La Trinidad Tourism Development Plan 201

MUNICIPAL
TOURISM
DEVELOPMENT PLAN
La Trinidad, Benguet
2015-2019
MUNICIPAL TOURISM DEVELOPMENT PLAN
2015-2019
Prepared by:
MUNICIPAL GOVERNMENT OF LA TRINIDAD

Province of Benguet
And
DEPARTMENT OF TOURISM
Cordillera Administrative Region
With the Technical Assistance of

MERIALDA F. NADUNOP
Consultant
Valred E. Olsim
Municipal Tourism Officer
November 2014
TABLE OF CONTENTS
Page
Chapter 1. MUNICIPAL PROFILE......................................................................................................1
1.1. Brief History & Geography ..................................................................................................................... 1
Brief History ................................................................................................................................ 1
General Location ......................................................................................................................... 1
Land Area & Political Subdivisions .............................................................................................. 1
Topography ................................................................................................................................. 1
Land Use ..................................................................................................................................... 1
Land Area & Political Subdivisions .............................................................................................. 2
Accessibility ................................................................................................................................ 2
Climate ....................................................................................................................................... 2
Geology and Seismicity .............................................................................................................. 2
1.2. Demography .......................................................................................................................................... 4
Population, Growth and Density ................................................................................................. 4
Population by Ethnicity ............................................................................................................... 4
1.3. Socio-Economy ...................................................................................................................................... 4
Agriculture .................................................................................................................................. 4
Commerce and Industry .............................................................................................................. 5
Labor Force and Employment ..................................................................................................... 5
Poverty Incidence ........................................................................................................................ 5
Public Safety and Peace and Order ............................................................................................. 5
1.4. Physical Infrastructures ......................................................................................................................... 6
Health Facilities .......................................................................................................................... 6
Solid Waste Management Facilities ............................................................................................. 6
Transportation ............................................................................................................................. 6
Public Transportation Services ................................................................................................... 6
Electrification .............................................................................................................................. 7
Domestic Water facilities ........................................................................................................... 7
Communication .......................................................................................................................... 7
Chapter 2. MUNICIPAL TOURISM PROFILE........................................................................................8

2.1. Inventory of Tourist Attractions .............................................................................................................. 8
Existing (Established) Tourist Attractions .................................................................................... 8
Existing (Developing) Tourist Attractions ..................................................................................... 9
Potential Tourist Attractions ......................................................................................................... 9
2.2. Site Accessibility Condition .................................................................................................................. 17
2.3. Site Amenities, Services & Infrastructures ........................................................................................... 21
2.4. Site Infrastructures .............................................................................................................................. 24
2.5. Tourism Establishments ....................................................................................................................... 26
Accommodation Establishments .............................................................................................. 26
Dining Establishments ............................................................................................................. 26
Travel Agencies ........................................................................................................................ 26
Specialty Shops & Department Stores ..................................................................................... 26
2.6. Tourism Market Situation ..................................................................................................................... 28
Tourist Arrivals ......................................................................................................................... 28
Demand for Accommodation Establishments ...........................................................................29
2.7. Strengths, Weaknesses, Opportunities & Threats & Summary of Key Issues/Concerns .......................29
Strengths .................................................................................................................................. 29
Weaknesses .............................................................................................................................. 29
Opportunities ............................................................................................................................ 30
Threats ..................................................................................................................................... 30
Summary of Key Issues & Concerns ......................................................................................... 30
Chapter 3. TOURISM DEVELOPMENT DIRECTIONS ..........................................................................31

3.1. Tourism Vision Statement ..................................................................................................................... 31
3.2. Tourism Development Goals ................................................................................................................. 31
3.3. Destination Positioning ......................................................................................................................... 31
3.4. Tourism Targets .................................................................................................................................... 32
3.5. Prioritization of Tourist Attractions ....................................................................................................... 32
3.6. Strategic Directions .............................................................................................................................. 36
Development and Marketing of Competitive ........................................................................... 36
Improve Market Access, Connectivity and Destination Infrastructures ....................................38
Institutional, Governance and Human Resources Capacities ...................................................39
Chapter 4. PROPOSALS ON THE DEVELOPMENT OF TOURIST SITES ................................................46

4.1. Valley of Colors Core Tourist Circuit ..................................................................................................... 46
4.2. La Trinidad Health & Wellness Landscape Tour .................................................................................... 49
4.3. East Mountain-River Adventure Trek ................................................................................................... 52
4.4. La Trinidad Hideaway Adventure Trek ................................................................................................... 55
4.5. Bineng Power Trek .............................................................................................................................. 57
4.6. La Trinidad Green Tour ......................................................................................................................... 59
Chapter 5. ACTION PLAN ...........................................................................................................61

Strategic Direction 1: Development and Marketing of Competitive Tourist Products ................61
Strategic Direction 2: Improve Market Access, Connectivity and Destination Infrastructures . 64
Strategic Direction 3: Improve Institutional, Governance and Human Resources Capacities ...65
LIST OF TABLES
No. Page
1.1. Barangays of La Trinidad ........................................................................................................................ 1
1.2. Population by Ethnicity , La Trinidad: 2000 ............................................................................................. 4
1.3. Labor Force and Employment, La Trinidad: 2005 2010 .......................................................................5
1.4. Poverty Condition in La Trinidad, 2011 .................................................................................................. 5
1.5. Crime Incidence, La Trinidad, Benguet: 2009-2011 ................................................................................ 5
1.6. Health Facilities in La Trinidad: 2011 ...................................................................................................... 6
1.7. Road Classification & Type of Pavement: 2011 ...................................................................................... 6
1.8. Public Transport Services, La Trinidad, Benguet ................................................................................... 6
1.9. Number of Connections by Type of Users & Average Consumption .......................................................7
1.10. Households Served and Unserved by Electricity, Year 2010 ..........................................................................7
1.11. Existing No. of Metered Water Connections and Service Area, 2012 ..............................................................7
1.12. Communication Services Facilities, La Trinidad, Benguet: As of 2010 ...........................................................7
1.13. Type of Print Media Available, La Trinidad, Benguet: As of 2010 ...................................................................7
1.14. Existing Cell Sites, La Trinidad, Benguet: As of 2012 ...................................................................................... 7
2.1. Summary of Tourist Attractions, La Trinidad: As of August 2014 .........................................................10
2.2. Inventory of Existing Tourist Attractions by Barangay, La Trinidad, Benguet: As of August 2014 ........11
2.3. Inventory of Potential Tourist Attractions by Barangay, La Trinidad, Benguet: As of August 2014 .......13
2.4. Accessibility Situation to the Tourist Sites, La Trinidad, Benguet: As of August 2014 .........................17
2.5. Tourist Amenities & Services at the Tourist Sites, La Trinidad, Benguet: As of August 2014 ...............21
2.6. On-site Infrastructure Support Facilities, La Trinidad, Benguet: As of August 2014 ............................24
2.7. Accommodation Establishments, Municipality of La Trinidad, Benguet: as of 2013 ...................................26
2.8. Dining Establishments, La Trinidad, Benguet: as of 2013 ..........................................................................26
2.9. Travel Agencies, Municipality of La Trinidad, Benguet: as of 2013 ............................................................26
2.10. Specialty Shops & Department Stores, La Trinidad, Benguet .....................................................................26
2.11. Tourist Arrivals, La Trinidad & Province of Benguet: 2013................................................................................ 28
2.12. Arrival of Day Tourists at the Strawberry Fields, Total for 1st & 2nd Quarter of 2013 .....................................28
2.13. Summary Data on the Demand & Supply of Accommodation Establishments in La Trinidad: 2013 ..............29
3.1. Tourism Targets, La Trinidad, Benguet ........................................................................................................... 32
3.2. Summary Evaluation & Ranking of Tourist Sites, La Trinidad ..........................................................................33
3.3. Target Markets By Proposed Tourism Circuit ................................................................................................... 37
LIST OF FIGURES
1.1 Access & Travel Time to La Trinidad ............................................................................................................... 2
1.2 Population & Population Growth, La Trinidad: 1975-2007 ............................................................................... 4
2.1 Volume of Tourist Arrivals by Municipality, Benguet: 2013 ..........................................................................28
2.2 Volume of Tourist Arrivals by Quarter, Mun. of La Trinidad & Prov. of Benguet: 2013 ................................28
3.1 Destination Brand Pyramid, La Trinidad, Benguet ...................................................................................... 31
3.2 La Trinidad Strategic Situation ...................................................................................................................... 36
3.3 Valley of Colors Core Tourist Circuit ............................................................................................................... 36
3.4 La Trinidad Tourism Development Directions ................................................................................................ 39
3.5 Valley of Colors Core Tourist Circuit .............................................................................................................. 40
3.6 Proposed Circuit: East Mountain-River Adventure Trek.................................................................................. 41
3.7 Proposed Circuit: La Trinidad Hideaway Adventure Trek ...............................................................................42
3.8 Proposed Circuit: La Trinidad Green Tour ....................................................................................................... 43
3.9 Proposed Circuit: Bineng Power Trek ............................................................................................................. 44
3.10 Proposed Circuit: La Trinidad Health & Wellness Landscape Tour ................................................................45
4.1 Site Development Proposals: Valley of Colors Core Tourist Circuit ...............................................................48
4.2 Site Development Proposals: La Trinidad Health & Wellness Landscape Tour ..............................................51
4.3 Site Development Proposals: East Mountain-River Adventure Trek ...............................................................54
4.4 Site Development Proposals: La Trinidad Hideaway Adventure Trek ............................................................56
4.5 Site Development Proposals: Bineng Power Trek .......................................................................................... 58
4.6 Site Development Proposals: La Trinidad Green Tour ................................................................................... 60
LIST OF MAPS
1.1 Location Map, La Trinidad .............................................................................................................................. 3
2.1 Location of Tourist Attractions, La Trinidad ................................................................................................... 16
2.2 Location of Accommodation & Other Tourism Establishments, La Trinidad ..................................................27
3.1. Existing & Proposed Tourist Attractions, La Trinidad ..................................................................................... 34
3.2. Clustering of Tourist Attractions, La Trinidad ................................................................................................ 35
1 MUNICIPAL PROFILE
1.1. Brief History & Geography smallest of all the 13 municipalities of the province of Benguet. It
comprises only less than three percent of the total provincial land
area.
Brief History. La Trinidad has its own unique contributions to the
rich history of the Benguet and the Cordilleras. The very name The Table I-1. Barangays of La Trinidad
Benguet was once limited to the area of what is now the La municipality Urban Land % of Rural Land % of
Trinidad Valley. La Trinidad is the namesake of Dona Trinidad, has 16 Barangay Area total Barangay Area total
beloved wife of discoverer, Don Q. M. Quirante. Sometime in the barangays, s (Ha) s (Ha)
late 1800s and 1900s, La Trinidad was relatively the most equally divided 1. Alapang 201.22 2.49 9. Alno 958.35 11.8
developed settlement in the Benguet area. It likewise served as into urban and 6
the capital of the administrative territory of Benguet during the rural. The 2. Balili 10.
119.02 1.47 Ambiong 342.03 4.23
Spanish era, the short-lived Philippine Revolutionary government total urban
and upto the early part of the American rule. area is 3. Betag 156.92 1.94 11. 657.56 8.14
2,740.68 Bahong
On June 16, 1950, La Trinidad became a regular municipality by
virtue of RA No. 531. Temperate-growing vegetables were
hectares or 34 4. Cruz 56.69 0.70 12. Beckel 951.3 11.7 7
percent of the
introduced right after the war and for which the municipality was total municipal 5. Pico 13. 10.2
later widely known as the Salad Bowl of the Philippines. 329.36 4.08 Bineng 825.43 2
land area. The
With the commercialization of Benguets vegetable industry, La major urban 6.
areas are Pico, Poblacio 104.66 1.30 14. Lubas 240.59 2.98
Trinidad became the center of marketing activities in the mid n
1980s. The establishment of the La Trinidad Vegetable Trading Betag, Balili
and Poblacion 7. Puguis 1,021. 12.6 15. 247.6 3.06
Post spurred the municipalitys socio-economic growth. This in- 82 5 Tawang
turn raised government income, and in 2002, La Trinidad became the barangays
a first class municipality. occupying the 8. Shilan 750.99 9.30 16.
Wangal
1,115. 13.8
96 1
valley floor of
Today, with signs of near cityhood, amid an agriculture-based La Total
Trinidad. Urban 2,740. 33. Total 5,338. 66.0
The rural 68 92 Rural 82 8
economy, La Trinidad continues to expand its commerce and Total Municipal Land Area: 8,079.50
industry giving emphasis to tourism. It is the most developed and barangays hectares
fastest growing economy among the municipalities of Benguet. cover an
This owes mainly to its proximity to Baguio City and its role as aggregate area of 5,338.82 hectares or 66 percent of the
seat of provincial government, educational center and trading hub municipal land area.
of the provinces vegetable industry. It currently focuses on
tourism development to make it worthy of its role as the tourism Topography. Amidst mountain peaks and steep terrain that
gateway to the Cordillera. characterize the municipality, a 350-hectare valley is formed.
The valley, located at the center of La Trinidad, is surrounded by
General Location. The capital town of Benguet Province, the cliffs and mountains of limestone. The valley floor has an
Municipality of La Trinidad is located 256 kilometers north of Metro elevation of 1,300 meters above sea level. The highest barangay
Manila. It is bounded on the north by the Municipality of Tublay, is Beckel with an elevation of 1,700 masl. The lowest in elevation
on the south by the city of Baguio, on the west by the is Bineng lying at 500 masl. The valley area is the main flatland
Municipalities of Sablan and Tuba. Its lies on geographical of La Trinidad. The rest of the municipality is generally rugged
coordinates 16 degrees, 21 minutes north latitude and 120 with some pockets of gently sloping areas mostly found along
degrees and 35 minutes east longitude. barangays Cruz, Alapang, Bahong and Alno.
Land Area & Political Subdivisions. The municipalitys land area Land Use. La Trinidads urban built up lands, estimated to
is measured at 8,079.5152 hectares. This makes La Trinidad the account for more than 10 percent of the municipalitys land area,
MUNICIPAL TOURISM DEVELOPMENT PLAN, 2015-2019
La Trinidad, Benguet 1
has been rapidly expanding particularly in the barangays of Climate. La Trinidad, as in the rest of Benguet province, falls
Poblacion, Puguis, Shilan and Alapang. This resulted as the under the Type I climate which is characterized by two distinct
rapidly growing population continue to raise the demand for new seasons: wet from May to October and dry during the rest of the
residential areas. Residential land use accounts for the largest year. Average temperature ranges from 17.3C in January to 20.7C
share in urban land use. However, commercial land use is in June.
expected to have the highest demand in urban areas given the
municipalitys growing roles as a commercial, educational and Geology and Seismicity. Survey maps from the Mines and
agro-tourism center in the province. Interspersed within Geosciences Bureau show that the municipality is vulnerable to
residential areas, the commercial area is concentrated along the geologic hazards. Several fault lines have been observed within
Baguio-Bontoc national highway. It is expected that most of the the area. The two most notable splays of the Philippine Fault
residential buildings along this road shall be used for commercial Zone affecting the area are the Digdig Fault located east of
space in the near future. Benguet. A sudden slip along this fault that took place on July 16,
Forestland still occupies the biggest land area at f 31.908 square 1990 caused the magnitude 7.8 Ritcher Scale earthquake that
kilometers, comprising 39.49 percent of the total municipal land was felt throughout Luzon. In addition, the municipalitys rugged
area. These comprise the communal forests and watersheds terrain, geologic composition and extreme rainfall climate make it
within the municipality. The four Communal Forests are in highly vulnerable to geologic hazards such as landslides, erosion
Alapang, Alno, Puguis and Shilan, occupying a total are of 1.7 and ground movements.
square kilometers. The Watershed areas are found in Busol,
Ambiong and the Benguet State University reservation occupying
a total area of 2.379 square kilometers.
The next biggest land use is agriculture. Approximately 31.082
square kilometers or 38.47 percent of the total land area of the
municipality is classified as agricultural lands. The total cultivated
area is 2,993.33 hectares, about 62 percent are irrigated. In year
2010, with commercial land use putting pressure on agricultural
land use, it is estimated that agricultural land shall contract to
about 28.54 percent of the total land area. Those areas cultivated
with strawberries and cut flowers, however, shall remain as the
Strategic Agriculture and Fisheries Development Zones per the
Agriculture and Fisheries Modernization Act 1997. These cover an
area of 2.598 square kilometres.
Accessibility. La Trinidad is accessible by land transport via the

following entry points:
from Mt. Province thru the Baguio-Bontoc Road on the northeast;
from La Union thru Marcos Highway via Pico-Lamtang Road on
the southwest;
from Nueva Vizcaya through the Benguet-Nueva Vizcaya Road
on the southeast;
from Pangasinan, thru Kennon Road on the south.
All these roads converge in City of Baguio where the nearest
airport the Loakan Airport -- is also located. The Baguio-Manila
travel time takes about seven hours ride by land or 45 minutes
plane flight. At present, there are no commercial flights to Baguio
City. Tourists can however take the general aviation planes from
other airports of the country.

