A Project Repot Nalco

A
PROJECT REPORT
ON
ALUMINIUM METAL SALE IN

INDIAN MARKET
BY
BINAYA KUMAR PRADHAN
REGISTRATION NO-1506107027
ACADEMIC YEAR: 2015-2017
COLLEGE OF IT & MANAGEMENT EDUCATION, BHUBANESWAR

SUMMER INTERNSHIP AT:
BHUBANESWAR
INTERNAL GUIDE EXTERNAL

GUIDE
PROF. K. PANDA MR. PARESWAR
PANDA
MBA (CIME, BHUBANESWAR) (AGM)
1
MARKETING GUIDE
(NALCO)
CERTIFICATE
This is to certify that Mr. BINAYA KUMAR

PRADHAN, Regd. No-1506107027, a student of the
post Graduate in Management, from COLLEGE OF IT &
MANAGEMENT EDUCATION has worked under our guidance
and supervision. This summer Internship program from
13thJune 2016 to 12thJuly 2016 on ALUMINIUM METAL
SALE IN INDIAN MARKET submitted the field work
report partial fulfillment. To the best of my knowledge
this is an original piece of work and has not submitted
to any Institution / University for award of any other
degree.
Signature
Mr. P. Panda
(ASST. GENERAL MANAGER MARKETING)
2
ACKNOWLEDGMENT
The summer internship in the Organization, National

Aluminium Company Limited. I would like to thank for
providing me the opportunity to undergo my internship
study, authorizing me to access various official
methodology & exploring the area of marketing which
would prove out very faithful to me in my future
assignment & career ahead.
I am especially grateful to Mr. P. Panda (AGM MKTG.)

NALCO, Bhubaneswar for his esteemed guidance,
advice & encouragement throughout the internship
period without which this project could not be
completed.
I also wish to extent my gratitude to Mr. R.C

Pattanaik (MANAGER, MKTG.-DOMESTIC) NALCO,
Bhubaneswar & all other members of NALCO for
providing me the necessary information & relevant
data.
Finally, I wish to place on records, my deep sense of

gratitude & sincere appreciation to my faculty guide K.
Panda (MBA, CIME, Bhubaneswar) for his guidance,
3
help & continuous motivation throughout my internship
study.
BINAYA KUMAR PRADHAN
CONTENTS
Sl.No. TITLE
Page No.
1. INTRODUCTION
5
1.1 Company Profile 6
2. PRODUCT
15
2.1 Product Specification
16
3. PORTERS 5 FORCE MODEL
19
3.1 Bargaining Power of Suppliers
19
3.2 Bargaining Power of Buyers
20
3.3 Barrier to Entry
20
3.4 Threats from Competitors
21
4
3.5 Threat from Substitutes
21
4. CUSTOMER SATISFACTION
22
4.1 Important to Customer
22
4.2 Customer Satisfaction Index
23
5. PRICE CIRCULAR OF ALUMINIUM METAL
26
5.1 Aluminium T Ingots
26
5.2 Aluminium Billets
27
5.3 Aluminium Alloy Wire Rod
28
5.4 Aluminium Sow Ingot
29
5.5 Aluminium Ingot
30
5.6 Aluminium Cast Strip
31
6. CONCLUSION
32
7. BIBILOGRAPHY
33
INTRODUCTION:
Aluminum was not "discovered" until 1808 (about 200
years ago) although early civilizations used aluminum-
5
bearing clays to make pottery and aluminum salts were
used in making dyes and medicines. In 1854 people
learnt how to produce aluminum commercially. Today,
one cannot live without it.
Aluminum is a metallic element with the symbol Al.
Aluminum - in its metallic form - does not exist
naturally. It is found only in combination with other
minerals in the form of silicate and oxide compounds
which make up about 8 per cent of the earth's crust.
The primary ore mineral of aluminum is bauxite.
Bauxite contains all kinds of impurities - primarily
metals such as iron - but consists of 45 percent to 60
percent aluminum oxide, or alumina.
Aluminum can be very strong, light (less than one third
the specific gravity of steel, copper or brass), ductile,
and malleable. It is an excellent conductor of heat and
electricity. Polished aluminum has the highest
reflectivity of any material - even mirror glass. It can be
cast, rolled or extruded into an infinite variety of
shapes. It has unique barrier properties as a packaging
material, it resists corrosion and it can be recycled
again and again and again, with no loss of quality or
properties. Mixed with small, often minute, quantities of
other materials such as iron, silicon, zinc, copper,
magnesium, tin, titanium, lithium, chromium, tungsten,
manganese, nickel, zirconium and boron, it is possible
to produce an array of alloys with very different
physical properties.
A total of about 29 million tons of aluminum is needed
to meet worldwide demand each year. About 22 million
tons of the total is new aluminum and 7 million tons is
aluminum scrap that is recycled for reuse. The recycled
material is equal to about 25% of the total amount of
aluminum used worldwide.
6
NATIONAL ALUMINIUM COMPANY
PROFILE
National Aluminium Company Limited (NALCO) is a
Navaratna CPSE under Ministry of Mines, Govt. of India.
It was established on 7th January, 1981, with its
registered office at Bhubaneswar. The Company is a
group A CPSE having integrated and diversified
operations in mining, metal and power with sales
turnover of Rs 7024 crore in financial year 2013-14.
Presently, Government of India holds 80.93% equity of
NALCO.
NALCO is the first Company in Aluminium sector in the

