the only criteria, especially not at the
expense of the quality of light.
Less can be more
In retail architecture, light is used intensively,
professionally as well as experimentally to
explore new ideas. In many cases, designers
already incorporate scenographic concepts.
On the other hand, commercial thinking is
understandably ubiquitous as investment in
light quality is important both economically
and ecologically.
A carefully planned and implemented
lighting concept using high-quality products
will have a direct and positive effect on sales
through increased attractiveness and customer
acceptance, while also resulting in longer-term
savings in operating and maintenance costs.
The higher unit price of a professional lighting
tool is offset relative to cheap products, since a
specific light effect using high-quality lighting 3. Thermal management The components of
technology requires less wattage and, usually, Because all artificial light sources generate the Emanon spotlight
which can be thermally
fewer luminaires. Modern, efficient lamps not excess heat, ERCO’s resource-conscious think- stressed, such as lamp,
only reduce the connected load of the lighting ing is that all luminaires are designed to ensure lampholder and reflec-
system itself but also the thermal load which effective dissipation of this heat so that the tor, are installed in a
cylindrical metal carrier
results in other positive effects, such as on the lamps and heat-sensitive electronic compo- with controlled ventila-
size and operating costs of air conditioning and nents, e.g. control gear and LED’s, can work to tion which is situated
ventilation systems. their full potential throughout their entire life. between the high-quality
In terms of lighting installations with con- plastic shells of the spot-
light housing.
trol systems such as Light System DALI, the
connected load only indicates the theoretical
maximum: the actual consumption will be
determined through the use of the programmed 4. Modern control gear
scenic dimming – this has the potential to result Electronic control gear not only provides great-
in substantial savings. Subtle, yet high-contrast er comfort than conventional control gear, it
illumination invariably has a more stimulating is also more efficient, smaller and protects the
effect than uniform high light levels; vertical lamps. Overall, it is a far more environmentally-
illuminance using special wallwashers is incom­ friendly option and incidentally, ERCO only uses
parably more important to the subjective per- lead-free soldered electronic components.
ception of brightness than the light on horizon-
tal surfaces. In a nutshell: intelligent planning
and design and the use of high-quality lighting
tools provide solutions that ensure low operat-
ing costs while meeting all aesthetic, functional
and ecological requirements. 5. Qualitative lighting design Vertical illuminance
Careful, perception-oriented lighting design Wallwashing is an
example of how
uses light specifically to meet the requirements ­perception-oriented
of the user: vertical lighting, for example, pro- lighting design with a
vides a subjectively high impression of bright- lower connected load
can provide a brighter
ness in a room. In the same manner, controlled impression of the room.
accent lighting is invariably more effective than
blanket high levels of lighting.

Accent lighting Scenic lighting

Qualitative lighting Light scenes recalled only
6 steps to efficient visual comfort design concentrates on where required provide
the essentials in archi­ enormous energy sav-
1. Effective lighting technology tecture which results ings potential – whether
Efficient, precise optical systems lower the in numerous potential manually controlled
ways of lower energy or automated through
energy requirement for lighting. Innovations consumption. ­timers or sensors.
such as the ERCO Spherolit reflectors provide
both high light output ratios and visual com-
fort. Lighting tools which give the user com-
plete control allow effective planning. 6. Intelligent lighting control
ERCO’s DALI technology simplifies scenic light-
ing and makes it economical. Individual light
scenes to suit each situation are selected and Light System DALI is the
controlled by the user and in combination with integrated lighting tool
automated light management using sensor comprising software and
2. Efficient lamps systems and timer programs provide the poten- hardware for efficient
A illumination; for exam-
ERCO provides an exceptionally wide range QT, QPAR tial for enormous savings. ple, with digital inputs
of products for use with the economical and QT-NV for motion or twilight
T
long-lasting metal halide lamps, as well as for TC
sensors.
compact fluorescent lamps. In addition, ERCO HIT-CE
HST
is heavily involved in the development of LED LED
lighting equipment and as such is making prac- 20 40 60 80 100 0(lm/W)

tical use of the rapid progress in terms of LED Light output ratio
efficacy. The table shows the aver-
age light output ratios
of today’s lamp types.
The differences speak
for themselves – never­
theless, a qualitative
lighting design should
not be based solely on
the light output ratio
as the only criterion for
lamp selection.

8   ERCO ERCO   9

tune the light
Scenography in the lighting network

The breakthrough of scenographic Dynamic dimmer pro­

light owes much to the evolution gressions and dynamic
colour progressions can
of technology. Scenographic con­ be assigned to dim­
cepts have been used in architec­ mable luminaires and
tural lighting for some time – but varychrome luminaires
always with considerable invest­ respectively with just a
few mouse clicks.
ment in installation and material.
The technology itself has been The Light Studio software
developing primarily from its roots provides a tool to control
all the functions of the
in building management and stage Goborotator via the Light
lighting control. System DALI.

Light System DALI – known as Light Clients – through scenes and for more complex
The lighting control system ERCO their pre-programmed codes in the operations, designers and other
Light System DALI, by contrast, is DALI control gear. DALI compatible operators can use the ERCO Light
specifically developed for sceno­ luminaires from other manufac­ Studio software on a PC connected
graphic architectural lighting. It turers can also be integrated with to the Light Server or the Light
follows an innovative approach: similar ease into the ERCO Light Changer via a USB connection. The
intelligently applied DALI (Digital Clients. The Light Server 64+ is Light Server uses the DALI protocol
Addressable Lighting Interface) designed to be networked with to communicate with the Light
technology for individually addres­ other Light Servers of the same Clients, i.e. the connected DALI
sable luminaires. Combined with type, which allows the system to compatible luminaires, via a two-
the ERCO Light Studio software it be expanded to virtually any size. core control line. The bus technol­
creates an integrated system when Light System DALI consists of ogy and the switch and dimming
used together with the extensive the hardware components, i.e. the functions inherent in the control
range of DALI compatible ERCO Light Server and Light Changer gear mean that permanent wiring Light System DALI is
­luminaires for indoors and out­ and the Light Studio software. The of the individual circuits and the the integrated lighting
tool consisting of soft­
doors and the ERCO DALI track, Light Server is a DALI controller installation of vast dimmer banks ware and hardware for
scenographic light effects in archi­ that stores the system and scene in switch cabinets is unnecessary. scenographic lighting.
tecture can be produced more data and provides the control func­- With DALI track accessories, the The Light Server stores
easily and economically than ever tions. The day-to-day operation well-established and reliable ERCO the scenes and provides
the control functions.
before. is performed either by means of track is ideal for the operation of The Light Changers with
New standards in terms of: the wall-mounted control panel DALI compatible ERCO spotlights touch screen technology
operation, range of functions ERCO Light Changer or commer­ via Light System DALI. are used for the day-to-
day operation of Light
and creative control are set by the cial push-buttons. To set up light System DALI.
consistent integration of software
and hardware. So, for example, the
120V-240V
colour location of DALI compatible 50-60Hz DALI
varychrome luminaires in the ERCO
Light Studio can now be set inter­ Light Clients
ERCO track with
actively and displayed in a simple DALI live end
and straightforward format with a
click of the mouse. Once a system
is activated, both the Light Server
and the software automatically Hub/Switch
recognise and clearly display all
DALI compatible ERCO luminaires Cat-5 Light Server
Light Studio
Light Server 64+
USB 12 max.

