CHAPTER-3

LITERATURE
REVIEW
 SWOT Analysis

SWOT Analysis is a strategic planning method used to evaluate the

Strengths,
Weaknesses, Opportunities, and Threats involved
in a project or in a business venture. It involves specifying
the objective of the business venture or project and
identifying the internal and external factors that are
favorable and unfavorable to achieving that objective. The
technique is credited to Albert Humphrey, who led a
research project at Stanford University in the 1960s and
1970s using data from Fortune 500 companies.

SWOT analysis (alternatively SWOT matrix) is

an acronym for strengths, weaknesses, opportunities,
and threats and is a structured planning method that
evaluates those four elements of an
organization, project or business venture. A SWOT
analysis can be carried out for a company, product, place,
industry, or person.

The degree to which the internal environment of the

firm matches with the external environment is expressed
by the concept of strategic fit.
 Strengths: characteristics of the business or
project that give it an advantage over others

Weaknesses: characteristics of the business that

place the business or project at a disadvantage relative
to others

Opportunities: elements in the environment that

the business or project could exploit to its advantage

Threats: elements in the environment that could

cause trouble for the business or project

The SWOT analysis in social work practice framework

is beneficial because it helps organizations decide whether
or not an objective is obtainable and therefore enables
organizations to set achievable goals, objectives, and steps
to further the social change or community development
effort.[13] It enables organizers to take visions and produce
practical and efficient outcomes that effect long-lasting
change, and it helps organizations gather meaningful
information to maximize their potential.[13] Completing a
SWOT analysis is a useful process regarding the
consideration of key organizational priorities, such as
gender and cultural diversity and fundraising objectives. [14]
USE OF SWOT ANALYSIS:
The usefulness of SWOT analysis is not limited to profit-
seeking organizations. SWOT analysis may be used in any
decision-making situation when a desired end-state
(objective) has been defined. Examples include: non-profit
organizations, governmental units, and individuals. SWOT
analysis may also be used in pre-crisis planning and
preventive crisis management.
A SWOT analysis is a strategic planning tool used to
evaluate the strengths, weakness, opportunities & threats
involved in a business project.

When to use SWOT analysis

Explore new solutions to problems [8]

Identify barriers that will limit goals/objectives [8]

Decide on direction that will be most effective [8]

Reveal possibilities and limitations for change[8]

To revise plans to best navigate systems,

communities, and organizations
 As a brainstorming and recording device as a means
of communication[12]

SWOT ANALYSIS FOR HOTEL

 SWOT ANALYSIS FOR HOTEL

STRENGTH WEAKNESS

Hotel staffs areprofessional No well make

and skilled. parking for guest

Exceptional facilities include Less walk in

spa, fitness center. guest

All the room of the hotel are Discounts on

equipped with modern guest room rates
equipments. Wifi internet during the off
connection in thew all the season
guest room.
Employee
satisfaction

OPPORTUNITIES THREATS

Promotion of staffs Changes in

 Since the hotel is accesiable to market
airport, shopping center. Its
attract the lots of tourist and Upcoming hotel
business people. with high standards
and facikities.

Low staffing
 KITCHEN
STRENGTH
Well modern equipment.
Stocks of raw materials
Live kitchen where the
chef prepare food in front
of the guest
The chefs are very talented
OPPORTUNITIES
Promotion of various food
Sunday brunch
Live kitchen where chef
can show their skill.
WEAKNESS
Communication is
not their between staff
Not using the raw
materials with the
fullest
Wastage of the
remaining food
THREATS
Competitive market
Changes in markets
Upcoming hotels in
come tjher years to
 SERVICE

STRENGTH WEAKNESS

Offer special rates to regular guest Lack of communication

between the staff
Frequent training are giving to the staff to
improve their standars and skills Less number of permanent
staffs and more trainee
Inter-departmental coordination is really
good in this departments Do not perform their work
properly

OPPORTUNITIES THREATS

Training class for the staffs High expectation of the

guest
Take a special care of VIPS meetings
Competitive market

Financial crisis
 SWOT Analysis for a Restaurant

Strengths
The strengths of your restaurant lie in what you do best,
whether its serving tasty food, offering quality service at
the table or providing decor that makes the fun of eating at
your restaurant a memorable experience. Other strengths
may consist of your pricing structure, such as offering a
lower-priced menu than similar restaurants in your area.
If you currently generate traffic during slow times by
offering special promotions, such as buy two meals, get
one free before 5 p.m. to get patrons in the door, thats a
strength. Other strengths may include serving a specific
type of ethnic food not served elsewhere in the area.

Weaknesses
Weaknesses give you an idea of things to improve in your
restaurant. For instance, your wait staff may create a
weakness for your restaurant, since youre dependent on
them for the personal service they provide to each table.
Another weakness may exist if you do not provide
adequate employee training, such as showing wait staff
how they should attend to tables or explaining to culinary
personnel how you want food prepared and presented.
Other weaknesses may include not getting consistent
supplies that result in menu items not being available.
Relying on an outdated point-of-sale system or using
paper to keep track of ordering and stocking is a weakness,
because there are better ways of calculating your
stockroom, order and financial needs.

Opportunities
Look for opportunities that help your restaurant increase
its profits, such as expanding or providing different types
of food and beverages. Taking advantage of trends related
to eating healthier may mean featuring more organic
dishes or salads on your menu. Finding ways to generate
more traffic during slow times, such as in the afternoon,
may represent an opportunity for growth. Selling some of
your restaurant products, such as salad dressings or baked
goods, for people to buy and take home represents an
opportunity. Offering delivery services and take-out or
setting up a drive-through to meet the needs of people on
the go represents another potential opportunity.

Threats
Competing restaurants located nearby represent a threat
to your business, especially if you sell similar types of food
or have similar dining experiences. New restaurants
opening up in your area also represent a threat, since area
diners have more options on where to spend their dining
dollars. Other threats consist of the potential rising price
of certain foods.

Front office SWOT Analysis

Strengths
Balance team
Passionate Staffs

Weaknesses
Language barrier
Concierge
turnover

Opportunities
training

Threats
inadequate equipment
lack of time
 CHAPTER-3
LITERATURE
REVIEW