Escolar Documentos
Profissional Documentos
Cultura Documentos
LISA M. ELLRAM
Problem:
Focus:
Overview of Methodologies
-Type of data
-Type of analysis
Type of Analysis
Primary Quantitative Primary Qualitative
Empirical Survey data Case studies
Secondary data Observation
Statistical analyses Limited statistical
analysis
Type of Data Modelling Simulation Simulation
Linear programming Role playing
Mathematical
programming
Decision analysis
Qualitative research
Quantitative research
Qualitative research
4
Research objectives:
-Exploration
-Explanation
-Description
-Prediction
Experiment
Observation
Grounded theory
Ethnography
Case survey
1. Direct Observation
Body language
Unstructured Observation
Street Ethnography (location)
Structured observation based on checklists, scales for rating,
predetermined categories
Participant observation
Proxemics (use of personal space)
2. Indirect Observation
Audio recordings
Video Tapes
Content analysis
Diary/Self reporting
3. Interviewing
Unstructured
Conversational
Key information
Semi structured
Ethnographic
Focus group
Individual biography
Critical incidents
Historical analysis
Structured
7
Questionnaire
Ranking/rating scales
Close end tests