Light Master Light Book Light Timer Light Sequencer

Light scenes are created, The Light Book is used The Timer module The Light Sequencer is a
designed and processed for the organisation and allows light scenes to tool used to define and
in the Light Master spatial structuring of be recalled at defined store sequences of light Light Changer
RS485
module. This may also Light System DALI instal­ time points. The time scenes in a timed pro­
include the use of colour lations. Its main function and calendar functions gression. It allows light
effects and dynamic pro­ is to create zones and provide great flexibility scenes to be prepared in
gressions. User-friendly assign Light Clients or when automating the a sequence irrespective Movement sensor/
tools such as the colour Light Changers to zones. scenographic lighting. of a specific start time. 31 max. RS485 twilight switch
wheel are made available Receiver
especially for controlling
varychrome luminaires.
4 push-button Remote control
24V DC groups max. Radio push-button

10   ERCO ERCO   11

Working methods and
planning techniques

From shop window to entrance, through display A zoned lighting concept Structuring space
points and to the cash desk: even the simplest provides the basis for To create a homogeneous overall appearance
Cash desk specific light solutions
shopping experience follows a fixed sequence. catering for separate for the store, the lighting requirements of the
Scenographic light and a zoned lighting con­ areas including entrance, architect, designer and store owner must be
cept support and interpret these progressions display point, tables and harmonised in order to produce a balanced
shelving and cash desk.
and enhance each of them to create a ‘staged’ lighting concept. To present different products
lighting experience. In this experience, the story and brands separately, the lighting designer
board is a useful tool for the planning of these often opts for a concept based on small zones
visual progressions. The basics of this method for each product group, rather than using
have previously been introduced in the “Light Display point Entrance uniform ambient lighting. The use of separate
and Scenography” brochure. When planning zones can emphasise the spatial arrangement,
sales areas, consideration must be given to dif­ while illuminated architectural elements such
ferent situations involving a variety of visual The scenography of the as columns or walls improve orientation of
tasks, the required atmosphere and the appear­ designed lighting can be people in large sales areas.
stored and easily recalled
ance of the architecture. The characteristics for unique and specific
of each of these can be recorded separately events such as seasonal
and assigned to zones. A key element in the events, Christmas or
themed evenings.
design process is to understand the functional
criteria of a visual task – such as the percep­ Shop window
tion of shape and contrast: the lighting at the
display points or for product presentation must Service
be of higher quality than that in the circula­
tion routes. Other important factors include
the colours and surface textures to reveal the
subtle nuances of textiles. Another component Downlights with wide
to be considered in the project analysis is the light distribution can be
useful in combining to
psychological requirements: should the store cover separate product
be perceived as a whole or are separate areas to areas. Spotlights, on the
be created within the entire space. other hand, accentuate
individual points or archi­-
tectural details by con­
trasting them with uni­
form ambient lighting.

Colour rendition and colour temperature Metal halide lamps (HIT)

The colour rendition rating of lamps determines produce an excellent
colour rendition and are
the highest quality of the reproduction of the available in a range of
colours of objects. A broad and consistent spec­ colour temperatures:
trum is required for optimal colour rendition. warm white, neutral
white and daylight
The colour temperature on the other hand white.
determines whether objects appear warm or
cold.

Focus and context The sculpture lens pro­ The flood lens spreads The warm tone of sodium
Narrow light beams with hard edges produce duces an asymmetrical the beam symmetrically, vapour lamps (HST) can
light distribution. It with the surface of the be used to highlight
strong focal points and result in the surround­ spreads the beam of light lens producing a softer certain types of product
ings receding into the background. This is a along one axis, while transition at the beam which have yellowish
lighting concept that works as effectively on largely leaving the light edge. HIT 
  
brown colours, includ­
distribution unchanged ing bakery products
the theatrical stage as in shop windows. To on the other axis. The and leather. The colour
provide uniform illumination of long objects, a parallel ribbed lens rendition particularly of
sculpture lens with an oval light beam is useful. produces a vertical oval green and blue objects
The spatial context can be emphasised using when the ribs are ori­ is poor due to the avail­
ented horizontally. able spectrum of these
a wide beam – this can be achieved by using a lamps. To produce a wide
flood lens. HST 
   spectrum with additional
yellow focus, HIT and HST
can be used together.

