Escolar Documentos
Profissional Documentos
Cultura Documentos
Theme
Winter Fashion.
Schedule
The date of my photoshoots will be between the 3rd and the 10th of March
2017.
Photoshoot Detail: Date of Photoshoot: Time of Photoshoot:
Initial Shoot 8th April 2017 9:30-11:30
Re-shoot 15th April 2017 14:00-15:00
Final Shoot 22nd April 2017 9:30-11:30
Models
1. Rebecca Hough
2. Rebecca Hough
3. Oliver Egerton
I have chosen these models because they fit my target audience.
Clothing
Coats
Jeans
T-shirt
Trainers
Locations
Code of Practice:
-Misleading Advertising
According to the ASA rules, marketing communications must not
materially mislead or be likely to do so, Marketing communications must
not explicitly claim that the advertisers job or livelihood is in jeopardy if
the consumer does not buy the advertised product.
(This information was found on the ASA website:
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?
cscid={61a03caa-6750-498d-8732-68d55c0752fd}#.WG9x6WdiiUk)
When launching my advert campaign, I will have to keep these rules into
consideration or I will be breaching ASAs rules and regulations. When
advertising that the money goes to a charity I need to be careful in the
wording used, I will be breaching the rules of ASA if I was to say for
example buy clothes in this charity shop because if you dont children
will die as they havent got enough charity money to get them clean
water.
-Privacy
Impersonations, sound-alikes, parodies or similar take-offs of celebrities
are permissible only if those devices are instantly recognisable and if it
could be reasonably expected that the person concerned has no reason to
object. Nevertheless, advertisers are urged to obtain advance permission
or seek legal advice before clearance. Copyright permission should be
sought for references to, or portrayals of, well-known characters or their
names or personae.
I found this information on the ASA website:
https://www.cap.org.uk/Advertising-Codes/Broadcast/CodeItem.aspx?
cscid={32501c6e-37b7-48aa-976b-ae0f8ecba71f}#.WG953WdiiUk)
When producing my advertisements, I need to take this rule into
consideration because I dont want to be breaking the ASA rules and
guidelines, for example if we were to include names of the models used
this would be breaching their privacy as it isnt relevant for the advertising
campaign to tell people their private information.