Figure 1.1. Access & Travel Time to La Trinidad
LA TRINIDAD

Map No. 1.1. LOCATION MAP
MUNICIPALITY OF LA TRINIDAD, PROVINCE OF BENGUET
1.2. Demography The accelerating population growth is due to the high rate of in-
migration into the municipality. The socio-economic opportunities
draw people towards La Trinidad. Moreover, its proximity to
Population, Growth and Density. Over the past decades, the Baguio City makes it an immediate catchment of population
population growth of La Trinidad has always been higher spillover from the latter.
compared to the national average. In the 2007 Census, its
population has been growing at a rate of 5.34 percent per year The barangays of Pico, Balili, Poblacion, and Betag have the most
from the 2000 level, reaching 97,810 or 24,636 households in number of population. These are also the fastest growing,
2007. This is higher than the municipalitys past growth rates especially Balili where population surpassed that of Pico as of the
which averaged to 4.41 percent annually since the 1970s. From 2007 census. The barangays with the least population are Bineng
the 2007 figure, population is estimated to double in 2023, or in and Alno which are also the areas with the lowest populatio n
15.9 years growth. Pico and Balili will continue to be the most populated
Figure I.2. Population & Population Growth, La Trinidad: 1975-2007 barangays in the municipality, but Lubas, Wangal and Tawang will
fast catch up fast catch up. Table 1.3. Population by Ethnicity
La Trinidad: 2000
Population by Ethnicity. In Ethnicity Population %
terms of ethnicity, no new Benguet Ethnic
updates are available from the Group 38,207 56.83
Kankanai/Kankaney/Kank 20,780 30.91
census conducted in 2007 and anaey
2010. But during the census of Ibaloi/Inibaloi 16,383 24.37
year 2000, more than half of Ikalahan/Kalanguya 1,044 1.55
the population belong to the Other Cordilleran 3,439 5.10
Benguet ethnic groups. More Ethnicity
Ibontoc 2,118 3.15
than five percent are from Ifugao 747 1.11
other Cordillera ethnicity. A big Kalinga 271 0.40
portion, 28 percent, are Bontok/Binontok 244 0.36
Ilocanos. The rest consists of Apayao/Yapayao 27 0.04
Table I.2. Population by Barangay, La Trinidad: 2000, 2007 & 2010 81 different ethnic groups Itneg 22 0.03
Census & 2011 Projections found all over the country. It Kinalinga 10 0.01
Other Local 25,810 38.46
Est. No. of 2010 must be noted, that the Ethnicity
2000 2007 Growt 2010 Projecte Grow Households Pop. original settlers of La Trinidad
Barangay Censu Censu h Censu d Density Ilocano 18,847 28.03
Rate th during the earliest part of its Tagalog 4,106 6.11
s s s 2011 2010 2011 (p/
sq.km) history are the Ibalois. Today, it Other Local Ethnicity 2221 3.34
Alapang 2,752 3,627 4.02% 4,171 4,341 4% 1043 1085 2,075 is a melting pot of highland Foreign Ethnicity 190 0.28
Alno 1,727 1,821 0.76% 2,046 2,110 3% 512 528 214 and lowland cultures.
Ambiong 3,139 5,282 7.72% 6,423 6,769 5% 1606 1692 1,878
Bahong 3,000 3,997 4.18% 4,828 4,984 3% 1207 1246 734
Balili 9,463 16,734 8.48% 16,086 16,752 4% 4022 4188 13,518 1.3. Socio-Economy
Beckel 2,969 3,544 2.56% 3,453 3,508 2% 863 877 363
Betag 5,591 6,235 1.57% 6,863 6,981 2% 1716 1745 4,371 Agriculture. Amidst rapid urbanization taking place in La
Bineng 1,277 1,312 0.39% 1,487 1,541 4% 372 385 180 Trinidad, the municipality is still predominantly an agricultural
Cruz 2,615 2,970 1.84% 3,519 3,669 4% 880 917 6,174 area. The farming population is estimated at 6,865 families, which
Lubas 3,105 4,602 5.78% 5,591 5,966 7% 1398 1491 2,320 is 35 percent of total families in the municipality as of 2007. Total
Pico 11,005 16,577 6.03% 18,271 18,912 4% 4568 4728 5,553 agricultural land is about 1,350.8 hectares, equivalent to 17
Poblacion 7,167 10,627 5.79% 10,594 10,920 3% 2648 2730 10,090 percent of the total municipal land area. Irrigated farms account
Puguis 4,269 6,551 6.31% 7,163 7,405 3% 1791 1851 701 for 67 percent of the total agricultural lands. The major crops
Shilan 2,848 3,419 2.65% 4,330 4,481 3% 1082 1120 577 being grown are vegetables, cutflowers and strawberries. The
Tawang 4,813 6,294 3.91% 7,456 7,911 6% 1864 1978 3,006
Wangal 2,223 4,218 9.58% 4,907 5,251 7% 1227 1313 440
municipality has the biggest vegetable trading facility in the
107,18 26,79 27,82 country, the La Trinidad Vegetable Trading Post, where more than
La Trin. 67,963 97,8105.34% 111,296 4% 1,327 1,000 tons of vegetables from all over Benguet are traded daily and
8 9 4
Source: National Statistics Office transported to Metro Manila and other urban areas of Luzon.
Table I.4. Poverty Condition in La
Trinidad, 2011
No. of % of
Househo Total
Commerce and Industry. La Trinidad has a total number of lds HH
13,885 registered business establishments operating within the Poverty Incidence. La Trinidad, despite Households with
locality as of 2010. This is dominated by the trading and financial its status as the most developed town in Income Below 2,886 12.8%
the province of Benguet, continues to be Poverty Threshold
sectors making up the bulk of the municipalitys business Households with
establishments in 2010, as it is in the past ten years. The fastest confronted with the problem of abject
Income Below Food 1,388 6.1%
growing are the financial establishments with more banks opening poverty. According to the Community Threshold
up their branches in La Trinidad. The municipalitys Based Monitoring System Survey results Households that
manufacturing industry is still on small-scale operations and of 2011, there are 2,886 households in Experienced Food 336 1.5%
dominated by such enterprises as body-building/repair shops, the municipality with income below the Shortage
woodworks, metal/iron works and bakeries. The wholesale and poverty threshold. This is equivalent to 12.8 percent of the total
retail trade generated most of the employment and business number of households in La Trinidad. About half of those below
gross sales in the municipality. This is followed by finance, real the poverty line have incomes below the food threshold including
estate and insurance then further by community, social and around 336 households that experienced shortage in food.
personal services. With the increase in the number of private
educational institutions, there is also a notable increase of Public Safety and Peace and Order. The municipality of La
employment in the education sector. Trinidad is generally peaceful. Crime incidence over the past
three years has been going Table I.5. Crime Incidence
Labor Force and Employment . The total potential labor force, down. In 2009, total crime La Trinidad, Benguet: 2009-2011
those belonging to the 15 to 64 years age group, account for incidence was recorded at 2009 2010 2011
39.1percent of the total population in Census 2000. This figure 1,254. This substantially Index Crime
drastically rose to 68.84 percent in Census 2007. This means, that declined in 2011, by more Murder
Homicide
6
9
2
7
0
8
the potential working force has tremendously grown. 2010 figures than half of the 2009 Robbery 68 118 66
put this estimates at 77,938 persons who are potentially capable reported incidence. Theft 183 258 137
of actively participating in the labor force. Of this population, Carnapping 4 6 18
about 52,998 or 68 percent are able and willing to work, which is The types of crimes mostly Physical Injury 155 244 146
Rape 17 12 24
much higher than in the previous year. Actually employed committed are physical Non-Index Crime
persons accounted for 95 percent, which is a little lower than in injury and theft which Violation of special 77 83 98
2009 suggesting that overall employment condition slightly took a accounted for 71 percent of laws
downturn in 2010. Other non-index 118 119 87
all index crimes committed crime
Table I.3. Labor Force and Employment, La Trinidad: 2005 in 2011. The decline in Total Crime 1254 834 584
Incidence
2010 index crimes is a notable Ave. Crime
101 68 47
2005 2006 2007 2008 2009 2010 achievement, particularly in Incidence/Mo.
Crime
robbery and theft cases Efficiency Solution 11.94 88.45 10.44%
Potential Labor Force 33,695 33,695 35,055 40,271 42,404 77,938 % %
Labor Force where the biggest drop was felt between 2010 to end of 2011.
22,272 22,171 22,225 26,780 28,369 52,998
Participation The crime solution efficiency rate may be lower in 2011 compared
Labor Force Part.
66.1% 65.8% 63.4% 66.5% 66.9% 68% to 2010, and this is mostly because the crimes reported are
Rate blotter-based and many of the crimes have not been pursued to
Employment Rate 88.70% 95.30% 96.00% 96.00% 95.70% 95% resolution by the victims or may have been resolved at the
Unemployment Rate 11.30% 4.70% 4% 4% 4.30% 5% barangay or community level.
Visible
16.10% 18.30% 18.30% 17.30%
Underemployment The maintenance and improvement in the overall peace and order
MPDO estimates
situation in the municipality can be attributed to the increased
For 2011, results from the Community Based Monitoring System strength of the La Trinidad Municipal Police Station (LTMPS). As of
(CBMS) Survey conducted for said period shows that there are 556 2011, the LTMPS has a total strength of 102 police personnel. This is
households having unemployed members, equivalent to 2.9 of the a 20 percent increase from the 85 police personnel in 2010. The
total number of households in La Trinidad. LTMPS also solicits the active support of the community in the
maintenance of peace and order through the organization of these are barangay and provincial roads respectively accounting
volunteers who are actively supporting the Police Station in its for 38 percent and 36 percent of the total road length. Most of the
crime prevention efforts. These TANOD volunteers are provided roads are paved, but the local roads are largely narrow with
with relevant trainings. inadequate road right of way.
1.4. Physical Infrastructures Accessibility to the rural areas is still relatively inadequate. Road
traffic is concentrated in its main road, the Baguio-Bontoc National
Table 1.6. Health Facilities in La
Highway which traverses the valley and to which all roads within
Health Facilities. the municipality are connected. This road has become the center
Health facilities in the Trinidad: 2011
Type of Facility No. of socio-economic activities in La Trinidad. From this road several
Municipality include the Benguet Gen. Hospital (Tertiary radial-circumferential roads branch out to provide access to
Benguet General category) 1 (200 bed capacity)
Rural Health Unit/Mun. Health
interior barangays and sitios most of which are tire-path roads
Hospital with 200 bed Center 1 that are not generally feasible for commercial traffic.
capacity, the Municipal Bgy health stations & sub-clinics 16 BHS, 12 sub-
Health Center and the clinics La Trinidad is traversed by two major national roads: 1) Halsema
Private Medical Clinics 10
16 Barangay Health Private Dental clinics 17
Highway and 2) Pico-Lamtang National Road. The Halsema
Stations with 12 sub- Private Diagnostic Centers 3 Highway stretches thru the center of the municipality from Baguio
clinics. Other health Private Optical Clinics 5 City and winding all the way to Mountain Province. The Pico-
facilities include Private Dialysis Center 1 Lamtang national road exits through Naguilian road which leads to
Private Drug Testing Centers 2 Baguio city if northbound and to the Municipality of Sablan if
privately-operated Private Animal Bite Clinic 1
clinics, diagnostic Private Dental Laboratory 1 southbound.
centers, laboratories and drugstores.
Public Transportation Services . Almost all Sitios in La Trinidad are
Solid Waste Management Facilities. The municipality currently accessible by public utility vehicles. However, the far-flung
manages the Ecological Solid Waste Management Facility (ESWMF) barangays of Bineng and Alno, greater part of Alapang and
located at Induyan, Alno that was opened for operation on January Bahong, most of Wangal, western part of Puguis, and most of
2011. It was constructed from funds of the Municipality with an Shilan can be accessed by scheduled jeepney trips (at least
hourly) from the La Trinidad CBD (Public Market in Pico) or the
aggregate amount of P60 M. The waste treatment
Poblacion or by hiring a Garage Taxi from Poblacion.
facilities/services put in place at the Alno ESWMF are: a) Level 2
category Alno sanitary landfill for residual wastes; b) Heap Table 1.8. Public Transport Services, La Trinidad, Benguet
Composting, c) Bioreactor, d) Aerated Composting, e) Charcoal Type of PUV No. of Route Schedul
Units e
Making; and f) Materials Recovery Facility for recyclable wastes. Jeepney Within Barangay 6:00-8:00AM
The facility also serves as a techno-demo farm for various crops, (total (no data)
Buhao Puguis to Lamtang, Puguis 4:00-5:30PM
using the compost produced by the Bioreactor Machines. As to number of Barangay to Barangay
registered
equipment, as of 2011, the municipal LGU maintains a total of 21 units: 871) Poblacion to Bineng
Every hour
Poblacion to Alapang from
trucks for waste collection and one heavy equipment at the site 21
Poblacion to Alno 6:00AM to
for waste and earth moving. Pines Park in Balili to Lubas
6:00PM
Pines Park in Balili to Ambiong
Transportation. Table 1.7. Road Classification & Type of 850 Bgy to Mun. Center: from/to Public Every hour
Market in Pico from
Existing roads Pavement: 2011 Lamtang, Puguis Bahong
6:00AM to
within the Road Road Surface Type 6:00 PM
Total Wangal
municipality have a Class- Length Concrete Asphalt Earth La Trinidad - Baguio City: Anytime
ificatio (m) Via Halsema Higway: from/to Camp Dangwa
total aggregate n Km % Km % Km % in Alapang, Shilan, Wangal (turning at the
length of 169.71 23,273.5
100
national road in Buyagan)
kilometers. A National 4 23.27 Via Longlong-Lamtang national Road:
Longlong, Puguis
greater part of Provinci 60,807.8
100 Via Tawang-Ambiong National Road: Tawang,
al 5 60.81
Municip
100
al 3,613.56 3.61
Table 1.12. Communication Services
Facilities
La Trinidad, Benguet: As of 2010
Ownersh
Ambiong & Beckel (turning at the Shilan- served by the LTWD. From a Type Barangay
ip
Beckel national road) total of 5901 consumers in Publi Privat
283 BLISTT (Baguio-La Trin-Itogon-Sablan-Tuba- 2001, this doubled in 2007 c e
Taxi/Fx (registered Tublay) and to any point in Luzon Anytime
w/ LTO in LT) at 10,169 consumers. The Postal services Pico 1
Barangay - Barangay: Poblacion to/from-- Anytime LTWD relies mainly on Internet providers Balili 1
Garage Taxi (no data) Alapang Bineng Bahong groundwater for its source. Telephone service Pico and Balili 3
Alno Wangal The LTWD has eight deep provider
UV Express/ wells and two springs. Bahong, Tawang,
Van (No data) La Trinidad (Public Mkt) to Buguias, Beng Cell sites network Pico, Ambiong, 11
Shilan
Source: LTO Aside from the LTWD there Broadcast & TV
are other sources of Network Balili 1
Electrification. In terms Table 1.9. Number of Connections domestic water, otherwise Source : La Trinidad MPDO
of electricity, the Benguet by Type of Users & Average known as the Community
Electric Cooperative Consumption (KWH/Mo) Water Systems which are Table 1.13. Type of Print Media Available
(BENECO) is the main Number Level I type. These are La Trinidad, Benguet: As of 2010
provider for La Trinidad as of Ave. located in Barangays Type of Print Area
Locatio Cover Circulation
it is for the entire province Type of Connecti Consumption Bahong, Alapang, Tawang, Media n age Type Frequen
cy
Connection ons (KWH/mo.) Beckel, Shilan, Ambiong
of Benguet. All barangays Domestic 236,897 2,240,875 and Puguis which are Perlas Ng Pilipinas Poblacio CA Newspape Weekly
in the municipality are managed by cooperatives
n R r
served by BENECO. Industrial 207 118,929 Global Filipino CA Newspape Weekly
Commercial 23,859 885,629 or community assoc- News Pico R r
La Trinidad being a highly Public Building iations. In 2008, a total of Northern CA Newspape Weekly
2,403 households obtain Philippines Betag R r
urbanizing municipality in (LV)
the province of Benguet 2,688 205,984 potable water from this type. Cordillera Today Balili CA Newspape Weekly
Public Building R r
has a high demand in
electricity. This is because (hV) 12 52,041 Communication. The The Mt. Beat News Poblacio CA Newspape Weekly
municipality of La Trinidad n R r
many structures aside Streetlights
from residential buildings (Public) is now fully equipped with Source : La Trinidad MPDO
207 68,614 Communication Technology
are constructed for Table 1.14. Existing Cell Sites, La Trinidad,
commercial purposes. Total 263,870 3,572,072 as compared with the past Benguet: As of 2012
There has been an Source: La Trinidad MPDO years when there were only Est.
increasing number of few connections of Location/Barangay Height of
Antenna Catchmen
Table 1.10. Households telephone lines and a t Radius Owner
power connections from a Served and Unserved by Electricity,
(m) (km)
total of 14,117 consumer number of tele-
connections in 2005 to
Year 2010 communication facilities. Upper Bayabas, LTB 12.00 4 km Digitel
The Philippine Long Cruz-Tawang Bndry , 40.00 4 km Digitel
20,143 connections in 2009. Most of which are provided for
residential use. The latest data from BENECO showed that 100 Distance Company, Smart LTB Buyagan Poblacion,
percent of the Communications, Globe 14.00 4 km Digitel
municipality of La Trinidad
Table 1.11. Existing No. of Metered Telecom, Sun Cellular, and LTB
has been energized.
Water Connections and Service
Area, 2012 other providers are now BSU LTB
Lot, Balili Central, 24.00 4 km Digitel
Demand for electricity for operating business in the municipality.
Number Total Ave. Water
agricultural purposes, Baran of Populati Consumpti
specifically (greenhouses) gay Metered on With internet connections, the use of e-mails has now stepped up,
on diminishing the role of postal services. There are three private
for flower and vegetable Served Connecti Served (cu.m./mo.
production, is also ons ) couriers that provide quicker deliveries. Two Cable Television
increasing. Ambion operators service the urban area, the Sky cable and VIACOM.
g 904.00 5,876.00 15,368.00 There are at least five local newspapers aside from Baguio-based
Domestic Water facilities. Alapan newspapers having their weekly circulation to provide the
The municipalitys g 280.00 1,820.00 4,760.00 populace with fresh local events.
domestic water is 17,023.5
There are thirteen existing Cell Sites located in various Barangays
provided mostly by the La Balili 2,619.00 0 44,523.00
Trinidad Water District Bahong 67.00 435.50 1,139.00 in La Trinidad serving not only the municipality but also the
(LTWD). Almost all nearby places around it. Each Cell Site is estimated by the
Betag 1,496.00 9,724.00 25,432.00 National Telecommunications Commission to have at least 4 km
barangays (except Beckel, Cruz 651.00 4,231.50 11,067.00
Shilan, Alno and Bineng) is Lubas 635.00 4,127.50 10,795.00
16,230.5
Pico 2,497.00 0 42,449.00
Poblaci 13,084.5
catchment radius. Smart Communications and Digitel Mobile
Philippines own most of the Cell Sites mentioned.
2 MUNICIPAL TOURISM PROFILE
2.1. Inventory of Tourist Attractions are 215 self-subsistence
farmers who rely mainly
on farming as their
Existing (Established) Tourist Attractions. A total of 48 tourist primary source of income.
attractions/sites have been identified in La Trinidad during the At present, this farmer
tourism planning workshop held in 2014. However, in terms of association is solely
state of product development, only 11 of these can be considered responsible for the
to be existing, i.e., have sufficient facilities and services that offer development and
various activities and products and actually being visited by improvement of the area
tourists. These are described in the text that follow. granted and remits to
Strawberry Farm in BSU an agreed-upon
Betag. This site, share as provided for in
measuring about 20 the terms of Farmer
hectares of strawberry Cooperator Partnership.
farms, is what makes La Each farmer cooperator
Trinidad a unique tourist assigns his/her
destination, particularly immediate relatives as
among domestic tourists. workers in the farm, or
La Trinidad is the only hires competent workers.
place in the Philippines Rose Gardens and
that produces Cutflower Farms in
strawberries on Bahong. These farms
commercial scale. popularized La Trinidad as
Current tourist activities the Rose Capital of the
in this site include Philippines. Farm
strawberry picking, farm activities for tourists
tour, and shopping for include farm tours, flower
pasalubong. harvesting, viewing and
The site is owned by the education and
Benguet State University information on cutfower
(BSU). The BSU is growing.
mandated under RA 8292 La Trinidad Strawberry
to generate income from Festival. This is a
the land use and its municipal-wide festival
auxiliary services so as to that features the OTOP of
raise revenue for augmentation of its maintenance and other the municipality
operating expenditures. For this reason, BSU set aside a parcel of celebrated with the rich
landnow the strawberry field in Betagfor a farm based culture and tradition of La
program known as Farmer Cooperator Partnership. Trinidad. It is a one
month celebration that
The BSU is now into partnership with the Swamp Farmers, Inc. includes among others, a
under the Farmer Cooperator Partnership Program for strawberry/ street parade, cultural
vegetable/ cutflower production. The members of the association
programs and a trade fair participated in by all the barangays of symbol of unity, industry and prosperity of the province and her
the municipality. people. The Capitol was inaugurated on June 19, 1973, sixth
charter anniversary of Benguet.
Bell Church in Balili. This is a Taoist temple run by monks and
volunteer workers who adhere to the Tao principles of life. Tourists
can have their future read and told and enjoy a fortune cookie to The Master's Garden in Puguis. This is the first learning site for
eat. They can view, take pictures and relax amid the Chinese organic farming established in La Trinidad and the whole of CAR in
architecture and landscape of the site. general. It has established its name as a training center for
organic farming in the entire Philippines, supported with the
Benguet State needed training facilities and a walk-friendly farm that covers
University in Balili. It 3,000 square meters. Present tourism activities include training
is the foremost on organic farming, farm tour and dining
agricultural state
university in the region Lily of the Valley in Puguis. This farm is owned and operated
where tourism activities as an ATI-accredited learning site for organic farming. Present
include educational tours tourist activities include training on organic farming, farm tour,
around the demo farms, homestay and tent camping
gardens, processing
center and shopping for Cosmic Organic Farm in Beckel. The site is another ATI-
pasalubong accredited learning site for organic farming. Existing tourist
activities include farm tour, training on organic farming including
Vegetable La Trinidad
accommodation, and dining on organic foods
Trading Post in Pico.
This is the biggest Mt. Kalugong Ecopark in Tawang. This features a unique rock
trading facility for
highland vegetables in formation on a vantage point that allows visitors a breathtaking
the Philippines. Tourists panoramic view of the La Trinidad Valley. It currently offers a
visit the place primarily variety of other activities such as ziplining, trekking/ecowalk,
to buy fresh vegetables picnics, camping and accommodation in a cabin or traditional
at cheaper price and gain ifugao huts.
insights into the
operation of the facility. Existing (Developing) Tourist Attractions. Five other tourist sites
Benguet Museum and can be considered as existing, with the facilities and services for
Benguet Provincial tourist, but very limited actual tourist visitation (current market
Capitol in Poblacion. are mostly the local residents or tourism marketing and promotion
The Benguet Museum is not yet being undertaken). These nonetheless have the
presents a collection of capacity to attract more tourists. The following are such
antiques from different attractions:
municipalities and tribes
of Benguet as well as Bineng Mini-Hydro Power Plant of Hedcor
contemporary arts and Jeffrey's Visaya Ornamental Landscape (J-J Evergreens n Blooms)
crafts. It is located at the
provincial capitol which in in Bahong
itself is also a site being Adivayan Stream Resort in Bineng
visited by tourists. The Garden of Life Organic Farm in Puguis
Benguet Provincial Natures Garden in Shilan
Capitol stands as a solid
services and needs substantial development for them to
Potential Tourist Attractions. Thirty-two (32) sites have been penetrate the market. Most of these sites are of the nature and
identified as potential tourist attractions. These areas are still farm types/categories of tourist attractions.
facing inadequacies in terms of tourism facilities, amenities and
Nature
Table 2.1. Summary of Tourist Attractions, La Trinidad: As of
King Louis Farm in Alapang
August 2014
Puguis Communal Forest
Potentia
Shilan Communal Forest (proposed Shilan Ecopark) Type / Category Code Existing Total
l
Alapang Communal Forest
Nature 1 16 17
Alno Communal Forest
Mt. Yangbow in Tawang Mountains 101 1 7 8
Tinedcaw Cave in Tawang Falls 102 0 1 1
Peril Burial Cave in Alapang and Alno
Dangag Cave in Ambiong Caves (inland) 107 0 6 6
Bungis Cave in Bineng Unique Land Formation &
108 0 2 2
Manginaw Cave in Bineng Landscape
Pipingew Cave in Lubas History & Culture 2 2 4
Bitu River Adventures (Payugpog-Binanga-Dinangking falls) in Shilan
Cathedral & Churches 202 1 2 3
Tayawan Heights in Tawang
Apapunan-Aduyon View Point in Wangal Museum 205 1 0 1
Toktok Palasyo in Pico Industrial Tourism 9 9 18
Peripin Bato in Pico
Farm & Ranch 302 8 8 16
Industrial tourism (farms, industrial facilities for tourism) Industrial Facilities for Visitors 305 1 1 2
Kerobee Farm in Ambiong
ACA Farm in Ambiong Sports & Recreational Facilities 1 2 3
Natural Livestock Farming in Bahong Sports Complex 405 0 1 1
Bineng Mini-Rice Terraces
Pools & Springs 409 2 0 2
Cutflower Farms in Bineng
Bantay Natures Farm/ Bantay Dap-ayan in Pico Shopping 1 0 1
Talingguroy Strawberry Farms in Wangal Open Air Market & Traditional
Alno Ecological Solid Waste Management Facility 502 1 0 1
Market Area
Sports & Recreational Facilities (resort complex) Customs & Tradition 1 2 3
Benguet Sports Complex & Multipurpose Center in Poblacion Festivals 602 1 1 2
Alno Mountain Resort
Local Culture & Traditions 604 0 1 1
Customs and Traditions
Health & Wellness
Wangal School of Living Traditions / Ibaloy Cultural Village in Wangal 0 1 1
Annual Foundation Day of the Barangays Cold Spring 802 0 1 1
History and Culture (cathedral and churches) Others 1 0 1
Others 902 1 0 1
St. Padre Pio Parish Church in Beckel
Health and Wellness
Bodikewkew Spring in Pico
Table 2.2. Inventory of Existing Tourist Attractions by Barangay, La Trinidad, Benguet: As of August 2014
Location
Name of Present
Type Code Category Barang Description
Attraction Sitio Status
ay
1. Bineng Mini- Industrial 305 industrial Samoyao in Alapang
Hedcor operates four mini-hydro power plants in Bineng (Bineng Existing
Hydro Power Tourism Facilities for Alapang; Peril ; Alno;
1, 2, 2b and 3) with an aggregate installed capacity of 10.25 (Developin
Plant of Visitors in Alno; Bineng
megawatts. These were constructed in years 1991 and 1992 and g)
Hedcor Bineng since then became instrumental, together with the other mini-
hydros in other parts of Benguet, for the local energy distributor,
BENECO, to energize some barangays in remote areas in Benguet.
In 2003, the Bineng hydropower plants were awarded ISO 9001:
2000 and ISO 14001: 1996 certificates for Hedcor's adherence to
global quality standards and commitment to comply with
environmental legislations. These power plants are thus ideal for
research and learning purposes and for even just plain good
adventure exploration, hiking and trekking.
2.. Jeffrey's Industrial 302 Farm & Sadag Bahong Bahong Tourists will appreciate on how the indigenous plants are Existing
Visaya Tourism Ranch beautifully domesticated and landscape. (Developin
Ornamental g)
Landscape
3. Rose gardens Industrial 302 Farm & Sadag-Bahong, Bahong, Bahong is known as "The Rose Garden of the Philippines". The Bahong
& Cutflower Tourism Ranch Central- Alno tourists can indulge themselves in the scent of the variety of Cut-flower
Farms Bahong; Peril- and roses and colors of flowers, from deep red to pink, yellow, Farms
Alno and other Alapang lavender and pristine white of Malaysian mums. The barangays of Existing
parts of Alno; Alno and Alapang are also major producers of roses and other (Establishe
Alapang cutflowers. Intensive agricultural production, supported by road d);
Proper, Ettong network and irrigation systems, will help usher these barangays Farms in
Alapang eco-tourism destinations for tourists and excursionists. other
barangays
are
potentials
4. Benguet State Others 902 Others Tabangaoen, Balili This is the foremost agricultural state university in the region. Existing
University Cabanao and Visitors should not miss the demonstration farms, food Processing (Establish
Central Balili Center, Anthurium Garden, and others ed)
5. Bell Church History & 202 cathedral Bell Church Balili This is a Taoist temple run by monks and volunteer workers who Existing
Culture and adhere to the Tao principles of life. Have your future read and told (Establish
churches and enjoy a fortune cookie to eat. ed)
6. Cosmic Industrial 302 Farm & Balangbang Beckel The site is an ATI-accredited learning site for organic farming. It Existing
Organic Farm Tourism Ranch covers an area of about 5000 square meters. The owner was (Establish
among the 2012 Gawad Saka awardee (Outstanding Philippine ed)
Location
Name of Present
ay
Organization of Agriculturist). The farm was also awarded the
Organic Farm of the Year 2005 (Maharlika Award) and has gained
Provincial Recognition during the 1st Benguet Ethnic Food Fair
7. Strawberry Industrial 302 Farm & ID Betag This is an existing man-made attraction of the municipality of La Existing
Farm Tourism Ranch Trinidad. The town earned for itself a place in the Guinness World (Establish
Book of Records by producing the largest "strawberry shortcake" ed)
which weighs 9.6 tons. Strawberry picking by hand is allowed by
some farmers in the area.
8. Adivayan Sports & 409 Pools & Central Bineng Bineng Natural water pools mark the Adivayan Stream Resort with 2 adult Existing
Stream Resort Recreation Springs pools and 1 kiddie pool (Developin
al Facilities g)
9. LT Vegetable Shopping 502 Open air Km 5 Pico Established in 1984, this is the center for marketing activities in Existing
Trading Post market & the province of Benguet. This is where the vegetables from the (Establish
tradiitional different municipalities are packed and sold. Visitors and even the ed)
market area locals come to the trading post to buy vegetables for cheaper
prices.
1 The Benguet History & 205 Museum Km 6 Poblacio The Benguet Museum displays ethnographic artifacts and Existing
0. Museum Culture n materials of the five indigenous groups of northern Luzon, who (Establish
collectively call themselves Ipugao ("mountain people"; more ed)
commonly spelled Ifugao). An interesting display in the
museum is a chart wall containing the step-by-step procedure of
mummification, a distinctive custom of some mountain groups
that is no longer practiced at present.
1 Lily of the Industrial 302 Farm & Ampasit Puguis This farm is owned and operated as an ATI-accredited learning Existing
2. Valley Organic Tourism Ranch site for organic farming. It was picked as regional winner of the (Establish