12   ERCO ERCO   13

Lighting tools
The luminaire is a lighting tool,
a piece of lighting equipment with
a special practical purpose. This
approach is reflected in the design
of our products. ERCO’s product
range for architectural lighting
includes the three areas of light-
ing control systems, indoor lumi-
naires and outdoor luminaires.
Together, they allow holistic light-
ing concepts to be realised.
Taking system design to its
logical conclusion is a character-
istic feature of ERCO products. We
never develop products in isolation
but always design entire product
groups that are clearly positioned
within the well-defined structure
of the overall product range. The
system concept functions at all
levels: from the extensive range
of accessories to an individual
luminaire and from the modular
system featuring a uniform design
within each product range to the
consistent documentation of all
products. This allows products
to be combined in the best way
Spherolit reflectors
The Spherolit technology is based
on the division of the reflector into
separate surfaces. These separate
surfaces – we call them sphero-
lites – have a three-dimensional,
spherical curvature. Due to the
specific shaping of the spherolites,
the reflector characteristic can be
controlled over a wide range. The
result is spotlight reflectors that
have the same intrinsic dimen-
sions, i.e. diameter, depth and focal
point, but different light distribu-
tion patterns – from narrow spot
to wide flood. All these character-
istics share one common factor
– they produce light of the highest
quality. The beams are exception-
ally uniform, without striations
and have a consistent, slightly
soft edge – and most importantly
a high light output ratio.
14   ERCO
Lighting tools
possible through the design proc- The appearance of a room Cantax
ess. The DALI technology gives is influenced as much The Cantax spotlight range com-
by different brightness
our product system an additional, levels as it is by colour bines advanced lighting tech­
virtual software level – on which contrasts of the surface. nology with a design to produce
all ERCO Light Clients can be con- Digitally controlled light- distinctive architectural accent
ing tools allow the archi-
veniently networked. tecture to be continually lighting. For these luminaires, the
“tune the light”: This refers to re-interpreted. Japanese designer Naoto Fukasawa
the use of versatile system acces- devised stylistic features that are
sories to adapt lighting tools to both elegant and precise and con-
suit particular requirements. Dig- sist of simple geometrical shapes
itally controllable Light Clients, such as cuboids and cylinders. The
interlinked using the Light System spatial relationship of these basic
DALI create intelligent, flexible shapes changes depending on use
lighting installations. An equally to create an intriguing architec­
important part of this concept tural impression. Technically,
is the incorporation of the Light Cantax represents the current
Studio software as a user interface ­status of development at ERCO
for innovative luminaire functions. and produces a quality of light
“tune the light”: chang- that meets the highest require- The DALI-compatible The Cantax spotlights all
ing reflectors without ments from upmarket residential luminaires have digital benefit from the innova-
using tools allows spot- control gear which allow tive Spherolit reflectors:
lights with Spherolit buildings to shops, restaurants each luminaire to be a superior quality of light
technology to be quickly and galleries. addressed individually. and flexible use thanks to
and freely adapted to This is possible when the option of exchang-
new lighting concepts. using the ERCO Light ing the reflectors in next
System DALI and the to no time. Accessories
integrated ERCO Light include colour filters and
Studio software. IR and UV filters.
Depending on the con- Emanon
vex shape used in each Light used as a component of
individual sub area, the
incident light reflected design has long been used to pro-
off them is spread accu- duce effective highlights particu-
rately. Consequently, larly in the retail sector. Lighting
the Spherolit reflector,
narrow spot, has the equipment such as the Emanon
flattest spherolites, while range of spotlights combine inno-
the convex shape of vative lighting technology with
the Spherolit reflector, digital control electronics resulting
wide flood, is most pro-
nounced. in an entirely new, creative scope
for scenographic lighting con-
cepts. Shop interiors and windows
become a stage with possibilities
previously only experienced in
event and show lighting: Emanon
includes a variety of spotlights
with different beam angles as well
as a wide range of accessories,
Narrow spot Spot Flood Wide flood which include high-quality wall­
Rotationally symmetri- Rotationally symmetri- Rotationally symmetri- Rotationally symmetri-
cal light distribution, cal light distribution, cal light distribution, cal light distribution,
washers, LED varychrome lumi-
beam angle < 10° beam angle 10°-20° beam angle 25°-35° beam angle > 45° naires, and projection spotlights.
As an exceptional feature in the
ERCO Program, there are even dig-
itally addressable Goborotators for
dynamic projection effects. The Emanon Goborotator
provides impressive and
dynamic highlights in
the room. A wide range
of light effects can be
produced by using metal
gobos, glass gobos or
structure lenses.
Wallwash Lens wallwasher
Asymmetrical wallwasher Classic lens reflector
light distribution with technology with wall-
focal point on the upper washer attachment for
third of the wall and high maximum uniformity.
efficiency.
ERCO   15
Lighting tools
Compar
High illuminances for accent
lighting, brilliant light, a clear and
uniform ceiling layout, as well as
tiltable and rotatable luminaires –
these are the features required by
retailers to maintain the attention
of their customers on the products
and present them in the right light.
The reorganisation of shelves and
displays occurs at the beginning
of each new season, and flexible
lighting equipment suits the new
lighting tasks. Designed specifi-
cally for this purpose, the Compar
recessed spotlight range offers a
combination of innovative lighting
technology, rational detail solution
and flexible system design.
Compact HIT
In the Compact HIT downlight
range, the Spherolit technology
has been introduced into the field
of recessed ceiling luminaires. The
individual radii of each Spherolit
mean that this reflector technology
produces a light beam that meets
the highest uniformity require-
ments, while the appearance of the
reflector gives the ceiling a new
and attractive appearance with a
high level of visual comfort. Addi-
tional advantages include high
efficiency and a shallow recess
depth.
16   ERCO
Compar recessed
­spotlight with
Spherolit reflector,
­narrow spot
Compar recessed
­spotlight with
Spherolit reflector,
wide flood
Display lens
The display lens pro-
duces a brilliant, precise,
horizontally spread beam
of light. In contrast to
the sculpture lens, its
only structuring are the
grooves for light distri-
bution. It also features
an anti-dazzle cap for
defined visual comfort.
130
100
50
0
Types of lighting and lighting technology
Direct/indirect general lighting The luminaire symbols
General lighting is used to provide provide an instant refer-
ence for the light dis-
rooms with basic lighting. Direct tribution and mounting
lighting provides good modelling, type of the luminaire.
while indirect lighting produces Available both in the
ERCO Program and in
hardly any shadows resulting in the ERCO Light Scout
Compar recessed Compar recessed soft forms. (www.erco.com), they
­spotlight with ­spotlight with
Spherolit reflector, Spherolit reflector,
help in the selection
of the most suitable
spot flood luminaire.
Vertical illuminance
Wallwashers with asymmetric
light distribution ensure a uniform
vertical illumination to highlight
wall surfaces and emphasise the
structure of the space.
Compar Spherolit
­wallwasher with
­Spherolit reflector,
wallwash
Accent lighting
60° 60° Recessed luminaires and spotlights
with narrow light distribution are
used to accentuate objects on
30°
15000 cd
30° walls or in the interior. They are
used to provide a focal glow – the
HIT and HST lamps basis of every product presenta-
The Compar range is tion and zoned illumination.
available for HIT and HST
lamps, both of which are
economical with long-
rated life.
Projection
A play of brilliants is created by
using luminaires for projections.
Structures, texts and images are
provided for information or as a
decorative eye-catcher. They are
ideal to communicate a changing
theme. The Goborotator provides
impressive and dynamic highlights
in a room.
Easy mounting and mini-
mal dimensions are fea-
tures of the Compact HIT
which can have a positive
effect on the overall
cost-effectiveness of a
building project while
the cut-off angle of 30°
ensures visual comfort.
30°
ERCO   17
Corporate lighting
Light for brands

Studio design for D&G In connection with the

London: TM spots on brilliant light of the
3-circuit track charac­ TM spots, glass elements
terise the interior of the and the shiny metallic
fashion boutique. The surfaces of the interior
design concept of the provide a clever interplay
D&G shops uses the con­ of reflection and trans­
trast between functional, parency.
sober interior design and
the colourful, extrovert
style of the fashions.
Clear lines define shelves,
fixtures and fittings.

ZARA, Munich: Globally

expanding chain stores
prefer a partner of equal­
ly global presence such
as ERCO for their cen­
trally developed, uniform
lighting concepts.

Ferrari, Manhattan:
Top brands want a differ­
entiated and suitably
representative corporate
lighting concept.

