2007

Sponsorship Proposal
 11 Celebrating eleven years in 2007

A highlight of the NSW festival scene, the Willoughby Spring Festival is the
largest festival on the North Shore and one of the few remaining true street
festivals in Australia.

Growing in popularity every year, and celebrating eleven years in 2007, the
month-long festivities promote community and business side-by-side and
celebrate the people, and their passions, of the North Shore. Throughout
September the City of Willoughby staff convenes and promotes more than
forty events that celebrate cultural diversity, sporting prowess, green thumbs,
world-class music, the great outdoors, kids of all ages, the local environment
and our heritage.

Festival events cross a wide variety of interest groups. The Willoughby Art
Prize, a Fathers Day Fun Run, a Moon Festival, the Funnybone 500 Comedy
Short Film Festival, an environmental photography competition and a behind
the scenes visit to local art studios are just the tip of an iceberg of great fun
and community celebrations.

The much-loved StreetFair is a highlight of the Spring Festival. Each year

approximately 100 registered community groups kick of the fair with a
parade through Chatswoods CBD as they transform the city into a surging
sea of vibrant colour and entertainment.

Surrounded by 140 quality arts, crafts, environment and gourmet food stalls,
the fair becomes six themed zones.

Located on the Civic Centre Lawn is a frenetic fun packed day of circus
antics and educational childrens games at KIDZONE.

Gain some street cred on Spring Street and chill out at the Y(outh) Lounge
while being entertained by a battle of the bands, beat boxing, breakdancing,
table tennis tournaments and doughnut eating competitions.

The Civic Centre houses the salubrious Art Prize and Spring Flower Show.

Anderson Street is renamed Rhythm Road to promote its Jazz Stage (wine
and cheese tastings are located here).

The Chatswood Malls Flag Court becomes the destination of an array of

dance and music performances as well as a battle of local baristas.

Lastly, south of Victoria Ave, Anderson Road becomes Green Street with
bush gardens, a sustainability house, rainwater tanks, neighbourhood maps
and experts on hand to answer all your environmental queries.

The festival is aimed at involving the entire community and so its participants
are toddlers, families, youth, 20-35s, seniors, ethnic groups, music and arts
lovers, local and regional businesses and tourism and sporting
organisations.

Attracting visitors and shoppers from all over Sydney and the Central Coast
of NSW, the festival has attracted in excess of 100,000 people each year, for
the past four years, at its StreetFair alone.

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2007Sponsorship proposal

SPRING FESTIVAL SPONSOR: $15,000 +

Connect with 100,000+ visitors, residents and shoppers in Chatswood at the

festivals StreetFair plus the opportunity to expose your products or services
at more than 40 events throughout the City of Willoughby throughout Sep-
tember 2007. Spring Festival events range from childrens events, outdoor
and environmental events to sports, flora, food, business and multicultural
events.

We can focus your sponsorship package inclusion to ensure you reach your
target markets on the North Shore.

SPRING FESTIVAL MEDIA SPONSOR: $15,000 +

Willoughby City Council offers exclusive Media Sponsorship of the Spring
Festival in three categories: Newspaper, Radio and Television.

By becoming a Media Sponsor of the Spring Festival, YOUR COMPANY

would be connecting with a large segment of its audience and reinforcing a
local profile with Sydneys North.

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SPRING FESTIVAL SPONSOR BENEFITS

Willoughby City Council invites YOUR COMPANY to become a Sponsor

of the Willoughby Spring Festival. The following benefits are available:

Logo Representation
Banners at StreetFair to crowd of 100,000+;
Official Festival Guide delivered to 60,000+ residents of Chatswood,
festival mailing list of 1,000 plus libraries, schools, community
centres and distribution at the event;
Festival launch;
Festival teaser handed out during weekly Thursday markets in the
Chatswood Mall before and during the festival;
Festival poster, distributed throughout Willoughby, including large
format bus shelter posters;
Festival website (and link to YOUR COMPANY website);
Banner advertising around North Shore.

Verbal Acknowledgement
Mayors speech at the Spring Festival Launch;
Mayors speech at the StreetFair launch.

Advertising
Full page ad in official guide.

Marketing
Participation in the StreetFair.

Hospitality and Ticketing

Ten (10) representatives are invited to attend each festival event:
Spring Festival Launch, Art Prize Launch, Sponsors Cocktail Thank
You, Willoughby Symphony Orchestra and Choir tickets.

Sampling
Distribute samples of gift bags at all events;
Stall in prime position on StreetFair day.

Community Goodwill
Build good will in your community by supporting a community
rather than a corporate event.

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STREETFAIR STAGE OR STREET SPONSORSHIP

In addition to becoming a Spring Festival Sponsor, YOUR COMPANY has

the opportunity to brand a StreetFair Stage. This entitles YOUR COMPANY
to the sole Naming Rights for that Stage. The financial commitment for
these opportunities are:

KIDZONE $30,000
(main stage, parade announced from here, official speeches and
indigenous artists welcome and opening ceremony performed here)

Y(outh) Lounge $20,000

(12-30s)

Rhythm Road and Jazz Stage $20,000

(families, 25s-30s, music aficionados, wine and food)

Chatswood Mall Flag Court Stage $20,000

(families and 20-30s, caf and food enthusiast)

In addition to sole naming rights of the stage, YOUR COMPANY may

provide MCs and/or celebrities to host events occurring at that location.
YOUR COMPANY may also provide samples of its product at that location.

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CONTACT DETAILS

For further Information on Spring Festival Events and Sponsorship

Eilis OBeirne
Events Manager
Tel: 02 9777 7974
Fax: 02 9413 3788
Email: Eilis.OBeirne@willoughby.nsw.gov.au

OR

Sarah Maddock
Events Project Officer
Tel: 02 9777 7976
Fax: 02 9413 3788
Email: Sarah.Maddock@willoughby.nsw.gov.au