Julius Caesar Project: Political Campaigns Using Rhetoric (Logos, Ethos, and Pathos)

My Group Members:
Campaign Manager: ______________________________________________
Politician: _____________________________________________
Artist: _____________________________________________
Press Liaison: _____________________________________________

In groups of no more than four, you will choose one character from Caesar to represent as a
political candidate running for the office of the emperor of Rome.
Following is a list of candidates. We will draw to see who chooses first.
Brutus Calpurnia
Antony Portia
Casca Marullus
Cassius The Soothsayer

You must create all of the following in your campaign:

A slogan
A visual (poster, website, PowerPoint, etc.) that includes a logo
A campaign speech

Each of your four team members will choose one of the following roles within your campaign:
1. Campaign Manager ensures all team members are working together and leads the team
a. Needs to be: organized, personable/good at communicating
2. Politician Delivers a speech from the perspective of that character
a. Needs to be: confident, passionate, a strong speaker
3. Artist Creates a logo, website, or any other visual for the campaign
a. Needs to be: creative, artistic
4. Press Liaison Handles questions from the audience AND creates questions for the other
candidates, persuades the audience their candidate is the best
a. Needs to be: good at improvising, persuasive

Be sure to include a combination of logos, ethos, and/or pathos in your presentations. Be

prepared to answer which strategy you used and how you know as a question from your opposing
press liaisons as well as from me.
 Group Rubric

Excellent A Good B Average C Needs Work

D/F
Persuasive Effect Students Students Students Students do not
and Use of effectively and effectively use predominantly attempt to use
Aristotles creatively use ethos, logos, use one strategy one of Aristotles
Appeals (logos, ethos, logos, and/or pathos to over the others appeals. Students
ethos, pathos) and/or pathos to persuade the and do not are unable to
persuade the audience to vote attempt to identify which
20 points audience to vote for their combine them. appeals they
for their candidate. Students are attempted to use
candidate. Students are able somewhat able in the
Students are to describe their to describe their presentation.
convincingly able persuasive persuasive
to explain their strategy in the strategy in the
persuasive Q&A session. Q&A session, but
strategy in the do not provide
Q&A session. much detail.

18-20 points 16-17 points 14-15 points 13 points and

below
Teamwork Students work Students work Students work Students do not
productively and productively as a somewhat attempt to work
10 points positively team. They productively as a together or check
together as a somewhat team, but some in on each
team. They support each team members others
support one other in order to may contribute contributions to
another and help reach the final unequally to the the final product.
each other to product. final product.
create a
successful final
product.

9-10 points 8 points 7 points

6 points and
below
Individual
Domain: See
Back

20 points
Campaign Manager:
A The groups presentation overall is cohesive and highly persuasive; the campaign manager has
worked to make sure all of his/her group members are on the same page and their final product is
successful.
B The groups presentation overall is cohesive and somewhat persuasive; the campaign manager
has worked to make sure all of his/her group members are on the same page.
C The groups presentation is lacking somewhat in cohesion or persuasive effect; the campaign
manager has worked to make sure some of his group members are on the same page.
D The groups presentation is not cohesive or persuasive. The campaign manager has not ensured
that all of his or her group members are on the same page.

Politician:
A The speech is highly persuasive and makes an effective use of logos, ethos, and/or pathos. The
portrayal of the candidate is true to his or her character in the play.
B The speech is persuasive and makes an effective use of logos, ethos, and/or pathos. The
portrayal of the candidate is mostly true to his or her character in the play.
C The speech is somewhat persuasive and attempts to use either logos, ethos, or pathos. The
portrayal of the candidate may misinterpret his or her character motives in the play.
D The speech is not persuasive and does not attempt to use logos, ethos, or pathos. The portrayal
of the candidate does not represent the character in the play.

Artist:
A The logo or visual created strongly represents the candidates platform and is highly persuasive.
The visual effectively appeals to logos, ethos, and/or pathos.
B The logo or visual created adheres to the candidates platform and is persuasive. The visual
effectively appeals to logos, pathos, and/or ethos.
C The logo or visual created somewhat adheres to the candidates platform, but may contradict it
slightly. The visual attempts to appeal to logos, ethos, or pathos.
D The logo or visual created is unrelated to the candidates platform. The visual does not attempt
to appeal to logos, ethos, or pathos.

Press Liaison:
A The press liaison is able to convincingly respond to questions and claims by the opponents in
the audience. The liaison persuasively appeals to the audience members to vote for his or her
candidate.
B The press liaison is able to adequately respond to questions and claims by the opponents in the
audience. The liaison appeals to the audience members to vote for his or her candidate.
C The press liaison adequately responds to about half of the questions and claims by the
opponents in the audience. The liaison does not fully convince audience members to vote for his or
her candidate.
D The press liaison does not adequately respond to the questions and claims of the audience
members. The liaison does not attempt to convince the audience to vote for his or her candidate.