Brands help customers find their way through Iittala flagship store,
a world of products. To this end, a consistent Amsterdam: Dark walls
and ceilings mean that
communication of brand messages on every attention is directed onto
level is beneficial for a strong sales perform­ the illuminated product
ance. Retail experts know that hardly any area shelves and tables. A
magical attraction is
of communication influences the perception the shimmering lighting
of a brand as directly as a tangible experience installation on the back
at the “point of sale”. In other words, the design wall.
of sales rooms, and consequently the lighting
as the “fourth dimension” of architecture, must Camper shop, Berlin: The
be seen as integral to brand identity – the cor­ unconventional interior
porate design must go hand in hand with the concept fits the image of
unique lighting concept – a corporate light. the Camper cult brand.
The lighting consists
Successful corporate lighting concepts are of Quadra wallwashers
based on two specific requirements: firstly, the and downlights which
development of light moods, lighting effects respond to the horizontal
product presentation and
and dramatic impressions that are perceived as the design of the walls.
coherent and characteristic of the brand. This
is a complex task that requires the cooperation
of experienced, professional lighting designers.
Secondly, the selection of luminaires, the very
design of which communicates the particular
brand character. ERCO’s extensive range of
products includes several alternative solutions
for comparable lighting tasks, each of which H.Stern, jeweller, Lima:
has a remarkably contrasting character. Light quality and lumi­
naire design become an
integral part of the brand
image.

Galeria Kaufhof,
Mönchengladbach:
­Coloured light as an
element of corporate
lighting establishes a
relationship between
company logos and the
distinctive lettering.

18   ERCO ERCO   19

Shopping experience
Impressions at the point of sale

The market is the core of the economy, and the

market is wherever suppliers and buyers meet.
Because of the competition from the Internet,
the efforts of retailers to provide their custom-
ers with a positive, impressive experience at
the “point of sale" has taken on a new impor-
tance. Using light, space and time to produce a
coherent scenography is a creative approach to
shop lighting design which is successfully used
throughout the world for all types of products.

20   ERCO ERCO   21

Situations
Long-distance effect

Since the significant introduction of neon Spotlights on the

signs in the early 20th century, illuminated ­building can be freely
adjusted and then pre­
signs and lighting effects used to advertise cisely aligned. Protection
shops and commercial offers have been inex­ mode IP65 provides
tricably linked to the night-time impression ­adequate protection
against dirt and rain.
of a metropolis. How have they come to
dominate it? Not only is the classic neon sign
eye-catching but the effective highlighting of
facades and the outer fabric of buildings plays
an increasingly important role. Emblematic
architecture in an urban setting is intended
to capture the attention of passers-by who
are normally overwhelmed by the multitude
of impressions in order to attract people to
an otherwise anonymous commercial area.
Basically, this can be achieved in two ways:
architecture with a transparent structure
can be illuminated from the outside or from
within. This is an aspect that should be taken
into consideration for the lighting design of
shop windows and rooms that can be seen
from outside. On the other hand, massive or
opaque facades can be effectively accentuated
in interesting and varied ways using outdoor
luminaires – from a neutral, low-key display of Lighting tools such as
architecture to dynamic, colourful and effec­ varychrome luminaires
and Light System DALI
tive event lighting. for lighting control pro­
vide an intuitive set-up
and operation of col­
oured light installations.
This makes it possible to
change the appearance
of a department store
facade to suit the occa­
sion.

Facade luminaires with

wide or narrow light
beams provide accent
lighting on vertical sur­
faces of the building to
provide a long-distance
effect and emphasise
entrances.
Recessed floor luminaires
blend in discreetly with
the exterior. Closely
positioned in front of
the facade, their intense
grazing light accentu­
ates the texture of the
building.

22   ERCO ERCO   23

Situations
Dramatic lighting effects and decoration

Capturing the curiosity and attention of

­customers is the ultimate purpose of the deco­
ration and dramatic lighting effects in shop
design. Specifically created lighting contrasts
allow products to stand out from the rest and
provide a “focal glow”. The viewer’s attention
is guided, a hierarchy of perception is created:
light separates the important from the less
important. The typical lighting tool for this
purpose is spotlights accurately positioned on
tracks to carefully direct the light. The appear­
ance of shop windows can be dramatically
varied with this technique: e.g., accentuating
the mannequins in the window using one or
several spotlights, depending on the modelling
required. Brightness contrasts are only per­
ceived once a certain ratio is reached. The more
the background is bathed in light, the more illu­
minance is required for the mannequin in the
foreground to provide the required contrast.
If, on the other hand, exhibits are illuminated
so as to stand out against a dark background,
this not only creates a dramatic effect but also
requires significantly less energy. Colour filters
increase the creative scope of window dressers The optional lighting Shop windows as stage
to a new level – through colour contrasts. In effects for shop windows settings: theatrical light
range from a concen­ effects which have
addition, luminaires which can produce differ­ trated focus on products evolved from stage light­
ent colours of light provide scenographic light­ to fantastic, magical or ing technology. The bril­
ing. With dynamic light sequences this is an mysterious use of light. liant light of the TM spots
effectively highlights the
excellent way to draw attention and create new season fashions. The
atmosphere. Last, but by no means least, pro­ impressive focal glow
jection spotlights and gobos can be used to is supplemented by the
incorporate light patterns into the seasonal chandelier for the “play
of brilliants”.
design concept. Scenography and good
colour rendition: The
secret of dynamic, col­
oured light installations
in the background and
an optimal colour rendi­
tion in the foreground is
additional to the accent
lighting on the man­
nequins.

Similar rules as for shop

windows apply to dis­
plays within the store.
Here, however, greater
importance must be
placed on glare control
since displays – unlike
shop windows – can
invariably be seen from
several directions.

Lighting concept 1 Lighting concept 2 Lighting concept 3

Track-mounted spot­ Several parallel lengths
lights allow for quick and of track on wall and
easy re-alignment with ceiling provide greater
the objects on display. flexibility for luminaire
Directed light produces alignment. The contrast
brilliance on surfaces between back wall and
while the light compo­ bright accent lighting in
nent from below adds a the foreground ensures
dramatic effect. that the focus is on the
product presentation.
Coloured light and pro­
jections of Goborotators
establish a vast range of
scenographic options for
shop window lighting.
The white accent light on
the object ensures ideal
colour rendition even
when coloured lighting is
used on the background.

24   ERCO ERCO   25

Situations
Merchandising

To ensure the best possible product presenta-

tion, the light qualities must, of course, suit the
products. In addition to the brilliance already
mentioned, a further crucial factor is the spec-
tral composition of the light. Coloured products
require light with excellent colour rendition.
Where certain shades dominate – such as with
bakery products or leather goods – the appro-
priate light sources can be HST lamps. Often,
the combination of different types of lamp
provides the best result. For heat-sensitive
products, the infrared proportion in the beam
should be as low as possible.
For display cabinets or glass tables, glare
from the luminaires which reflects off surfaces
must be prevented. Miniaturised luminaires are
ideal for integration into fixtures, display cabi-
nets or other furniture.

