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CONFIDENTIAL

Savage Skate Shop


EVERYTHING SKATEBOARD RELATED YOU'LL FIND HERE!

Business Plan
Prepared December 2016

Contact Information
Dylan Churchill
dylanc182@yahoo.com
5415510622
1456 Gnarly Ln.
Eugene, OR - Oregon 97411, United States
Savage Skate Shop i

Table of Contents
Executive Summary.................................................................................1
Opportunity ............................................................................................................................................................1
Expectations ...........................................................................................................................................................1

Opportunity ...............................................................................................3
Problem & Solution...............................................................................................................................................3
Target Market .........................................................................................................................................................3
Competition ...........................................................................................................................................................3

Execution ...................................................................................................4
Marketing & Sales..................................................................................................................................................4
Operations ..............................................................................................................................................................4
Milestones & Metrics ............................................................................................................................................5

Company ....................................................................................................6
Overview .................................................................................................................................................................6
Team .........................................................................................................................................................................6

Financial Plan............................................................................................7
Forecast....................................................................................................................................................................7
Financing ................................................................................................................................................................9
Statements ..............................................................................................................................................................9

Appendix ..................................................................................................12
Profit and Loss Statement.................................................................................................................................12
Balance Sheet .......................................................................................................................................................14
Cash Flow Statement..........................................................................................................................................17

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 1

Executive Summary

Opportunity
Problem

My customers need skateboards and skate accessories. We need to be there for the skate
community.

Solution

We will provide skateboards and other skateboard accessories for those who are in need.

Market

Our ideal customer is anyone who is interested in learning how to skateboard or any people
who already skate.

Competition

Of course people can go online to find this kind of stuff but they will not find the great
customer service that is provided here at any other shop or website.

Why Us?

We are a company that is very dedicated to the skateboard scene and the community as well.

Expectations
Forecast

The first yer of business I expect to make at least 300,000 dollars. Within a few years down the
road I expect to double that amount. I expect to make profit by the second year.

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Savage Skate Shop 2

Financial Highlights by Year

Financing Needed

I might fund my business by getting a small business loan or by donations from organizations.

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 3

Opportunity
Problem & Solution
Problem Worth Solving

There's a growing number of skaters out there who do not have access to the proper skateboard
equipment due to their location and income.

Our Solution

Here at Savage Skate shop there is everything that any skateboarder will ever need. We have
boards, grip, trucks, bearings, wheels, tools, pads, helmets, and other skate accessories for a
reasonable price.

Target Market
My ideal customer is male and between the ages of 6 and 35. These are the most common
skaters, but there is a growing number of female skaters who we are here to appeal to as well.
At the shop we offer everything skate related, we will help you choose the perfect set up that
will be accustomed to your needs.

Competition
Current Alternatives

My shop will have some direct competitors but there will also be online competition as well.
The other skate shop that will be my competition is well known and they offer the same
services as me.

Our Advantages

The advantage of coming to my shop is that you will find better deals and the environment is
more friendly than the competition.

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 4

Execution
Marketing & Sales
Marketing Plan

I will have monthly sales that will blow away the competition and will be hosting skate events
at the local skate parks to raise and donate money to charities. I will have ads on the radio and
if I am able to afford it I will have them on television as well. People will see my message and
they will want to shop at my shop after they see all the good I am doing for charity. Customers
will pay for products directly through the store itself. The customers are the people who will
actually be using my products.

Sales Plan

I will turn prospects into customers by being well known for good sales and kindness. I want
people to feel very safe and welcomed in my store. This is something that will attract attention
because the skateboard community will talk about my shop and word will spread quickly like
wild fire and those are great ways of getting long term customers.

Operations
Locations & Facilities

The store will be located near the newest built skate park in Eugene, OR in a decent sized
building. I will have enough space in the shop to have an indoor half-pipe that people can
skate on because Oregon is well known for always raining. This will give a lot of people a
reason to come.

Technology

The type of business that I will be running will have no need for such things.

Equipment & Tools

The only equipment that I will need in the shop is a drill for when I put skateboards together
for customers.

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Savage Skate Shop 5

Milestones & Metrics


Milestones Table

Milestone Due Date Who's Responsible Details

1000 Sales June 08, 2017 Me I hope to have made 1000


business sales by this
time.

Key Metrics

To me success is being able to go to the shop everyday and have a few skaters down the street
at the skate park see me open up and to have them hurry on over to just talk to me or buy
things.

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 6

Company
Overview
I will be the sole proprietor of this company.

Team
Management Team

It'll be me alone, My skills are in customer service so it is my job to make them want to come
back often.

Advisors

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 7

Financial Plan
Forecast
Key Assumptions

I went off on how much I expected that I was going to make each day.

Revenue by Month

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 8

Expenses by Month

Net Profit (or Loss) by Year

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
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Savage Skate Shop 9

Financing
Use of Funds

I plan to get a small business loan. With that money I will find a building, get the proper
interior design suited for my kind of business, pay monthly expenses, and order product.

Sources of Funds

I will invest some of my own money into the business as well as the money form the loan.

