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04/02/2017 HowtoCreateaStylishOfficeChristmasPartyFlyer

HowtoCreateaStylishOfficeChristmasParty
Flyer
byGrace Fussell 8 Nov 2016
Difculty: Beginner Length: Long Languages: English

Adobe InDesign Adobe Illustrator Adobe Photoshop Flyers Christmas Vintage

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What You'll Be Creating

In this tutorial well use Adobe InDesign, Photoshop and Illustrator to put together a fun
festive yer with a vintage look. Perfect for promoting ofce parties or other holiday

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events, this yer has a strong typographic design thats not difcult to create even if
youre a beginner to the software.

On the hunt for something a bit different for your festive event? You can nd a huge
selection offestive yer templatesover onGraphicRiver.

Ready for some festive fun? Fabulous, lets get started!

What Youll Need for the Tutorial


To recreate the design, youll need to download the following images and font les.
Place the images in an easy-to-nd folder and install the font.

Le Paris lettering typeface


Deer in a Forest
Brushed Grunge Texture
Paper Texture

1.How to Set Up a Flyer in InDesign


Before we dive into creating graphics and type for our yer, its important to set up the
basic design and put together some of the foundation elements of the layout, such as
background color and texture. To start, well be usingAdobe InDesign, so get the
program opened up, and well go from there.

Step 1
InInDesigngo toFile > New > Document. Keep theIntentset toPrint,Number of
Pagesto1, and deselectFacing Pages.

From thePage Sizedrop-down menu, chooseFlyer 8.5x11, or manually type in


theWidthas215.9 mmandHeightas279.4 mm. Reduce theMarginsto10 mmin
diameter, and add aBleedof3 mmto all edges of the page.

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ClickOKto create the new document.

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Step 2
Expand theLayerspanel(Window > Layers)and double-click on theLayer 1name to
open theLayer Optionswindow. Rename the layerPaperand clickOK.

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Select theRectangle Frame Tool (F)from theToolspanel on the left side of the
workspace, and click and drag onto the page to create a new image frame that extends
up to the edge of the bleed.

Step 3
Go toFile > Place, navigate to thePaper Textureimage, and clickOpen. Click on theFill
Frame Proportionallybutton on theControlspanel at the top of the workspace to
ensure the image lls the frame completely.

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Step 4
Return to theLayerspanel and click on theCreate new layerbutton at the bottom of the
panel. Double-click on the layer to rename itBackground Color. ClickOK, and then lock
thePaperlayer below.

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Step 5
Expand theSwatchespanel(Window > Color > Swatches)and click on theNew
Swatchbutton at the bottom of the panel.

Name the swatchGold, and set theTypetoProcessandModetoCMYK. Set the levels


toC=2 M=36 Y=71 K=25, and clickOK.

Use theRectangle Tool (M)to create a new rectangle shape on the page, which also
extends up to the bleed edge. From theSwatchespanel, set theFillof the rectangle
toGold.

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Step 6
With the rectangle selected, go toObject > Effects > Transparency. From
theModemenu, chooseOverlay, and reduce theOpacityto50%.

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Step 7
Lock theBackground Colorlayer and create a new layer above it, naming itGradient.
Use theRectangle Tool (M)to create a new rectangle shape that extends from the top
of the page to about three quarters of the way down.

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Create a newCMYKswatch from theSwatchespanel. Set the levels toC=72 M=8 Y=10
K=13, and name itIce Blue. Apply theIce Blueswatch to theFillof the rectangle.

Step 8
Select the rectangle and go toObject > Effects > Gradient Feather. Move the dark, left-
hand gradient stop towards the halfway point of the slider, and adjust the
gradientsAngleto90 degrees.

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Step 9
Click on theTransparencyoption at the top of the windows left-hand menu, and set
theModetoHard Light. Reduce theOpacityto78%and clickOK.

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Step 10
Go toFile > Save Asand save your InDesign document with a memorable name,
something likeOfce Party Flyer.indd, and then minimize the InDesign window. Well be
coming back to this soon.

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2.How to Create a Silhouetted Image


Now that we have the layout of our yer sorted out, were ready to start thinking about
the creative elements of the design. And what could be more festive than a reindeer
silhouette?! Well use thedeer in a forestphoto as the basis for creating this, so make
sure you have it downloaded.

Step 1

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Open up the deer image inAdobe Photoshop. In theLayerspanel(Window >


Layers)drag theBackgroundlayer down onto theCreate a new layerbutton to
duplicate it. Switch off the visibility of the background layer.

Go toSelect > Color Range.

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Click onto one of the lightest parts of the deer, either the antlers or ears, and then
increase theFuzzinesslevel to about145to pick up the whole deer silhouette more
strongly.

