A BUSINESS PLAN

Submitted by:
PRESENTATION
8115, 8123, 8138, 8140 & 8146
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 Market Research
Initial Capital Requirement
Means of Finance
Marketing Strategies
Financial Projections
Risk Analysis
SWOT analysis
Future Projections

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 INDUSTRY RESEARCH:

INCREASE IN CONSUMPTION

INCREASE IN NUMBER OF PLAYERS

COMPETITORS RESEARCH
PRICING STRATEGY

MARKETING STRATEGY

DISTRIBUTION STRATEGY

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 Potential Customers Research
Urbanization
Environmental Awareness
Go
Go--Green Concept

Reaction to new market offers

Response to discounts and credit policies
Prefer higher discounts
Prefer relaxed credit terms

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Potential Customers Urbanization
Research Environmental
Awareness
Go
Go--Green Concept

Reaction to new market Response to discounts

offers and credit policies
Prefer higher discounts
Prefer relaxed credit
terms
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Particulars Quantity Amount
Paper Cup 1 8,00,000
Mfg. Machine
Printing 1 4,00,000
Machine
Computer + 35,000
Printer

Office 25,000
Furnitures 6
Particulars Rate Amount
Equity 16% 700,000
Capital
Bank Loan 12% 12,00,000
Total 19,00,000

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 Product Shapes
Sizes
Customized Cups
Go
Go--green Concept
Pricing Penetration Pricing

Promotion Personal Marketing

Ads in Business Magazines
Internet Trade Directories
Yellow Pages
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 Profit and Loss A/C
Balance Sheet
Cash Flow
Loan Amortization Table
Depreciation Table

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 Injury while handling the machinery
Fumes from the chemicals used in plant

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STRENGTHS
-Customization
-Direct to Retailer supply.

WEAKNESS
-New entrant
-Loyalty of the customers towards competitors

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 OPPORTUNITIES
- Go-Green Concept
- Urbanization

Threats
-Plastic Cup Industry

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 Adding up of machineries
Expanding our market base
New market offerings e.g. bag,
Venturing into plastic cup manufacturing

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