Farm Organic Farm of the Year (Gawad Saka Award) in 2012 and 2014. ed)
It spans a total area of 1.8 hectares that includes the farm,
homestay facilities and a camping ground.
13 The Master's Industrial 302 Farm & Lamtang Puguis This is the first learning site for organic farming established in La Existing
. Garden Tourism Ranch Trinidad and the whole of CAR in general. It has established its (Establish
name as a training center for organic farming in the entire ed)
Philippines, supported with the needed training facilities and a
walk-friendly farm that covers 3,000 square meters. Among all
the learning sites in La Trinidad, it is the only farm that won a
Gawad Saka at the national level. It is the first organic farm
certified by the OCCP.
14 Garden of Life Industrial 302 Farm & Longlong Puguis This site features an eco-organic tourism that aims to promote Existing
. Organic Farm Tourism Ranch conversion by other farms and farmers who are still practicing (Developin
conventional method of farming to a better option with organic g)
farming. It further endeavors to educate tourists on the
environmental contribution of organic farming and benefits of
eating healthy food. This is another ATI-certified learning site for
organic farming and also assisted by the JVOFI as a model organic
Location
Name of Present
ay
farm.
15 Nature's Industrial 302 Farm & Sabdang Shilan This farm is another ATI-accredited learning site for organic Existing
. Garden Tourism Ranch farming. It covers an area of 1,700 square meters. It has the (Developin
special feature of being surrounded by conventional farms. It g)
therefore has the uniqueness of providing information and
education on the operation of organic farm buffered from
contamination from the surrounding farms
16 Mt. Kalugong Nature 101 Mountains Tayawan Tawang The ecopark provides a vantage view of the La Trinidad valley Existing
. Ecopark floor. It boasts of unique rock formations, primarily a hat-like (Establish
formation which inspired its name, Mt. Kalugong. The 14-hectare ed)
ecopark is dubbed as the "Shangrila of the Cordilleras" that
features the Benguet indigenous way of life
1 Strawberry Customs & 602 Festivals Municip This festival features the OTOP of the municipality celebrated with Existing
7. Festival Tradition al-wide its rich culture and tradition. It is a one month celebration that (Establish
includes among others, a street parade, cultural programs and a ed)
trade fair participated in by all the barangays of the municipality
Table 2.3. Inventory of Potential Tourist Attractions by Barangay, La Trinidad, Benguet: As of August 2014
Location
Name of
Attraction Sitio
ay
1. King Louis Farm Industrial 302 Farm & Ranch Ettong, Alapang The King Louis Farm is owned by Mr. Vicente Puyat who is known as the King
Tourism Alapang of potted plants and cut flowers not only in Northern Luzon, but also across
Proper the country. The farm produces extensive varieties of cutflowers including
chrysanthemums, poinsettias, carnations, roses, liliums, gladioli, liatris,
potted mums, kalanchoe, Impatients, and many more. The company is
adopting modern farming technologies that are being used by other
countries operating large cutflower farms.
2. Alapang Nature 101 Mountains Samoyao in Alapang This is one of the four communal forest of La Trinidad that spans a total land
Communal Alapang & and area of 36 has. It boasts of dense forest cover where tourists will enjoy,
Forest boundary of Alno experience, admire, and appreciate the beauty of nature.
Cunig,
Mati-e & Cayog
in Alno
3. Peril Burial Cave Nature 107 Caves Boundary of Alapang This is situated at the heart of the virgin forest of Sitio Peril in Barangay Alno.
Alapang and and Numerous remains of early Cordilleran dwellers and Japanese soldiers
Alno Alno currently lie at the site.
4. Alno Communal Nature 101 Mountains Doakan Alno This communal forest covers an area of 30.8 hectares that is thickly forested
Forest and suitable for forest adventure and nature appreciation activities
5. Alno Mountain sports and 409 Pools & Springs Ubodan Alno This is a newly-opened spring resort that boasts of the purity of the water in
Location
Name of
Attraction Sitio
ay
Resort recreation the pools, sourced from cool, natural springs. It covers 2,500 square meter
al facilities property that includes 2 pools.
6. Alno Ecological Industrial 305 Industrial Induyan Alno The facility showcases the management of municipal biodegradable wastes
Solid Waste Tourism Facilities for through a Japanese technology of aerated composting process. It also
Mgt. Facility Visitors features the MOKUSAKO PLANT which produces a product of wood vinegar
for composting and soil improvement
7. Dangag Cave Nature 107 Caves (inland) Lower Ambion A multi segment cave that served as a safe haven to residents during world
Riverside g war II
8. Kerobee Farm Industrial 302 Farm & Ranch Upper Ambion This is a bee farm that produces as well various herbal plants. Its central
Tourism Riverside g feature is the processing facility that where honey bee, herbs and organic
vegetables are processed and packaged under the brand name, Kerobee.
These are now sold in various outlets in the Baguio-La Trinidad Area. The
processing machines have been designed and assembled by the owner of
the farm. Visitors can enjoy learning from a tour within the processing
facility and take home quality processed organic products.
9. ACA Farm Industrial 302 Farm & Ranch Gulon Ambion This is being planned and developed to be another learning site on organic
Tourism g farming. It features organic vegetable production and vermi-composting.
10 Natural Industrial 302 Farm & Ranch Central Bahong It showcases the natural farming management for livestocks.
. Livestock Tourism Bahong
Farming
11 St. Padre Pio History & 202 Cathedral & Central Beckel Beckel Located on a high mountain of Barangay Beckel, a statue of the Pieta was
. Parish Church Culture Church erected overlooking Mines View Park and part of Itogon. Lately, some
devotees of Padre Pio visit the church for healing. The old church changed its
name in 2002 and was named. St. Padre Pio Parish church after Dt. Padre Pio
of Pietelcina, Italy.
12 Bungis Cave Nature 107 caves (inland) Botilao, Bineng "Bungis" is an Ibaloi term for bats. Bungis cave is therefore a dwelling of
. Bodiweng bats
13 Manginaw Cave Nature 107 caves (inland) Nanuyo, Bineng Through a narrow entrance inside the cave are stagmite and stalactite rock
. Bodiweng formation
14 Bineng Mini- Industrial 302 Farm & Ranch Cawa and Bineng Mini rice terraces can be viewed in these sitios after one month planting
. Rice Terraces Tourism Nanuyo, Sitio season (August) and before harvest time (May to June). These sites
Bodiweng showcase Bineng as the only rice producing barangay of La Trinidad
15 Bineng Industrial 302 Farm & Ranch various sitios Bineng Greenhouses for cutflowers are scattered all over barangay Bineng.
. Cutflower Farms Tourism Cutflower production is the main source of living of the residents with .
Greenhouses are planted with Malaysian Mums and roses. Visitors will surely
enjoy a tour of these cutflower farms.
16 Pipingew Cave Nature 107 Caves (inland) Pipingew Lubas This cave used to be a hiding place of residents during the war. One has to
. rapel about 6 meters from a vertical opening down to the ground entrance of
the cave. It is an underground water drainage where some residents source
their irrigation water. Water from a creek flows straight into the opening of
the cave, forming a small waterfall during rainy season and which dries up in
summer months.
Location
Name of
Attraction Sitio
ay
17 Bantay Natures Industrial 302 Farm & Ranch Km 4 Pico This is an eco-park and farm established by the Shontogan family which is
. farm/ Tourism located at the heart of this urbanized town. It cultivates coffee and other
Bantay Dap- organic products. It provides a wide space for camping and is being planned
ayan to also feature art and cultural activities.
18 Toktok Palasyo Nature 108 Unique land Bayabas Pico This is a natural rock formation resembling a huge castle, hence the name
. formation & palasyo. In local legends, the formationwere heads of two giants who
landscape turned into rocks. This is also believed to be a burial ground for Japanese
Soldiers during world war II because bones and teeth are often found at the
site.
19 Peripin Bato Nature 108 Unique land Pico This site features limestone rocks of different shapes. The top most part
. formation & provides a view of the City of Baguio on the east side and Pico and Balili on
landscape the west side.
20 Bodikewkew Health & 802 Coldspring Capjaran, Km Pico This is a rich flowing cold spring that supplies irrigation water to surrounding
. Spring Wellness 4 farms. It is also used for bathing by the community
11 Benguet Sports Sports & 405 Sports Buyagan Poblacio This facility provides the main venue of the annual Benguet Provincial Meet,
. Complex & Recreation Complex n drawing students and visitors from various municipalities of Benguet. A new
Multipurpose al Facilities building is now being constructed to house a gymnasium that can serve also
Center as multi-purpose hall for community oand other big group event.
21 Puguis Nature 101 Mountains Longlong Puguis This is the biggest communal forest established in la Trinidad. It covers a
. Communal total area of 48.2 hectares. It is located on the southwest mountain border
Forest of the valley that provides a vantage view of the entire La Trinidad valley. It
has a relatively well-stocked Benguet Pine forest cover that gives the site a
pleasantly cool and refreshing environment. It presently has trekking trails
with areas suitable for camping, picnics and viewing.
22 Shilan Nature 101 mountains Shilan II Shilan The communal forest was formerly named "Obanan" by the residents of
. Communal Shilan because of the fog, which looks like white hair (Oban), that envelops
Forest the site every afternoon. It spans with an area of 44 hectares where various
(proposed species of flora and fauna now thrive. It is also a source of potable water for
Shilan Ecopark) the various sitios of Shilan and other nearby barangays. The feasibility study
prepared for the site proposes its development into an ecopark that will
include forest-based, culture-based and agri-based ecotourism activities.
23 Bitu River Nature 102 Falls Sabdang Shilan This site is characterized by three series of waterfalls. The first is Payugpog
. Adventures falls, a name derived from the sound of the falling water. This is the highest
(Payugpog- among the three falls within this stretch of the river, falling around 60 feet in
Binanga- a deep pool (8-10 feet) that is 10 feet x 15 feet wide. The second falls is
Dinangking Binanga, a name derived from the word "banga" which means Jar because
falls) the basin of the falls is jar-shape. The third is the Dinangking Falls that
feature a wide pool ideal for swimming.
24 Mt. Yangbow Nature 101 mountains Boted and Tawang This is known as "Little Pulag" of La Trinidad. The way up might seem steep
. Central and takes a long trek but on top is flat grassland where cows graze. Atop the
Tawang mountain, one can behold a grand view of the valley. This is a perfect place
for camping, picnics, and photo shoots.
Location
Name of
Attraction Sitio
ay
25 Tinedcaw Cave Nature 107 caves (inland) Central Tawang This is located 700 meters away from the barangay hall. One has to rappel
. Tawang from a narrow entrance to reach the caverns hence a trained guide is
necessary to assist tourist. Visitors will surely enjoy the way down and will be
awed by the caves interior.
26 Boted Stone History & 202 cathedral and Boted Tawang This church was constructed in 1962 thru the efforts of YCAP or bayanihan. It
. Church Culture church also served as the classroom for grade 1 and 2 pupils until the construction
of Tawang Elementary School in 1965. This is the only church in La Trinidad
that is made out of stone.
27 Tayawan History & 206 structures and Yayawan Tawang This site is 400 meters (15 minutes walk) from the Tawang Barangay Hall.
. Heights Culture building The Tayawan View Deck gives a vantage view of the mountains and
landscapes on the northeast of La Trinidad. The site is also ideal for
rappelling.
28 Wangal School Customs & 604 Local Culture Lower Wangal Wangal The Wangal School of Living Tradtions (SLT) performing arts is a cultural
. of Living Traditions and Traditions performance group being assisted by the NCCA. It has gained recognition as
Traditions / one of the most successful SLTs in the Philippines, featuring performances of
Ibaloy Cultural the Ibaloi Tribes presented in various fora and festivals all over the country.
Village The SLT plans to expand into the establishment and operation of an Ibaloy
Cultural Village in Wangal (within the community of the SLT students) that
will feature Ibaloy food, arts and cultural performances on site. The
proposed site covers about 1,000 square meters, located within the
perimeter of the Wangal Elementary school.
29 Talingguroy Industrial 302 Farm & Ranch Talingguroy Wangal Talinguroy is a major producer of strawberries in La Trinidad, next to the
. Strawberry Tourism strawberry farm in Betag. The farms are terraced in a predominantly
Farms mountainous terrain, therefore has the added appeal of the ruggedness of
the surrounding landscape
3 Apapunan- Nature 101 Mountains Talingguroy Wangal This site is located in one of the high peaks of La Trinidad on the west that
0. Aduyon View provides a breathtaking panoramic view of La Union and the Lingayen Gulf.
Point The site is engulfed by fog in the afternoon that makes visitors feel like they
are among the clouds.
31 Annual Customs & 602 Festivals all All barangays celebrate their foundation day every year. The common
. Foundation Tradition baranga activities include cultural presentations, Tayao and the traditional "uwik."
Day of the ys Highlights also include a parade, mass, musical concerts, medical-missions,
Barangays and variety shows.
Map No 2.1.
LOCATION OF
TOURIST ATTRACTIONS
2.2. Site Accessibility Condition
The tourist sites that are located near the national roads fare
The accessibility data to/from the tourist sites in Table 2.3 below is much better in terms of accessibility. This is mainly on account of
described from the point of origin (depot/stations) of the nearest better road condition, i.e., paved and wider RROW, and greater
public transportation services, assessing with the travel distance, regularity of PUJ trips particularly those plying the Halsema
trip duration and road condition of designated routes. There are Highway route. These sites include the Strawberry Farm, BSU,
four major routes, as follows: Bell Church, La Trinidad Vegetable Post and Benguet Museum. On
1) From Baguio City: (a) PUJs plying the Halsema Highway upto the other hand, access to the cutfower farms in Bahong and the
Shilan; (b) PUJ route to Buyagan in Poblacion extending upto organic farms (Lily of the Valley in Puguis, Cosmic Organic Farm in
the Motorpool area in Wangal; (c) PUJs plying the barangays of Beckel and Natures Garden in Shilan), considered as among the
Ambiong and Tawang following the Ambiong-Tawang National top attractions of La Trinidad, is hampered by the poor condition
Road; and, (d) Longlong PUJ route in Puguis via the Longlong- of last mile access, i.e., barangays roads that are very narrow,
Lamtang National Road steep and with many road surface made simply for tire path.
2) From Km 6, Poblacion with separate PUJ routes to Bineng, Among the agri-tourism sites, the Masters Garden and Garden of
Alapang, Alno and Ambiong Life Organic farm in Puguis can be considered as the most
3) From the Public Market in Km 5, Pico to Lamtang in Puguis and accessible because they are located near the well-maintained and
another route going to various sitios of Wangal less-congested Longlong-Lamtang national road.
4) From Pines park in Balili to Tawang, passing through Lubas and
Ambiong following the existing barangay road that connects Accessibility to many potential attractions also suffer from poor
these areas with the Halsema Highway in Km 4, Balili. road conditions and further compounded by long and arduous
hiking time with existing roads not reaching the sites.
Table 2.4. Accessibility Situation to the Tourist Sites, La Trinidad, Benguet: As of August 2014
Gateway Est. Est.
Name of (Point of Origin of Main Mode of Road Travel Est. Hiking Time
Attraction Location Nearest Public Public Drop-off Point Distan Time by Road Condition from Drop-off Point to
Transport Services Transport ce Vehicle Site
to the Site) (Km) (Min)
EXISTING AT T R A C T I O N S
Tour starts with a trek
National road, paved from from the Provincial
Baguio upto to ProvI Capitol Capitol down to the
From the pick-up point in power plants in Bineng.
Bineng Mini-Hydro Alapang; Alno; Provincial Bineng back to the Capitol: Trek will continue on for
Power Plant of and, Bineng Baguio City PUJ (anytime) Capitol, Km 6, 6 20 o 1 km bgy road, some about 15-20 min from
Hedcor Poblacion, LT sections paved and some the power plant to the
earth, very narrow pick-up point at the road.
o 5 km provincial road, paved The road trip back to
but narrow and winding Poblacion starts from this
point.
Jeffrey's Visaya
Ornamental Taxi (anytime); Tourist Info 3 km national road, paved
Landscape (J-J Sadag, Bahong Mun Hall or Public
Market in Km 5 PUJ (scheduled) Center or Bgy 5 20-30 2 km provincial road, paved 20 min
Evergreens n Hall but narrow & steep
Blooms)
Sadag & Central La Trin Mun Hall or Taxi (anytime); Tourist Info 3 km national road, paved
Cutflower Farms 10 min to the nearest
(Bahong) Bahong,
Ambiong Public Market in Km 5 PUJ (Scheduled) Center or Bgy
Hall
5 20-30 2 km provincial road, paved farm
but narrow & steep
Tabangaoen, Baguio City
Benguet State Cabanao & (or any point within National road, paved
University Central Balili in the urban area of La PUJ (anytime) At/near the site 6 25 n/a
Bgy Balili Trindad)
Gateway Est. Est.
Bell Church Bell Church, Baguio City PUJ (anytime) At/near the site 3 5-10 National road, paved n/a
Balili
6.5 km national rd, paved
Cosmic Organic Balangbang, PUJ (scheduled) 1.5 km local road, paved but
Farm Beckel Baguio City Taxi (anytime) At/near the site 8 30 n/a
narrow (tire path in some
sections) & steep
Baguio City
(or any point within PUJ (scheduled)
Strawberry Farm ID, Betag the urban area of La Taxi (anytime) At/near the site 6 20 National road, paved n/a
Trindad)
Adivayan Stream Central Bineng, Km 6, Poblacion Taxi (anytime); provincial road, paved but
Resort Bineng PUJ (scheduled) At/near the site 8 30 narrow & winding n/a
La Trinidad Baguio City
Vegetable Trading Km 5, Pico (or any point of urban PUJ (anytime) At/near the site 5 20 National road, paved n/a
Post area of La Trinidad)
The Benguet Baguio City PUJ (anytime)
Museum Km 6, Poblacion (or any point of urban Taxi (anytime) At/near the site 6 30 National road, paved n/a
area of La Trinidad)
6 km National road, paved
Lily of the Valley Baguio City PUJ (anytime) 3 km provincial road, paved
Organic Farm Ampasit, Puguis Taxi (anytime) At/near the site 10.25 40 n/a
1.25 km bgy road, narrow
tire path
Lamtang, Baguio City PUJ (anytime) 8 km National road, paved
Puguis Taxi (anytime) At/near the site 8 30 n/a
Public Market, Km 5, PUJ (scheduled)
Pico, LT Taxi (anytime) At/near the site 5 20 National road, paved n/a
The Master's
Garden 2 km national road, paved
Public Market, Km 5, PUJ (scheduled) At/near the site 5 20 2 km provincial road, paved n/a
Pico, LT Taxi (anytime) 0.5 km bgy road, narrow tire
path
Garden of Life Longlong, PUJ (anytime) At/near the site 5 min trek through earth-
Organic Farm Puguis Baguio City Taxi (anytime) (in Balite, 5 20 5 km National road, paved surface bgy road
Longlong)
Baguio City 12 km National road, paved
Sabdang, Shilan (or any point of urban PUJ (anytime)
Taxi (anytime) At/near the site 14 50-60 2 km bgy road, paved but very n/a
area of La Trinidad) narrow
Nature's Garden
4 km national road, paved
Km 6, Poblacion, LT Taxi (anytime) At/near the site 6 40 2 km bgy road, paved but very n/a
narrow
PUV (regular trip) Tawang Bgy Hall 2 km bgy road, paved but
Tayawan, Pines Park, Balili, LT 4 15 narrow and steep 20-30 min to the park
Tawang Taxi (anytime) entrance
2 km national road, paved
Mt. Kalugong Baguio City (via PUJ (regular trip) Tawang Bgy Hall National road, paved 20-30 min from bgy hall
Ecopark Ambiong-Tawang 6 20 to park entrance
Road) Taxi (anytime)
0.7 km national road, paved 3 min to park entrance
Km 6, Poblacion, LT Taxi (anytime) End of bgy road 1.4 5 (20-30 min if trek starts
at Upper Cruz 0.7 km bgy road, paved but
very narrow & steep from the national road)
POTENTIAL AT T R A C T I O N S
Taxi (rental; Half national road, paved
King Louis Farm Ettong, Alapang Km 6, Poblacion, LT anytime) At/near the site 3 10 half local road, paved but n/a
PUJ (scheduled) narrow
Alapang Communal Alapang & Alno Km 6, Poblacion, LT Taxi (rental; Samoyao, 3 10 Mostly local road, paved but 15-30 min
Forest anytime) Alapang narrow
Gateway Est. Est.
Peril Burial Cave Alapang & Alno Km 6, Poblacion, LT Taxi (rental; Peril, Alno 5 30 Mostly local road, paved but 15-30 min
anytime) narrow
Alno Ecological Solid Induyan, Alno Mun Hall in Km 5, 2 km national road, paved
Waste Management Betag, LT (for Taxi (rental, At/near the site 9 40 n/a
registration & anytime) 7 km local road, paved but
Facility orientation of visitors) narrow
1 km national road est. 250 meters private
Alno Mountain Ubodan, Alno Km 6. Poblacion, LT Taxi (rental, At/near the site 3 10 2 km provincial road, paved road, earth surface and
Resort anytime) but steep, some sections very narrow, from the provl
narrow road to the site
1 km national road
Alno Communal Taxi (rental, 4 km provincial road, paved
Forest Doakan, Alno Km 6. Poblacion, LT anytime) At/near the site 6 30 but narrow & steep
1 km barangay road, narrow,
unpaved
Upper
Kerobee Farm Riverside, Baguio City PUJ (anytime) At/near the site 5 20 All national road n/a
Ambiong
5 km national road
ACA Farm Gulon, Ambiong Baguio City PUJ (anytime) At/near the site 6 30 n/a
1 km barangay road
Lower
Dangag Cave Riverside, Baguio City PUJ (anytime) At/near the site 6 30 5 km national road n/a
Ambiong
Taxi (anytime); Tourist Info 3 km national road, paved
Natural Livestock Central Bahong, Mun Hall or Public Center or Bgy 5 20-30 20 min
Farming Bahong Market in Km 5 PUJ (scheduled) 2 km provincial road, paved
Hall but narrow & steep
St. Padre Pio Parish Central Beckel, Baguio City PUJ (scheduled) National rd, paved
Church Beckel Taxi (anytime) At/near the site 6.5 30 n/a
8 km provincial road, paved
Bineng Mini-Rice Cawa, Nanuyo Taxi (anytime); but narrow & winding 10 min to the nearest
Terraces and Bodiweng Km 6, Poblacion At/near the site 8.5 30 farm
in Bgy Bineng PUJ (scheduled) 0.5 km bgy road, paved but
narrow
Bineng Cutflower various sitios in Km 6, Poblacion Taxi (anytime); At/near the site 8 30 8 km provincial road, paved n/a
Farms Bineng PUJ (scheduled) but narrow & winding
Botilao, Taxi (anytime); but narrow & winding 20-30 min from the
Bungis Cave Bodiweng in Km 6, Poblacion Bodiweng 9.5 40 roadside to the cave
Bineng PUJ (scheduled) 1.5 km bgy road, paved but
very narrow
Nanuyo, Taxi (anytime); but narrow & winding 20-30 min from the
Manginaw Cave Bodiweng in Km 6, Poblacion Nanuyo 11 50
Bineng PUJ (scheduled) 3 km bgy road, paved but very roadside to the cave
narrow
Pipingew Cave Pipingew, Lubas Pines Park, Balili, LT PUJ (scheduled); Bgy Hall, Lubas 2 5-10 Bgy road, paved but narrow 10 min from road side to
Taxi (anytime) and steep cave
Bantay Natures Baguio City Owners 5-10 min trekking to the
farm/ Bantay Dap- Km 4, Pico (or any point of urban PUJ (anytime) residence in Km 4 15 National road, paved edge of the farm
ayan area of La Trinidad) 4
PUJ (anytime) 0.75 km national road, paved
Toktok Palasyo Bayabas, Pico Public Market, Km 5, At/near the site 1.5 10 n/a
Pico, LT Taxi (anytime) 0.75 km bgy road, paved but
narrow
PUJ (anytime) 4 km local road, paved
Peripin Bato Dreamland, Pico Baguio City At/near the site 4.5 20 0.5 bgy road, paved but n/a
Taxi (anytime)
narrow
Bodikewkew Spring Capjaran, Km 4, Baguio City PUJ (anytime) At/near the site 4.35 20 4 km national road, paved 10-15 min hike from the
Pico (or any point of urban Taxi (anytime) 0.35 bgy road, paved but road to the site
Gateway Est. Est.
area of La Trinidad) narrow and steep
Benguet Sports Baguio City PUJ (anytime) 6 km National road, paved
Complex and Buyagan, (or any point of urban Taxi (anytime) At/near the site 8.25 30 n/a
Poblacion 2.25 km provincial road,
Multipurpose Center area of La Trinidad) paved
Edge of the
communal forest
near the 20-30 min trek to the
Puguis Communal Longlong, Public Market, Km 5, PUJ (scheduled) Marosan 3 5-10 national road, paved viewdeck/ multi-purpose
Forest Puguis Pico, LT Taxi (anytime) Restaurant along shed
Longlong-
Lamtang
National Road
On the road near 4 km Halsema Highway,
Km 6, Poblacion, LT Taxi (anytime) the sites border 5.5 30 paved 15 min
with Sitio Lamut 1.5 km Shilan-Beckel trek to the guard tower
Shilan Communal in Beckel
Forest (proposed Shilan II, Shilan National Road
Shilan Ecopark) On the road near
PUJ (anytime) the sites border 13.5 15 min trek to the guard
Baguio City Taxi (anytime) with Sitio Lamut 50-60 National road, paved tower
in Beckel
Bitu River Baguio City 12 km Halseman Highway,
Adventures (or any point along PUJ (anytime) End of bgy road paved
(Payugpog-Binanga- Sabdang, Shilan the Halsema highway Taxi (anytime) in Sabdang 14 60-70 5 min trek to the Binanga
2 km bgy road, paved but
Dinangking falls) passing thru LT) narrow
Pines Park, Balili, LT 4 15 narrow and steep 20 min to the park
Taxi (anytime) entrance
Tayawan Heights Tayawan, 2 km national road, paved
Tawang Baguio City (via PUJ (regular trip) Tawang Bgy Hall National road, paved 20 min from bgy hall to
Ambiong-Tawang 6 20 park entrance
Pines Park, Balili, LT 4 15 narrow and steep 30 min
Taxi (anytime)
Mt. Yangbow Boted, Central, 2 km national road, paved
Tawang Baguio City (via PUJ (regular trip) Tawang Bgy Hall National road, paved
Ambiong-Tawang Taxi (anytime) 6 km 20 30 min
Road)
Pines Park, Balili, LT 4 15 narrow and steep 40 min (700 meters from
Taxi (anytime) the bgy hall)
Tinedcaw Cave Central, Tawang 2 km national road, paved
Baguio City (via PUJ (regular trip) Tawang Bgy Hall National road, paved
Ambiong-Tawang 6 20 40 min
Baguio City (via PUJ (regular trip) Tawang Bgy Hall National road, paved
Ambiong-Tawang 7 25 n/a
Boted Stone Church Boted, Tawang Km 6, Poblacion, LT Junction of
PUJ (anytime) Halsema
(or any point along Highway & 3.5 10-15 National road, paved 15 min
the Halsema Highway Taxi (anytime) Ambiong-Tawang
passing thru LT) national road
Wangal School of 1 km national road, paved
Living Traditions / Lower Wangal Public Market, Km 5, PUJ (regular trip) At/near the site 7 25 5 km provincial rd, paved n/a
Ibaloy Cultural Pico, LT Taxi (anytime) 750 meters bgy road, narrow,
Village tire path
Talingguroy Talingguroy, Public Market, Km 5, PUJ (Scheduled, At/near the site 7 30 5.5 km national road, paved Nearest farm is beside
Strawberry Farms Wangal Pico, LT 1/wk); Taxi 1.5 km bgy road, tire path & the bgy road; 10-15 min
(anytime but earth surface, narrow to the other farms
only to the road
Gateway Est. Est.
junction with bgy
rd.)
Junction of
PUJ Longlong- 40-60 min trek to the
Baguio City (regular/every Lamtang Rd with 8 35 National road, paved farms
hr) Talinguroy Bgy
road
PUJ (Scheduled,
1/wk) 5.5 km national road, paved
Talingguroy, Public Market, Km 5, Taxi (anytime but At/near the site 7.5 30-35
Wangal Pico, LT only to the road 2 km bgy road, tire path &
junction with bgy earth surface, very narrow
Apapunan-Aduyon rd.)
View Point
Junction of
PUJ Longlong- 60 min trek to the view
Baguio City (regular/every Lamtang Rd with 8 35 National road, paved point
hr) Talinguroy Bgy
road
Note: The above information were gathered through site observation and key informant interviews done during the validation of the sites
2.3. Site Amenities, Services & Infrastructures
souvenirs/pasalubong can also be done in organic farms that offer
Table 2.4 shows the tourist amenities and services currently fresh or processed farm products as pasalubong items.
available at the sites. These data were gathered through site
observation and key informant interviews done during the site Trekking trails in almost all the nature-type attractions are still in
validation. need of significant development. Footpaths in the farm sites are
relatively developed. However, in the case of the strawberry
Manned visitor orientation area and toilets/CR are present mostly farm, improvements are needed to make the farm more walkable
in the farms (particularly the organic farms), resorts and tourism and tour-friendly. In the case of the farms in Bahong, farm tour is
facilties operated by institutions specifically the provincial and undertaken mainly along the road (without the benefit of
municipal LGU, BSU and the HEDCOR. Most of the other sites rely sidewalks) which poses some risks to vehicles and tourists
on their respective barangay LGU to provide orientation facilities especially with the narrow width of the road.
and services to tourists. And with only two barangays, Bahong
and Tawang, having established their Tourist Information Centers, On tour guiding, there are no trained tour guides in La Trinidad
many visitors are not adequately served in terms of orientation other than the farmers/guides in the organic farms that received
and information needs. assistance from ATI as learning sites for organic farming. The BSU
also trained a select group of farmers at the strawberry farm to
Parking spaces are mostly at the sides of public roads, many of carry out farm tour guiding to their visitors. The HEDCOR, on its
which are further limited by the narrow road right-of-ways. Secure part, designated its own personnel to guide visitors going on field
parking spaces are available mainly in sites managed by the trip to the hydropower plants in Bineng. Most of the other sites
provincial LGU (Benguet Museum and Benguet Sports Complex) are still in need of trained tour guides to effectively provide
and BSU (Strawberry Farm, attractions within developed part of enterpretive and guiding services to visitors.
BSU Reservation). In other areas, the barangay offices have to
make available a part of their limited frontage as parking area for On-site accommodation with dining services are offered in a few
their visitors. For those with private parking spaces (i.e., organic sites, namely at the Alno Mountain Resort in Alno, Cosmic Organic
farms and existing resorts), the narrow and poor condition of access Farm in Beckel, Adivayan Stream Resort in Bineng, Lily of the
roads to their sites extends into inefficient use of parking spaces. Valley Organic Farm in Puguis and Mt. Kalugong Ecopark in
Tawang. The Masters Garden in Puguis, together with the Eves
Souvenir shops are largely found along the Strawberry Farm and Garden beside it, offers dining services (without accommodation)
within the BSU main campus. On-site shopping for upon prior arrangement with the owners.
Table 2.5. Tourist Amenities & Services at the Tourist Sites, La Trinidad, Benguet: As of August 2014
Visitor Orientation Parking Space
Area Others
Location CR/ On side On side Souvenir/ (Accommodation/
At the At the Toilet Right of of public At the Pasalubon Trekking Tour Homestay,
Name of Attraction (Sitio, On Bgy Bgy at the at public road a bit Bgy g Trail Guide
Barangay) Training Hall,
Site Tourist
Info Hall site the road distant Hall Shop Dining Facilities,
Center only site near from the
the site site
etc)
E X I S T I N G AT T R A C T I O N S