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Add a newLevels Adjustment Layer, and move the sliders to increase the whiteness of
the selected area of the image.

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Step 2
With the contrast in the image now more exaggerated, it will be easier for us to separate
the deer silhouette from the background of the photo.

Use theLasso Tool (L)to trace roughly around the left side of the deer, working around
the antler and then sectioning off the left area of the background.

Click on theRene Edgebutton at the top of the workspace, and play around with the
sliders to make the selection really tight to the silhouette of the deer.

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Click onSmart Radiusand add aSmoothvalue of about2to make the edge less sharp.

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When youre happy with the selection, clickOK, and then hitDeleteto get rid of the
selected background.

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Repeat the process, marking out the next section of background with theLasso Tool
(L)and using theRene Edgefunction to make it more accurate. Then hitOK,
andDeletethe selection.

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Step 3
Continue to work around the edge of the reindeer silhouette (we only need to be able to
trace the head and neck of the deer, so dont worry about the bottom part of the
background), deleting sections as you go.

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Use theLasso Tool (L)orMagic Wand Tool (W)to pick out any background sections
that might remain around the silhouette and rene and delete them.

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Step 4
When youre happy with the silhouette, click back onto theLevels Adjustment Layerwe
created earlier.

Well be moving this image over into Illustrator for tracing, so its important that we
make the silhouette as dark and bold as possible to get the best tracing result. Pull
theLevelssliders to the opposite direction, making the whole image much darker and
almost completely silhouetted.

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Then head up toFile > Save Asand save the image as aPSDle.

Step 5
Minimize Photoshop and open upAdobe Illustrator. Create a new document.

Go toFile > Place, choose thePSDimage, and clickOpen. With the image selected, go
toWindow > Image Trace.

Adjust theModetoBlack and White, and then check thePreviewbox at the bottom of
the window to view the tracing effect. Move the sliders around until youre happy with
the result. You want a strong silhouette, but you also want to preserve some of the
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details of the edge, like fur and antler imperfections, to make the result look interesting.
Check theIgnore Whitebox, and then exit theImage Tracewindow.

With the traced image selected, go toObject > Image Trace > Expand.

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Step 6
Right-Click (Windows)orControl-Click (Mac) > Ungroup, and then select and delete
the background of the traced image so that only the silhouette remains.

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Select the black silhouette, and then head up to theBrush Denitiondrop-down menu
at the top of the workspace. Click on theBrush Libraries Menubutton> Artistic >
Artistic_ChalkCharcoalPencil.

Add a black stroke around the edge of the silhouette, setting it in thePencilbrush and
increasing theWeightof the stroke to1.5 pt.

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Then go toObject > Path > Outline Stroke.

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Open thePathnderwindow(Window > Pathnder)and click on theUnitebutton to


merge the stroke with the bulk of the silhouette, creating one solid vector shape.

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Step 7
With the silhouette still selected, go to theSwatchespanel(Window > Swatches)and
adjust theFillcolor of the shape fromBlacktoWhite.

Head up toFile > Save Asand save the image as anIllustratorle.

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Step 8
Return to yourInDesigndocument and lock theGradientlayer. Create a new layer
above and name itReindeer.

Take theRectangle Frame Tool (F)and drag onto the page to create a large image
frame. Go toFile > Place, choose theIllustratorimage, and hitOpen.

Double-click inside the image frame to directly select the image, and resize it
usingShiftto retain the proportions. Allow the deer to ll up almost the whole of the
page, leaving a small amount of space at the top.

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3.How to Incorporate Typography Into a Flyer


Design
The typography for this yer is a bit like a jigsaw puzzle! Well be tting text in the gaps
between the antlers to create a dense type effect towards the top of the yer.

Step 1
Lock theReindeerlayer and create a new layer above it, naming itTypography 1.
Keeping all the different items of text on separate layers will make it easier to tweak
individual parts of the design.

Go to theSwatchespanel and create a newCMYKswatch,C=73 M=11 Y=10 K=9, and


name itBlue.

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Take theType Tool (T)and drag onto the page, creating a small frame between the
innermost points of the deers antlers. Type ineatand, from either
theCharacterwindow(Window > Type & Tables > Character)or theFormatting
Controlspanel at the top of the workspace, set theFonttoLe Paris, and set theFont
Sizeto about90 pt. From theSwatchespanel, set theFont ColortoBlue.

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Step 2
Edit > Copy, Edit > Pastethe text frame, positioning it below the rst. Edit the text to
readdrink. Size the text so that it seems to slot in perfectly with the text above. This
technique takes a bit of practice, but keep resizing the fontand adjusting the position of
the text frame to get it just right.