With the introduction of self-service in shops Spotlights

and stores, products are presented not only in Spotlights for tracks
ensure maximum flex-
displays but also to pick-up and take-away. ibility and ease of use
Often, the multitude of objects take on an for frequently changing
aesthetic quality of their own, a consideration displays. Accessories
such as colour filters can
that is taken into account in good shop con- easily be attached to the
cepts. The lighting requirements in this case luminaire.
are, however, different from those for mere
decoration.
Merchandise displays such as racks, stands,
tables and shelves are places where customers
critically examine the articles. Selecting the
right lamps and luminaires helps to show the Recessed spotlights Recessed luminaires Recessed ceiling lumi-
merchandise in the best possible light. A criti- Recessed spotlights pro- Compact recessed lumi­ naires with focal bright-
duce a clear and uniform naires can also be inte- ness provide effective
cal factor for optimal perception of colours is ceiling layout. They can grated into furniture to lighting on the upper
the use of lamps with excellent colour rendi- be rotated and tilted for provide sufficient light point of the walls to
tion. Brilliant light to emphasise shiny surfaces accent lighting. Compar for small objects placed produce a long-distance
recessed luminaires are on each shelf. visibility and accentu-
is produced by point light sources such as available with a variety ate logos, pictures or
metal halide lamps. Diffuse light sources also of light distribution pat- exhibits.
provide brightness, but they lack the brilliant terns and have a display Luminous surfaces and accent lighting
quality required for merchandise such as silk lens for shelf lighting. Luminous, often coloured surfaces – as wall
or china. elements, displays or integrated into fur-
Presentation areas for similar products niture – are a popular eye-catcher in shop
should have the same light quality so that design. Usually, however, they are less suit-
comparison of the articles can be made. At Wallwashers able for illuminating products since articles
the same time, illuminating a shelf uniformly In contrast to the round in front of them are perceived in silhouette.
beam of spotlights,
using wallwashers, for example, can ensure wallwashers have an To ensure excellent modelling, brilliance and
a consistent appearance across the entire asymmetrical light dis- optimal colour rendition, lighting concepts
height and width. tribution to illuminate should include accent lighting, e.g. as pro-
walls or shelves across
the entire room height.
duced by spotlights.
They can be used either
for a recessed ceiling
solution or as track for
wallwashers.

26   ERCO ERCO   27

Situations
Merchandising

Exclusive fashion Automobile showroom

Antwerp is considered to be the fashion capital Vorsprung durch Technik – this claim no longer
of Belgium. Shop windows and the interior of requires a translation in the USA. With its new
“Company Fashion” are decorated in subtle Audi Forum in Manhattan, the German pre-
shades of grey to provide a deliberately neu- mium car maker plans to increase its presence
tral background for the constantly changing in America. The expansive showroom is located
designer collections. The latter are highlighted at the corner of 47th Street and Park Avenue.
using wallwashers and recessed luminaires with Spotlights of the Stella and Optec ranges
metal halide lamps. The Quadra system with its present the vehicles in an optimal light. Flex-
range of different types of luminaire and light ibility is the key here: the ceiling is fitted with
distribution patterns provides differentiated a grid of parallel runs of track in order that the
and flexible lighting from a clean and uniform luminaires can be easily adapted to changing
ceiling layout. vehicle displays or to create optimal conditions
for events.
Company Fashion Shop, Antwerp
Architect: Claire Bataille & Paul Ibens, Antwerp Audi Forum Manhattan, New York
Architect: Oettle Design, Munich; CR Studio
Architects, New York
Lighting design: Four to one Scale Design,
Hürth
http://www.audi.com

The combination of Against the background

Quadra wallwashers of the perimeter illumi-
and recessed spotlights nated by wallwashers,
provides vertical illumi­ the powerful Stella
nation for walls and ­spotlights with metal
shelves as well as flexible halide lamps enhance
accent lighting for tables, the vehicles on display.
clothes racks and man-
nequins.

Food – delicatessen Gems and jewellery

Whether unpasteurised milk cheese, organic The layout of this store is defined by the unusual
lamb salami, or sourdough bread: product dimensions of the circular room. The dramatic
quality, regional specialities, sustainability lighting – shapes, materials and surfaces of the
and respect for the environment are impor- interior are kept in a classic minimalist style.
tant concerns for “Brot & Butter” and their General ambient lighting is provided by a few
clients. As a flexible, elegant lighting solution, shadow gap Skim downlights with edgeless
designers opted for a track fitted with a com- detail. As an attraction, the store displays its
bination of low-voltage halogen luminaires gems and jewellery in a continuous cabinet illu-
suspended from the ceiling. The brilliant light minated by built-in Starpoint directional lumi-
has a slightly warm tone and, most impor- naires with low voltage halogen lamps: warm,
tantly, provides excellent colour rendition to brilliant light that accentuates the jewellery for
display the products at their best. High visual Gimbal spotlights for exceptional brilliance and sparkle.
comfort and a discreet level of brightness jus- low-voltage halogen
reflector lamps QR-CBC
tify the claim that this food market really is a 50W are mounted on a Nedoluha jewellers, Vienna
cut above the rest. suspended 3-circuit track Architect: bpw Architektur, Vienna
structure. The brilliant Lighting design: bpw Architektur, Vienna
light ensures that the
Manufactum Brot & Butter, Waltrop products look as natural http://www.nedoluha.at/
www.manufactum.de and appetising as they
really are.

28   ERCO ERCO   29

Situations
Circulation areas and routes

A raised light level at the The importance of vertical illumination in

Differentiated lighting helps customers find
their way around a shop and identifies circula-
tion routes and access points that need to be
highlighted. The basic intention is clear right
from the illumination of the entrance: being
more brightly lit than other areas, it identifies
the entrance, helping customers to orientate
themselves. As crucial as this functional aspect
is it also gives the first impression of the cor-
porate design of the store. A light carpet at the
entrance acts as a “welcome mat” while reveal-
ing the customers entering the store in a bright
light. Brightness contrasts allow other impor-
tant features such as stairs, escalators or lifts to
stand out from the surroundings, highlighting
them as architectural elements.
entrance to the store ­connection with orientation and route lighting
says “Welcome” to the
customers. should not be underestimated. The back wall
washed in light informs the customers of the
depth of the floor area. Main circulation routes
or crossings in the sales area can be marked
clearly by vertical light directed onto the prod-
uct displays or decorative elements such as a
change in ceiling design or the use of decora-
tive luminaires.
Where the variety of products on offer is
large and varied, the vertical illumination of
key displays and other decoration can prove
helpful for orientation between the separate
product groups. This design approach simul-
taneously attracts attention to the products
while guiding the customers from department
to department. Individual accents between
main aisle and side walls create visual attrac-
tions in the mid-ground, highlight key offers
and avoid the overall impression from being
one of low contrast. A lighting concept which
defines the spatial depth motivates the cus-
tomer to explore the entire area. Shop-in-shop
concepts gain by different lighting concepts
and luminaires being used to separate individ­
ual brand territories and help customers find
their way.
Creating spots or lines
of light trace architec-
tural forms and identify
entrances and circulation
routes. Coloured LED
orientation luminaires
attract attention and
underscore the image
of the particular brand.