Bineng Mini-Hydro Alapang, Alno (Tour guides provided
Power Plant of Hedcor and Bineng upon prior
arrangement with
HEDCOR)
Jeffrey's Visaya
Ornamental Landscape Sadag, Bahong
(J-J Evergreens n (potted
Blooms) plants)
trekking route is
the (tour guiding done by
Cutflower Farms Sadag & Central sidewalk/road the chair of the
(Bahong) Bahong, side going to the barangay LGU's
Ambiong farms; no committee on
separate route tourism)
for farm trekking
Area Others
CR/ Souvenir/ (Accommodation/
Location At the At the Toilet Right Onofside On side
of public At the Pasalubon Trekking Tour Homestay,
Name of Attraction (Sitio, On Bgy g
Barangay) Bgy at the at public road a bit Bgy Trail Guide Training Hall,
Site Tourist
the site site
etc)
Tabangaoen, (tour guides are
Benguet State Cabanao & provided upon prior
University Central Balili in arrangement with the
Bgy Balili university)
Bell Church Bell Church, Balili
Balangbang,
Cosmic Organic Farm Beckel (organic
produce)

(BSU trained some
Strawberry Farm ID, Betag farmers to guide
but muddy when visitors as they go for
raining strawberry picking)

Rooms for overnight
Adivayan Stream Central Bineng, stay are available;
Resort Bineng Multipurpose hall with
accommodation
facilities currently being
constructed
La Trinidad Vegetable
Trading Post Km 5, Pico (vegetables & not applicable
cutflowers)
The Benguet Museum Km 6, Poblacion

Lily of the Valley homestay with dining
Organic Farm Ampasit, Puguis (organic farm services currently
produce) offered; includes a
campsite for tent
camping

Dining services offered
The Master's Garden Lamtang, Puguis with prior arrangemnt
with the owner;
construction of a coffee
shop ongoing

Garden of Life Organic Longlong, Puguis
Farm (organic farm dining services offered
upon prior arrangement
produce) w/ owner

Nature's Garden Sabdang, Shilan (organic
produce)
a coffee shop has been
Mt. Kalugong Ecopark Tayawan, Tawang constructed at the site
but not yet operating
King Louis Farm Ettong, Alapang
Proper, Alapang
trekking trail for
Alapang Communal Alapang and visitors not yet
Forest Alno delineated &
cleared
Peril Burial Cave Alapang & Alno not cleared
Alno Ecological Solid Induyan, Alno
Waste Mgt. Facility (LGU personnel
Area Others
Site Tourist
the site site
etc)
assigned to the
facility provide
guiding services)
Alno Mountain Resort Ubodan, Alno
trekking trail for
Alno Communal Forest Doakan, Alno visitors not yet
delineated &
cleared

Kerobee Farm Upper Riverside, (processed
Ambiong farm
products)
ACA Farm Gulon, Ambiong
(No trained tour
Lower Riverside, guides; guiding
Dangag Cave Ambiong being done by
barangay officials &
personnel)
Natural Livestock
Farming Central Bahong -do-
St. Padre Pio Parish Central Beckel,

Church Beckel
Cawa, Nanuyo trekking trail for
Bineng Mini-Rice and Bodiweng in visitors not yet
Terraces Bineng
delineated &
cleared
Bineng Cutflower Bineng -do-
Farms
Botilao,
Bungis Cave Bodiweng in
Bineng
Nanuyo,
Manginaw Cave Bodiweng in
Bineng
still be to
Pipingew Cave Pipingew, Lubas acquired and
developed
Bantay Natures farm/
Bantay Dap-ayan Km 4, Pico (farm
produce)
Toktok Palasyo Bayabas, Pico not yet cleared
Peripin Bato Dreamland, Pico not yet cleared
Bodikewkew Spring Km 4, Pico not yet cleared
Benguet Sports
Complex and Buyagan, Multipurpose hall being
Multipurpose Center Poblacion constructed for various
community or group
gatherings/activities
Puguis Communal (Forest guards Site has a viewdeck and
Forest Longlong, Puguis provide the tour multipurpose shed
guiding services)
Shilan Communal (Forest guards
Forest (proposed Shilan Shilan II, Shilan provide the tour
Ecopark) guiding services)
Bitu River Adventures
(Payugpog-Binanga- Sabdang, Shilan
Dinangking falls)
Area Others
Site Tourist
the site site
etc)
(no trained tour
guides; personnel of
Tayawan Heights Tayawan, Tawang the Bgy Tourism Office View deck has been
provides the tour
guiding services) constructed at the site
Mt. Yangbow Boted, Central, -do-
Tawang
Tinedcaw Cave Central, Tawang -do-
Boted Stone Church Boted, Tawang -do-
(SLT coordinator The proposed Ibaloi
Wangal School of provides orientation to Culural Village will offer
Living Traditions/ visitors; SLT students traditional
Lower Wangal (at (toilet (within also now being trained a culturalIbaloi cuisine,
center and
Proposed Ibaloy Bineng
of the the to give the
Elem sheds that feature Ibaloi
Cultural Village School) school) school) orientations house designs
themselves)
Talingguroy Strawberry Talingguroy,
Farms Wangal
Ap-apunan - Aduyon Talingguroy, not yet cleared
Views Wangal and improved
2.4. Site Infrastructures
The tourist sites were assessed in terms of presence of potable water quality of rivers and water bodies in the municipality).
water, sewerage system, solid waste management system, power Alternative technologies on cost-effective and environment-
and telecommunications. The findings are summarized in Table friendly sewage disposal and treatment systems, particularly for
2.5. The existing tourist sites are all served by water supply tourist attractions that are located in predominantly forest
system from the local water district, community water association landscapes (e.g., Mt. Kalugong Ecopark, communal forests)
and/or developed springs. Only one, the Mt. Kalugong Ecopark in should be considered. For solid waste management, most of the
Tawang, gains access to potable water through water delivery tourist attractions (both existing and potential) are served either
services. Its location and relative isolation makes it difficult to by the municipal or barangay solid waste management system
connect to water systems and spring sources. For the potential that are currently in place. On-site waste segregation and
tourist attractions, many of them have spring sources within or reduction are then made mandatory and disposal follows the rules
near the sites that can be tapped given the availability of needed and procedures prescribed in the solid waste management
financial resources for development. ordinances of the municipality and the barangays.
All the existing tourist sites dispose and treat sewage in private The existing tourist sites are further covered by the electrification
septic tanks which is the practice widely used in La Trinidad that is services of the Benguet Electric Cooperative (BENECO). This is,
still lacking in a sewerage system. This is a concern if La Trinidad by design, except for the Mt. Kalugong Ecopark whose narrative
will expand its tourism industry that will surely bring with it higher includes a rustic lifestyle in the mountains, devoid of the
rate of accumulation of domestic water waste. (The municipal LGU strappings of modern living.
recognizes the need for the development of an efficient and
effective sewage disposal system and is one of its long-term Telecommunication at the sites is mainly in the form of mobile
agenda. According to a report prepared by the Engineering Office cellular phones. Almost all the sites are within the the catchment
of the municipality in 2012, many of the septic tanks are drained radius of existing cell sites of Smart or Globe, although signal is
into canals and creeks that eventually flow into major waterways weaker in some mountainous spots. Telephone land lines are
like the Balili River. This significantly contributed to the decline of available only at the sites managed by the BSU and Benguet LGU.
Table 2.6. On-site Infrastructure Support Facilities, La Trinidad, Benguet: As of August 2014
Potable Water Solid Waste Management Telecommunica
Power tion
Water Sewerage Covered Covered (Connecte
Location Connect System Develope Water (Septic
NAME OF ATTRACTION
(Sitio, Bgy) Established by Mun. by Bgy. d
Land- Celfon
ed to LT Managed d Spring Deliver Tanks) On-Site Waste Solid Solid to
Water by Coop/ (own- Waste (Smart/
District Assoc. Source) y Mgt System Mgt Waste Mgt BENECO) line Globe)
System System
E X I S T I N G AT T R A C T I O N S
Bineng Mini-Hydro Power Alapang; Alno; and,
Plant of Hedcor Bineng
Sadag & Central
Cutflower Farms (Bahong) Bahong, Ambiong
Jeffrey's Visaya Ornamental
Landscape (J-J Evergreens n Sadag, Bahong
Blooms)
Tabangaoen, Cabanao
Benguet State University and Central Balili in
Bgy Balili
Bell Church Bell Church, Balili
Cosmic Organic Farm Balangbang, Beckel
Strawberry Farm ID, Betag
Adivayan Stream Resort Central Bineng, Bineng
La Trinidad Vegetable
Trading Post Km 5, Pico
Potable Water Solid Waste Management Telecommunica
Power tion
NAME OF ATTRACTION
Land- Celfon
System System
The Benguet Museum Km 6, Poblacion
The Master's Garden Lamtang, Puguis
Lily of the Valley Organic
Farm Ampasit, Puguis
Garden of Life Organic Farm Longlong, Puguis
Nature's Garden Sabdang, Shilan
Mt. Kalugong Ecopark Tayawan, Tawang
King Louis Farm Ettong, Alapang
Alapang Communal Forest Alapang & Alno
Peril Burial Cave Alapang & Alno
Alno Ecological Solid Waste Induyan, Alno
Management Facility
Alno Mountain Resort Ubodan, Alno
Alno Communal Forest Doakan, Alno
Upper Riverside,
Kerobee Farm Ambiong
ACA Farm Gulon, Ambiong
Lower Riverside,
Dangag Cave Ambiong
Central Bahong,
Natural Livestock Farming Bahong
St. Padre Pio Parish Church Central Beckel, Beckel
Cawa, Nanuyo and
Bineng Mini-Rice Terraces Bodiweng in Bgy
Bineng
Bineng Cutflower Farms various sitios in Bineng
Bungis Cave Botilao, Bodiweng in
Bineng
Manginaw Cave Nanuyo, Bodiweng in
Bineng
Pipingew Cave Pipingew, Lubas
Bantay Natures farm/
Bantay Dap-ayan
Km 4, Pico
Toktok Palasyo Bayabas, Pico
Peripin Bato Pico
Bodikewkew Spring Km 4, Pico
Benguet Sports Complex Buyagan, Poblacion
and Multipurpose Center
Puguis Communal Forest Longlong, Puguis
Shilan Communal Forest
(proposed Shilan Ecopark)
Shilan II, Shilan
Bitu River Adventures Sabdang, Shilan
(Payugpog-Binanga-Dinangking
Potable Water Telecommunica
Solid Waste Management
Power tion
NAME OF ATTRACTION
Land- Celfon
System System
falls)
Tayawan Heights Tayawan, Tawang
Boted, Central,
Mt. Yangbow Tawang
Tinedcaw Cave Central, Tawang
Boted Stone Church Boted, Tawang
Wangal School of Living (owned by
Traditions/ Ibaloy Cultural Lower Wangal Bineng Elem
Village sch)
Talingguroy Strawberry
Farms Talingguroy, Wangal
Apapunan-Aduyon View Talingguroy, Wangal
Point
2.5. Tourism Establishments of Benguet with a capacity to absorb tourism expansion from
Baguio City.
Accommodation Establishments. As of 2013, La Trinidad has
seven accommodation establishments with a total of 153 rooms Dining Establishments. The dining establishments are listed in
and directly employing 25 people. These are located mostly table 2.6. Almost all of these are along the national highway that
within the valley floor. Only one has been classified as a hotel traverses the valley floor from Km. 4 in Pico to Km. 6 in Poblacion.
under the DOTs formal classification of accommodation
establishments. The rest have been classified under others.
Homestay services are also available at the Lily of the Valley Travel Agencies. There are six travel agencies operating in La
Organic Farm in Puguis. To date, none of these establishments Trinidad as of year 2013. These are listed in the next table.
have been accredited by the DOT.
Table 2.7. Accommodation Establishments Table 2.9. Travel Agencies
Municipality of La Trinidad, Benguet: as of 2013 Municipality of La Trinidad, Benguet: as of 2013
Name of Establishment AE Type/ Locati No.Room
of No. of
Employ
Name of Establishment Location
Class. 1/ on s ees (Bgy)
1 ATI-NTC Others Balili 27 1 1. Virtual Trails Travel & Tours Pico
. 2. Airlife International Travel & Tours Pico
2 BSU Guestel Others Balili 20 2 3. Small World Travel & Tours Pico
. 4. Seikai Travel & Tours Pico
3 Strawberry Valley Hotel & Hotel Betag 36 10
. Restaurant 5. Eagle Air Travel & Tours Pico
4 Gladiola Center Others Betag 28 3 6. Esgala Travel and Tours Balili
. Source: La Trinidad MPDO
5 Luzon Nazarene Bible College Others Puguis 20 6
. Specialty Shops & Department Stores. Shopping facilities and
6 NIA Training Center Others Wangal 6 2 services for tourists in La Trinidad are provided by the
. establishments listed in the table below. The La Trinidad
7 St. Paul Retreat House Others Pico 16 1 Vegetable Trading Post offers tourists the opportunity to by fresh
.
highland vegetables at price lower than that in the market. The
Total 153
Table 2.8. Dining 25
Percent of Provincial Total Establishments 34% 19% Benguet State University meanwhile operates marketing and
1/ DOT classification of accommodation La Trinidad, Benguet: as of processing centers for local delicacy products available to tourists.
establishments: Hotel, Condotel, Serviced
Residence, Resort, Apartelle, Motel, Pension 2013 A branch of the Nardas handwoven Arts and Crafts is also located
House, Homestay Site, Tourist Inn, Others. Name of Establishment Locati in La Trinidad where tourists can shop for souvenir items.
Source: Benguet Provincial Tourism Office
on Shopping can further be done at two big department stores whose
Among all the 1. Kaleis Bar & Pico branches are now operating in La Trinidad.
municipalities in Benguet, Restaurant
La Trinidad has the most 2. Jacks Restaurant Pico Table 2.10. Specialty Shops & Department Stores, La
number of accommodation 3. Calajo Foodhaus Pico Trinidad, Benguet
facilities. This reflects its 4. Als Joshua Restaurant Pico Name of Establishment Type/Category Location
role as the service center 5. Tito Oscars Restaurant Pico Open Air Market/
6. Marosans Restaurant Pico La Trinidad Trading Post Traditional Market Km. 5, Pico
of tourism in the province
7. Greenwich (w/n Tiongsan Pico Benguet State University Souvenir and Km. 6,
Mall) Marketing Center Delicacies Balili
8. Sachicos Bar & Resto Pico Benguet State University Food Souvenir and Km. 6,
9. G-String Bar & Resto Pico
10.Als Restaurant Poblacio
n
Processing Center Delicacies Betag
BSU Processing and Marketing Souvenir and Km. 5,
Centers Delicacies Balili
Narda's Handwoven Arts and Souvenir and Km. 4,
Crafts Delicacies Balili
Pure Gold - La Trinidad Branch Mall/Department Km. 4,
Store Balili
Tiong San Supermarket and Mall/Department
Department Store - La Trinidad Store Km. 4, Pico
Branch
Source: Benguet Provincial Tourism Services Office
Map No. 2.2
LOCATION OF ACCOMMODATION & OTHER TOURISM ESTABLISHMENTS
2.6. Tourism Market Situation
Tourist Arrivals. Day tourists/campers account for a considerable Figure 2.2. Volume of Tourist Arrivals
part of the total tourist arrivals in the province of Benguet, by Quarter
particularly in Tuba and Itogon whose key attractions are their Mun. of La Trinidad & Prov. of Benguet:
hotsprings and swimming pools. Overnight tourists comprise only 2013
14 percent of the total arrivals in the province. Of the volume of
overnight tourists over the years, La Trinidad has been drawing in
the biggest volume among all municipalities in Benguet. In 2013,
it accounted for 33 percent of the total tourist arrivals in the
province.
Table 2.11. Tourist Arrivals, La Trinidad & Province of

Benguet: 2013
1st 2nd 3rd 4th Total
Quarte Quarte Quarte
Quarter r r r 2013
Province of Source: Benguet Provincial Tourism Office
Benguet Figure 2.1. Volume of Tourist Arrivals by Municipality,
Overnight Tourists (in Benguet: 2013
35,695 22,775 11,811 30,898 101,179 Day
AEs)
Tourists/Campers
Day Visitors/Campers 167,250 205,548 82,550 144,027 599,375
Mun. of La Trinidad
Overnight Tourists (in
12,048 3,735 2,810 15,021 33,614
AEs)
% of Benguet Total 33.75% 16.40% 23.79% 48.61% 33.22%
Day Visitors/Campers 33,385 32,127 2,147 3,199 70,858
% of Benguet Total 19.96% 15.63% 2.60% 2.22% 11.82%
Source: Benguet Provincial Tourism Office
Overnight Tourists
Source of basic data: Benguet Provincial Tourism Office
The trend of 2013 overnight tourist arrivals on a quarterly basis in
the province of Benguet follows the overall trend for La Trinidad.
This reflects the leading role of La Trinidad in influencing
destination arrivals in the province. For day tourists, on the other
hand, most of them flock to La Trinidad during the first two
quarters of the year which is the peak season at the strawberry
farm. For the rest of the province, peak season for day tourist
and campers also occurred at the last quarter particularly in
Bokod which attracts droves of Mt. Pulag trekkers and in Tuba at Note: 1/ The above data does not include the rooms and arrivals at the Luzon Nazarene
the hotspring resorts. Bible College
The arrivals of day tourists at the strawbarry fields for the first two The average occupancy rate of accommodation establishments is
quarters of 2013 are shown in the able below. The volume of 65 percent in 2013. This is notably higher during the first and last
arrivals accounted for 98 percent of total day tourist arrivals in La
Trinidad for the said period. Nearly 85 percent of these are quarter of the year. The estimated length of stay is 1.43 nights.
Philippine residents from provinces outside of Benguet, majority of
whom are females. 2.7. Strengths, Weaknesses, Opportunities &
Table .2.12. Arrival of Day Tourists at the Strawberry Threats & Summary of Key Issues/Concerns
Fields
MaleFemaleTotalTotal for 1st & 2nd Quarter of 2013
%Philippine
Residents27,30236,28463,58699.46Benguet Strengths. The tourism stakeholders of La Trinidad identified the
Province3,9715,5509,52114.89Other following as the attributes and distinctive competence of the
Province23,33130,73454,06584.57Foreign municipality that determine its strong points and gives it a
Country comparative advantage in the tourism market.
Residence1581893470.54Total27,46036,47363,
933100% Distn42.9557.05100Source: Benguet Provincial
Tourism Office La Trinidad as the strawberry producer of the Philippines and
popularly known as the strawberry capital of the country
La Trinidad as the biggest producer of cutflowers in the country
and came to be known as the rose capital of the Philippines
Presence of national awardee farmers and homegrown skilled
Demand for Accommodation Establishments. La Trinidad as a florists/landscapers
tourist destination currently appeals more to domestic tourists
Strong local capabilities and leadership on organic farming
than foreign tourists. Ninety-three precent (93%) of the total
with La Trinidad pioneering the La Trinidad Organic Producers
guest-nights are domestic tourists (Philippine residents). Only
Association that expanded its membership Cordillera-wide and
seven percent are foreign tourists.
the presence of ATI-accredited learning sites on organic
farming that provide training to farmers all over the country
Table 2.13. Summary Data on the Demand & Supply of
Accommodation Establishments in La Trinidad: 2013 1/ La Trinidad as the seat of the Provincial Government of
Domest Benguet and expansion area for regional offices located in
Foreign Total Baguio City
ic
32,422 people La Trinidad as the center of commerce and trade in the
Tourist Arrivals 31,352 1,070 province of Benguet
checked in
46,230 guest- La Trinidad has the biggest vegetable trading facility in the
Guest-Nights 42,942 3,288
nights Philippines, i.e., La Trinidad Vegetable Trading Post and the
Total Number of Rooms 133 rooms soon-to-open Benguet Agri-Pinoy Trading Center
Room-night available during the year 28,559 room-nights Proximity of La Trinidad to Baguio City which makes the
Total No. of Rooms Occupied 18,641 room-nights municipality a direct catchment of development expansion
Average Number of Guests Per Room 2.48 guest/room from the latter
Average Occupancy Rate 65.27% occupancy La Trinidad as the gateway to destinations on the northern part
rate of the Cordilleras
Estimated Length of Stay 1.43 nights
Source of basic data: Benguet Provincial Tourism Office
Presence of the Benguet State University and other higher Opportunities. The identified opportunities, below, are external
education institutions conditions viewed by the stakeholders that can support the
La Trinidad has a varied landscape dominated by a valley and tourism development of La Trinidad.
rugged terrain that are forested and with unique rock
formations Increasing tourist arrivals to Baguio City that can also be
Cool climate of the place targeted to be the market for La Trinidad
National government support to agricultural strengthening,
Weaknesses. The weaknesses, on the other hand are identified particularly on organic farming and good agricultural practices
as the attributes that hinder the tourism development of La Capital and technical support from the national government
Trinidad and therefore needs improvement in order to increase its Opportunities for public-private partnership
competitiveness as a tourist destination. These weaknesses are DOT support to local tourism programs
as follows: ASEAN economic community integration initiatives
Demand for diversification and expansion of tourism from
Inadequate local capital for the development of tourist Baguio City within the BLISTT cooperation framework
products
Absence of accredited tourist guides Threats. Threats are the external conditions that can make La
Tourism establishments are not accredited Trinidads tourism development critically vulnerable in a manner
Poor road conditions and limited road right of ways leading to that will adversely affect the viability and progress of its tourism
many tourist attractions industry. These are identified as follows:
Insufficient marketing and promotion resources and
capabilities Full implementation of AFTA
Traffic congestion Climate change and natural calamities and disasters
Inadequate tourism amenities/facilities/services in tourist sites, Perennial closure of roads leading to La Trinidad
e.g., rest rooms or toilets, parking spaces, visitor centers, Competition from neighboring producers of cutflowers and
trekking trails, etc other municipalities that are developing their capabilities for
Area for the production of strawberries are shrinking and are strawberry production
constantly under threat for conversion to built-up use Decreasing soil fertility
No Municipal Tourism Ordinance & weak implementation of Rapid urbanization from Baguio City spilling over to La Trinidad
local ordinances that contributes to the conversion of agricultural and forest
Non-sustainability of government programs, projects and lands into built-up use
activities due to changes in administration Pollution sources from Baguio City
Poor hosting skills of communities where tourist sites are Long distances from airports and seaports discourage weekend
located and among gateway communities tourists to come to La Trinidad
Deterioration of forest ecosystems including the presence of Adverse economic conditions that will lessen tourists desire to
informal settlers and land claims in communal forests travel to areas like La Trinidad
No sustainable sewerage system in the municipality that led to
pollution of waterways Summary of Key Issues & Concerns. The SWOT analysis above
distills into the following key tourism issues:
1. Inadequate tourism amenities/facilities/services in tourist sites, 8. Area for the production of strawberries are shrinking and are
e.g., rest rooms or toilets, parking spaces, visitor centers, constantly under threat of conversion to built-up use
trekking trails, etc
9. Poor coordination and management mechanism for a seamless
2. Inadequate local capital for the development of tourist delivery of tourism services
products
10.Weak implementation of pertinent local ordinances
3. Absence of accredited tourist guides
11.Deterioration of potential ecotourist sites (e.g., communal
4. Tourism establishments are not accredited forests, caves, etc), including the presence of informal settlers
and land claims in such areas
5. Poor road conditions and limited road right of ways leading to
many tourist attractions 12.Lack of sustainable sewerage system in the municipality that
led to pollution of waterways and can hamper the localitys
6. Insufficient marketing and promotion resources and competitiveness as a tourist destination
capabilities
7. Heavy traffic congestion particularly along Halsema highway
that urban areas located in the valley floor
3 TOURISM DEVELOPMENT DIRECTIONS
3.1. Tourism Vision Statement dynamism and environmental consciousness. La Trinidad as a
tourist destination will offer experiences filled with learnings and
The tourism stakeholders of La Trinidad agreed on the following discoveries, refreshing fun, relaxation and adventures from its
statement to express the ambitious, credible and attractive future distinctive agricultural, natural and cultural tourism attributes.
state of tourism in the municipality:
Figure 3.1. Destination Brand Pyramid, La Trinidad,
We envision La Trinidad as a globally competitive agri-eco-cultural Benguet
destination, offering high quality tourism experiences in a safe,
ecologically balanced and empowered community atmosphere; a place
BRAND
where love and peace ever shine. ESSENCE
La Trinidad:
3.2. Tourism Development Goals VALLEY OF COLORS
1. To improve the competitiveness of La Trinidad as a tourist CORE VALUES