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Continue toCopyandPastetext frames, placing each new word or character (e.g.


exclamation marks) in its own text frame and adjusting the text to read the phraseeat
drink and be very merry!. Adjust theFont Sizeand text frame positions to get it all
slotting together really well.

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Step 3
Create a new layer, calledTypography 2.

Zoom into the top-left corner of the page andPasteanother text frame. Adjust theFont
Colorto[Paper]and edit the text to readcome.CopyandPastea second text frame,
readingalong. Allow a bit of these frames to sit over the trim edge of the page, onto the
bleed.

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Continue to build up the text, so that it readscome along and join in the festive fun!.

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Step 4
Create a new layer, calledTypography 3. Then create a newCMYKswatch,C=53 M=52
Y=70 K=53, and name itDark Green.

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Move over to the right side of the page andPastea new text frame. Set theFont
ColortoDark Green. This is the perfect placeto type up the location of the event and a
contact address.

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Open theGlyphspanel(Window > Type & Tables > Glyphs)and create a new text
frame, double-clicking on the hyphen symbol to insert it in the text frame, before setting
it inLe Paris, Dark Green.

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Go toType > Create Outlinesto transform the hyphen into a vector shape, making it
easier to scale and stretch or compress.

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You can use this shape to ll space and highlight certain parts of the text.

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Step 5
Create another new layer, naming itTypography 4. Continue toPastemore text frames
onto the layout, setting the text of these in theGoldswatch you created at the start of
the tutorial. Position the text frames over on the left side of the yer. Fill in the text
content with info about the entertainment, food, and other features of the event.

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Add more text frames onto theTypography 4layer, set inGold, lling up some of the
space remaining on the right side of the yer.

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Fill up any smaller gaps between parts of the antlers with small items of text.

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Step 6
On a new layer,Typography 5, add more text set inDark Greenabove the head of the
reindeer. Describe the time the event starts.

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Add in the day and date inDark Greenat the top left of the yer.

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Step 7
Return to other layers to add even more text, lling all the gaps between the antlers.

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The important thing to do is to make sure key info, like date, place and time, are set in
the bolderDark Greencolor.

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Eventually youll have lled the top half of the yer with typographyfantastic work, its
very nearly there!

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4.How to Add a Texture Overlay to Your Flyer


Our nal task is to add a subtle texture overlay to the layout. Texture will help give the
yer a more vintage, on-trend look and will make the whole design feel more
professional.
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Step 1
Minimize theInDesignwindow for a moment.

Open up theBrushed Grunge Texturevector le inIllustrator.

Delete the white background of the image, retaining just the black texture. Set
theFillcolor of the texture toWhite.

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File > Save Asthe texture as anIllustratorle.

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Step 2
Return to yourInDesigndocument and create a new layer, naming itTexture.

Take theRectangle Frame Tool (F)and create a new image frame that extends across
the whole page. Go toFile > Place, choose your textureIllustratorle, and clickOpen.

Arrange the image inside the frame so that it covers the whole page without obscuring
any of the text or deer silhouette too much.

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With the image frame selected, go toObject > Effects > Transparency. Set
theModetoOverlayand reduce theOpacityto60%. ClickOK.

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And there we have it! Your yer design is complete, amazing work! All thats left to do is
export it ready for printing or sharing online.

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Step 3
Go toFile > Export. Give the le a name, and chooseAdobe PDF (Print)from
theFormatdrop-down menu (if youre going to circulate your yer online or over email,
chooseAdobe PDF (Interactive)instead). ClickSave.

In theExport to Adobe PDFwindow that opens, choose[Press Quality]from


thePresetdrop-down menu at the top of the window.

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Click on theMarks and Bleedsoption in the windows left-hand menu. CheckAll


Printers MarksandUse Document Bleed Settings.ClickOKto create your print-ready
PDF. You can send this off to any professional print shop for printing.

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Conclusion: Tips for Creating Great Flyer Designs


Flyers may be small, but they dont need to lack impact. A well-designed yer is a cost-
effective way of drawing in an enthusiastic crowd to your event. In this tutorial, weve
created a festive ofce party yer using Adobe software, and picked up some useful
tips and tricks for creating effective yers. You now know how to:

Set up a yer layout in Adobe InDesign, and layer up color and gradients for an
attractive backdrop.
Create a striking silhouette image using Photoshop and Illustrator.

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Use a lettering typeface to create a dense typographic design.


Apply a texture overlay to add a nal vintage touch to the yer.

Whatever your event, this four-step process is a great basis for any yer design, and will
guarantee a high-impact result every time.

Looking for a yer template for your next event? Check out the range offestive yer
designsonGraphicRiver. Youll be sure to nd something to suit your event!

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