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Introducing
THE CHALLENGE
One of the Philippines most urgent and prevalent infrastructure deficiencies
is housing. Currently, 22.8 million people in the Philippines live in slums or
informal settlements. Residents lack resources to legally settle in urban areas
and have nowhere else to go, occupying private and government-owned land
which is often in high risk areas such as riverbanks, bridges, railroad tracks
and hillsides. As a consequence, informal settlement residents are exposed to
both natural and man-made hazards. They do not hold land rights. They lack
sanitation and clean water access. They are exposed to pollution, congestion
self and noise. They made dwellings are highly vulnerable to natural disasters.
Community initiatives and social housing developments are disproportionally
disadvantaged in accessing the goods and services of the building industry.
FairBuilding Network has set out to change that.
CONSTRUCTION NEEDS OF
MANILAS POOR: THE FACTS
As part of its commitment to corporate social responsibility, BCI in 2012
conceived the BCI Fellowship initiative to investigate ways to support
impoverished communities to obtain affordable housing. In collaboration
with Asian Social Enterprise Incubator Inc. (ASEI), BCI Fellowship explored
the socio-economic and housing situation of informal settlements in Metro
Manila, and the ramifications for the building industry.
Preconceptions are no less engrained in the building industry. It is commonly believed that it is difficult to
compete profitably in an undeveloped market. In recent years, however, there have been notable successes by
forward-looking multinational corporations and organizations who have devised innovative projects to open up
BoP markets.
The housing sector is potentially enormous at the BoP, particularly in developing countries with fast growing
populations. One of the most inspiring examples is the Patrimonio Hoy (Property Now) program, launched
in Mexico in 1998 by the multinational cement manufacturer, CEMEX. The company introduced an innovative
Savings-Credit-System whereby low income families obtained access to credit based on their savings and
payment discipline. Since the program first began operating in 2000, Patrimonio Hoy has provided affordable
solutions to more than a million people throughout Latin America and has enabled more than 350,000 families to
build their own homes. Houses took a third of the time to build, at a third of the costs.
Founded in 1998, BCI Media Group researches close to 250,000 construction projects per year across Southeast
Asia (including Hong Kong), Australia and New Zealand. BCI serves over 11,000 professionals in over 7,000
member firms and maintains a network of over 1.0 million industry contacts in the region.
By comprehensively researching and illuminating the demand side of the market projects in the development
pipeline from concept design all the way to construction BCI creates a degree of market transparency that
allows the building industry to compete efficiently and on a level playing field. Where BCI is active and utilised,
developers and designers have a greater choice when sourcing products and services. Better quality products
are specified and the lowest bidders win. Unfair trade practices and corruption dont have protective environment
of murkiness and secrecy in which they thrive.
We started to ask, what if we were to extend BCIs role as transparency catalyst in the mainstream market to the
market of underprivileged? The answer led to the formation of BCI Foundation, an Australian not-for-profit entity,
which became the social action arm of BCI Media Group and operates the FairBuilding Network.
FAIRBUILDING NETWORK
In order to avail the social developers of a broad array of In mid-June 2015, we developed a guided approach that
suppliers providing discounted products and services we focused on mutual trust and commitment as the key foundation
invited 273 building industry players (called FairBuilding for an effective exchange between NGOs and industry partners
Partners) onto the FBN platform. By listing themselves as on the FBN platform. As a result, we have begun to place
FairBuilding Partners these firms have identified themselves more emphasis on establishing relationships with and between
as being interested in working with NGOs on social projects, individual NGOs and industry partners on a personal basis. We
and have indicated their willingness to stretch their economic do so by strategically creating an atmosphere of trust between
possibilities to help projects off the ground. the different partners based on a mutual understanding of the
aims and intentions the FairBuilding Network.
Since the beginning, the Network has been growing and key
stakeholders in the industry have showed their support.
FAIRBUILDING NETWORK
11 Gold Partners
10 3 Social Building Advocates
51
45 Committed Industry Partners
224 Construction Industry Partners 1 supporter
FAIRBUILDING NETWORK
SUCCESS STORIES
After almost 2.5 years, we can look back on a number of in an environment that support their development and learning.
exciting and inspiring success stories the FairBuilding Network One aspect of the renovation needs of Alme Home were the
facilitated between our NGO and Industry Partners. floor tiles which were Aime Home cracked and urgently needed
replacement as the sharp edges of the broken tiles were cause
One of our greatest success stories are the transactions of injuries.
and collaborations between Industry Partners and Virlanie
Foundation, Inc. In this regard, Floor Center was generous to
Virlanie Foundation is a private, donate over 200 tiles to Virlanie Foundation.
non-profit organization reaching The refurbishment of Aime Home was a
out to street children in the great opportunity for Floor Center to step
Philippines. For more than 23 years, in and make a difference for those children.
Virlanie has been helping children
who come from difficult situations
Contribution of LEXIAR HANDYMAN, PHINMA PROPERTIES to
to hope for a brighter future and
Virlanies BABIES & TODDLERS HOME
become responsible and independent adults. Currently,
Virlanie has eight homes providing care for babies and young
The third success story from Virlanie involves the organisations
children, young adults and children with special needs. Since
Babies and Toddlers Home. In this facility, Virlanie cares for
2015, Virlanie Homes undergo renovation to ensure a decent,
abandoned and neglected babies and toddlers: some of the
safe and comforting home for the children.
babies were found unattended in random and unsafe locations
such as a gasoline station or even inside a garbage bin of a
FairBuilding Network is credited with having a significant
shopping mall.
impact on the refurbishment of three of their homes: Masaya
Home, Babies & Toddler Home, and Aime Home.