destination, providing quality and, as much as practicable, a (brand values)
barrier-free tourism products and services to visitors Excellence
Unity in diversity
2. To ensure that the development of the tourism assets of La
Dynamism & vibrancy
Trinidad gives due consideration to the conservation of
Environmental sustainability
biodiversity and maintenance of ecological balance
Love and peace
3. To increase appreciation of the cultural heritage of La Trinidad,
leading to the preservation of socio-cultural authenticity and EMOTIONAL BENEFITS FOR TOURISTS
conservation of built and living cultural heritage of the place Fun and adventures
4. For tourism to play a major part in the acceleration of socio- Energized & refreshed
economic devt of the locality that will contribute to income Escape from mental/emotional stress
generation and job creation especially for the poor Enlightened with new learnings and discoveries
CORE ASSETS
3.3. Destination Positioning La Trinidad as:
the biggest producer of strawberries and cutflowers
La Trinidads tourism industry shall be positioned as a vibrant and
in the Philippines; a melting pot of diverse cultures;
green destination of Northern Philippines to showcase its rich the forerunner of organic vegetable farming in the Cordillera;
agricultural tradition, diverse forest ecosystem and unique host to the biggest vegetable trading facility in the Philippines;
cultural heritage. Its tourism brand draws inspiration from its having diverse landforms dominated by a sprawling valley
distinct image as the Strawberry Fields and Rose Garden of the
Philippines. This is bannered in its brand slogan, La Trinidad: Output during the La Trinidad Tourism Planning Workshop held on August 6-8, 2014
Colors that reflects the core values of La Trinidad that is
Valley of Colors, 3.4. Tourism
Brand Pyramid adapted fromTargets
WTO (2009), Handbook on Tourism Destination Branding, p. 45
alive with diversity, thriving in vibrant cultures, and imbued with
The tourism targets for La Trinidad are in Table 3.1. The target advantage of its proximity and ease of access to the City, its
number of overnight visitors is set using the national annual biggest market opportunity, to develop its tourism sector.
growth target of visitor arrivals. The required number of rooms is 3.5. Prioritization of Tourist Attractions
estimated based on a 65 percent occupancy rate, the same as the
actual data in 2013. The average length of stay is targeted to
increase from 1.43 nights in 2013 to two nights. With an ideal The identified tourist attractions in La Trinidad, both existing and
manpower of two persons per room, the tourism targets can potential, were evaluated and ranked. This is based on the
generate employment for a total of 320 persons in 2015 rising up assessment of tourist appeal, accessibility, activities and
to 435 in 2019.
products, facilties and services and site infrastructures presented
in Chapter 2 of this document. The evaluation criteria are
Table 3.1. Tourism Targets, La Trinidad, Benguet intended to measure the readiness of the site for tourism. These,
ACTU TARGET combined with actual volume of visitor traffic, recognize the edge
AL of existing tourist attractions over the potential sites. As shown in
2013 2015 2016 2017 2018 2019 2020 2025 the ranking in table 3.2, the existing tourist attractions are at the
National target
8.20% 8.00% 8.00% 8.00% 8.00% 8% 4% top of the ranking. The leading attractions topped are the
annual growth rate
Strawberry Farm in Betag, BSU in Balili, the Bell Church in Pico
Number of
32,42 37,95 40,99 44,27 47,81 51,64 55,77 58,00 and the cutflower farms in Bahong. The organic farms also gained
Overnight
2 7 4 3 5 0 2 2 mileage in terms of development and promotion assistance they
Visitors
Required received, having been designated by the ATI as learning sites for
Number of 153 160 173 187 202 218 235 244 organic farming. These are the top 10 attractions listed in their
(actual)
Rooms order of priority:
46,23 75,91 81,98 88,54 95,63 103,2 111,5 116,0 1. Strawberry Farm in Betag
Total guest-nights
0 4 8 7 0 81 43 05 2. Benguet State University in Balili
Average Length 3. Bell Church in Balili
1.43 2.00 2.00 2.00 2.00 2.00 2.00 2.00
of Stay (nights) 4. Cutflower Farms particularly in Bahong
18,64 37,95 40,99 44,27 47,81 51,64 55,77 58,00 5. La Trinidad Vegetable Trading Post in Pico and the soonto-
Total Room-nights
1 7 4 3 5 0 2 2 open Benguet Agri-Pinoy Trading Center at the Strawberry
Average number of
2.48 2.00 2.00 2.00 2.00 2.00 2.00 2.00 Farm in Betag
persons per room
Average
6. The Master's Garden in Puguis
65% 65% 65% 65% 65% 65% 65% 65% 7. Lily of the Valley Organic Farm in Puguis
Occupancy Rate
Direct 8. Mt. Kalugong Ecopark in Tawang
25 320 346 373 403 435 470 489 9. The Benguet Museum in Poblacion
Employment
0.19/r 10.Jeffrey's Visaya Ornamental Landscape
Ave. Employment 2/rm 2/rm 2/rm 2/rm 2/rm 2/rm 2/rm
m
Source of basic data: Benguet Provincial Tourism Office These sites will be the priority for on-site and off-site
improvements and marketing/promotion. The development of the
While La Trinidad will aspire to increase overnight visitation and other sites that are not in the top priorities will also be pursued in
increase the number of rooms for accommodation particularly in preparation for the cyclical weakening/decline of existing
the long-term, it shall likewise aim to raise the volume of day- attractions in the market and to provide as well alternative tourist
tourists with higher quality of tourism experience. The immediate
target it to attract more of the MICE and other visitors of Baguio products specifically for niche markets. Priority shall be given to
City to experience La Trinidad on a longer period of the day as the improvement of access and development of tourism amenities
opposed to the present situation of tourists spending merely 15 at the Talinguroy strawberry farms and cutflower farms in Alapang
minutes at the Strawberry Farm. La Trinidad shall take full and Alno in the eventuality of the Strawberry Farm in Betag and
cutflower farms in bahong losing their competive appeal. The further be undertaken to add value to the mainly agri-tourism
development of the nature-type and culture-type attractions will experiences currently offered in the identified priority sites.
Table 3.2. Summary Evaluation & Ranking of Tourist Sites, La Trinidad
Rating by Criteria Category
Location Touris Activitie Facilitie Visito Overa RAN
Name of Attraction t Access s & s & r ll
(Sitio, Barangay) Appe -ibility Product Service Infra Ave Traffic Score K
al s s
Strawberry Farm ID, Betag 2.0 4.00 4.00 4.00 4.0 3.60 4.0 3.8 1
0 0 0 0
Benguet State University Tabangaoen, Cabanao & Central Balili, Balili 2.3 4.00 3.00 4.00 4.0 3.47 3.0 3.2 2
3 0 0 3
Bell Church Bell Church, Balili 2.0 4.00 2.00 4.00 4.0 3.20 3.0 3.1 3
0 0 0 0
Cutflower Farms Sadag,& Central in Bahong; Alno; Alapang Proper & 2.0 3.50 4.00 2.00 4.0 3.10 3.0 3.0 4
Ettong, Alapang 0 0 0 5
La Trin. Vegetable Trading Post/ Beng. Agri-Pinoy Km 5, Pico 2.3 4.00 1.00 2.00 4.0 2.67 3.0 2.8 5
Trading Center 3 0 0 3
The Master's Garden Lamtang, Puguis 2.0 3.50 4.00 4.00 4.0 3.50 2.0 2.7 6
0 0 0 5
Lily of the Valley Organic Farm Ampasit, Puguis 1.6 3.25 4.00 4.00 4.0 3.38 2.0 2.6 7
7 0 0 9
Mt. Kalugong Ecopark Tayawan, Tawang 1.3 3.50 4.00 4.00 3.0 3.17 2.0 2.5 8
3 0 0 8
The Benguet Museum Km 6, Poblacion 2.6 4.00 1.00 4.00 4.0 3.13 2.0 2.5 9
7 0 0 7
Jeffrey's Visaya Ornamental Landscape (J-J Sadag, Bahong 2.0 3.50 4.00 2.00 4.0 3.10 2.0 2.5 10
Evergreens n Blooms) 0 0 0 5
Cosmic Organic Farm Balangbang, Beckel 1.6 3.50 3.00 3.00 4.0 3.03 2.0 2.5 11
7 0 0 2
Garden of Life Organic farm Longlong, Puguis 1.6 3.75 3.00 2.00 4.0 2.88 2.0 2.4 12
7 0 0 4
Hedcor Mini-Hydro Power Plant of Hedcor Samoyao in Alapang; Peril in Alno; Nanuyo, Bodiweng & 2.3 2.75 2.00 3.00 4.0 2.82 2.0 2.4 13
Bolitalao in Bineng 3 0 0 1
Nature's Garden Sabdang, Shilan 1.6 2.50 3.00 2.00 4.0 2.63 2.0 2.3 14
7 0 0 2
Bantay Natures farm/ Bantay Dap-ayan Km 4, Pico 1.0 4.00 4.00 3.00 4.0 3.20 1.0 2.1 15
0 0 0 0
Alno Ecological Solid Waste Mgt. Facility Induyan, Alno 1.3 2.25 2.00 2.00 3.0 2.12 2.0 2.0 16
3 0 0 6
King Louis Farm Ettong & Alapang Proper, Alapang 1.6 3.25 3.00 3.00 4.0 2.98 1.0 1.9 17
7 0 0 9
Adivayan Stream Resort Central Bineng, Bineng 1.0 2.75 3.00 4.00 4.0 2.95 1.0 1.9 18
0 0 0 8
Wangal School of Living Traditions / Ibaloy Cultural Lower Wangal, Wangal 2.0 3.25 3.00 2.00 4.0 2.85 1.0 1.9 19
Village 0 0 0 3
Alno Mountain Resort Ubodan, Alno 1.0 3.00 2.00 4.00 4.0 2.80 1.0 1.9 20
0 0 0 0
Benguet Sports Complex and Multipurpose Center Buyagan, Poblacion 1.6 4.00 1.00 3.00 4.0 2.73 1.0 1.8 21
7 0 0 7
Kerobee Farm Upper Riverside, Ambiong 1.3 3.50 2.00 2.00 4.0 2.57 1.0 1.7 22
3 0 0 8
Puguis Communal Forest Longlong, Puguis 1.3 3.75 4.00 1.00 2.0 2.42 1.0 1.7 23
3 0 0 1
Tayawan Heights Tayawan, Tawang 1.0 3.75 3.00 2.00 2.0 2.35 1.0 1.6 24
0 0 0 8
Shilan Communal Forest (proposed Shilan Ecopark) Shilan II, Shilan 1.6 3.00 4.00 1.00 2.0 2.33 1.0 1.6 25
Table 3.2. Summary Evaluation & Ranking of Tourist Sites, La Trinidad
Location Rating by Criteria Category Visito Overa RAN
Name of Attraction r ll K
(Sitio, Barangay) 7 0 0 7
Bitu River Adventures (Payugpog-Binanga-Dinangking Sabdang, Shilan 1.6 2.0 Traffic
1.0 Score
1.6
falls) 7 2.50 4.00 1.00 0 2.23 0 2 26
Alapang Communal Forest Samoyao in Alapang, Cunig, Mati-e & Cayog in 1.3 2.75 4.00 1.00 2.0 2.22 1.0 1.6 27
Alno 3 0 0 1
Talingguroy Strawberry Farms Talingguroy, Wangal 1.3 2.75 4.00 1.00 2.0 2.22 1.0 1.6 27
3 0 0 1
Peril Burial Cave Boundary of Alapang and Alno 2.3 2.50 3.00 1.00 2.0 2.17 1.0 1.5 29
3 0 0 8
Alno Communal Forest Doakan, Alno 1.3 2.50 4.00 1.00 2.0 2.17 1.0 1.5 30
3 0 0 8
Natural Livestock Farming Central Bahong, Bahong 1.3 3.50 2.00 1.00 3.0 2.17 1.0 1.5 30
3 0 0 8
Ap-apunan - Aduyon Views Talingguroy, Wangal 1.3 2.50 4.00 1.00 2.0 2.17 1.0 1.5 30
3 0 0 8
St. Padre Pio Parish Church Central Beckel, Beckel 1.0 3.75 1.00 1.00 3.0 1.95 1.0 1.4 33
0 0 0 8
Mt. Yangbow Boted, Central Tawang, Tawang 1.0 3.75 2.00 1.00 2.0 1.95 1.0 1.4 33
0 0 0 8
Tinedcaw Cave Central, Tawang 1.0 3.75 2.00 1.00 2.0 1.95 1.0 1.4 33
0 0 0 8
Boted Stone Church Boted, Tawang 1.0 3.75 1.00 1.00 3.0 1.95 1.0 1.4 33
0 0 0 8
ACA Farm Gulon, Ambiong 1.0 3.50 2.00 1.00 2.0 1.90 1.0 1.4 37
0 0 0 5
Pipingew Cave Pipingew, Lubas 1.0 3.50 2.00 1.00 2.0 1.90 1.0 1.4 37
0 0 0 5
Bodikewkew Spring Km 4, Pico 1.0 3.75 2.00 1.00 1.0 1.75 1.0 1.3 39
0 0 0 8
Bineng Mini-Rice Terraces Cawa & Nanuyo, Bodiweng, Bineng 1.0 2.75 2.00 1.00 2.0 1.75 1.0 1.3 39
0 0 0 8
Bineng Cutflower Farms various sitios, Bineng 1.0 2.75 2.00 1.00 2.0 1.75 1.0 1.3 39
0 0 0 8
Dangag Cave Lower Riverside, Ambiong 1.0 2.50 2.00 1.00 2.0 1.70 1.0 1.3 42
0 0 0 5
Bungis Cave Botilao, Sitio Bodiweng, Bineng 1.0 2.00 2.00 1.00 2.0 1.60 1.0 1.3 43
0 0 0 0
Manginaw Cave Nanuyo, Sitio Bodiweng, Bineng 1.0 2.00 2.00 1.00 2.0 1.60 1.0 1.3 43
0 0 0 0
Toktok Palasyo Bayabas, Pico 1.0 3.75 1.00 1.00 1.0 1.55 1.0 1.2 45
0 0 0 8
Peripin Bato Pico 1.0 3.75 1.00 1.00 1.0 1.55 1.0 1.2 45
0 0 0 8
4 Excellent; 3 Good; 2- Fair; 1 Poor
Map No. 3.1
Nanuyo
To
Tublay
EXISTING & PROPOSED TOURIST ATTRACTIONS
Manginaw
Cave La Trinidad, Benguet
Induyan LEGEND:
Bungis
Cave Alno
Ecological National Road
Bodiweng Doakan To Tublay
Solid Waste Secondary National
Management Alno Road
Facility Communal
Forest Provincial Road
ALNO Municipal Road
Barangay Road
Private Road
BINENG Municipal Boundary
Adivayan Bineng
Bolitalao
Bineng
Bineng
Stream CentralCutflower Barangay Boundary
Rice Terraces Hydro Peril Alno Farms/
Resort Central
Power Burial River / Creek
Proper Alno Rose
Bineng Plant PerilCave Mountain
Cutflower Trek Gardens
Resort Obudan Provincial Capitol
Farms Samoyao
Etton Jeffrey Visayas Municipal Hall
Talinguroy Alapang King Louis
g Sadag Ornamental
Communal To Tublay/ Barangay Hall
Talinguroy Farm Landscape Bontoc,
Forest Alapan
Strawberry
Farm
g
Proper BAHONG Mt. Prov Note: Italized words are proposed attraction
Ap-apunan Lower
Wangal
ALAPAN Central
Bahong
Aduyon View Wangal SLT/
Ibaloi Cultural G
Village
Upper
WANGAL Wangal
Benguet CRUZ Mt. Jappa
Museum Kalugong Tomay
Benguet Sports Complex POBLACIO BSU Ecopark Boted
Shilan
ATBI/IC 1
& Multi-purpose Center Tayawa Tayawan Sabdan
N BSU n
Heights Boted Stone Church SHILAN g Bitu River
Strawberry Campus Tinedcaw Central Natures Adventures
Farm Km. 6 Cave TawangMt. Yangbow Garden Balukas
Lily of BSU TAWANG
the Valley Benguet
BETA Marketing Shilan Sagpaw
Communale
Organic Pipingew Pipingew
Pugui Agri-PinoyG Cave Forest
Farm LT Veg
s Trading
Center Trading BALIL LUBAS
From San Prope
Fernando,
PUGUIS r Post I
Km. 5 Pines Gulon Balangbang
La Union Lamtang Longlong Park Lubas Cosmic
Puguis
Proper ACA Farm
Organic
Masters Communal Bantay Dangag AMBION Farm
Garden Forest Natures Cave G
Riverside BECKEL
PICO Farm
Km. 4
Kerobee Farm Central
Garden Central Beckel
Ambiong
of Life Bell
Peripin Bato Bodikewkew Church St. Padre
Spring Pio Parish
From Baguio City Church
From Baguio City
From Baguio
From Ambuklao/ N. Vizcaya From
Ambuklao/ N.
Vizcaya
LA TRINIDAD
Map No. 3.2
Nanuyo
To Tublay GREEN TOUR CLUSTERING OF TOURIST ATTRACTIONS
Manginaw
BINENG POWER Cave La Trinidad, Benguet
TREK Induyan
Bungis
Cave Alno
Bodiweng Ecological Doakan
Solid Waste To Tublay
Management Alno
Facility Communal VALLEY OF
Forest COLORS CORE
ALNO TOURIST
ITINERARY
LA TRINIDAD
HEALTH & BINENG LA TRINIDAD
WELLNESS Adivayan Bineng
Bolitalao
Bineng
Bineng
Stream Central Cutflower HIDE-AWAY
LANDSCAPE Rice Terraces Hydro Peril Alno Farms/
Resort Central
Power Burial ADVENTURE
TOUR Proper Alno Rose
Bineng Plant PerilCave Mountain TREK
Cutflower Trek Gardens
Resort Obudan
Farms Samoyao
Etton Jeffrey Visayas
Talinguroy Alapang King Louis
g Sadag Ornamental
Communal To Tublay/
Talinguroy Farm Landscape Bontoc,
Forest Alapan EAST
Strawberry
Farm
g
Proper BAHONG Mt. Prov MOUNTAIN-
Ap-apunan Lower
Wangal
ALAPAN Central
Bahong
RIVER
Aduyon View Wangal SLT/ ADVENTURE
Ibaloi Cultural G
Village Benguet Sports
TREK
Upper
WANGAL Wangal Complex & Benguet
Multi-purpose Museum
CRUZ Mt. Jappa
Kalugong Tomay
Center BSU Ecopark Shilan
POBLACIO ATBI/IC
Tayawa Tayawan
Boted
1 Sabdan
N Strawberry BSU n
Heights Boted Stone Church SHILAN g
Campus Tinedcaw Central Natures Bitu River
Farm Km. 6 CaveTawang Mt. Yangbow Garden Adventures Balukas
Lily of BSU TAWANG
the Valley Benguet
BETA Marketing Shilan Sagpaw
Communale
Organic Ampasi Pipingew Pipingew
Pugui Agri-PinoyG Cave Forest
Farm t LT Veg
s Trading
Center Trading BALIL LUBAS
From San Prope
Fernando,
PUGUIS r Post I
Km. 5 Pines Gulon Balangbang
La Union Lamtang Longlong Park Lubas Cosmic
Puguis
Proper ACA Farm
Organic
Masters Communal Bantay Dangag AMBION Farm
Garden Forest Natures Cave G
Riverside BECKEL
PICO Farm
Km. 4
Kerobee Farm Central
Garden Central Beckel
Ambiong
of Life Bell
Peripin Bato Bodikewkew Church St. Padre
Spring Pio Parish
From Baguio City Church
From Baguio City
From Baguio
From Ambuklao/ N. Vizcaya From
Ambuklao/ N.
Vizcaya
3.6. Strategic Directions three strategic pillars that guided in the formulation of the action
plan.
The SWOT analysis of La Trinidad tourism yields a competitive Development and Marketing of Competitive Tourist Products .
The sites assessed as being more ready for tourism were
strategic situation characterized by a relatively unique set of thematically clustered with nearby attractions. This is intended to
attractions operating within a strong positive environment but optimize the advantages of sites that are in more advanced state
hampered by serious internal weaknesses. The strategic situation of product development in terms of their capability to provide the
requires maximizing the opportunities to address the weaknesses. momentum for other potential attractions to develop. This is also
This means establishing strategic cooperation and links with a strategy to raise perception of value by bundling tourism
external tourism groups and investment sources, particularly offerings that are diverse but forming part of a clear thematic
those operating in Baguio City, to address the internal gaps and narrative.
inadequacies.
Developing Competitive Product Portfolios. The product
portfolios, further described in figures 3.5 to 3.10, are clustered
Figure 3.2. LA TRINIDAD STRATEGIC SITUATION into the following circuits:
1) Valley of Colors Core Tourist Itinerary encompassing the
banner attractions of La Trinidad;
2) East Mountain River Adventure Trek covering the natural and
allied attractions located near or along the Shilan-Beckel
national road;
3) La Trinidad Hide-away Adventure trek that connects the
attractions near or along the Tawang-Lubas-Ambiong national
road;
4) La Trinidad Green Tour that links the attractions in the Alno-
Alapang area;
5) Bineng Power Trek that starts from the Bineng hydro-power
plant trekking route all the way to the other end of the
barangay and looping to Wangal; and
6) La Trinidad Health and Wellness Landscape Tour that
encompasses the attractions in the western section of the
municipality.
Adapted from Weihrich (1982) cited in Goranczewski, B and Puciato, D. (2010).

SWOT Analysis in the Formulation of Tourism Development Strategies for
Destinations
The municipality as a tourist destination has unique tourism

advantages that give it a competitive edge with the positive
growth of tourism demand in the Philippines in general and in the
Baguio-Benguet area in particular. This plan therefore seeks to
gain from this by proposing for the expansion and diversification
of the tourism products of the locality through strategic external
cooperation while building on its established core attractions (i.e.,
strawberry farm and cupflower gardens). This will be supported
by an aggressive strategy of market penetration and improvement
of physical and human resource infrastructures. These are the
lookout vantage points that conceal by the height advantage. The
caves included in the circuit represent a shelter or escape
from the urban life around these sites.
Figure 3.3.
La Trinidad Green Tour. This tour will showcase the dense
woodlands and diverse flora and fauna of Alapang and Alno
communal forests. The green forest experience will be
heightened by the Peril Burial cave interpreted in the context of
its historical, cultural and environmental significance to the place.
The environmentally sustainable waste management system at
the Alno Ecological Solid Waste Management Facility fits the green
theme of the tour, offering insights into maintaining the delicate
balance between urbanization and environmental protection. The
Alno Mountain Resort features its clean spring water and further
offers a great view of a predominantly forest landscape. The tour
will pleasantly transition from a forest environment into colors at
the king Louis Farm.
Bineng Power Trek. This aims to challenge the spirit with a

stimulating hike along mountain sides and water channels flowing
from and to the Bineng power plants. This furthers the value one
Valley of Colors Core Tourist Circuit. The Valley of Colors Core
can gain from the knowledge/information acquired on the
Tourist Circuit will feature the core attractions of the municipality.
operation of mini-hydro power plants. The clean, cool waters of
It emcompasses the Strawberry Farm and the cutflower farms in
the Adivayan Spring Resort will offer energy recharge together
Bahong, taking as allied attractions the sites located along the
with the relaxing ambiance of the mini-rice terraces and cutflower
Baguio-Bontoc National Road that traverses the valley floor and
farms of Bineng.
the nearby established organic farms. This is the circuit of
La Trinidad Health and Wellness Landscape Tour. The La Trinidad
vibrancy that makes La Trinidad a unique tourist destination.
Health and Wellness Landscape Tour will express the healthy food
Mountan-River Adventure Trek. This features the refreshing forest and lifestyle advocacies of organic farms. This will be supported
atmosphere of the Shilan Communal Forest with the added value by the fresh and healthy environment of the Puguis Communal
of a foggy afternoon experience and the exhilarating river and Forest, the good agricultural practices at Bantay Natures Farm
waterfall encounters in Bitu River. It additionally offers the and the Talinguroy Strawberry Farms. The Ap-apunan Aduyon
tranquil and relaxing Pulag-like setting of Mt. Yangbow. The View experience of a foggy afternoon and magical horizon views
organic farms within this route support the environmental- on a clear morning adds to the sense of increased well-being that
consciousness and physically-active lifestyle favored by this can be experience from this tour.
circuit.
The site development requirements, both off-site and on-site, for
La Trinidad Hide-away Adventure Trek. The La Trinidad Hide-away each of these circuits are described in Chapter 4. These
Adventure Trek aims to evoke a feeling of pleasant seclusion synthesized the inputs and recommendations that surfaced during
offered by the oasis-like atmosphere of Mt. Kalugong and high the tourism planning workshop and those gathered from site
elevation of Tayawan Heights. The panoramic views of the nearby validation and key information interviews.
urban areas of La Trinidad offered in these sites are from natural
Marketing and Promotion. The target market, at least within Circuit Attraction 1/ Target Market
the medium term, is the domestic market. The core attractions Trek Cosmic Organic Farm Young professionals
of La Trinidad, particularly the Strawberry Farms and Cutflower Natures Garden Young employees on
Farms, currently appeal to families, excurtionists from schools and company-sponsored
outings
other public and private instutions, and people travelling in groups School camping
seeking to have a fun experience. They can generally be programs
classified under a mass market. The other farm-based and La Trinidad Mt. Kalugong Ecopark College students from
Hideaway Tayawan Heights the Baguio-Benguet
nature-based attractions of the municipality generally appeal to Adventure area
varied niche markets young adventure seekers, backpackers, Trek Boted Stone Church
Tinedcaw Cave/ Pipingew Cave/ Young professionals
free independent travelers, the health-conscious, ecotourists, and Young employees on
Dangag Cave
overworked professionals seeking for escape from stress. The company-sponsored
proposed circuits aim to capture these multi-niche target markets outings
Cavers / spelunkers
while increasing as well the arrivals of the segment of mass
Bineng Bineng Hydro Power Plant Trek Engineers &
market being catered to by the Strawberry Farm and Bahong Power engineering students
Adivayan Stream Resort
Cutflower Farms. Trek
Bineng Rice Terraces & Cutflower back-packers
Farms Adventure-seekers
Table 3.3. Target Markets By Proposed Tourism Circuit Wangal SLT / Ibaloy Cultural Cavers/ spelunkers
Circuit Attraction 1/ Target Market Village
Valley of Strawberry Farm Excurtionists / visitors Manginaw & Bungis Caves
Colors Cutflowers Farms of Bahong on Lakbay-Aral La Trinidad Peril Burial Cave Ecotourists
Core Green Alno Communal Forest Environmentalists
including Jeffrey Visayas Participants in Tour
Tourist Ornamental Landscape meetings, incentives, Alno Solid Waste Management Back-packers
Circuit Bell Church conventions, Facility
exhibitions (MICE) held Alno Mountain Resort
Benguet Museum
in Baguio City
BSU
Families Marketing and promotion will be geared towards influencing the
La Trinidad Vegetable Trading
Post / Benguet Agri-Pinoy decisions of tourists, particularly those visiting the Baguio-
Trading Center Benguet area, to choose to spend quality recreational time in La
The Masters Garden/ Lily of the Trinidad and experience the place as a destination. This means
Valley Organic Farm/ Mt. ensuring a fit between product offerings and the needs and
Kalugong Ecopark expectations of the target market. This necessitates building of
local capabilities to undertake tourism market intelligence to
guide in product development and strategic marketing. Part of
La Trinidad The Masters Garden The health-conscious
Health & Lily of the Valley Organic Farm market segments the challenge is also establishing a distinctive brand of tourism
Wellness Families services in La Trinidad in the eyes of the market. Stakeholder
Landscap Garden of Life Organic Farm
e Tour Puguis Communal Forest Children and young ownership and elaboration of the La Trinidad tourism brand will
Bantay Natures Farm people help to ensure brand-compliant services.
Talinguroy Strawberry Farms Religious groups
Institutions seeking for
Ap-apunan Aduyon View
a venue for retreat Promotion methods are equally critical in informing and attracting
activities tourists. The use of print materials, websites, social media
East Shilan Communal Forest College students from among others will be indispensable. In any of these methods,
Mountain- Mt. Yangbow the Baguio-Benguet advertising campaign should have a well-focused theme aimed at
River area
Adventure Bitu River Adventures target markets: the design style, imagery and tone of voice
should reflect the brand values of the Valley of Colors tourism notably articulate the values and intended emotional gains of
brand slogan. Along this line, the engagement of the services of Valley of Colors tourism brand of the municipality.
professionals will be needed to help in the development of
promotional materials and marketing campaigns.
Raising Quality Standards and Tourism Investment

Promotion. The quality of major frontline tourism services
directly affects the quality of tourism experience in La Trinidad,
and consequently the market in terms of return visitation and in
drawing in more tourists by word of mouth. In this regard, support
for the accreditation of accommodation and other tourist
establishments shall be pursued.
The challenge is to increase investments in tourism enterprises

and product development to raise the competitiveness of tourism
services in La Trinidad, particularly in relation to Baguio City and
other neighboring destinations. The limited local capital resources
of La Trinidad leads to the option of attracting outside investment
sources. Actions along this line are proposed as follows: a)
simplification of LGU tourism business set-up and business tax,
accreditation, and licensing procedures; b) identifying private
sector investment requirements in tourism enterprises and
products and undertaking investment promotion drives to
encourage take up of investment requirement; c) taking
advantage of opportunities for public-private-partnership (PPP)
under the BOT Law.
The LGU shall also facilitate capital support to small tourism

enterprises. This is in the form of reducing the cost of making
business in the municipality and the inclusion of tourism in the
livelihood programs being implemented in partnership with such
agencies as DOLE, DA, DTI and TESDA.
Improve Market Access, Connectivity and Destination