Correct alignment of the Light accents at the start

accent lighting contrib- and end of the escalator
utes significantly to the not only increase safety:
structuring of the room. a zone of high illumi-
A key role is played by nance especially at the
the vertical illumination. end of escalators going
The starting point for the down also creates an
lighting concept is the attractive entrée situa-
lines of sight from the tion for the new level.
main aisles. The concept
extends from product
presentation to the illu-
mination of room divid- Light helps guide cus-
ers and wallwashing in tomers from floor to
order to reveal all areas floor: light accents, col-
of the room in the best ourful, shiny surfaces or
possible light. the uniform illumination
of a stair wall creates
a spatial connection in
multilevel stores and
directs the streams of
shoppers.

30   ERCO ERCO   31

Situations
Service

Among the functional zones in a store, the serv- Pendant downlights

ice areas are normally smaller than the areas for with good glare control
ensure visual comfort at
product presentation. As places where people the cash desk as a work-
interact, however, they are vitally important place. The striking form
in creating a positive shopping experience. In of the Cylinder pendant
downlights identifies this
addition to indispensable service areas such as area and makes it appar-
cash desks or, in the fashion stores, the chang- ent in the room.
ing rooms, the layout also increasingly includes
rest areas and lounges. The light atmosphere in
these areas should distinguish them clearly.

Cash desks or sales counters are not only pres-

entation furniture, they are also workplaces for
shop assistants. Adequate, glare-free illumina­
tion ensures optimal conditions both for con-
In rest areas and lounges, sultations and transactions. A good solution is
the brightness level direct illumination of the counter by suitable
should be more muted downlights or spotlights positioned above it.
than in sales areas. Warm
light colours are ideal As this horizontal illumination of the work sur-
for relaxation. This is also face is localised, it should be supplemented by
the ideal place for deco- vertical lighting on a wall or shelves behind the
rative lighting providing
a “play of brilliants”. counter to identify the area for the customers.

In sectors focussed on
consulting, an optimal,
comfortable illumination
of the counter is of par-
ticular importance. Even
the reflective glare on
screens can be eliminated
by the correct choice and
The lighting for changing rooms presents a positioning of luminaires.
s­ pecial case in which architectural lighting is
quite frequently complemented by luminaires
with diffuse light intensity distribution. These
lumi­naires are usually integral to the furnish-
ing. Areas such as these generally require an
ample level of diffuse brightness to prevent
harsh shadows which would be visible in the Visual comfort at sales counters
mirror. Other criteria include good colour ren- Pendant luminaires or suspended light
dition and neutral light colours. A high cut-off structures conveniently illuminate a counter,
angle luminaire prevents glare from being while also acting as space-defining objects.
reflected by the mirrors. A wallwasher illumination of the back wall
Quadra downlights with highlights the counter area in the room
excellent glare control without causing glare for shop assistants or
and bright surfaces pro-
vide a balanced mix of customers. Wallwashers with focal emphasis
direct and indirect light in the upper section of the wall increase the
and ensure good visual overall visibility of the displays and informa-
comfort. Modern metal
halide lamps have opti-
tion signage.
mal colour rendition
(Ra >80 or >90, depend-
ing on the shade of white)
and are extremely energy
efficient.

32   ERCO ERCO   33

Situations
Malls

Shopping centres and malls worldwide have

become serious competition to the conven- 


tional high street. Irrespective of the weather,

they provide a shopping experience geared to
entertain and cater to every need. The chal-
lenges facing architectural lighting include
economical, glare-free ambient lighting for
circulation areas which are often very spacious.
Accent lighting too is often required for indi-
vidual features to structure such large spaces.
Scenographic lighting is required to express
the theme or concept of a mall and continue to
surprise visitors in each new season. The light
sequence should respond to the changes in
daylight conditions – right down to the colour
of light; the daylight white light of noon, for
example, is perceived as inappropriate at night,
this means that as the light is dimmed in the
late afternoon it is necessary to create a spe-
cific evening atmosphere.

The spatial dimensions

of malls require the use
of suitable lighting tools
with a narrow beam
and high luminous flux
to cover the distances.
Good glare control for
powerful spotlights and
Typical in mall architec- downlights is particu-
ture are large skylights larly important to ensure
or glass roofs. In this visual comfort.
case, spotlights with
warm white metal halide
lamps create an atmos-
phere that is clearly
distinguishable from the
atmosphere in daylight. Powerful spotlights on the
atrium ceiling accentuate
seasonal decorations. ­Metal
halide lamps produce the
appropriate luminous flux
and brilliant light.

The greater the distance between lumi­

During the day, glass
naire and object, the more crucial is the
atriums allow daylight to cut-off angle to ensure suitable visual
penetrate deep into the comfort in the room especially from
building. Complementary luminaires which have a wide light distri-
accent lighting helps
prevent harsh brightness bution. Mounting the luminaires to the
contrasts between the atrium ceiling hides the lighting control
high luminance of the gear from the occupants and instead,
glass roof and the ceil- guides attention to the exhibits.
ings of the merchandis-
ing areas. In the evening,
the illumination of the
sail-like roof creates a
light feeling.

34   ERCO ERCO   35

ERCO Showrooms
Experiencing light and using services – worldwide

ERCO is a cosmopolitan, globally active Events and seminars

­com­pany. ERCO showrooms and offices can These turn ERCO show-
rooms into meeting
be found in all major markets. Here, our well- ­places for the local
­educated, specially trained employees work light and architecture
as lighting advisors. This worldwide network scene. The showroom
is designed to make it
ensures reliable service and competent, on-site possible to explain “tune
support especially on international projects: the light”: to design the
from providing advice during the planning qualities of light in terms
­stage, tendering, sample supply and project of time and space.
planning to customer service and training.
“Consultant to the consultant” – this is how
ERCO lighting advisors see their role in the
building process: they provide professional sup- Light in space
port to designers in all matters relating to light- The effect of light in
space is difficult to
ing technology and in each individual project express in words – it
phase. With case-related specialist information must be experienced.
and customised product documen­tation they The ERCO showrooms
provide ideal, flexible
help customers to make the correct decision Lighting qualities
facilities for such dem-
when selecting lighting equipment. In the showroom, a wide
onstrations.
range of luminaires
The showrooms and offices provide ideal which are addressable
facilities for meetings during the project phase. through lighting control
Each has a mock-up section for sample and equipment are ready to
demonstrate the qualities
other product demonstrations. of subtle light.
However, our ERCO service does not end
with the punctual delivery of the products: Project management
after commissioning the system, our lighting The offices provide
ideal facilities for project
advisors support customers in word and deed, meetings. Your ERCO
for instance by lending a helping hand when it contact is competent to
comes to positioning and focusing luminaires assist clients through all
the phases of a project.
correctly.

