University of Mindanao

Samsung Electronics Balance Scorecard

In Partial Fulfillment
of the Requirements in
Management Advisory Services 2

Submitted to:

Prof. Devson Uy Porras

Submitted by:

Sharmaine Diane N. Calva

Sarah Mae Gambong

Szara Ragunton

Fe Soliva

January 20, 2014

2nd Sem 1st Term 2013 2014

Company Background

Samsung Electronics Co., Ltd is a South Korean multinational electronics company

headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of
electronic components such as lithium-ion batteries, semiconductors, chips, flash memory
and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Also, Samsung is the
largest manufacturer of mobile phones and Smartphones fueled by the popularity of its
Samsung Galaxy line of devices. The company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded
as pioneering the phablet market through the Samsung Galaxy Note family of devices.

Moreover, Samsung has been the world's largest maker of LCD panels since 2002, the
world's largest television manufacturer since 2006, and world's largest manufacturer of
mobile phones since 2011.

Balance Scorecard

MAXIMIZE
WEALTH

Customer Perspective

High quality
Strong Product
Products are performance of
brand leadership
user-friendly products at reasonable
image
and acceptable price

Financial Accountability Perspective

Strong Year on year Year on year net ROA: 15.59%

market revenues grew income improved ROE: 20.36%
position 21.88% from 73.25% from 13.38tn ROI: 21.88%
165.00tn to 201.10tn to 23.19tn
Internal Process Perspective

Internal
Strong
efficiency and Quality Speed to Supply Chain
marketing
maintaining control market Management
strategy
brand loyalty

Learning and Growth Perspective

INNOVATION. Increase Identifying

Constant focus Competitor competitiveness customer needs and
on research and analysis in the market understanding
development market place