Infrastructures. Accessibility to tourist sites will need substantial
developments of local roads that connect the attractions within
the identified tourism circuits. This is particularly needed in areas
beyond the valley floor where vehicular travel is challenged by the
general ruggedness and steepness of the land terrain. Priority
should be accorded to the widening and improvement of roads
leading to the cutflower farms in Bahong and Alapang, the organic
farms, as well as the strawberry farms in Talinguroy. These sites
The public transportation system is also
key in the distribution of tourists among Figure 3.4. LA TRINIDAD TOURISM
the circuits and in preventing seasonal STRATEGICDIRECTIONS
DIRECTIONS
DEVELOPMENT DIRECTIONS STRATEGIC
congestion at the Strawberry Farm in StrategicDirection
Strategic Developmentand
Direction1:1:
Development andMarketing
Marketingof
of
Betag. This is an opportunity to CompetitiveTourist
Competitive TouristProducts
Products
1.1 Developing Competitive Product
capacitate local transport groups, 1.1
Portfolios
Developing Competitive Product
Portfolios
including licensed taxi operators, to on-site and
on-site and off-side
off-side development
development for for the
the identified
identified
touristcircuits
circuits
provide tour services and bridge the tourist
improving quality
quality ofof the the Strawberry
Strawberry Festival
Festival and
and
improving
present gaps in inter-barangay public barangayfestivals
barangay festivals
organizingspecial
specialevents
events
transport services in La Trinidad. organizing
1.2 Raisingquality
qualitystandards
standards
1.2 Raising
mandatoryaccreditation
accreditationofofprimary
primarytourism
tourismenterprises
enterprises
mandatory
accreditationofofnew newcategories
categoriessuch
suchasashostels
hostelsfor
for
The establishment of a Municipal Tourism accreditation
youths/studentgroups/groups/backpackers,
backpackers,campsites,
campsites,etcetc
youths/student
Information Office will help ensure that regulation of small enterprises such as
regulation of small enterprises such as food vendors,food vendors,
souvenirstalls,
stalls,local
localtransportation
transportationservices
services
the information needs of tourists are met 1.3
souvenir
Intensifying marketingmarketing and and promotion
promotion
1.3 Intensifying
and will help steer tourism outcomes activities
activities
ensuringstakeholder
stakeholderownership
ownershipofofthethetourism
tourismbrand
brand
towards desired ends. Consideration ensuring
prepare and and implement
implement annual annual marketing
marketing and and
prepare
must be given to the location of the promotionplan
promotion plan
development ofof promotional
promotional materials
materials and
and marketing
marketing
information office, for this to be visible development
campaigns
campaigns
and within easy reach by tourists. The marketlinkaging
market linkagingand andnetworking
networking
1.4 Facilitating tourism investments
investments in in the
the
proposal is to locate this at the 1.4 Facilitating tourism
municipality
municipality
Strawberry Farm in Betag, as this is Simplifying LGU
Simplifying LGU tourism
tourism business
business set-up,
set-up, taxation,
taxation,
accreditationand andlicensing
licensingprocedures
procedures
usually the first stop for most of the accreditation
Identifyingprivate
privatesector
sectorinvestment
investmentrequirements
requirementsand and
Identifying
tourists in La Trinidad. Tourist conductofofinvestment
conduct investmentpromotion
promotiondrives
drives
Dissimination ofof information
information on on available
available investment
investment
information offices in key barangays will Dissimination
incentives,loanloanand andventure
venturecapital
capitalsupport
support
incentives,
also be set up to complement at the livelihood assistance
livelihood assistance program
program for for small
small toto medium
medium
tourismenterprises
enterprises
ground level the Municipal Tourism tourism
StrategicDirection
Strategic ImproveMarket
Direction2:2: Improve MarketAccess,
Access,
Information Office. Connectivityand
Connectivity andDestination
DestinationInfrastructures
Infrastructures
2.1 Improvement of transport system to the
2.1 Improvement of transport system to the
touristsites
sites
Institutional, Governance and Human tourist
Development/improvement ofofaccess
Development/improvement accessroads
roadstotothe
the
Resources Capacities. This will focus on touristsites
tourist sites
Organizingand andcapacitating
capacitatinglocal
localtransport
transportgroups
groups for
for
three key areas: Organizing
tourism
tourism
1) Improving the capacity of the LGU 2.2 Provision of of timely
timely and and adequate
adequate
2.2 Provision
informationto totourists
tourists
and local stakeholders to effectively information
EstablishingMunicipal
MunicipalTourist
TouristAssistance
Assistance&&Information
Information
Establishing
manage the development of La Center
Center
organizedand andconsistent
consistentdissemination
disseminationofofinformation
information
Trinidad as a tourist destination, organized
totourists
tourists
to
including the institutionalization of standard-compliant tourist
tourist information
information boards
boards and
and
standard-compliant
guidesigns
signs
guide
coordination mechanisms with the StrategicDirection ImproveInstitutional,
Direction3:3: Improve Institutional,
Strategic
DOT and other concerned agencies Governanceand
Governance andHuman
HumanResources
ResourcesCapacities
Capacities
Capacitating the LGU and local stakeholders
and organizations; Capacitating the LGU and local stakeholders
LaTrinidad
TrinidadTourism
TourismCode
Code
La
local institutional support tototourism
local institutional support tourism
TourismManpower
ManpowerCapability
CapabilityBuilding
BuildingPlan
Plan
Tourism
3.2 Ensuringcommunity
communityparticipation
participation
3.2 Ensuring
trainingononfarm
farmtourism
tourism
training
training for
for tour
tour guides
guides and
and other
other front-liners
front-liners at
at the
the
training
communitylevellevel
community
Organization and and capacitation
capacitation ofof cooperatives
cooperatives and and
Organization
peoplesorganizations
organizations
peoples
3.3 Strengtheningthetheculture
cultureofoftourism
tourismamong
among
3.3 Strengthening
barangay assemblies to include culture of tourism
awareness
awareness
Strengthening ofof the
the Barangay
Barangay Tourism
Tourism Councils
Councils toto
Strengthening
shepherdculture
cultureofoftourism
tourism
shepherd
CultureofofTourism
Tourismawareness
awarenessseminars
seminars
Culture
2) Developing the capacities of local communities to participate as a competent, well-motivated and highly-productive tourism
workforce
3) Creating a culture of tourism that promotes good hosting from arrival to departure, and which raises the image of La Trinidad as a
quality tourist destination bearing the brand, Valley of Colors.
Figure No. 3.5. VALLEY OF COLORS CORE TOURIST CIRCUIT
Figure No. 3.6. PROPOSED CIRCUIT

EAST MOUNTAIN-RIVER ADVENTURE TREK Halsema
Junction,
Shilan 1
To
To Tublay/Cutflower
Central 15 min drive
Alno Mt. Farms/
Bontoc,
Province Rose
Gardens NATURES
NATURES GARDEN GARDEN
Existing
Existing
BAHON 5 min drive from the pick-up Farm
Farm tour
tour
point near the campsite Lecture
Lecture on on
G North Etton Jeffrey Visayas
Pick-up pt. from organic
organic farming
farming
Exit King
g Louis Sadag Ornamental
Dinangking
Landscape Proposed
Proposed
To Bahong To Peril, Farm SHILAN
SHILAN COMMUNAL COMMUNAL
Alno Alapang
Pick-up pt. MT.
MT. YANGBOW
YANGBOW
Cutflower FOREST
FOREST // PROPOSEDPROPOSED Accommodation
Farms/
Proper
from Binanga
Jappa BAHONG Existing:
Existing: SHILAN
SHILAN ECOPARK
Accommodation
Est. Length of Stay: 2 hrs
Shilan ALAPANG Dinangking ECOPARK (homestay)
(homestay) and dining 20 min
Strawberry Existing: 10 min (including buying and dining
pasalubong,
1 CentralTrekking,
Trekking, Existing: drive 5 min drive
rest & refreshments)
drive
Farm To Bineng Bahongviewing, picnic Trekking,
Trekking, tent tent
Baguio-Bontoc
National Rd.
SHILAN Natures viewing, picnic camping,
camping, picnic picnic 5 min drive
Binanga Falls Proposed:
Proposed:
Garden Proposed
Proposed (Developed
(Developed
Mt. Yangbow Bitu River Ecopark)
Ecopark)
Sagpawe Sabdang Jappa
Prov. Capitol & CRUZ Adventures camping
Est. Length of Stay
camping 1 hr. river pick-up pick-up pick-up
Pick-up pt fr. Forest
Forest and
20 and pt. pt. pt.
Beng. Museum Payugpog (existing activities): trek from
To Sagpa To Baluk
Tomay
2 hrs min vulnerable
vulnerable Landscape Landscape campsite
30 min 10 min 10 min
Wangal
POBLACION we Tayawan, as trek Adventures
Adventures hike
TAWANG BSU Tawang
Payugpog Falls To Shilan Nature
Nature and and hike
45 min
hike
30 min
Shilan
BSU Main
BSU Main Green
Green Immersion
Immersion PAYUGPOG
PAYUGPOG DINANGKING
DINANGKING
Guard House Tower: ATBI/IC river trek BINANGA
BINANGA river trek
Communal
Campus Landscape
Est. Length of Staytour(existing activities): FALLS
FALLS & boulder & boulder Swimming
Swimming
Strawberry Km.
Tourist Registration Landscape tour Swimming
FALLS
FALLS River
Benguet 6
Forest Swimming River surfing
surfing
Agri-Pinoy
& Orientation &
Drop-off Farm
pt.
BECKEL
BSU Marketing
3 hrs & 1 night
brought-in
Edible(w/ overnight
Edible
food to be cooked
and camping;
and
at the campsite) Adrenaline
Adrenaline jump jump
hopping Swimming
Swimming hopping
Adrenaline
Adrenaline
Traditional
Traditional Landscape
Landscape Picnic
Picnic
Picnic Jump
Trading Gulon Balangban tour Picnic Jump
tour Water fall
Wateroffall Est. Length of Est. Length of
Center ACABETAG gCosmic 15 min trekGreen
to the
Green building
building Est. rappelling
Length
rappelling
Stay:
Stay: 2 hrs Stay: 2 hrs
Organic To tour campsite 3 hrs
Farm tour
Pugui Farm Tawang Shilan CF Guard BITU RIVER ADVENTURES
LT Veg
s AMBIONG Trading BALILI
Shilan- Mun.
House Tower:
Prope 15 min Tourist Registration
Lamut- Hall
Post & Orientation & COSMIC
COSMIC ORGANIC ORGANIC
r Beckel Rd. Centr To Lubas FARM
To Km. 5 Pines al Drop-off pt. FARM
Longlon Existing
Existing
g Park Becke
l 5 min drive Training
Training on on
St. Padre Pio organic
organic farming
farming
Parish Church Farm
Farm tour
tour
dining
dining
Benguet-Vizcaya Rd.
Km. 4 ACA
ACA FARM
FARM Est. Length
(dining, guided
of Stay: 2 hrs
Harvesting of
From Ambuklao, Proposed: Harvesting of
farm tour, buying
Proposed: farm produce
farm organic
produce
Bokod/ N. Vizcaya Farm produce)
Farm
PICO
From Baguio City/ Bell tour
tour
Ambuklao/ N. Vizcaya 5 min
Church 10 min ST.
ST. PADRE
PADRE PIO PIO drive
Lecture/training
Lecture/training drive PARISH
Estimated Total Length of Stay: 2 days and 1 night on PARISH CHURCHCHURCH
on organic
organic Existing:
Existing:
Day 1: St. Padre Pio Parish Church-Cosmic Organic Farm- farming
farming && Junction to Junction to
Pilgrimage
From
ACA Farm Shilan Communal Forest-Mt. Yangbow vermi-culture Lamut, Central Pilgrimage
vermi-culture Beckel Beckel 1 min for
for the
the devotees
devotees
(lunch can be taken or packed from theBaguio
Cosmic Organic Farm 3 min
including additional food provisions that can be cooked at the drive drive of
of Padre
Padre PioPio
Viewing
camp site & river picnic sites) Est. Length ofViewing
Stay: 30 min
Overnight camping at Shilan Communal Forest or Mt. From From
Yangbow Baguio City Ambuklao
Day 2: Bitu River Adventures Natures Garden
Halsema Rd Halsema Rd
Figure No 3.7. PROPOSED TOURIST CIRCUIT Junction in Junction in
LA TRINIDAD HIDE-AWAY ADVENTURE TREK Bgy Cruz
3 min drive or
Tomay
20 min hike 1 min

MT. drive
MT. KALUGONG
KALUGONG ECOPARK ECOPARK
ALAPAN To Bahong
Present:
Present: BOTED
BOTED STONE STONE
G Cutflower
Viewing
Viewing CHURCH
CHURCH
Farms Picnics
Picnics Present:
Present:
BAHON Tent
Tent camping
camping Viewing
Viewing
Nature
Nature walk walk Picture-
Picture-
To
G To Tublay/ Zipline:
Zipline: short
short zipline
zipline taking
taking
Bontoc, Mt. (operational); Est. Length of Stay:
(operational); long long zipline
zipline (under
(under
Strawberry CRUZ Baguio-Bontoc National Rd. Province improvement)
improvement) 15 min hike 30 min
Farm Tayawan Lodging
Lodging (at (at the
the poor
poor
Mt. Kalugong Tayawan mans
mans cabin cabin & & traditional
traditional IfugaoIfugao
Ecopark Tawang Bgy TAYAWAN
TAYAWAN
Heights huts)
huts) HEIGHTS
Cemetery HEIGHTS
Proposed:
Proposed: Present:
Tourist Registration Boted Stone Present:
Coffee
Coffee shopshop Viewing
Church Viewing
Tinedcaw Boted Est. Length Horseback
of Stay (existing
Horseback riding
activities):
riding Proposed: 3 min
Centr Proposed: drive
Cave al 4 hrs & 1 night (w/ overnight stay at the lodging
Tawan facilities or camp site; brought-in food can be Rappelling
TAWAN cooked on-site) Rappelling
Est. Length of Stay:
g 30-40 min
G Camping
Camping & &
picnic
picnic 15 min
Pipingew hike
Cave Pipingew
Tawang Bgy
TINEDCAW
TINEDCAW CAVE CAVE Tourism Office
Luba Present
Present status:
status: for
for cave
cave profiling
profiling for registration/
s LUBAS & orentation PIPINGEW
PIPINGEW CAVE
& exploration
exploration by by expert
expert cavers
cavers 20 min CAVE
From Pines Prop Proposed
Proposed activity:Caving
activity:Caving // Present
Present status:
status: for
for cave
cave
hike 5 min drive
Park, Balili er Tawang-Lubas- spelunking
spelunking profiling
profiling && exploration
exploration by by
Ambiong expert
expert cavers
cavers
1 min drive Proposed
Proposed activity:
National Rd.
activity:
Dangag 5 min drive Lubas Bgy Caving
Caving //
Tourist Registration Hall for
Cave spelunking
spelunking DANGAG
From Pines registration/
orentation
DANGAG CAVE CAVE
Park, Balili Present
Kerobee Present status:
status: for
for cave
cave
Lower profiling
profiling & & exploration
exploration by by
Farm
Riversi expert
10 min expert cavers
cavers
de drive from Proposed
Upper 10 min Proposed activity:
activity:
Ambiong Caving
Central Riversi walk Caving //
spelunking
spelunking
KEROBEE
Ambion de KEROBEE FARMS FARMS
Tourist Registration g AMBIONG Existing:
Existing: Shopping
Shopping for for
Pasalubong
Pasalubong
3 min Proposed: Tour of the
drive Proposed: Tour of
Est. Length the1processing
ofStay: processing
hour
facility
facility
From Baguio Ambiong
Bgy Hall for
Main Selling Points (as a hide-away trek) registration/
Feeling of pleasant seclusion offered by the oasis-like orentation
Estimated Total Length of Stay (existing activities): 1 day and atmosphere of Mt. Kalugong and high elevation of
1 night Tayawan Heights 20 min drive
Kerobee Farm Boted Stone Church Tayawan Heights Mt. Panoramic views of the nearby urban areas from a
lookout point that offers a sense of concealment From Baguio
Kalugong Ecopark (overnight at Mt. kalugong Ecopark; tourist should City
bring food to be cooked at the site) because of height advantage
Caves as shelter or escape from the urban life around
The development of the caves can lengthen tourists stay by at least another these sites
day
To To
Figure No 3.8. PROPOSED TOURIST CIRCUIT Tublay Tublay
LA TRINIDAD GREEN TOUR
ALNO
ALNO ECOLOGICAL
ECOLOGICAL SOLID SOLID ALNO
ALNO COMMUNAL
COMMUNAL FOREST FOREST
To Tublay WASTE
WASTE MANAGEMENT
MANAGEMENT Activities
Activities that
that can
can bebe developed
developed in in
Induyan FACILITY
FACILITY the
the short
short term
term
Existing:
Existing: Trekking
Alno Trekking & & picnic
picnic
Guided
Guided tour tour around
around (guided)
Ecological To Tublay (guided)
the
the facility
facility 15 min drive Proposed
Solid Waste Doakan Proposed Activities
Activities (medium
(medium to to
Education/lecture
Education/lecture on on long-term):
Management long-term):
Alno the
the processing
processing of
of bio-
bio- Camping
Facility Est. Length of Stay: 1.5 hours Camping
Communal degradable
degradable wastes
wastes (aerated
(aerated canopy
canopy walk walk
Forest composting,
composting, Mokusako
Mokusako Plant) Plant) Zipline
Zipline
Est. Length of Stay: 2 hrs
bird
bird and
and&cloud
cloud rat
rat
15 min drive (guided trekking picnic only)
ALNO watching
watching
15 min drive
PERIL
PERIL BURIAL
BURIAL CAVE CAVE
Activities
Activities that
that can
can be be
developed
developed in in the
the short
short term
term Pick-up ALNO
ALNO MOUNTAIN
MOUNTAIN RESORT
RESORT
Viewing
Viewing of of skeleton
skeleton Point Existing
Existing Activities:
Activities:
remains
remains Swimming
Swimming in in the
the
Peril Peril Central Proposed
Proposed Activities
Activities (medium
(medium 5 min hike
Alno pool
pool
Burial term):
term): & rock
Alno Dining
Dining and
and
Cave Historical
Historical story
story rappelling
Mountain Est. Length of Stay: 1 hr (viewing only) accommodation
accommodation
Resort Obudan telling
telling Tent
Tent camping
camping
Rock
Rock rappeling
rappeling
20 min hike from picnic site Viewing
Viewing
To Bahong Proposed
Proposed Activities:
Activities:
ALAPANG
ALAPANG COMMUNAL
COMMUNAL FOREST FOREST Night
Night concert
concert
Alapang Activities
SamoyaoCommunal King Louis Activities that
that can
can bebe developed
developed in
in Est.Shopping
Length of Stay:
Shopping for
for
Farm the
the short
short term
term 3 min drive 5 hours and
souvenir one overnight stay
items To B ahong
souvenir items
Forest Trekking
Trekking & & Picnic
Picnic
Cutflower
Alapang 5 min drive Farms
Proper (guided)
(guided) Jump-
Proposed off
Proposed Activities
Activities (medium
(medium Point KING
KING LOUIS
LOUIS FARM
FARM
ALAPANG term):
term): Proposed
Activities:
Trekking
Trekking 15 min
hike to Farm
Farm Tour
Tour
Camping
Camping Education
the picnic Education onon
Jungle
Jungle survival
survival cutflower
Baguio-Bontoc site cutflower production
production
National Rd. To Shilan adventure
adventure
Est. Length of Stay: 2 hrs 5 min drive
Cloud
Cloud
(guided rat
trekking & watching
rat watching
picnic only) 3 min drive
CRUZ
From
To Poblacion or Halsema
Strawberry Strawberry Junction in
Farm Farm Alapang
Estimated Total Length of Stay (existing activities & activities
that can be developed in the short term): 1.5 days and 1 Main Selling Points (as a green tour)
Dense forest cover with diverse flora and fauna of Alapang & Alno communal forest that can
night showcase the natural heritage asset of La Trinidad
Day 1: Alapang Communal Forest Peril Burial Cave Alno Historical, cultural and environmental significance of the Peril Burial cave
Ecological Solid Waste Management Facility Alno Communal Environmentally sustainable waste management system at the Alno Ecological Solid Waste
Management Facility that fits the green theme of the tour
Forest (packed lunch for picnic) Clean spring water at the Alno Mountain Resort that also offers a great view of a predominantly
Overnight at the Alno Mountain Resort (food offered at the resort) forest landscape
Day 2: Alno Mountain Resort (morning swimming) King Louis Farm Pleasant transition from a forest environment to flower gardens at the King Louis Farm
(or proceed straight to Bahong Cutflower Farms)
Figure No 3.9. PROPOSED TOURIST CIRCUIT DANGAG
DANGAG CAVE
CAVE
For
For
BINENG POWER TREK DENR
DENR Profiling
Profiling
BINENG
BINENG 33 POWER
POWER
Nanuyo Manginaw BUNGIS
BUNGIS CAVE
CAVE PLANT
PLANT
30 min
Cave For Plant
Plant Tour
Tour &&ofOrientation
Orientation
For trek Est. Length Stay: 1 hr
DENR
DENR Profiling
Profiling Pick-
up pt
Bungis 30 min trek
Cave
Bodiwe
ng
ADIVAYAN
ADIVAYAN STREAM
STREAM RESORT
RESORT
Existing
Activities:
Swimming
Swimming in in the
the 10 drive from Bineng 3
pool
pool Pick- BINENG
BINENG 22 (a (a or
or b)b)
picnic up pt PLANT
PLANT
Bineng 3 picnic 5 drive from Bineng 2
Plant Tour
dining
dining & & Plant Tour &
Est. Length&ofOrientation
Orientation
Stay: 1 hr
accommodation
accommodation 20 min trek
BINENG Bineng 2 Pool-side
Pool-side
Adivayan Bolitalao parties/group
parties/group events
Stream Bineng Hydro Est. Length of events
Stay: BINENG
BINENG RICE RICE TERRACES
TERRACES
Bineng Proposed
5 hours &Activities: Activities
Resort Power Plant Trek
one overnight stay
Seminars Activities that
that cancan bebe developed
developed 30 min trek
Rice Terraces Seminars & & in
in the
the short
short term:
term: viewing
viewing & &
Centr Bineng Bineng 1 conferences
conferences trekking
al trekking
BINENG
BINENG CUTFLOWER
CUTFLOWER FARMS FARMS
PropeCutflower Activities
r Farms Activities that
that cancan bebe developed
developed
30 min drive in
in the
the short
short term:
term: viewing
viewing & &
trekking
trekking
Est. Length of Stay: 2 hours (including
trekking from & to the Adivayan Stream resort)
BINENG
BINENG 11 POWER
POWER
Lower PLANT
Wangal PLANT
15 min drive Plant
Plant Tour
Tour &&ofOrientation
Orientation
Wangal SLT/ To Bahong Est. Length Stay: 1 hr
WANGAL
WANGAL SLT/ SLT/ IBALOI
IBALOI
Ibaloi Cultural CULTURAL
CULTURAL VILLAGE VILLAGE
Village Existing 60 min trek
Benguet Existing Activities:
Activities:
WANGAL Upper Prov. Capitol Baguio-Bontoc
Cultural
Cultural performances
performances of of
Wanga National Rd. the
the SLT
SLT students
students (w/ (w/ prior
prior
l POBLACIO arrangement)
arrangement)
Proposed
Activities:
N Dining
Dining on on native
native
To From
Benguet
Benguet cuisine
cuisine inin traditional
traditional Benguet
Ampas Strawberry
Benguet
Benguet huts huts Prov Capitol
it Farm
To Puguis
Viewing
Viewing and and education
education 10 min drive
Proper on
on Benguet
Benguet artsarts and
and crafts
crafts (mini
(mini
art
art gallery)
Est. Length of Stay: 1 hr
gallery)
Estimated Total Length of Stay (existing activities &
Cultural
Cultural performances
performances at at
activities that can be developed in the short term): 2 Main Selling Points (as a power trek)
the
the village
village
days and 1 night Relatively long and challenging trek along mountain sides and water
Training
Training on on Benguet
Benguet ducts from and to the power plants
Day 1: Bineng Power plants Adivayan Stream Resort (food
traditional
traditional dances
dances Knowledge/information that can be gained on the operation of mini-
offered at the Resort) Motorpool-
Buyagan hydro power plants
Overnight at the Resort Recharging the energy in the clean, cool waters of the Adivayan
junction
Day 2: Adivayan Stream Resort Bineng Rice Terraces & Cut Spring Resort and the relaxing ambiance of the mini-rice terraces
Flower Farms Wangal SLT exit and cutflower farms
Figure No 3.10. PROPOSED TOURIST CIRCUIT: LA TRINIDAD HEALTH & WELLNESS LANDSCAPE TOUR
Talinguroy LILY
LILY OF OF THE
THE VALLEY
VALLEY ORGANICORGANIC
AP-APUNAN
AP-APUNAN TALINGUROY
TALINGUROY FARM
FARM
Talinguroy ADUYON
ADUYON VIEW VIEW STRAWBERRY
STRAWBERRY FARM FARM Existing
Activities:
Strawberry Proposed
Proposed Activities: Proposed
Proposed Activities: Farm
Activities: Activities: Farm tour
tour
Farm Farm
Farm tour Training
Viewing
Viewing tour Training of of farmers
farmers on on
Ap-apunan Tent
Tent camping
camping Strawberry
Strawberry organic
organic farming
farming
Aduyon View Horseback
Horseback picking
picking Homestay
Homestay
riding
ridingTo Bineng Viewing
Viewing Tent
Tent camping
camping
Airsoft fun
Airsoft fun Shopping
Shopping for for Proposed
Activities:
To Upper games
games Benguet To Cruz pasalubong
pasalubong 10 min ride Cultural
Cultural events
events (with
(with
WANGAL Wangal ATV
ATV Off-road
Museum Off-road
Est.involvement
the
the Length of Stay: 3 hrs
involvement of+the
of 1 night if w/
the
community) homestay package
riding MASTERS
riding
POBLACION MASTERS GARDEN GARDEN community)
Existing
Activities:
Farm
Farm tour
tour PUGUIS
PUGUIS COMMUNAL
COMMUNAL
Education/training on
Strawberry Farm Education/training on FOREST
FOREST
organic
organic farming
farmingBSU Activities
Activities that
that can
can be be Strawberry
Dining
Km. 6(upon
Dining Campus prior
(upon prior developed
developed in in the
the short
short Farm
arrangement
arrangement with with owner)
owner) 10 min hike term
to multi- term
Lily of Proposed
Activities: Viewing
Viewing
the Valley BETAG Homestay
Homestay
purpose
shed Trekking
Trekking & &
Organic Shopping
Shopping for for souvenirs
souvenirs Picnic
Picnic
Farm Ampa (key
(key chains,
chains, Tent
Pugui LT Veg Trading Tent camping
camping
sit s T-shirts,
T-shirts, resin-based Jump-off /
Prope Post resin-based pick-up point, Horseback
Horseback
souvenir items)
souvenir items) riding BANTAY
BANTAY NATURES
PUGUIS r Alfresco
Alfresco cafcaf featuring
featuring
Longlong- riding NATURES
FARM
Km. 5
Lamtang Rd Proposed
Proposed Activities
Activities in in the
the FARM
Police Benguet
Benguet Est.Arabica
Arabica Coffee
Length of Stay: 2 hrs and
Coffee and medium
medium to to long
long term:
term: Activities
Activities that that can
can bebe
Lamtang
Outpost special
special home-baked
home-baked pastries pastries Lodging
Lodging and and developed
developed in in the
the short-
short-
Rd. Inter- 1 min
Puguis BantayTraining
Training on
on organic
Natures Farm organic5 min drive section drive
Est.dining
Length
diningofservices
Stay: 2 hrs + 1 night if
services term:
term:
Masters Communal Forest farming for
farming for kidskids (Police with overnight tent camping;
Zipline
Zipline Farm
Farm trekking
trekking
Longlong Multi- Outpost) Childrens
To Tuba
Garden purpose Childrens park park
Eves shed PICO Km. 4
3 min drive
rock
rock20 climbing
climbing //
min horse ride Training/education
Training/education on on
Garden rappelling
rappelling agro-forestry
agro-forestry
Garden GARDEN
GARDEN OF OF LIFE
LIFE Tent
Tent camping
camping
of Life ORGANIC
ORGANIC FARM FARM & & picnics
picnics
Organic Existing Proposed
Proposed Activities
Activities in
To Baguio Existing Activities:
Activities: in
Farm Dreamlan Farm the
the medium
medium to to long-
City Farm tour
tour Main Selling Points (as a long-
d term:
term:
From Baguio City health & wellness landscape
Education/trainin
Education/trainin tour) Viewing
Viewing
Estimated Total Length of Stay (existing activities & activities that can be developed in the short gg onon organic
organic Healthy food and health Est.
Length of Harvesting
Stay:
Harvesting of
2 hrs + 1 night
of
term): 1.5 days & 1 night farming advocacies from organic farms iffarm
with overnight
farm produce
produce tent camping
farming
Proposed Fresh and healthy environment Homestay
Alternative 1 Proposed Activities:
Activities: of the Puguis Communal
Homestay
Day 1: Garden of Life Organic Farm (farm tour) Masters Garden (farm tour w/ lunch) Puguis Communal Est. Length ofDining
Dining swimming
swimming
Forest (viewing & trekking) Bantay Natures Farm (horse back riding & farm trek) back to Communal Stay: 1 hr. Forest pool
Good agricultural practices at pool To Baguio City
Forest on horseback Homestay viaArt gallery
Baguio-
Art gallery
Overnight tent camping at the Communal Forest Homestay 15 min drive Bantay Natures Farm Bontoc Rd
Day 2: Puguis Communal Forest Lily of the Valley Organic Farm (Farm Tour & lunch) exit From Baguio together with the sustainable
Alternative 2 via Longlong- integration of agriculture with
Day 1: Garden of Life Organic Farm Masters Garden Puguis Communal Forest Bantay Natures Farm Lamtang Rd forestry
Overnight tent camping at Bantay Natures Farm Good agriculrural practices on
Day 2: Bantay Natures Farm back to Puguis Communal Forest Lily of the Valley Organic Farm exit strawberry farming in
Talinguroy
Alternative 3
Improved sense of well-being
Day 1: Garden of Life Organic Farm Masters Garden Puguis Communal Forest Bantay Natures Farm
from the Ap-apunan Aduyon
Lily of the Valley View experience of a foggy
Overnight at Lily of the Valley Homestay afternoon and magical horizon
Day 2: Farm tour, training & dining at the Lily of the Valley Organic Farm exit views on a clear morning
4 PROPOSALS ON THE DEVELOPMENT OF
TOURIST SITES
4.1. Valley of Colors Core Tourist Circuit
Current TOURISM ACTIVITIES DEVELOPMENT REQUIREMENTS
Name of Baranga Status of Ownershi Physical (Amenities & Infra Support) Human
Attraction y Product p of Site
the Existing Proposed Development Requirements Resource Others
Devt Off-Site On-Site Development
Strawberry Betag Establishe Public Strawberry Farm tour Improvement of the Training of farm Continuing
Farm d (site is within picking Coffee shop parking space in front tour guides improvement of
BSU
reservation Viewing Tour of the of the BSU Processing Training on technologies on
but farms
Shopping for processing Center Culture of strawberry
being production and
managed by pasalubong in center Construction of a Tourism for the
the stalls along the viewdeck farmers packaging
Swamp Shopping for Improvement of
Farmers, Inc. road pasalubong in the Construction of toilets association
under the Marketing Center with structural design Capability irrigation
Cooperator
Partnership that addresses site building on Improvement of
Program of limitations, i.e, flood- farm tourism sanitation
BSU) prone, water Packaging of a system
inadequacy, etc) Strawberry
Installation of Farm Tour
boardwalk from the
main entrance to the
Agri-Pinoy Trading
Center and crossing
to the Strawberry
Valley Hotel and
Restaurant
Improvement of farm
walk pathways within
individual farms
Benguet Balili Establishe Public/BSU Educational
State d tours around the
University farms, gardens
and processing
center
Campus Tour
Shopping for
pasalubong
Bell Church Balili Establishe Private Viewing Designation of a
d Picture-taking parking space for
Fortune-reading tourist vehicles
near the site
The Poblacio Establishe Public/ Museum visit & Standard- Immediate term: Continuous
Benguet n d Provincial tour compliant signage repair of building (in acquisition of
Museum LGU the NCCA pipeline) artifacts /
Medium to long-term: museum display
Construction of new materials
museum building
Cutflower Bahong, Establishe Private Trekking to the Guided tour to Development of Designation & Training of farm Continuing
Farms Alno and d cutflower farms the cutflower additional parking improvement of tour guides improvement of
(Bahong) Alapang Flower picking farms spaces for tourist footpaths for farm Capability technologies on
upon prior Cultural vehicles walks within the farms building on cutflower
Name of Baranga Status of Ownershi Physical (Amenities & Infra Support) Human
Attraction y Product p of the
Site Existing Proposed Development Requirements Resource Others
arrangement presentations Development of Design and farm tourism production and
with farmers Dining/coffee sidewalks along installation of among the packaging
shops near the the road for information displays cutflower
trekking to the on the Bahong farmers
farms
farms Cutflower Farms Training on
(which can be Culture of
installed at certain Tourism for the
community
points along the
trekking route as well Packaging of a
cutflower Farm
as in the Barangay Tour
Tourism Information
Center)
Jeffrey's Bahong Developin Private Viewing Coffee shop Widening of Development of coffee
Visaya g Farm tour Training on parking space on shop/dining facility
Ornamental cutflower the road side Development of
Landscape Education &
information arrangement Standard- campsite
(J-J compliant signage Design and
Evergreens about cutflower Tent camping
n Blooms) production & installation of farm
landscaping signage and
education/ information
displays
King Louis Alapang Proposed Private/ Farm Tour Improvement of Development of farm
Farm Mr. Puyat Education on access road to the amenities for tourists
cutflower farm
production Installation of
standard-
compliant signage
La Trinidad Pico Establishe LTVTP: Shopping for Tour of the Development of
Vegetable d Public/ pasalubong Trading Center a facility tour
Trading Post Mun LGU product
/ Benguet including tour
Agri-Pinoy guiding
BPTC: materials
Trading Public/
Center Training of tour
DA, BSU, guides
MLGU,
PLGU,
Farmers
Assoc.
Figure No 4.1. SITE DEVELOPMENT PROPOSALS: VALLEY OF COLORS CORE TOURIST CIRCUIT
BAHONG CUTFLOWER FARMS / ROSE GARDENS JEFFREY