Statements
Projected Profit & Loss

FY2017 FY2018 FY2019


Revenue

Direct Costs

Gross Margin
Gross Margin %
Operating Expenses
Salary
Employee Related Expenses
rent $7,200 $7,200 $7,200
Utilities $3,600 $3,600 $3,600
Total Operating Expenses $10,800 $10,800 $10,800

Operating Income ($10,800) ($10,800) ($10,800)

Interest Incurred
Depreciation and Amortization
Income Taxes $0 $0 $0
Total Expenses $10,800 $10,800 $10,800
Net Profit ($10,800) ($10,800) ($10,800)
Net Profit / Sales

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 10

Projected Balance Sheet

FY2017 FY2018 FY2019


Cash ($10,800) ($21,600) ($32,400)
Accounts Receivable
Inventory $0 $0 $0
Other Current Assets
Total Current Assets ($10,800) ($21,600) ($32,400)

Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets

Total Assets ($10,800) ($21,600) ($32,400)

Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt

Total Liabilities $0 $0 $0

Paid-in Capital
Retained Earnings ($10,800) ($21,600)
Earnings ($10,800) ($10,800) ($10,800)
Total Owner's Equity ($10,800) ($21,600) ($32,400)

Total Liabilities & Equity ($10,800) ($21,600) ($32,400)

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 11

Projected Cash Flow Statement

FY2017 FY2018 FY2019


Net Cash Flow from Operations
Net Profit ($10,800) ($10,800) ($10,800)
Depreciation and Amortization
Change in Accounts Receivable
Change in Inventory $0 $0 $0
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations ($10,800) ($10,800) ($10,800)
Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &
Financing
Cash at Beginning of Period $0 ($10,800) ($21,600)
Net Change in Cash ($10,800) ($10,800) ($10,800)
Cash at End of Period ($10,800) ($21,600) ($32,400)

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
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Savage Skate Shop 12

Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)

FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17

Revenue

Direct Costs

Gross Margin

Gross
Margin %

Operating
Expenses
Salary

Employee
Related
Expenses

rent $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600

Utilities $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Total
Operating $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses

Operating
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Income

Interest Incurred

Depreciation
and
Amortization

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total
$900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses

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Savage Skate Shop 13

Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)

Net Profit /
Sales

FY2017 FY2018 FY2019

Revenue

Direct Costs

Gross Margin

Gross Margin %

Operating Expenses
Salary

Employee Related Expenses

rent $7,200 $7,200 $7,200

Utilities $3,600 $3,600 $3,600

Total Operating Expenses $10,800 $10,800 $10,800

Operating Income ($10,800) ($10,800) ($10,800)

Interest Incurred

Depreciation and Amortization

Income Taxes $0 $0 $0

Total Expenses $10,800 $10,800 $10,800

Net Profit ($10,800) ($10,800) ($10,800)

Net Profit / Sales

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Savage Skate Shop 14

Balance Sheet
Balance Sheet (With Monthly Detail)

FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17
Cash ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)

Accounts
Receivable

Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Current
Assets

Total
Current ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Assets

Long-Term
Assets

Accumulated
Depreciation

Total Long-
Term Assets

Total Assets ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)

Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable

Income Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable

Sales Taxes
Payable

Short-Term
Debt

Prepaid
Revenue

Total
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Long-Term Debt

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Savage Skate Shop 15

Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities

Paid-in Capital

Retained
Earnings

Earnings ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)

Total
Owner's ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity

Total
Liabilities & ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity

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Savage Skate Shop 16

FY2017 FY2018 FY2019


Cash ($10,800) ($21,600) ($32,400)

Accounts Receivable

Inventory $0 $0 $0

Other Current Assets

Total Current Assets ($10,800) ($21,600) ($32,400)

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets ($10,800) ($21,600) ($32,400)

Accounts Payable $0 $0 $0

Income Taxes Payable $0 $0 $0

Sales Taxes Payable

Short-Term Debt

Prepaid Revenue

Total Current Liabilities $0 $0 $0


Long-Term Debt

Total Liabilities $0 $0 $0

Paid-in Capital

Retained Earnings ($10,800) ($21,600)

Earnings ($10,800) ($10,800) ($10,800)

Total Owner's Equity ($10,800) ($21,600) ($32,400)

Total Liabilities & Equity ($10,800) ($21,600) ($32,400)

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Savage Skate Shop 17

Cash Flow Statement


Cash Flow Statement (With Monthly Detail)

FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17

Net Cash
Flow from
Operations
Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)

Depreciation
and
Amortization

Change in
Accounts
Receivable

Change in
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory

Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable

Change in
Income Tax $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable

Change in
Sales Tax
Payable

Change in
Prepaid
Revenue

Net Cash
Flow from ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Operations

Investing &
Financing
Assets
Purchased or
Sold

Investments
Received

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Savage Skate Shop 18

Change in
Long-Term
Debt

Change in
Short-Term
Debt

Dividends &
Distributions

Net Cash
Flow from
Investing &
Financing
Cash at
Beginning of $0 ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900)
Period

Net Change in
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Cash

Cash at End
($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
of Period

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Savage Skate Shop 19

FY2017 FY2018 FY2019

Net Cash Flow from Operations


Net Profit ($10,800) ($10,800) ($10,800)

Depreciation and Amortization

Change in Accounts Receivable

Change in Inventory $0 $0 $0

Change in Accounts Payable $0 $0 $0

Change in Income Tax Payable $0 $0 $0

Change in Sales Tax Payable

Change in Prepaid Revenue

Net Cash Flow from Operations ($10,800) ($10,800) ($10,800)

Investing & Financing


Assets Purchased or Sold

Investments Received

Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

Net Cash Flow from Investing & Financing


Cash at Beginning of Period $0 ($10,800) ($21,600)

Net Change in Cash ($10,800) ($10,800) ($10,800)

Cash at End of Period ($10,800) ($21,600) ($32,400)

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share
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