On site Contact
Many questions only The ERCO staff all around
arise once building work the world look forward to
has started, at which time getting to know you. You
decisions are best made will find the addresses
on site. ERCO employees of our offices and show-
help to organise samples, rooms at the end of this
provide assistance on brochure and at:
lighting questions and
resolve delivery issues. www.erco.com/contact

36   ERCO ERCO   37

Information logistics
Products – Projects – Guide

To provide designers with optimum support Products

at every stage of their work, ERCO offers a Our extensive range of
lighting solutions for
­multitude of both classic and digital media. architectural applica-
Our extensive range of material is divided tions is divided into the
into information on products and reference three product ranges:
lighting controls, indoor
projects and into didactic subject matters. luminaires and outdoor
All ERCO documents have been designed to luminaires. This struc-
perfectly complement the design of coherent ture is repeated in both
and uniform lighting concepts. The layout, the Light Scout and the
printed catalogue.
structure and terminology of the various areas
of the product range have been harmonised
together to make orientation as easy as pos-
sible for users.

www.erco.com
The ERCO Light Scout
on the Internet is the
leading medium in
terms of up-to-date
product information.
The "Product" area of
the Light Scout and the
PDF format product
specification sheets are
both updated twice a
year. Light Scout meets
the requirements of a
globalised market place
with product information
in fourteen versions for The “ERCO Program”
different languages and printed catalogue con-
regions and with Inter- tains all the important
net navigation in five information and design
­languages. data – in black and white,
compact and always
accessible.

Projects
Much space in ERCO
communications is
­devoted to fascinating
light in architectural
applications – examples
include the “Projects”
area of the ERCO Light
Scout and our magazine
“ERCO Lichtbericht”.

In the Light Scout,

­information of each
ERCO article is available
to be downloaded with
comprehensive digital
Guide design data for use in
Interactive knowledge- CAD, light calculation
based modules in the and light simulation
"Guide" area of the Light ­software. The data can
Scout cover the funda- be used, for example, to
mentals of designing create impressive visua­
with light and provide lisations in DIALux or
user information on 3D Studio VIZ.
lighting tools.