JEFFREY VISAYAS
VISAYAS
Development of additional parking spaces for tourist ORNAMENTAL
ORNAMENTAL
vehicles LANDSCAPE
LANDSCAPE
Development of sidewalks along the road as a trekking Development
Development of of
route to the farms coffee
coffee shop/dining
shop/dining facility
facility
Designation and improvement of tourist pathways within To Cutflower Development
Development of of
individual farms Central campsite
campsite
Alno Farms/
Design and installation of information displays on the Rose Design
Design and
and
Bahong Cutflower Farms (which can be installed at certain points Gardens installation
installation of
of farm
farm signage
signage
along the trekking route as well as in the BarangayBENGUET
BENGUET
Tourism MUSEUM
MUSEUM and
and education/
education/
STRAWBERRY FARM Information Center) information
information displays
displays
Immediate
Immediate
Improvement of the parking space in front of the BSU ATBI/IC
term:
term: repair
repair ofof Jeffrey Visayas
Design and construction of a view deck that will provide an unimpeded view of the Etton
building
building (in
(in the
the NCCA
NCCA
farm vista as well as express the valley of colors site values KinggLouis Sadag Ornamental
pipeline)
pipeline) Landscape
Construction of toilets with structural design that addresses site limitations (i.e, To Peril, Farm
Medium
Medium to to Alno Alapang Central Bahong
flood-prone, water inadequacy, etc) and which can be maintained through users fee Proper Road widening
Road widening
long-term:
long-term:
Installation of boardwalk from the main entrance to the Agri-Pinoy Trading
Center and crossing to the Strawberry Valley Hotel and Restaurant
Construction
Construction of of new
new ALAPANG Bgy Tourist and improvement
and improvement
to King
King Louis
Louis
museum
museum building
building Information to
Improvement of farmwalk pathways within individual farms to make these more Center Farm
Farm
To Bineng
walkable for tourists BAHONG
Installation of directional sign boards to guide tourists on various entrances to farm
Installation of
Installation of
walks
Prov. Capitol & standard-compliant
standard-compliant
Improvement of site sanitation system CRUZ directional signage
directional signage
Design and installation of information and education displays to to increase Beng. Museum Tomay
To to the
to the Bahong
Bahong
knowledge of tourists on the evolution, management and other educational information on
the Strawberry Fam. This will add value to the farm tourism experience
To POBLACION Tayawan, Cutflower Farms
Cutflower Farms
Wang BSU Tawang To Shilan
al ATBI/IC BSU Main
Strawberry Km. 6 Campus
Benguet Establishment of
Establishment of aa Municipal
Municipal Tourism
Tourism
Agri-Pinoy Farm BSU Marketing Information Center
Information Center (within
(within the
the
Trading Strawberry Valley
Strawberry Valley Hotel
Hotel or
or the
the BSU
BSU
ATBI/IC compound)
compound)
Center BETAG ATBI/IC
To
Mun. Tawang
Pugui LT Veg Hall
s Trading BALILI Installation of
of standard-
standard-
Prope Installation
r Post compliant directional
compliant directional signage
signage
To Lubas
To Km. 5 Pines to theLT
to theLT Vegetable
Vegetable Trading
Trading
Longlong Park Post
Post
Road
Road
concretin
concretin
g
g Km. 4
PICO Bell
Church
Designation of a parking
space for tourist vehicles Off-site Development
near the site Proposals
From Baguio On-site Development
Proposals
4.2. La Trinidad Health & Wellness Landscape Tour
Name of Barang Status of Ownershi
p of the Physical (Amenities & Infra Support) Human
Attraction ay Product Site Existing Proposed Development Requirements Resource Others
The Master's Puguis Establishe Private Farm tour Homestay Building for the Financing for
Garden d Training of Shopping for homestay, Alfresco the marketing
farmers on souvenirs (key caf and & receiving brochure of the
organic farming chains, T-shirts, and lecture hall site
Dining (upon resin-based
prior carvings)
arrangement Alfresco caf
with owner) featuring Benguet
Arabica Coffee
and special
home-baked
pastries
Training on
organic farming
for kids
Lily of the Puguis Establishe Private Farm tour Cultural events Widening and Development
Valley d Training of (with the improvement of and packaging
Organic Farm farmers on involvement of the barangay road of cultural
the community) to the site events with the
organic farming involvement of
Homestay the community
Tent camping around the site
Garden of Puguis Developin Private Farm tour Dining Widening and Development of
Life Organic g Education/trainin Homestay improvement of homestay and dining
farm g on organic access road from amenities and
the national road services
farming
Installation of
standard-
compliant signage
Bantay Pico Developin Private Viewing Installation of Clearing/ devt of Capability
Natures g Farm trekking standard- pathway/trekking building on
farm/ Bantay compliant signage route that connects farm tourism
Training/educatio the site with the
Dap-ayan n on agro-forestry Opening and owners residence
development of a
Harvesting of horse trail near the road (as
farm produce connecting the alternative to present
Homestay Puguis Communal access to the farm
Tent camping & Forest and the which is via a steep,
Bantay Natures winding road)
picnics
farm Further development
swimming pool of the site to met the
Art gallery service/amenity
requirements vis--vis
proposed tourism
activities
Installation of on-site
signages and
information displays
Puguis Puguis Proposed Public/ Lodging and Installation of Detailed site Traning of tour Transfer of the
Communal Mun LGU dining services standard- development planning guides communal
Forest Viewing compliant signage and actual forest from
Trekking Development of a development works to DENR to LGU
parking space for cover the following Forest
Tent camping the Puguis o Improvement of Protection &
Name of Barang Status of Ownershi Physical (Amenities & Infra Support) Human
Attraction ay Product p of the
Picnics Communal Forest, access road within Management:
Zipline at the start of the the Communal o Watershed
trekking route at Forest Rehabilitation
Childrens park the road side o Construction/ o Biodiversity
rock climbing / Installation of Conservation
rappelling buildings/facilities o Forest
Horseback riding (lodging and Management
function halls)
o Installation of o Institutional &
Children Facilities Policy Support
o Delineation and Interpretive
clearing of trekking materials and
trails and horse displays
trails
o Installation of a
zipline
o Clearing &
development of
picnic & camp sites
o Water Harvesting
Facilities
o Waste Management
Facilities
o Installation of
Signages/Signboard
s
o Installation of site
safety and security
measures
Talingguroy Wangal Proposed Private Farm tour Widening and Development of Training of farm Continuing
Strawberry Strawberry improvement of parking spaces tour guides improvement of
Farms picking the access road to Construction of site Training on technologies on
Viewing the site amenities including Culture of strawberry
Installation of toilets and rest areas Tourism for the production and
Shopping for packaging
pasalubong standard- Improvement of farmers
compliant signage pathways to the farms association
Coffee shop
including walkable Capability
footpaths within building on
individual farms farm tourism
Development of a Packaging of a
coffee shop and Talingguroy
pasalubong center Strawberry
Farm Tour
Ap-apunan - Wangal Proposed Public/ Viewing Widening and Site planning & Training of
Aduyon View Bgy LGU Tent camping improvement of development of the manpower to
Point access road from Ap-apunan - Aduyon operate the site
Horseback riding
the Longlong- area to identify and
Airsoft fun games Lamtang National develop the activity
ATV Off-road Road areas for the proposed
riding Installation of tourism activities
standard- including the required
compliant signage site amenities and
support
infrastructures
Figure No 4.2. SITE DEVELOPMENT PROPOSALS: LA TRINIDAD HEALTH & WELLNESS LANDSCAPE TOUR
TALINGUROY STRAWBERRY FARM

Development of parking spaces
Construction of site amenities including
toilets and rest areas
AP-APUNAN ADUYON VIEW Improvement of pathways to the farms PUGUIS COMMUNAL FOREST
Site planning & including walkable footpaths within individual Detailed site development planning and actual
Talinguroy
development of the Ap-apunan - farms development works to cover the following
Talinguroy Development of a coffee shop and o Improvement of access road within the
Aduyon area to identify and Strawberry
develop the activity areas for the pasalubong center Communal Forest
Farm Continuing improvement of technologies o Construction/ Installation of buildings/facilities
proposed tourism activities
including the required site Ap-apunan on strawberry production and packaging (lodging and function halls)
amenities and support Aduyon View LILY OF THE VALLEY ORGANIC o Installation of Children Facilities
FARM o Delineation and clearing of trekking trails and
To Bineng horse trails
Development and packaging of
cultural
To events with the involvement of
Upper Benguet TooCruz Installation of a zipline
Road widening and improvement WANGAL the Wangal
community
Road around
widening and
Road widening and the site Museum
o Clearing & development of picnic & camp
sites
improvement
improvement POBLACION o Water Harvesting Facilities
o Waste Management Facilities
o Installation of Signages/Signboards
Strawberry Farm o Installation of site safety and security
BSU
Campus measures
THE MASTERS GARDEN Km. 6 Transfer of the communal forest from DENR to
Construction of building LGU
and development of amenities for Lily of
the homestay, Alfresco cafand the Valley BETAG Forest Protection & Management:
Organic o Watershed Rehabilitation
& receiving and lecture hall o Biodiversity Conservation
Farm Ampa Pugui LT Veg Trading o Forest Management
sit s Development of a parking space for the Puguis
Prope Post o Institutional & Policy Support
Communal Forest, at the start of the trekking route at
PUGUIS r Interpretive materials and displays
the road side
Km. 5
Lamtang Police Opening and development of a horse trail
Outpost connecting the Puguis Communal Forest and
Puguis Bantay Natures Farm the Bantay Natures farm
Masters Communal Forest
Garden Longlong Multi-
To Tuba purpose BANTAY NATURES FARM
Eves shed PICO Km. 4 Clearing/ devt of
Garden
pathway/trekking route that connects the
Garden site with the owners residence near the
Widening and
improvement of access
of Life road (as alternative to present access to
road to the farm Organic the farm which is via a steep, winding
To Baguio
including the provision Farm Dreamlan road)
City
of a parking space d Installation of on-site signages
From Baguio City
and information displays
GARDEN OF LIFE Further development of the site
ORGANIC FARM Installation of
Installation of standard-
standard- to met the service/amenity requirements
Development of compliant directional
compliant directional vis--vis proposed tourism activities
homestay and dining signages
signages
amenities and services
On-site Development Off-site Development

Proposals Proposals
4.3. East Mountain-River Adventure Trek
Shilan Shilan Proposed Public/ Trekking & Installation of Clearing of trekking Training of tour Transfer of
Communal Mun LGU camping (to be standard- trail and campsite guides ownership of
Forest developed in the compliant signage Installation of basic the communal
(proposed short-term) amenities at the forest from the
Shilan Proposed Ecopark camp site DENR to the
Ecopark) (long-term) municipal LGU
Improvement of the
Forest and existing Guard Tower
vulnerable to also serve as
Landscape registration and
Adventures orientation center for
Nature and visitors for the trek
Green Long-term:
Immersion Development of the
Landscape tour site in accordance wih
Edible and the feasibility study
Traditional already prepared for
Landscape tour the proposed Shilan
Green building Ecopark
tour
Mt. Yangbow Tawang Proposed Private Trekking Installation of Development of basic Training of tour Forging os a
Camping standard- site amenities guides MOA between
Picnic compliant signage toilets, wash area, the barangay
Opening/clearing picnic sheds, view LGU and the
viewing deck owner of the
of trekking trail
connecting Shilan proposed camp-
Communal Forest site & picnic
and Mt. yangbow area for the use
of the
concerned
property for
eco-tourism
purposes
Bitu River Shilan Proposed Public/ Trekking Improvement of Clearing & Training of tour
Adventures Bgy LGU Swimming trekking trail from development, as guides
(Payugpog- River hiking the jump-off point appropriate, of picnic Technical
Binanga- to the sites and and camp sites assistance to
Dinangking Picnics & connect this with Widening of natural
camping the barangay
falls) the ecotourism pools LGU for the
activities at the Installation of development of
Shilan Communal appropriate waste a management
Forest management system system for the
Widening and for solid and liquid site
improve-ment of wastes
access road to the Installation of site
jump-off point safety and security
Installation of measures
standard-
compliant signage
Cosmic Beckel Developin Private Training on Harvesting of Standard-
Organic Farm g organic farming farm produce compliant signage
Farm tour Widening &
dining improve-ment of
access road from
the Shilan-Lamut-
Beckel National
Road
Nature's Shilan Developin Private Farm tour Accommodation Standard- Development of
Garden g Lecture on (homestay) and compliant signage accomo-dation &
organic farming dining Widening & dining facilities
improve-ment of Improvement of
access road from existing facilties
the Baguio-Bontoc (lecture hall, visitor
National Road receiving area, CR,
etc)
ACA Farm Ambion Proposed Private Farm tour Standard- Farm development Training on farm
g Lecture on compliant signage including the tourism
organic farming Widening & amenities for farm
and vermi-culture improvement of tourism that
Accommodation access road from correspond to the
(homestay) and the national road proposed tourism
dining activities
St. Padre Pio Beckel Proposed Private/ Pilgrimage for
Parish Church the devotees of
Church Padre Pio
Viewing
Figure No 4.3. SITE DEVELOPMENT PROPOSALS: EAST MOUNTAIN-RIVER ADVENTURE TREK
Installation of
standard-
compliant directional
signages to
signages to tourist
tourist sites
sites within
within
this circuit
this circuit Road widening
widening
Road
SHILAN COMMUNAL FOREST To Tublay/ and
and
Clearing of trekking trail and Bontoc, Mt. improvement
improvement
campsite Province
Installation of basic amenities at BITU
BITU RIVER
RIVER ADVENTURES
ADVENTURES
the camp site Clearing
Clearing & & development,
development, as as appropriate,
appropriate, of
of
Improvement of the Shilan CF
BAHON picnic
picnic and
and camp
camp sites
sites
Guard House Tower to effectively serve G North
Pick-up pt. from Widening
Widening of of natural
natural pools
pools
Dinangking Installation
Installation of
of appropriate
appropriate waste
waste
also as tourst registration and orientation Exit
center management
management system
system forfor solid
solid and
and liquid
liquid wastes
wastes
Development of the site in Pick-up pt. Installation
Installation of
of site
site safety
safety and
and security
security
from Binanga measures
measures
accordance wih the feasibility study Shilan Jappa Dinangking
already prepared for the proposed Shilan To Bahong Cutflower 1
Ecopark Farms/ Strawberry
Transfer of the communal forest Farm
Baguio-Bontoc
National Rd.
SHILAN Natures Improvement of
Improvement of trekking
trekking trail
trail from
from
MT. YANGBOW Binanga Falls
from DENR to LGU the jump-off
the jump-off point
point to
to the
the water
water falls
falls
Development of basic site Garden Bitu River
Mt. Yangbow
amenities toilets, wash area, picnic Pick-up pt fr. Adventures
sheds, view deck Payugpog NATURES
NATURES GARDEN
GARDEN
Sagpa Baluk Development
Development of of accomodation
accomodation & &
we as dining
dining facilities
facilities
TAWANG Payugpog Falls Improvement
Improvement of of existing
existing facilties
facilties
Shilan
Guard House Tower: (lecture
(lecture hall,
hall, visitor
visitor receiving
receiving area,
area, CR,
CR, etc)
etc)
Tourist Registration Communal
& Orientation & Forest BECKEL Clearing of
of trekking
trekking trail
trail
Drop-off pt. Clearing
Opening/clearing of trekking trail Balangban connecting the
connecting the Shilan
Shilan
connecting Shilan Communal Forest Gulon Communal Forest
Communal Forest with
with the
the
ACA gCosmic
and Mt. yangbow Bitu River
Bitu River trekking
trekking trails
trails
Farm Organic
Farm
ACA FARM AMBIONG Shilan-
Lamut- Widening &
Widening & improvement
improvement ofof
Farm development including the Beckel Rd. Centr access road
access road from
from the
the national
national
amenities for farm tourism that al road
road
correspond to the proposed tourism Becke
activities l
St. Padre Pio
Installation of
of standard-
standard- Parish Church
Installation
compliant directional Benguet-Vizcaya Rd.
signages to
signages to tourist
tourist sites
sites within
within From Ambuklao,
this circuit
this circuit Bokod/ N. Vizcaya
From Baguio City/
Ambuklao/ N. Vizcaya
Off-site Development
Proposals
On-site Development
Proposals
4.4. La Trinidad Hideaway Adventure Trek
Name of Barang Status of Ownership Physical (Amenities & Infra Support) Human
Attraction ay Product of the Site Existing Proposed Development Requirements Resource Others
Mt. Kalugong Tawang Establishe Private Viewing Coffee shop Improvement and Development of a Training of tour Establishment of
Ecopark d Picnics Horseback riding widening of the potable water supply guides including an emergency/
Tent camping access road from system tour interpretive disaster
Tawang Bgy Hall to Installation of solar materials response system
Nature walk the site given the
power system to
Zipline: short Improvement and service at least the relative isolation
zipline widening of coffee shop of the site
(operational);
long zipline barangay road from
(under Baguio-Bontoc
improvement) National Road in
Lodging (at the Cruz upto the site
poor mans cabin Landscaping of the
& traditional Tawang barangay
Ifugao huts) cemetery located
along the trekking
route to form part
of the aesthetics of
the trekking trail
Tayawan Tawang Proposed Public/ Viewing Installation of Development of Training of tour Forging os a
Heights Bgy LGU Rappelling standard-compliant camping and picnic site guides MOA between
signage Repair of viewing shed the barangay
Camping & picnic LGU and the
and existing toilet owner of the
Installation of potable proposed
water campsite &
picnic area for
Installation of site the use of the
safety and security concerned
measures property for
ecotourism
purposes
Boted Stone Tawang Proposed Private/ Viewing Installation of
Church Church Picture-taking standard-compliant
signage
Tinedcaw Tawang Proposed Public/ Cave exploration Installation of Profiling of the cave Training of tour
Cave Bgy LGU Spelunking standard-compliant Installation of safety guides
signage
and security measures
Clearing/
improvement of
hiking trail from the
Bgy Hall to the
cave
Pipingew Lubas Proposed Public/ Cave exploration Installation of Profiling of the cave Training of tour Acquisition of
Cave Bgy LGU Spelunking standard-compliant Installation of safety guides the right-of-way
signage and security measures for the footpath
Development of to the cave
footpath from the
road to the cave
Dangag Cave Ambion Proposed Public/ Cave exploration Installation of Profiling of the cave Training of tour
g Bgy LGU Spelunking standard-compliant Installation of safety guides
signage and security measures
Improvement of
access road to the
jump-off pt.
Kerobee Farm Ambion Proposed Private Shopping for Widening and Refurbishing of the Training of tour Display
Name of Barang Status of Ownership Physical (Amenities & Infra Support) Human
Attraction ay Product of the Site Existing Proposed Development Requirements Resource Others
g pasalubong improvement of the processing center to guide materials (to
Tour of the access road to the make this friendly for feature as well
processing facility site tourists and keep them the processes in
Installation of from wandering into the production of
standard-compliant sanitized areas) the raw
signage materials being
processed)
Figure No 4.4. SITE DEVELOPMENT PROPOSALS: LA TRINIDAD HIDE-AWAY ADVENTURE TREK
TAYAWAN
TAYAWAN HEIGHTS
HEIGHTS
Road widening
Road widening and
and Development
Development of of camping
camping andand picnic
picnic site
site
improvement
improvement Repair
Repair of
of viewing
viewing shedshed and
and existing
existing toilet
toilet
Installation
Installation ofof potable
potable water
water
Installation
Installation ofof site
site safety
safety and
and security
security measures
measures
ALAPAN To Bahong Forging
Forging osos aa MOA
MOA between
between the
the barangay
barangay LGULGU and
and
MT. KALUGONG ECOPARK
Development of a potable water
G Cutflower the
the owner
owner of
of the
the proposed
proposed campsite
campsite && picnic
picnic area
area for
for the
the use
use
Farms of
of the
the concerned
concerned property
property for for ecotourism
ecotourism purposes
purposes

