A

RESEARCH REPORT
ON

EFFECTIVENESS OF PROMOTION SCHEME WITH SPECIAL

REFERENCE TO TELEVISION INDUSTRY

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE

REQUIREMENT FOR THE AWARD
OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

{SESSION: 2009-2011}
SUBMITTED BY
ASHOK KUMAR
ROLL NO.: 0911570024
MBA-IVth Sem.

RESEARCH SUPERVISOR:
MISS. DIPTI
(FACULTY, AIM)

ADVANCE INSTITUTE OF MANAGEMENT

NH-24, HAPUR BYE PASS, GHAZIABAD

PREFACE
 Theoretical knowledge is not sufficient to the professional field. so to overcome
the limitation of theoretical knowledge, we MBA student have to work on research
project. The research project report gives us real picture of professional setup of
organizational behavior.

It also gives opportunity to MBA student to us their theoretical Knowledge and

Check their relevance gain.

The confidence for all this required putting conceptual , analytical and creative
skills to test for all this , I have done my Research Project on

All these Inputs will help us when we embark upon a career and a manager in a
similar organization.

ACKNOWLEDGEMENT
 Exchange of ideas generates a new object to work in better way. Whenever a
person is helped & cooperated by others his heart is bound to pay gratitude & obligation
to them. At the outset, I express my sincere gratitude to all the people who has been very
kind and considerate and helped me throughout the project.
This project had been not possible without the valuable guidance, suggestions by MISS.
DIPTI
Further, I am also grateful to my family and friends who gave their full support
and cooperation in helping me out to understand the topic and give their valuable advice
& suggestions to enable me make this project a success.

ASHOK KUMAR

TABLE OF CONTENT
1) INTRODUCTION 1

2) EXECUTIVE SUMMARY 2-40

3) INDUSTRY PROFILE 41-43

4) ENTRY OF FOREIGN PLAYERS 44-47

5) PEST ANALYSIS 48-49

6) RESEARCH METHODOLOGY 50-55

7) ANALYSIS & INTERPRETATION OF DATA 56-66

9) RECOMENDATION 69-70

10) LIMITATION 71-72

11) CONCLUSION 73-74

12) BIBLIOGRAPHY 75-82

13) ANNEXURE 83-84