Country to venture into International market in a big
way with London Metal Exchange (LME) registration
since May, 1989. The Company is listed at Bombay
Stock Exchange (BSE) since 1992. All the
manufacturing units and the port facility of the
Company, are certified to ISO 9001, ISO 14001, and
OHSAS 18001 Management Systems and Integrated
Management System operates at these units. The
energy intensive manufacturing units i.e. Smelter, CPP
& Alumina Refinery are also certified to ISO 50001
Standard for energy management system. SA 8000
7
certification is also obtained for all the manufacturing
units and corporate office
NALCO has bulk shipment facilities at Vizag port for
export of Alumina/Aluminium and import of caustic
soda and also utilises facilities of Kolkata and Paradeep
ports. The company has its regional marketing offices in
Delhi, Kolkata, Mumbai & Chennai its branch
offices at Bangalore, Paradeep, Ahmedabad and its 11
stockyards at various locations in the Country.
In its efforts for capacity addition and expansion,
NALCO has extensive plans for brown field and green
field expansion projects, which include 1 MTPA Alumina
Refinery in Gujarat in JV with Gujarat Mineral
Development Corporation (GMDC) (Greenfield), 5th
Stream of 1 MTPA capacity in existing Alumina Refinery
at Damanjodi (Brownfield), 0.5 MTPA Aluminium
Smelter and 1050 MW Power Complex in Odisha
(Greenfield), 0.5 MTPA Aluminium Smelter abroad and
development of bauxite mines at Gudem and KR Konda
in Andhra Pradesh and Pottangi in Odisha etc.
The Company has plans to set up a 2 lakh TPA caustic
soda plant in JV with Gujarat Alkalise& Chemicals
Limited (GACL) and 55,000 TPA Aluminium Conductor
plant in JV with Power Grid Corporation of India Limited
(PGCIL). The Company has plans to set up a 14MW wind
power plant at mined out area of Damanjodi and
another 100MW wind power plant at any suitable
location in the Country.
The company has formed a JV Company with Nuclear
Power Corporation of India Limited (NPCIL) for
establishing 2X700 MW Nuclear Power Plants at an
estimated investment of Rs. 11,459 crores at Kakrapara
in Gujarat. For development of downstream ancillary
8
industries, a JV Company has been formed with IDCO,
Odisha for AngulAluminium Park.
The company is involved in playing a significant role in
the socio-economic development of the areas where it
operates. Rehabilitation of displaced families,
employment, income generation & health care for local
people, development of infrastructure, care for
environment and various humanitarian goodwill
missions have earned NALCO a place of pride in the
corporate world. With the setting up of NALCO
Foundation and doubling of CSR budget to 2% of the
net profit, the company is well-poised to augment its
activities on social responsibilities significantly.
In order to promote education amongst tribal children,
NALCO has sponsored more than 655 students in
reputed educational institutes in Odisha by way of
bearing all their expenses on studies including lodging
and boarding etc.
Production unit Original Expanded Under
Capacity Capacity Expansion
Bauxite Mines 24,00,000 48,00,000 TPY 63,00,000 TPY
TPY
Alumina 8,00,000 TPY 15,75,000 TPY 21,00,000 TPY
Refinery
Aluminium plant 2,30,000 TPY 3,45,500 TPY 4,60,000 TPY
Captive Power 720 MW 960 MW 1200 MW
Plant
Port Facility 3,75,000 TPY 9,12,000 TPY
Alumina Alumina Export
Export & & 1,46,000 TPY
1,46,000 TPY Caustic Soda
