The Industry Conditions Report contains the drift rate for

each market segment in table 1 to help you plan your R&D

decisions. These drift rates are how fast each market
segment is moving across the perceptual map.

The segment pages in your reports (pages 5 and 6) provide

you with the customer buying criteria in each market
segment.

Be sure to look at these segment pages during the actual

simulation so you know what customer expectations were
last year. You need to know this information to make well
informed decisions for this year.

In summary, to reposition a product you would do the

following: Research current customer buying criteria in the
Courier report. Display the R&D worksheet. Adjust
Performance, Size, and MTBF. Observe impacts upon age,
material costs, and R&D completion dates. Save the
decisions.