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Complain Handling

Problem Solving

Application Opening
Consultation
3
Waiting
Queue Registration 3 0

9 3 Competitive Analysis

Rating of Our Company

Management Target
Application Opening
Technical Descriptor

Queue Registration

Rating of Customer

Improvement Ratio
Complain Handling
Problem Solving
(How)

Consultation

Rating of Best
Waiting

Improvement

Normalized
Competitor

Weight
Row#

Customer Requirements
(What)
1 Sophisticated Customer Handling 3 9 3 9 9 7 6 6 7 1.17 8.2 0.198
payment
2 Increase Service Quality & Perks 9 9 9 9 6 7 6 7 1.17 7.0 0.170
3 Less Process Complexity 1 3 3 9 3 7 7 5 7 1.40 9.8 0.238 3
4 Innovative Reward Program 3 9 3 5 7 6 6 1.00 5.0 0.121 3
5 Compelling Multi-Channel Experience 3 3 3 3 6 6 5 6 1.20 7.2 0.175
6 Revamped Branches 9 9 3 4 6 5 5 1.00 4.0 0.097
Raw Score 1.64 2.71 4.92 6.18 4.03 3.68 23.15 41.2 1.00
Relative Weight

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