Caustic Soda import
import
9
Vision:
To be a reputed global Company in the Metals and
Energy sectors.
MISSION:
To achieve growth in business with global competing
edge providing satisfaction to the customers,
employees, shareholders and community at large.
Corporate Goals:
To ensure a healthy return on investment by
maximizing operational efficiency, capacity
utilization and productivity.
To continually improve and redesign system,
process and practice in order to error prevention
and response time.
To adopt internal customer focus as a means to
external customer satisfaction.
To treat human resource as a key to quality
excellence and ensure development, envelopment
and satisfaction in employees.
To ensure high quality of inputs thought proactive
interaction with suppliers.
To meet obligations towards the society as a
responsible corporate citizen.
To provide value for money to all stake holders.
To follow ethical business philosophy at all time.
Corporate Objectives:
To maximize capacity utilization.
To optimize operation efficiency and productivity.
To maintain highest international standard of
excellence in product quality, cost efficiency and
customer service.
To provide steady growth in business by technology
up-gradation, expansion and diversification.
10
To have global presence and earn foreign
exchange.
To maintain leadership in domestic market.
To maximize return of investment.
To develop a strong R&D base and increase
business development activities.
To promote result orientation organizational ethos
and work culture that empower employees and
helps realization of individual and organizational
goals.
To maximize international customer satisfaction.
To faster high standards of health, safety and
environment friendly products.
To participate in peripheral development of the
area.
BAUXITE MINES:
On Panchpatmali hills of Koraput district in Orissa, a
fully mechanized opencast mine is in operation since
November, 1985, serving feedstock to Alumina Refinery
at Damanjodi located on the foothills. Present capacity
of Mines is 68.25 lakh TPA. Panchpatmali plateau stands
at elevation of 1154 m to 1366 m above mean sea
level. Bauxiteoccurs over
the full length of the
Panchpatmali plateau,
which spans over 18 kms.
Area of deposit - 16
sq. KM
Resource - 310
million tonnes
Ore quality - Alumina
45%, Silica 3%
Mineralogy - Over 90% gibbsitic
Over burden - 3 meters (average)
Ore thickness - 14 meters (average)
11
Transport - 14.6 KM long, single flight, multi-curve
cable belt conveyor of 1800 TPH capacity
ALUMINA REFINERY:
The Alumina Refinery is located at Damanjodi, Odisha,
approximately 14 KM from the bauxite mine at
Panchpatmali. The mined-out bauxite is transported
from captive mine to refinery by a 14.6 KM long single-
light multi-curve 1800 tonnes per hour (TPH) capacity
cable belt conveyor. The alumina produced is
transported to aluminium smelter at Angul (Odisha) and
to Vizag (Andhra Pradesh) port by rail. The present
capacity of Alumina Refinery is 22.75 lakh TPA. Alumina
produced is used to meet Company's requirements for
production of primary aluminium at smelter. The
surplus alumina is sold to third
parties in the export markets.
Atmospheric pressure
digestion process
Pre-desilication and inter-
stage cooling for higher
productivity
Energy efficient fluidised bed calciners
Co-generation of 4x18.5 MW power by use of back
pressure turbine in steam generation plant
CAPTIVE POWER PLANT:

Presently the Captive Thermal Power Plant has a
generation capacity of 1200 MW (10X120MW). While
the captive thermal power plant provides entire electric
power requirement of aluminium smelter, it also feeds
for approximately 35 MW of the power requirement to
the alumina refinery through the State Grid.
12
The location of captive thermal power plant at Angul is
also strategic to the availability and supply of coal from
nearby Talcher Coalfields. The 18.5 KM captive railway
system links the captive thermal power plant to the
Talcher coalfields, enabling transport of the critical and
bulk requirement of coal.
Micro-processor
based burner
management
system for optimum
thermal efficiency
Computer
controlled data
acquisition system
for on-line
monitoring
Automatic
turbine run-up system
Specially designed barrel type high pressure
turbine
Advanced electrostatic precipitator (99.9%
efficiency) to control pollution.
Wet disposal of ash
Zero discharge of effluents
High Concentrate Slurry Disposal (HCSD) System
for ash disposal
High plant load factor
The water for the Plant is drawn from River Brahmani

through a 7 KM long triple circuit pipeline. The coal
demand is met from a mine of 3.5 Million TPA capacity
opened up for Nalco, initially at Bharatpur in Talcher by
Mahanadi Coalfields Limited. The Power Plant is inter-
connected with the State Grid.
13
ALUMINIUM SMELTER:
The aluminium smelter is located at Angul, Odisha,
approximately 699 km from the refinery and 5 km away
from the captive thermal power plant. The aluminium
produced at the smelter is transported to Vizag port
(548 km away), Kolkata Port (526 km away) and
Paradeep port (183 km away) by rail for export.
Aluminium in the forms of ingots, sow ingots, tee
ingots, billets, wire rods, cast strips, alloy ingots and
chequered sheets is also sold in the domestic market.
The aluminium smelter entered into production

progressively from 1987. The present capacity of
smelter is 4.60 lakh tonnes per year. Alumina is
converted into primary aluminium through a smelting
process using electrolytic reduction. From the pot-line,
the molten aluminium is routed to either the casting
units, where the aluminium can be cast into ingots, sow
ingots, tee ingots, billets, wire rods, cast strips and
alloy ingots, or to holding furnaces at flat aluminium
products unit where the molten aluminium is rolled into
various cold-rolled products or cast into aluminium
strips.
14
ROLLED PRODUCTS UNIT:
Nalco has set up a 50,000 MT per
annum Rolled Products Unit,
integrated with the Smelter Plant at
Angul, for production of aluminium
cold rolled sheets and coils from
continuous caster route, based on the advanced
technology of FATA Hunter, Italy.
PORT FACILITIES:
On the Northern Arm of the Inner
Harbour of Visakhapatnam Port on
the Bay of Bengal, Nalco has
established mechanized storage
and ship handling facilities for
exporting Alumina in bulk and importing Caustic Soda.
Maximum ship size for loading Alumina: 40,000MT
DWT
Maximum Alumina loading rate: 2,200 TPH (Avg.
1,500 TPH)
Receipt of Alumina from Damanjodi by: Rakes
consisting 48 (x53 MT) BTAP wagons.
(Two) numbers of BTAP wagon unloading stations
by pneumatic means.
Alumina storage capacity: 3 x 25,000MT RCC Silos.
Caustic soda Lye storage capacity: 3 x 10,000LMT.
Maximum caustic soda unloading rate from ship:
600LMT / Hr
One Caustic Soda wagon (BTCS) loading station.
15
Despatch of Caustic Soda lye to Damanjodi by:
Rakes consisting 58 (x55MT) BTCS
wagons
WIND POWER PLANTS:
The 1st wind power plant of capacity 50.4
MW (2.1MW, 24 nos. WEGs) in Gandikota,
Andhra Pradesh was commissioned in
December 2012 and the 2nd wind power
plant of capacity 47.6 MW (0.85 MW, 56
nos. WEGs) in Jaisalmer, Rajasthan was
finally commissioned in Jan2014. Both the plants are in
operation.
16
PRODUCT OF NALCO
1.Alumina
-Calcined Alumina
-Alumina Hydrate
-Specially Aluminas & Hydrates
-Detergent Grate Zeolite
2.Aluminium Metal (High Purity, EC & CG)
-Standard Ingots (each approx.203Kgs /22.5 1.5Kgs)
-Sow Ingots (each max. 750 Kgs)
-T-Ingots (each weights 650 Kgs 5Kgs)
3.Aluminium Wire Rods
-Wire rods
(in coil form, 9.5/11.95 mm dia, weight
approx. 2mt)
-Flipped Wire Rod Coils
(9.5/ 11.95 mm in coil form in steel cage,
weighting 1200-
1400 Kgs)
4.Aluminium Billets (in five Sizes)
127 1.5 mm dia
152 1.5 mm dia
178 1.5 mm dia
203 1.5 mm dia
229 1.5 mm dia
5.Aluminium Flat Rolled Products
(Coil & Sheets in Alloys AA1050, AA1100
17
AA1200, AA3003, AA3105, AA5005, AA5052
& AA8011)
PRODUCT
SPECFICATON:
STANDARD ROLLED
COIL
T X W =0.38 X 915MM
ID = 500 MM
Alloy 3003
Use Decorate roofing
sheet
STANDARD ROLLED COIL FOR FOIL STOCK