supply system
Installation of solar power
BAHON
system to service at least the coffee shop
To
G Road widening
Road widening and
and
Establishment of an emergency/ improvement
disaster response system given the
Strawberry CRUZ Baguio-Bontoc National Rd. To Tublay/
improvement
Farm Tayawan
relative isolation of the site Bontoc, Mt.
Mt. Kalugong
Design and installation of Tayawan Province
Ecopark Tawang Bgy
interpretive displays and on-site signages Heights
Cemetery Design and
Design and installation
installation of
of
Landscaping of
Landscaping of the
the barangay
barangay cemetery
cemetery Tourist Registration Boted Stone standard-compliant directional
standard-compliant directional
located along
located along the
the trekking
trekking route
route to
to the
the Church signages
signages
site to
to form
form part
part of
of the
the aesthetics
aesthetics of
of the
the Tinedcaw Cave Centr Boted
site
trekking trail
trekking trail al
TAWAN Tawan Clearing/ improvement
Clearing/ improvement of of
g
G hiking trail
hiking trail from
from the
the Bgy
Bgy Hall
Hall
TINEDCAW CAVE to the
to the cave
cave
Profiling of the cave
Installation of safety and Pipingew
Cave Pipingew PIPINGEW CAVE
security measures
Profiling of the cave
Acquisition of the right-of-way
Design and
installation of
of standard-
standard- Luba
compliant directional signages
signages s LUBAS for the footpath to the cave
Installation of safety and
From Pines Prop
security measures
Park, Balili er Tawang-Lubas-
Ambiong
National Rd. DANGAG CAVE
Dangag Profiling of the cave
Tourist Registration
Cave Installation of safety and
Clearing/
Clearing/ improvement of
improvement of security measures
Kerobee
hiking trail
hiking trail to
to Dangag
Dangag Cave
Cave Lower
Farm
Riversi
KEROBEE FARM
de
Upper Refurbishing of the processing
Central Riversi center to make this friendly for tourists
Ambion de and keep them from wandering into
sanitized areas)
Tourist Registration g AMBIONG Information displays/materials
(to feature as well the processes in the
Design and
installation of
of production of the raw materials being
standard-compliant directional
standard-compliant directional From Baguio processed)
Off-site Development signages
signages Road widening
Road widening and
and
Proposals improvement
improvement
On-site Development
Proposals
4.5. Bineng Power Trek
Hedcor Mini- Alapan Developin Private/ Guided tour of Adventure trek Standard- Site safety and Interpretive
Hydro Power g; Alno; g HEDCOR the power plants from Poblacion to compliant signage security measures displays/
Plant Trek Bineng for academic the power plants at/near the start of materials &
and business and upto the the trekking route signages
purposes pick-up point
following the
tunnels
Adivayan Bineng Developin Private Swimming Facilities & Installation of Development of site
Stream g (including amenities for standard- amenities/facilities/
Resort swimming seminars/ compliant signage services for seminars/
competition conferences (with Widening/ conferences
during the accommodation improvement of Improvement of
Benguet and dining the provincial road existing lodging
Provincial Meet) services) leading to the site facilities to meet DOT
Pool-side parties standards for
(wedding, accreditation
baptism, etc)
Bineng Mini- Bineng Proposed Private Viewing Installation of Construction of view Training of tour
Rice Terraces Trekking through standard- deck with CR guides
the terraces compliant signage Clearing/improvement Training of the
of trekking trails farmers on
culture of
tourism
Bineng Bineng Proposed Private Viewing Installation of Identification of Training of tour
Cutflower Farm tour standard- cutflower farms that guides
Farms compliant signage can be included in the Training of the
farm tour farmers on
improvement of culture of
footpaths for the farm tourism
tour
Bungis Cave Bineng Proposed Public/ Cave exploration Installation of Profiling of the cave Training of tour
Bgy LGU Spelunking standard- Installation of safety guides
compliant signage and security measures
Improvement of
access road to
jump-off point
Manginaw Bineng Proposed Public/ Cave exploration Installation of Profiling of the cave Training of tour
Cave Bgy LGU Spelunking standard- Installation of safety guides
compliant signage and security measures
Improvement of
access road to
jump-off point
Wangal Wangal Proposed Public/ Cultural Dining on native Widening and Repair and renovation Capacity Official
School of Bgy LGU performances of Benguet cuisine improvement of of the old social hall of building of the registration of
Living the SLT students in traditional the access road to the Wangal surrounding the presently
Traditions / (done upon Benguet huts the school Elementary school to community, organized
Ibaloy request in Viewing and Installation of serve as the cultural especially the Parents-
Cultural events outside education on standard- training center parents of the Performers
the school) Benguet arts and compliant signage Site development of SLT students, to Support Team
Village participate in into a SEC-
crafts (mini art the Ibaloi Cultural
gallery) Village to integrate the registered
the social hall development association
Cultural and operation
performances at the (proposed training
of the cultural
village center) and to feature village
Training on traditional Benguet
Benguet hut designs and
traditional dances landscaping
Figure No 4.5. SITE DEVELOPMENT PROPOSALS: BINENG POWER TREK
MANGINAW & BUNGIS CAVES

Cave profiling by DENR
improvement of hiking trails/ access to
the site
Establishment of safety and security Nanuyo Manginaw
measures Cave
ADIVAYAN STREAM RESORT Bungis

Cave BINENG HYDRO POWER PLANT
Development of site TREK
Bodiwe
amenities/facilities/ services for seminars/ Trekking safety/emergency
ng
conferences
response measures for tourists
Improvement of existing lodging Design and setting up of
facilities to meet DOT standards for educational information displays for
accreditation tourists concerning the operation of the
Bineng 3 facility
Installation of on-site signages
BINENG Bineng 2
Adivayan Bolitalao
Stream Bineng Bineng Hydro
Resort Rice Terraces Power Plant Trek
Centr Bineng Bineng 1 BINENG RICE TERRACES
al Construction of view deck with
PropeCutflower
Road widening
widening and
and r Farms CR
Road
improvement Clearing/improvement of
improvement
trekking trails
Installation of on-site signages
BINENG CUTFLOWER FARMS
Identification of cutflower farms
Lower
Wangal that can be included in the farm tour
WANGAL SLT/ IBALOI CULTURAL To Bahong improvement of footpaths for
Wangal SLT/
VILLAGE the farm tour
Ibaloi Cultural
Repair and renovation of the old Village
social hall of the Wangal Elementary Benguet
school to serve as the cultural training
WANGAL Upper Prov. Capitol Baguio-Bontoc
center Wanga National Rd. Installation of
standard-
Site development of the Ibaloi l POBLACIO compliant directional
signages
signages
Cultural Village to integrate the social hall N
(proposed training center) and to feature To
traditional Benguet hut designs and Ampas Strawberry
landscaping it Farm
Official registration of the To Puguis
presently organized Parents-Performers Proper
Support Team into a SEC-registered
Road widening
Road widening and
and
association improvement of
improvement of the
the local
local road
road
going up
going up the
the school
school On-site Development Off-site Development
Proposals Proposals
4.6. La Trinidad Green Tour
Peril Burial Alapan Proposed Public/ Viewing of Clearing/ Installation of a Training of tour Development of
Cave g and Bgy LGU skeleton remains improvement of marker guides interpretive
Alno Historical story- hiking trail from Installation of site materials
telling the road to the safety and security
rock rappeling site measures
Trekking Installation of Installation of basic
standard- tourist amenities: CR
compliant signage & interpretation area
Alno Alno Developin Public/ Guided tour Installation of Measures to ensure Interpretive
Ecological g Mun LGU around the standard- safety and security of materials
Solid Waste facility compliant signage visitors
Management Education/lectur
Facility e on the
processing of
bio-degradable
wastes (aerated
composting,
Mokusako Plant)
Alapang Alapan Proposed Public/ Trekking Improvement of site development Training of tour Resolution of
Communal g and Mun LGU Camping the access road to planning and actual guides conflicts on site
Forest Alno the site development works ownership /
Jungle survival issues on land
adventure Installation of Installation of site claims within
Cloud rat standard- safety and security the communal
watching compliant signage measures forest
Transfer of the
communal
forest from the
DENR to the
LGU
Forest
Protection &
Management
Alno Alno Proposed Public/ Trekking Improvement of Detailed site Training of tour Transfer of the
Communal Mun LGU Camping the access road to development planning guides communal
Forest the site and actual forest from the
canopy walk development works to
Installation of DENR to the
Zipline cover the following: LGU
standard- o Camp Site
bird watching compliant signage Forest
Development
cloud rat o Ecotrails Protection &
watching o Zipline (500 m. Management
length)
o Rainwater & Runoff
Ponds
o Waste Mgt Facilities
o Signages/
Signboards
o Installation of site
safety and security
measures
Alno Alno Developin Private Swimming in the Night concert Widening and Improvement of
Mountain g pool Shopping for improvement of accommodation
Resort Dining and souvenir items the access road to facilities to meet DOT
accommodation the site standards for
Tent camping Conversion of the accreditation
private access
road into a public
road (upon favorable
assessment of the
LGU)
Figure No 4.6. SITE DEVELOPMENT PROPOSALS: LA TRINIDAD GREEN TOUR
ALNO
ALNO COMMUNAL
COMMUNAL FOREST
FOREST
Detailed
Detailed site
site development
development planning
planning andand
actual
actual development
development works
works to
to cover
cover the
the following:
following:
oo Camp
Camp Site
Site Development
Development
ALNO ECOLOGICAL SOLID WASTE
oo Ecotrails
Ecotrails
MANAGEMENT FACILITY oo Zipline
Zipline (500
(500 meter
meter length)
length)
Installation of measures to To Tublay
oo Rainwater
Rainwater & & Runoff
Runoff Ponds
Ponds
ensure safety and security of visitors Induyan
oo Waste
Waste Management
Management Facilities
Facilities
Design and setting up of educational oo Signages/
Signages/ Signboards
Signboards
information displays on the waste Alno
Ecological To Tublay oo Installation
Installation of
of site
site safety
safety and
and
management processes Doakan security
security measures
measures
Solid Waste
Management Transfer
Transfer of
of the
the communal
communal forest
forest from
from the
the
Installation of
Installation of safety
safety Alno DENR
DENR toto the
the LGU
LGU
measures/structures for for rappelling
rappelling Facility Communal
measures/structures Forest
Forest Protection
Protection & & Management
Management
from the
from the Peril
Peril Burial
Burial Cave
Cave down
down Forest
towards the
towards the pick-up
pick-up point
point at
at the
the Road widening
widening and
and
Road
road
road ALNO improvement
improvement
PERIL BURIAL CAVE
Installation of a marker Installation
Installation of
of standard-compliant
standard-compliant
Installation of site safety and signage
signage
security measures
Installation of basic tourist
amenities: CR & interpretation area ALNO MOUNTAIN RESORT
Design/development of Peril Peril Central Improvement of
information displays/materials about the Burial Alno accommodation facilities to meet
site Cave Alno DOT standards for accreditation
Mountain Establishment of safety
Opening/clearing/ improvement
Opening/clearing/ improvement of of Resort Obudan and security measures and
hiking trail
hiking trail connecting
connecting the
the Alapang
Alapang procedures
Communal Forest
Communal Forest with
with the
the Peril
Peril To Bahong Conversion of
Conversion of the
the private
private access
access road
road into
into
Burial Cave
Burial Cave aa public
public road
road (upon
(upon favorable
favorable assessment
assessment
Alapang King Louis of the
the LGU)
LGU)
SamoyaoCommunal of
ALAPANG COMMUNAL FOREST Farm
Forest Road widening
Road widening and
and
site development planning and Alapang
Proper improvement
improvement
actual development works
Installation of site safety and
security measures ALAPANG Installation of
standard-
Resolution of conflicts on site compliant directional
ownership / issues on land claims within signages
signages
the communal forest Baguio-Bontoc
Transfer of the communal forest National Rd. To Shilan
from the DENR to the LGU
Forest Protection & Management
CRUZ
Road widening
Road widening and
and To
improvement
improvement Strawberry
Farm
On-site Development Off-site Development

Proposals Proposals
5 ACTION PLAN
MAJOR SUCCESS
STRATEGY DESCRIPTION OF ACTIVITIES TIME LEAD OFFICE STRATEGIC INDICATOR/
RESOURCE
FRAME REQUIREMENT PARTNER TARGET
OUTPUT
Strategic Direction 1: Development and Marketing of Competitive Tourist Products
1.1 Developing Undertake on-site and off-side Civil works Mun. Tourism DOT Identified sites
Competitive development/ improvement for the Technical Office (MTO) Beng. part of the tour
Product Portfolios following tour packages (details in services Mun. Provincial packages in La
Chapter 4 of this plan) 2015 Financial/capital Engineering Tourism Trinidad
Valley of Colors Core Tourist Itinerary 2017 assistance Office (MEO) Office (PTO)
East Mountan-River Adventure Trek 2016 Office of the BSU
La Trinidad Hide-away Adventure 2019 Mun. DENR
Trek 2018 Agriculturist DA
La Trinidad Green Tour 2016 (OMAg)
Mun. Planning ATI
Bineng Power Trek JVOFI
& Dev. Office
La Trinidad Health & Wellness (MPDO) NCCA
Landscape Tour
Concerned
BLGUs
Improvement of the quality of the 2015 Technical Office of the DOT Visitors to local
Strawberry Festival and the barangay services Mayor PTO festivals have
festivals to reflect the La Trinidad Logistics MTO increased
tourism brand, Valley of Colors, and BSU
make these events part of the Concerned
occasions to promote the tourist sites of BLGUs
the municipality
Organization and conduct of special 2015- Technical MTO DOT At least one
events to increase arrivals and promote 2019 assistance Concerned PTO special event
as well the tourism sites, such as: Logistics organized per
BLGUs year
o mountain biking
o sports events
o off-road riding
o other events
1.2 Raising quality Enactment of pertinent ordinances to 2015 Logistics Sangguniang DOT Inclusion in local
standards facilitate/support to the mandatory Bayan PTO ordinances of
accreditation of primary tourism provisions
MTO supporting the
enterprises (tour services and tour accreditation of
operators including guides, tourist tourism
transport services, accommodation enterprises
establishments, MICE facilities, tourism
recreational facilities, foreign exchange Number of
dealers) as provided for under RA 9593, accredited
MAJOR SUCCESS
RESOURCE
OUTPUT
specifically by linking accreditation with tourism
the issuance of business license enterprises have
increased
Inclusion in the pertinent local 2015 Logistics Sangguniang DOT

ordinances provisions to Bayan PTO
support/facilitate the accreditation new MTO
categories such as hostels for
youths/student groups/ backpackers,
non-permanent accommodations like
campsites and other movable forms of
accommodation
Municipal LGU to organize and regulate 2015 Logistics Sangguniang DOT

smaller enterprises such as food Bayan PTO
vendors, souvenir stalls, local MTO
transportation services to ensure that
they are compliant with public health
and safety standards
1.3. Intensifying Clarification, elaboration and securing 2015 Technical MTO DOT La Trinidad
marketing and stakeholder ownership of the tourism services Concerned PTO Tourism Brand
promotion brand of La Trinidad Funding for BLGUs slogan and logo
activities BSU finalized and
Conduct of branding workshops workshops &
Conduct of stakeholder consultations consultations their use in
and feedbacks on the proposed communication
brand advocated to
major
stakeholders
Preparation and implementation of an 2015- Technical MTO DOT Annual marketing
annual marketing and promotion plan 2019 assistance on PTO plan prepared
Conduct of consultation and marketing BSU and implemented
workshops with stakeholders in the and
preparation of the marketing and promotion Local budget for
promotion plan
Inclusion of the tourism marketing Logistics tourism
and promotions plan in the annual promotion and
investment program of the LGU marketing has
increased
Design and development of 2015 - Design services MTO DOT Promotional
promotional materials and marketing 2016 Printing PTO materials and
campaigns that communicate the services marketing
tourism brand of La Trinidad and appeal campaigns
to the target markets developed
MAJOR SUCCESS
RESOURCE
OUTPUT
Website
Brochure
Poster
Audio-visual Presentation
Strengthening ofmarket linkaging and 2015- Logistics MTO DOT Networks with
networking 2019 PTO travel and tour
Establishment of linkages with travel agencies, other
cities/
and tour agencies for the promotion municipalities,
of tour packages and concerned
Establishment of sisterhood relations groups
with other LGUs as a way to linking established
up with other tourist destinations
Partnership with private institutions
and organizations such as
backpackers, mountaineers, bikers
group, travel agencies and other
groups to promote sites that appeal
to specific market niches
1.4. Facilitating Simplification of LGU tourism business 2015 Logistics MTO DOT More Tourism
tourism set-up and business tax, accreditation, -2019 enterprises
investments in and licensing procedures, and establish registered with
the municipality a mechanism to address specific the LGU
tourism enterprises concerns pertinent
to these procedures
Identifying private sector investment 2015 Logistics MTO DOT Tourism
requirements for the development of 2019 PTO investment
tourism enterprises and undertaking promotion
investment promotion drives to TIEZA materials
encourage take up of investment prepared and
disseminated to
requirement potential
investors
Obtain and disseminate information on 2015 - Logistics MTO DOT Knowledge and
available investment incentives, loan 2019 PTO information on
and venture capital support that can potential
be accessed by barangay LGUs and TIEZA financing sources
private sector groups in the compiled and
disseminated to
development of tourism products and the concerned
enterprises stakeholders
Design and implement a livelihood 2015 Funding for MTO DOT Deserving
assistance program for private Livelihood PESO PTO beneficiaries to
owners/managers of tourist attractions assistance the Tourism
Livelihood
MAJOR SUCCESS
RESOURCE
OUTPUT
that will increase their capital and DOLE Assistance
technical assets to undertake on-site DTI Program
development. provided with
DOST captal and/or
other needed
support
Strategic Direction 2: Improve Market Access, Connectivity and Destination Infrastructures

2.1 Improvement of Development, widening and 2015- Civil works MTO DPWH Travel time and
transportation improvement of access roads to the 2019 cost of travel to
MEO DOT tourist attractions
system to the tourist sites (see off-site development
tourist sites proposals Chapter 4) Concerned decreased
BLGUs
Organize legitimate local transport 2015- Technical MTO DOT Public transport
groups that will cater to the needs for 2016 support services for
PTO tourists available
transportation services of tourists to the
sites in the different barangays of La
Trinidad
2.2. Provision of Establishment of a Municipal Tourist 2015 Civil works MTO DOT Tourists provided
timely and Assistance and Information Center at Personnel to MEO PTO with adequate and
adequate the Strawberry Farm man the timely information
Concerned
information to Design and construction of center BLGUs
tourists building/structure inspired by Funding for
indigenous architectural designs and reproduction
the tourism brand, Valley of Colors of information
Reproduction of the marketing and materials
promotional materials to be made Equipment
available at the Center support
Training of personnel to man the
center
Acquisition and installation of
equipment to be used for information
dissemination and orientations that
will be provided to tourists
Institutionalizing an effective 2015- Logistics MTO DOT Accommodation
coordination with the accommodation 2019 establishments
Funding for the PTO effective serving
establishments for an organized and printing of as tourist
consistent dissemination of information information and information
MAJOR SUCCESS
RESOURCE
OUTPUT
to tourists promotional centers for their
Design and printing of information materials guests
materials to be distributed to
accommodation establishments for
their guests
Regular updates and corresponding
promotional materials given to
accommodation establishments
concerning events being organized
for tourists
Installation of appropriate and standard- 2015- Resource MTO DOT Information boards
compliant tourist information boards 2019 person to help MEO and guide signs
PTO installed in
and guide signs, specially along access design
information Concerned strategic sites
routes boards/ guide BLGUs along access
Identification of specific sites signs routes
where to locate tourist information Funding for
boards production
Design, production and installation Manpower for
installation
of tourist information boards and
guide signs
Strategic Direction 3: Improve Institutional, Governance and Human Resources Capacities
3.1 Improving the Enactment and implementation of the 2015 Logistics Sangguniang DOT La Trinidad Tourism
capacity of the La Trinidad Tourism Code that will Budget for Bayan PTO Code enacted and
LGU and local define specific policies and guidelines MTO implemented
stakeholders to public
on the management the municipalitys consultations
effectively tourism industry, to include the
manage the
development of following:
La Trinidad as a Environmental Fees that will
tourist regulate tourism activities as well
destination, as support income generation from
including the tourism for the maintenance and
institutionalization protection of tourism assets of La
of coordination Trinidad
mechanisms with
the DOT and Guidelines and standards for
other concerned tourism frontliners tour guides,
agencies and accommodation establishments,
organizations transport groups and others
Guidelines and policies on pricing,
collection and sharing of revenues
Protection of women and children
from exploitation that may result
from tourism
MAJOR SUCCESS
RESOURCE
OUTPUT
Appropriation of funds for tourism
development and management
Strengthening the local institutional 2015- Logistics Sangguniang DOT Local Tourism
support to tourism, particularly by 2016 Budget for Bayan DILG Councils are
capacitating the following bodies: Office of the organized and
workshops PTO made functional
Municipal Tourism Council and seminar Mayor
Barangay Tourism Council MTO
La Trinidad Tourism
Municipal Tourism Board Board organized
and provided with
capability building
support
Formulation of a Tourism Manpower 2015 Technical MTO DOT Tourism Manpower
Capability Building Plan for La Trinidad assistance Barangay PTO Capability Building
to benefit major stakeholder groups Budget for Tourism Offices Plan prepared and
workshops endorsed for
Logistics funding
3.2. Developing Conduct of training on farm tourism for 2015 Training MTO DOT Concerned farmers
the capacities of farmers associations in the strawberry resources OMAG PTO trained and
local communities and cutflower farms practicing farm
Concerned DA tourism
to participate as a BLGUs JVOFI
competent, well-
motivated and BSU
highly-productive
Conduct of training for tour guides and 2015- Training MTO DOT All tour guides are
tourism workforce trained
other front-liners at the community 2019 resources PTO
level
Organization and capacitation of 2015- Training MTO DA People in the
cooperatives and peoples organizations 2019 resources OMAG JVOFI communities,
to effectively establish and operate especially in host
Budget for Concerned DTI villages are
livelihood enterprises that will take livelihood BLGUs DOLE organized into
advantage of the market opened up by peoples
increased tourism organizations to
effectively operate
viable tourism-
related livelihood
projects
3.3. Strengthening Integrating the Culture of Tourism 2015- Logistics MTO DOT Culture of
the culture of Awareness discussions and 2019 Concerned PTO awareness
tourism among assessment in barangay assemblies BLGUs discussions form
the communities particularly in areas that host major part of the agenda
in barangay
tourist attractions, including assemblies in
Information dissemination of tourism barangays that
programs
MAJOR SUCCESS
RESOURCE
OUTPUT
host tourist
attractions
Strengthening of the Barangay Tourism 2015- Logistics MTO DOT Barangay Tourism
Councils to lead in social preparation 2019 Concerned PTO Councils have clear
and shepherd the Culture of Tourism BLGUs agenda to advance
Awareness in their respective the culture of
awareness among
barangays their communities
Conduct of Culture of Tourism 2015- Seminar MTO DOT One seminar
awareness seminars for communities 2019 resources Concerned PTO conducted per
that advocates compliance to the BLGUs barangay that host
Logistics tourist attractions
tourism brand of La Trinidad

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La Trinidad Tourism Development Plan 201

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MUNICIPAL

MUNICIPAL GOVERNMENT OF LA TRINIDAD

With the Technical Assistance of

Chapter 2. MUNICIPAL TOURISM PROFILE........................................................................................8

Chapter 3. TOURISM DEVELOPMENT DIRECTIONS ..........................................................................31

Chapter 4. PROPOSALS ON THE DEVELOPMENT OF TOURIST SITES ................................................46

Chapter 5. ACTION PLAN ...........................................................................................................61

Accessibility. La Trinidad is accessible by land transport via the

MUNICIPAL TOURISM DEVELOPMENT PLAN, 2015-2019

MUNICIPAL TOURISM DEVELOPMENT PLAN, 2015-2019

St. Padre Pio Parish Central Beckel,

Table 2.11. Tourist Arrivals, La Trinidad & Province of

1. To improve the competitiveness of La Trinidad as a tourist CORE VALUES

Adapted from Weihrich (1982) cited in Goranczewski, B and Puciato, D. (2010).

The municipality as a tourist destination has unique tourism

Bineng Power Trek. This aims to challenge the spirit with a

Raising Quality Standards and Tourism Investment

The challenge is to increase investments in tourism enterprises

The LGU shall also facilitate capital support to small tourism

Improve Market Access, Connectivity and Destination

Figure No. 3.6. PROPOSED CIRCUIT

20 min hike 1 min

BAHONG CUTFLOWER FARMS / ROSE GARDENS JEFFREY

TALINGUROY STRAWBERRY FARM

On-site Development Off-site Development

MANGINAW & BUNGIS CAVES

ADIVAYAN STREAM RESORT Bungis

On-site Development Off-site Development

Inclusion in the pertinent local 2015 Logistics Sangguniang DOT

Municipal LGU to organize and regulate 2015 Logistics Sangguniang DOT

Strategic Direction 2: Improve Market Access, Connectivity and Destination Infrastructures

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