Escolar Documentos
Profissional Documentos
Cultura Documentos
Problem Solving
Application Opening
Consultation
3
Waiting
Queue Registration 3 0
9 3 Competitive Analysis
Management Target
Application Opening
Technical Descriptor
Queue Registration
Rating of Customer
Improvement Ratio
Complain Handling
Problem Solving
(How)
Consultation
Rating of Best
Waiting
Improvement
Normalized
Competitor
Weight
Row#
Customer Requirements
(What)
1 Sophisticated Customer Handling 3 9 3 9 9 7 6 6 7 1.17 8.2 0.198
payment
2 Increase Service Quality & Perks 9 9 9 9 6 7 6 7 1.17 7.0 0.170
3 Less Process Complexity 1 3 3 9 3 7 7 5 7 1.40 9.8 0.238 3
4 Innovative Reward Program 3 9 3 5 7 6 6 1.00 5.0 0.121 3
5 Compelling Multi-Channel Experience 3 3 3 3 6 6 5 6 1.20 7.2 0.175
6 Revamped Branches 9 9 3 4 6 5 5 1.00 4.0 0.097
Raw Score 1.64 2.71 4.92 6.18 4.03 3.68 23.15 41.2 1.00
Relative Weight