T X W =0.50 X 1230 MM
ID = 500 MM
Alloy 8011
Use Food packaging
foil, Pharmaceutical foil,
Cigarate foil
SOW INGOT
INGOT
Ingots (20 kg - 22.5 kg) Weight

= 650 kg
18
T INGOT
ALLOY INGOT
Weight = 650 KG Alloy

LM6
ID = 500 MM
Weight 10 Kg
BILLET WIRE ROD
Billet for 6-meter length and cut Wire rod/ Alloy

wire rod cut as per customer requirement. as
per customer requirement.
(Diameter-127 mm, 152 mm, (7.6 mm, 9.5 mm, 12 mm,

15 mm)
19
178 mm, 203 mm)
CHEQUERED SHEET
Thickness = 2.3 MM
Alloy 8011
Use Flooring sheet for Bus &

Train
CAST STRIP COIL
Input coil for CRM of rolling plant

Thickness 7.2 mm
POT HOOD
T X W X L = 2.0 X 600 X1540 MM

Alloy 3003
Use Hood marketing for pot line
ALLOY:
1050: Al (99.5%), other metal (.5%)
1100: Al (98.8%), Cu (0.2%), Si+Fe (1%)
20
8011: Al (98.5%), Si+Fe (1.5%)
3003: Al (98.8%), Mn+ Cu+ Si (1.2%)
SOW INGOT CUSTOMER IN INDIA
5% 14%
14%
68%
East West North South
INGOT CUSTOMER IN INDIA
20% 26%
14%
40%
21
CAST STRIP CUSTOMER IN INDIA
19%
43% 7%
31%
WIRE INGOT CUSTOMER IN INDIA
16% 25%
35%
24%
BILLET CUSTOMER IN INDIA
30% 22%
22%
26%
22
PORTERS 5 FORCE MODEL ANALYSIS:
1. Bargaining Power of Suppliers:

The bargaining power of suppliers in the
aluminium industry in India is low for fully integrated
aluminium smelter as they have their own mines for
key raw materials like bauxite. So, NALCO enjoys very
advantageous position. However, those who are non-
integrated or semi-integrated have to depend upon the
main stream producers like NALCO for alumina or
23
primary metal. While bargaining power is limited is
case of power purchase as it is highly regulated sector
and Govt. is the sole supplier most of the times,
increasing usage of Captive Power Plant are helping the
companies to rationalize their costs to certain extent.
2. Bargaining Power of Buyers:

Since it is a commodity, customers enjoy
relatively high bargaining power as prices are
determined on demand and supply.
3. Barrier to entry:
In the Aluminium industry, barriers to entry are
supposed to be minimum. The factor that supports the
observation are
a) Economies of scale:
As far as the sector forces go, scale of operation
does matter. Benefits of economies of Scale are
derived in the Form of lower costs better
bargaining power while sourcing Raw materials.
It may be noted that the minimum economic size
of a fully economic greenfield smelter is around
250,000 tonnes. The aluminium companies which
are Integrated, have their own mines for key raw
materials such as bauxite, coal & this protects
them from potential threats from the new entrants
to signified extent.
b) Capital Intensive:
Aluminium industry is a highly capital intensive
business. A huge amount of money is required to
set an economically viable Greenfield project.
c) Highly gestation Period:
24
The gestation period for an economically viable
Greenfield plant is over 4yrs while for a brown field
project the gestation period is relatively lower
between 1.5yrs- 2yrs.
d) Government Polices:
The government has a favourable policy toward
aluminium manufactures. IN fact, to protect
domestic industry, the government has imposed
duty on value added products like foils rolled
products from the Chinese markets.
4. Threats from Competitors:

Competitors primary on quality & price, being a
commodity, differentiation is difficulty. However, the
recent state of consolidation has reduced the
competitive pressure in the industry. Further, increasing
value addition to aluminium products has helped some
companies to protect themselves from the high
volatility witnessed in the industry.
5. Threat from substitutes:
On one side, the usage of aluminium is increasing
continuously in the automobile sector but steel remains
a main substitute because of its relatively lower cost on
the other side, Copper has slowly substituting
aluminiums usages in the power sector due to its high
conductivity, However, with properties like higher
strength to weight ratio, durability, higher corrosion-
resistance & relatively lower cost, aluminium is able to
hold its own. Thus, the usage aluminium is likely to
increase over a long period of time.
25
26
How NALCO Gives Importance to
Customer Satisfaction
Critical areas required for a company to work

towards Customer Satisfaction:
Vision and Mission statements
Top-down commitment
Ongoing feedback
Training and skill developments of staffs
Improving processes
Service standards
Teamwork between departments
A clear strategy towards achieving Customer
Satisfaction
Roles understanding by managers and staffs
Service is everyones business; hence not only theyre

who work directly with the customers, but also
everyone else within the company need to be trained
on customer service. In case of NALCO, these factors
are well satisfied
In its Mission statement, NALCO has clearly specified

that its mission is to achieve growth in business with
global competitive edge providing satisfaction to
customers, employees, shareholders and community at
large. Hence the importance of Customer Satisfaction is
clearly understood.
In one of NALCOs objectives, it has clearly been

mentioned, To maintain highest international
standards of excellence in product quality, cost,
efficiency and Customer Satisfaction
27
In its Quality policy, NALCO has given importance to
Quality, which it aims will form the core of their
business philosophy: Meeting the needs and wants of
Customers.
CUSTOMER SATISFACTION INDEX:

Customer satisfaction indicator (CSI) is an Indicator of
customer satisfaction on different aspect of products
and services offered by NALCO. This feedback helps
NALCO to take various corrective measures to enhance
customer satisfaction level in order to retain and
expand NALCOS customer base. CSI of each customer
in each product category is arrived at by the following
method.
1) Initial Calculation of weightage:
At first, Regional offices & Corporate marketing

department calculate the average weightage for
each value category/factor product wise based
on feedback received from their respective
segment of customer.
The final average weightage for each
category/factor product wise is calculated by the
marketing department taking into consideration
the weightage of each value of category/factor
calculated by the zonal officer & corporate
marketing department.
The final average weightage of different value
category/factor calculated through feedback
from the customers.
2) Determination of CSI:
Feedback from customers is obtained on regular
basis twice a year i.e. June & December.
28
Computation, analysis & reviews of customer
satisfaction index, rating obtained in respect of
value of categories/factors are carried out by
respective regional offices/corporate marketing.
Based on the finalized weight structure so
arrived for each value category/factor product
wise & rating obtained from the customers for
each product, the Customer Satisfaction
Indexis computed for each customer on respect
of each product.
Customer satisfaction index of each customer in
each product category is arrived at, as
mentioned below:
Weightage of value category/factor i.e.