38   ERCO ERCO   39

ERCO addresses

Europe The Middle East Southeast Asia East Asia North America
Austria Finland Ireland Spain Dubai Singapore China USA
ERCO Lighting GmbH Oy HedTec Ab DesignLight Ireland Ltd. ERCO Iluminación, S.A. ERCO Leuchten GmbH ERCO Lighting Pte. Ltd. ERCO Leuchten GmbH ERCO Lighting Inc.
Engerthstrasse 151/Loft e.6 Lauttasaarentie 50 289 Harolds Cross Road c/ El Plà nº 47 Representative Office 93 Havelock Road Representative Office 160 Raritan Center Parkway
1020 Wien 00 200 Helsinki Dublin 6W 08750 Molins de Rei, Barcelona P.O. Box 62221 #03-532 Rm 2015, Civil Aviation Center Suite 10
Austria Postilokero 110 Ireland Spain Dubai Singapore 160093 18, Xin Jinqiao Road Pudong Edison, NJ 08837
Tel.: +43 1 798 8494 0 00 201 Helsinki Tel.: +353 1 496 6177 Tel.: +34 93 680 1110 United Arab Emirates Singapore Shanghai 201206 USA
Fax: +43 1 798 8495 Finland Fax: +353 1 496 6851 Fax: +34 93 680 0546 Tel.: +971 4 336 9798 Tel.: +65 6 227 3768 P.R. China Tel.: +1 732 225 8856
info.at@erco.com Tel.: +358 9 682 881 info@designlight.com info.es@erco.com Fax: +971 4 337 3746 Fax: +65 6 227 8768 Tel.: +86 21 5030 5979 Fax: +1 732 225 8857
Fax: +358 9 673 813 info.ae@erco.com info.sg@erco.com Fax: +86 21 5030 5879 info.us@erco.com
Greece lighting@hedtec.fi Italy Delegación Cataluña info.cn@erco.com
Latvia ERCO Illuminazione S.r.l. c/ El Plà nº 47 Bahrain Bangladesh Canada
Lithuania France Viale Sarca 336 F 08750 Molins de Rei, Barcelona Egypt Brunei ERCO Leuchten GmbH Mexiko
Slovenia ERCO Lumières Eurl 20126 Milano Spain India Cambodia Representative Office Puerto Rico
Turkey 6ter, rue des Saints-Pères Italy Tel.: +34 93 680 1244 Jordan Indonesia 3/F, North Tower see USA
see Austria 75007 Paris Tel.: +39 02 904 5031 Fax: +34 93 680 2624 Kuwait Laos Beijing Kerry Centre,
France info.it@erco.com info.barcelona@erco.com Lebanon Myanmar No.1 Guang Hua Road,
Belgium Oman Philippines Chaoyang District,
ERCO Lighting Bvba/sprl Groupe Paris - IIe de France Luxembourg Delegación Centro Saudi Arabia Thailand Beijing 100020
Leuvensesteenweg 369 bus 7 Tel.: +33 1 44 77 84 71 see Germany c/ Buen Suceso nº 13 United Arab Emirates Vietnam P.R. China
1932 Zaventem Fax: +33 1 47 03 96 68 28008 Madrid see Dubai see Singapore Tel.: +86 10 8529 8915
Belgium Netherlands Spain Fax: +86 10 8401 6436
Tel.: +32 2 340 7220 Groupe Régions ERCO Lighting BV Tel.: +34 91 542 6954 Abu Dhabi Malaysia info.cn@erco.com
Fax: +32 2 347 3882 Tel.: +33 1 44 77 84 75 Gooimeer 13 Fax: +34 91 559 0965 ERCO Leuchten GmbH ERCO Lighting Pte. Ltd.
info.be@erco.com Fax: +33 1 49 27 06 48 1411 DE Naarden info.madrid@erco.com Representative Office Representative Office ERCO Lighting Pte. Ltd.
Netherlands P.O. Box 111019 Level 40, Tower 2 Representative Office
Bulgaria Groupe Architecture Commerciale Tel.: +31 35 699 1710 Sweden Abu Dhabi Petronas Twin Tower Unit 413, 4th Floor
Altronics light Tel.: +33 1 44 77 84 70 Fax: +31 35 694 6383 ERCO Lighting AB United Arab Emirates Kuala Lumpur City Centre Tower 2, Lippo Centre
61-63 Lerin Str. Fax: +33 1 44 77 84 84 info.nl@erco.com Birger Jarlsgatan 46 Tel.: +971 2 676 7654 50088 Kuala Lumpur 89 Queensway, Admiralty
Sofia 1680 info.fr@erco.com 11429 Stockholm Fax: +971 2 676 7450 Malaysia Hong Kong
Bulgaria Norway Sweden info.ae@erco.com Tel.: +60 3 2168 4479 P.R. China
Tel.: +359 2 980 9061 Germany ERCO Lighting AS Tel.: +46 8 54 50 44 30 Fax: +60 3 2168 4201 Tel.: +852 3165 8780
Fax: +359 2 980 9061 ERCO Leuchten GmbH Kirkegata 5 Fax: +46 8 54 50 44 39 Qatar info.my@erco.com Fax: +852 3165 8790
light@altronicsmicrosystems.com Postfach 2460 0153 Oslo info.se@erco.com ERCO Leuchten GmbH info.hk@erco.com
58505 Lüdenscheid Postboks 771 Sentrum Representative Office
Croatia Brockhauser Weg 80–82 0104 Oslo Switzerland P.O. Box 15243 Japan
Ortoforma d.o.o. 58507 Lüdenscheid Norway Neuco AG Doha ERCO Lighting Ltd.
Kamenita 2 Germany Tel.: +47 2414 8200 Würzgrabenstrasse 5 Qatar Shibakoen ND Bldg.
1000 Zagreb Tel.: +49 2351 551 100 Fax: +47 2414 8201 8048 Zürich Tel.: +974 441 4290 2-5-10 Shiba
Croatia Fax: +49 2351 551 603 info.no@erco.com Switzerland Fax: +974 441 1240 Minato-ku
Tel.: +385 1 485 1489 info.de@erco.com Tel.: +41 44 437 3737 info.ae@erco.com Tokyo 105-0014
Fax: +385 1 485 1489 Poland Fax: +41 44 437 3738 Japan
ortoforma@ortoforma.hr ERCO Leuchten GmbH ERCO Lighting GmbH mail@neuco.ch Tel.: +81 3 5418 8230
Competence Center Berlin Przedstawicielstwo w Polsce Fax: +81 3 5418 8238
Cyprus Elisabethstraße 29-31 ul. Biały Kamień 7 Neuco SA info.jp@erco.com
J. N. Christofides Trading Ltd. 12247 Berlin/Lankwitz 02-593 Warszawa 100, route de Cossonay
Lighting Division Tel.: +49 30 769 967 0 Poland 1008 Prilly Korea
P.O. Box 21093 Fax: +49 30 769 967 20 Tel.: +48 22 898 7845 Switzerland ERCO Lighting Pte. Ltd.
1501 Nicosia info.berlin@erco.com Fax: +48 22 898 2939 Tel.: +41 21 637 3000 Representative Office
1c Kennedy Avenue info.pl@erco.com Fax: +41 21 637 3003 c/o Korean-German Chamber of Com-
1075 Nicosia ERCO Leuchten GmbH mail.prilly@neuco.ch merce and Industry
Cyprus Competence Center Frankfurt Portugal Nr. 711, 7F, Hannam Plaza
Tel.: +357 22 813 042/3 Schwarzwaldstraße 78 Omnicel 28-2 Hannam-dong, Yongsan-gu
Fax: +357 22 813 046 60528 Frankfurt Técnicas de Iluminação, S.A. Seoul 140-884
mail@jnc.com.cy Tel.: +49 69 675 053 Rua Castilho, 57-5. Dto. Republic of Korea
Fax: +49 69 670 2755 1250-068 Lisboa Tel.: +82 2 3780 4617
Czech Republic info.frankfurt@erco.com Portugal Fax: +82 2 3780 4608
ERCO Lighting GmbH Tel.: +351 21 381 3080 info.kr@erco.com
Organizační složka Praha ERCO Leuchten GmbH Fax: +351 21 381 3090
Jana Masaryka 3/456 Competence Center München omnicel.lx@omnicel.pt
120 00 Praha 2 Ludwigstraße 47
Czech Republic 85399 Hallbergmoos Romania
Tel.: +420 2 225 111 16 Tel.: +49 811 550 5984 SC. ProEnerg SRL
Fax: +420 2 225 217 12 Fax: +49 811 550 5985 Str. M. Kogalniceanu nr. 60/A
info.cz@erco.com info.muenchen@erco.com 410094 Oradea
Romania
Denmark
ERCO Lighting AB
Great Britain
ERCO Lighting Ltd.
Tel.: +40 259 447 163
Fax: +40 259 413 869
South America Oceania ERCO Head Office
ERCO Leuchten GmbH
Representative Office 38 Dover Street office@proenerg.ro Postfach 2460
Vesterbrogade 136 C, st. London W1S 4NL Argentina Australia 58505 Lüdenscheid
1620 København V Great Britain Russia ERCO Leuchten GmbH ERCO Lighting Pte. Ltd. Brockhauser Weg 80–82
Denmark Tel.: +44 20 7344 4900 ERCO Lighting GmbH Oficina de Representación Representative Office 58507 Lüdenscheid
Tel.: +45 33 21 80 60 Fax: +44 20 7409 1530 Representative Office Av. Alicia M. de Justo 2030, Of.202 349 Pacific Highway Germany
Fax: +45 33 21 80 64 info.uk@erco.com 7 Etage, Office 19a 1106 Buenos Aires North Sydney NSW 2060
info.dk@erco.com Pohodniy proezd 4/1 Argentina Australia Tel.: +49 2351 551 0
Hungary 125373 Moskau Tel.: +54 11 431 314 00 Tel.: +61 2 9004 8801 Fax: +49 2351 551 300
Estonia ERCO Lighting GmbH Russian Federation Fax: +54 11 431 254 65 Fax: +61 2 9004 8805 info@erco.com
see Finland Kereskedelmi Képviselet Tel.: +7 495 787 9026 info.ar@erco.com info.au@erco.com www.erco.com
Irányi u. 1. mfsz. 2. info.ru@erco.com
1056 Budapest Bolivia New Zealand For our up-to-date address list,
Hungary Slovakia Brazil see Australia please visit www.erco.com
Tel.: +36 1 266 0006 see Czech Republic Chile
Fax: +36 1 266 0006 Colombia
info.hu@erco.com Ecuador
Paraguay
Iceland Peru
see Sweden Uruguay
Venezuela
see Argentina

40   ERCO ERCO   41

E
tune the light

Art. No. 1029262000 EN 02/2008