Client / Client contact information:

Freddie Go, Sr. (533-0653), Chairman, Goldilocks

Lin.deres@goldilocks.com.ph

Project name and description:

Pusong Mamon

Prepared by:

Guinto, Keinel Ace A. (+639 2726 43548)

kguinto43@gmail.com

Goldilocks Mamon
1.Background/Overview

Goldilocks is launching their new pastry product under

the name of Pusong Mamon.

The marketing problem is the similar products that is

capturing the younger market.

Our business goal, therefore, is to create a product that

would capture the appeal and taste of the target

market.

2. Objective

Our primary objective is to persuade the audience to

buy and eat Pusong Mamon and prove that it is soft

,fluffy and delicious that was described and would

capture their taste.

3. Target audience
 Our target audience are mostly people from 12 to 60

years old both male and female that are on Education.

Mainly the audience from Class B-D or people with 20-

50k household income. The audience we target is

multicultural.
Mainly the audience we target are those who are willing

to buy, eat and taste the product and for those who

would buy the product for making it a pasalubong to

their family or distant relatives.

4. Focus

Pusong Mamon presents a whole new shape and taste

that would attract with the younger and the older

generations taste to a mamon.

5. Reason
 Appealing shape. Has a shape of a heart that would

appeal the younger generation.

Fluffy/Soft texture. Has a texture that would catch the

taste of the consumers.

6. Also

The psychological profile reveal that Liza Soberano

and Jasmin Curtis catch the attention of the younger

generation because of their popularity towards the

social media as well as in the Television.

Memorable Quotes such as;
1. Make Everyday Mamonday
2. Mamon Pa More

7. Schedule

February 10, 2017 - Initial creative review. 6 to 8

concept boards, from which we will select 3 or 4 for

refinement.

February 11, 2017 - Review revised concepts expressed

in 1) TV / story boards, 2) print, 3) Facebook and 4)

 online ads. Review with full team: client services,

strategic planning and senior management. Select

creative approaches.

February 12, 2017 - Formal internal creative

presentation with concepts shown in all major media.

Digital or boards. Tweak as necessary.

February 13, 2017 - Begin formal rehearsals for client

creative presentation. Creative should be in final

presentation format, full size, digital and boards or

handouts.

February 13, 2017 - Client presentation.