chemical composition, physical parameter
etc. based on perceived importance factor,
by the customer.
The weightage is applicable to total of all
factors under the same category, where
more than one factor is indicated.
The ratings given by the customer are in
respect of various value/categories. The
ratings are in scale of 1-10.
CSI = SUM (WR)/(W*10)
Where W=weightage of value
categories/factor
R = ratings of value
categories/factor
3) Review of CSI:
Respective regional managers review the
customer satisfaction index & quality
ratings obtained from customer. If index is
found to be low i.e. <6, Specific interaction
29
are made with the concerned customers
on their rating. It is then taken up with the
concerned customers on their rating.
It is then taken up with the concerned
agencies/plant personnel for suitable
corrective actions to improve the same.
This is reviewed by Executive Director
(MKTG.)/General Manager (MKTG.)
The respective regional manager gives
periodical feedback to corporative
marketing regarding the customer
satisfaction index, rating of value
categories/factors, corrective actions taken
& then effect of the same.
Corporate marketing, thereafter, reviews
the entire process periodically & the takes
suitable steps. Finally, the Executive
Director (MKTG.) reviews the entire process
& makes the final decisions for improving
the effectiveness of the same.
CSI Improvement:
Whenever percentage response is lower
than 60 %, it may be taken up with
customers so as to achieve the above
level.
Thereafter, Head of Marketing / In charge
Marketing review the CSI and ratings
obtained from the customers.
If the CSI is less than 0.84, the reasons for
assigning low ratings may be ascertained
by regional offices and corporate
marketing from the customers through
direct interaction with them and
communicated to the corporate marketing
30
so that the same could be taken up with
the concerned agencies for corrective
action to improve the same.
Feedback from customers is obtained on
regular basis twice a year ending June and
December. Based on the overall average
weightage for each category / factor and
rating assigning by the customer to NALCO
for each value category / factor, the
customer-wise, product-wise is calculated
by each region and corporate marketing.
1
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR - 751013
PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET
(Prices in Rupees Per MT)
Basic Price Ex-Works

Sl.no. Description Product Code w.e.f. 01.07.2016
1
ALUMINIUM T - INGOTS IT07 136000
2
3
4
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
31
BHUBANESWAR 751013
Basic Price Ex-Works w.e.f. 01.07.2016

Product Diameter (in mm)
Sl.no. Description
Code
127 152 178/203/229/254
1 ALUMINIUM BILLETS CH10 144400 142900 140400
14 ALUMINIUM BILLETS CN01 145350 143850 141350
32
Note:
3 (a)For 5" diameter of all other grades of billets (other than CH10), the basic price will be higher by Rs
4000/- PMT over the basic prices of billets indicated above.

Basic Price
Sl.no. Description Product Code ExWorks w.e.f.
01.07.2016
1 ALUMINIUM ALLOY WIRE ROD WA10 144250

2 ALUMINIUM ALLOY WIRE ROD WA20 145500
3 ALUMINIUM WIRE RODS WC10 141150
4 ALUMINIUM WIRE RODS WC12 141150
5 ALUMINIUM WIRE RODS WE10 142450
9 ALUMINIUM FLIPPED WIRE ROD WF10 144950
Note:
33

Basic Price
01.07.2016
1 ALUMINIUM SOW INGOT SC20 135700

2 ALUMINIUM SOW INGOT SE07 136000
3 ALUMINIUM SOW INGOT SE10 135950
4 ALUMINIUM SOW INGOT SL10 135400
Note:
34
Basic Price
01.07.2016
1 ALUMINIUM ALLOY INGOT IA10 138300

7 ALUMINIUM INGOT IC20 135700
8 ALUMINIUM INGOT IE07 136000
11 ALUMINIUM INGOT IL10 135400
Note:
3 For 10 Kg Ingot of all grades, the basic price will be higher by Rs 6000/-PMT over t basic prices of Ingots
indicated above.
35