Virlanie Foundation requested for FairBuildings assistance
in finding a contractor to work on the refurbishment of the
building. This resulted in another successful transaction with
Virlanie and Lexiar Handyman Builders Co. Lexiar is one of
Contribution of BOYSEN PAINTS
FBNs committed partners led by its manager, Alex Sabanal,
to Virlanies MASAYA HOME who has a heart in helping the poor and the disadvantaged.
One of the first successful Lexiar granted Virlanie 15% (amounting to over 80,000 PHP)
transaction brought about by discount to the total cost of the project. Other than the 15%
the FairBuilding Network was discount from Lexiar Handyman, Phinma Properties also
between Boysen Paint and granted Virlanie a 10,000 PHP financial assistance to support
Virlanie Foundation, Inc. (VFI) in them in the completion of the project. Boysen was also
which Boysen granted VFI 20% discount in the total costs
involved in this project, giving Virlanie another 20% discount
of painting supplies needed in the refurbishment of Masaya
for the needed painting materials in the refurbishment of BTH.
Home last October 2015.
- Atafeh Zanjani,
VP of Marketing, Floor Center/ Tile Depot Philippines
FAIRBUILDING NETWORK
OUR SUPPORTERS
Although BCI Media Group has taken it on itself to fund the For the past 60 years, Pacific Paint (BOYSEN) Philippines, Inc.
development and start-up of the FairBuilding Network, we has been fortunate to receive help from many people to help
believe that collaboration is the key to success. Hence we have it grow from a humble repacker of solvents to one of the top
invited like-minded, socially progressive businesses to join us in 60 paint companies in the world. The company appreciates
our quest to bring affordable buildings to the poor one project how a little help can turn something small into something big,
at a time. and has engaged in numerous corporate social responsibility
(CSR) programs to give back and help paint a better future for
We are honored to have financial support of Yatai International our country.
Corporation.
Designed for the discerning consumer in the new millennium, To this end, Boysen has several CSR programs in education,
OMNI electrical and lighting products conform to the global including a scholarship program that has supported over a
concept of sustainable development. OMNI quality products hundred architectural students since 2005, funding for the
are manufactured under IS09002 systems. Production is construction of school buildings and classrooms for thousands
supervised by highly competent technical personnel equipped of students, and a fresh coat of paint for many schools as well
with international know-how and steeped in strict quality control as numerous socialized housing projects.
mind set, turned out with the state of the art technology, they
are energy efficient and environment friendly yet very affordable. Paint is a simple yet powerful way to add color to our lives,
improve our surroundings aesthetically, and uplift our spirit.
OMNI product lines fullfill the safety and performance Boysen aims to push the social transformational value of
requirements of the Philippine National Standards (PNS) which paint even further by developing products that help address
conforms with the standards set by international Electro- environmental concerns such as air pollution and climate
technical Commission (IEC). These products not only passed change, and make its customers become part of the solutions
the mandatory testing of the Bureau of Products Standards to these problems. For example Boysen KNOxOUTTM Air
(BPS) for PS and ICC Quality Mark Certification, but also bear Cleaning Paint is used by many socially responsible corporations
the stamp of approval/quality of the other countries (i.e. CE, and individuals and has been deployed in a street art project
GS, TUV, etc.) along EDSA, transforming Manilas busiest thoroughfare into
the worlds longest air cleaning art gallery.
During 2016 FairBuilding was able to initiate 25 procurement transactions that resulted in
a total savings of 1.5 Million PHP, by way of significant discounts and in kind donations
of construction material, services and labour. FairBuilding Network duly recognised the
10 Gold Partners involved in the 25 transactions as social responsibility leaders in the
industry and awarded them the coveted FairBuilding Gold Partner status.
The highlight of the event was the keynote speech given by Commissioner Yolanda
Reyes, who encouraged the industry representatives to continue their efforts for those
living in inadequate housing conditions through engaging in the FairBuilding Network.
The performance of the Virlanie Children Choir reminded everyone again of our
works mission. The girls and boys from Virlanies orphanages fascinated the
audience with their skill and a highly professional presentation. Their presence
made it tangible why a helping hand is so paramount.
At FairBuilding we believe that each and every company with the purpose of creating a new marketplace that offers lower
in the construction industry has the ability and the moral prices for BoP construction projects and consequently enables
obligation to contribute to the fundamental rights of individuals more families and communities to live in decent homes.
and communities to a decent home and adequate building
infrastructure. We believe social responsibility should be While our aim is to continue relationship building and to
viewed as a guiding principle for corporate activities alongside facilitate the faster and cheaper implementation of social
the legitimate pursuit of commercial gain. projects by liaising between project promoters and the
industry, we ultimately work towards encouraging the social
Our vision for FairBuilding is to become the CSR-go-to- and commercial organisations to interact independently from
place for the construction industry in South East Asia. Similar us. We see the FairBuilding Network as an engine that we are
to Fairtrade we want to establish FBN as a ubiquitously- happy to prime, but ultimately, we want to see it operating
recognised brand that embodies the social conscience of the under its own steam.
building and construction sector. We want to connect social
developers (NGOs), suppliers, builders and AEC professionals
FAIRBUILDING NETWORK
www.fairbuilding.org