Basic Price
01.07.2016
1 Aluminium Cast Strip CS 03 160950

11 Aluminium Cast Strip RT 03 160950
Note:
CONCLUSION:
36
As part of its diversification plan, National Aluminium
Company Limited (NALCO), A Navaratna PSU, has been
foraying into other metals and energy sectors. In this
context, the company has set up its 2nd Wind Power
Plant at Ludarva in jaisalmar district of Rajasthan with a
Capacity of 47.6 MW. One part of the project has been
commissioned successfully and power production has
commenced from 18 Wind Energy Generators.
This is the 2 nd green initiative of NALCO
towards promoting sustainable development by
harnessing the unconventional and renewable energy
sources, which would credit the company with
incentivise from the government. The project is
Scheduled to be completed by August 2013.
NALCO has got a good position in the Indian Aluminium
Market. Its products enjoy a worldwide reputation and
are accepted in many of the countries. As per the
research conducted it was found that even though
NALCO is a major producer of aluminium and
aluminium rolled products in the domestic market there
are certain areas in which other suppliers like Hindalco
and Balco are gaining a competitive advantage.
The study reveals that in domestic market Hindalco is
the major competitor of NALCO and to survive in the
market with a competitive advantage NALCO have to
implement various winning Strategies.
The study reveals that as
NALCO is a central Govt. run Organization, but still
Hindalcos performance growing at aa faster pace. This
is only due to greater expansion project and greater
amount of productivity. So NACLO should go for further
expansion project.
37
BIBLOGRAPHY:
www.nalcoindia.com
https://en.wikipedia.org
www.lme.com
www.world-aluminium.org
www.mines.nic.in
www.metalworld.co.in
Nalcos 31st Annual Report
38

A Project Repot Nalco

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A

ALUMINIUM METAL SALE IN

COLLEGE OF IT & MANAGEMENT EDUCATION, BHUBANESWAR

INTERNAL GUIDE EXTERNAL

This is to certify that Mr. BINAYA KUMAR

The summer internship in the Organization, National

I am especially grateful to Mr. P. Panda (AGM MKTG.)

I also wish to extent my gratitude to Mr. R.C

Finally, I wish to place on records, my deep sense of

BINAYA KUMAR PRADHAN

NALCO is the first Company in Aluminium sector in the

CAPTIVE POWER PLANT:

The water for the Plant is drawn from River Brahmani

The aluminium smelter entered into production

STANDARD ROLLED COIL FOR FOIL STOCK

Ingots (20 kg - 22.5 kg) Weight

Weight = 650 KG Alloy

BILLET WIRE ROD

Billet for 6-meter length and cut Wire rod/ Alloy

(Diameter-127 mm, 152 mm, (7.6 mm, 9.5 mm, 12 mm,

Use Flooring sheet for Bus &

CAST STRIP COIL

Input coil for CRM of rolling plant

T X W X L = 2.0 X 600 X1540 MM

SOW INGOT CUSTOMER IN INDIA

East West North South

INGOT CUSTOMER IN INDIA

East West North South

East West North South

WIRE INGOT CUSTOMER IN INDIA

East West North South

BILLET CUSTOMER IN INDIA

East West North South

1. Bargaining Power of Suppliers:

2. Bargaining Power of Buyers:

4. Threats from Competitors:

Critical areas required for a company to work

Service is everyones business; hence not only theyre

In its Mission statement, NALCO has clearly specified

In one of NALCOs objectives, it has clearly been

CUSTOMER SATISFACTION INDEX:

At first, Regional offices & Corporate marketing

Weightage of value category/factor i.e.

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

(Prices in Rupees Per MT)

Basic Price Ex-Works

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

Basic Price Ex-Works w.e.f. 01.07.2016

NATIONAL ALUMINIUM COMPANY LIMITED

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

(Prices in Rupees Per MT)

1 ALUMINIUM ALLOY WIRE ROD WA10 144250

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

(Prices in Rupees Per MT)

1 ALUMINIUM SOW INGOT SC20 135700

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

(Prices in Rupees Per MT)

1 ALUMINIUM ALLOY INGOT IA10 138300

PRICE CIRCULAR OF ALUMINIUM METAL FOR SALE IN DOMESTIC MARKET

(Prices in Rupees Per MT)

1 Aluminium Cast Strip CS 03 160950

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