5/23/2017 HepatitisC:AustralianduofindglobalconsumersforIndiangenericdrugsTheEconomicTimes

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Australianduofindglobalconsumers
forIndiangenericdrugs
BYDIVYARAJAGOPAL,ETBUREAU|UPDATED:MAY23,2017,12.35PMIST PostaComment

MUMBAI:RememberRontherodeo
cowboyfromtheOscarwinningfilm
DallasBuyersClub?Thebiopic
portrayedthestoryofRonWoodroof,an
AIDSpatientinthemid1980swho
signedupforanexperimentalAIDS
Like Share Bharat Tare and 4M others like this. treatmentmovement.Hesmuggled
unapproveddrugsintoTexasfortreating
hissymptomsanddistributedthemto
fellowpatientsatatimewhenthe
diseasewashighlystigmatised.Theres
SPOTLIGHT
nowanAustralianparallel,ofsorts,with
Trump'sMiddleEastVisit AadharCard
anIndiantwist. CompanySummary NSE BSE

Ranbaxy 45.80(5.63%)
AustralianGregJefferys,62,isthe
unlikelyprotagonistofthisstory.Himself
PromoteyourBusinessonEconomictimes.com
aHepatitisCsurvivor,Jefferyshas forfreeandreachouttomillionsofpotential
becomeaRonforseveralwhosuffer Customers

fromthepotentiallyfatalviralinfection. ListYourBusiness FindServiceNearYou

Havenewreasonstohopefor
peace:TrumpinIsrael
Onthesecondlegofhisfirstoverseastrip
sinceenteringoffice,Trumpistoholdtalks AadhaarunlikeGoogleoranyother
separatelywithIsraeliPMandPalestinian
PresidentMahmoudAbbas.
DonaldTrumpflightfromSauditoIsrael protectionandprivacylaw.
thoughttobefirstever
DonaldTrumpbecomesfirstsittingUS
presidenttovisitWesternWall
AndjustlikeRon,whodidntbackoffin
thefaceofresistancefromUSregulators,Jefferyscrusadehasbeenequally
relentless.
PushtomakeAadhaar
mandatorymayerodefaithine
TogetherwithfellowAustralian,DrJamesFreeman,JefferysseekstoprovideHepC
payments
patientsaffordableversionsofnewlydiscovereddrugsSofosbuvirandDaclatasvir,
whichhavea100%curerateintreatingtheliverdisease.Bydoingso,theduosglobal
digitalserviceiscompulsoryinIndia,
whenthecountrydoesntevenhaveadata
coalitionhasbecomeanunlikelyambassadorforIndia'sgenericdrugindustry,even
whenasitsfacingunprecedentedflakacrossdevelopedwesternmarketsforfailing
Aadhaarcompletelysecurefrom
qualitystandards.
malware:UIDAI
ManclaimingtobeBBMPofficialseeks
Aadhaarnumbers
Atfullprice,themedicinescancostasmuchas$80,000forafullcourse.Generic
versionsareavailableforafractionofthatinIndia.Ofcourse,thesecheaperversions
aremeantforsalelocallyandinpooranddevelopingmarkets.Buteveninthe
developedworld,therearemanywhocantaffordthesedrugs.

ThatswhereFreemanandJefferyscomein.Theyarereachingouttopatientsin
BACKTOTOP
Europeandbeyond,tryingtoconvincethemtousegenericversions.Theirendeavour
hasturnedouttobeanundergroundstartupofsortsthatconnectspatientsanddoctors

http://economictimes.indiatimes.com/industry/healthcare/biotech/pharmaceuticals/aussieduofindglobalconsumersforindiangenerics/articleshow/58797143 1/5
5/23/2017 HepatitisC:AustralianduofindglobalconsumersforIndiangenericdrugsTheEconomicTimes

Home Industry Auto Banking/Finance togenericdrugsuppliersinIndia,thisgainingaccesstolowcostversions.

Cons.Products Energy Ind'lGoods/Svs Healthcare/Biotech Services More

Biotech Healthcare Pharmaceuticals

ThereisverylittlemainstreamcoverageofthesuccessofIndiangenericsintheUS
andotherpartsoftheworld,becauseofwhichyoustillhavedoctorswhorefuse
treatingtheirpatientswithgenericdrugs,JefferystoldETduringhislatesttripto
Mumbai.Thereisignoranceonpartofpatients,andprejudiceonpartofdoctorsabout
genericdrugs.

Avoidusingacreditcard Top5bestSIPmutual
inthese5situations fundstoinvestin2017
TomorrowMakers FundsIndia

RecommendedByColombia

MostRead MostShared MostCommented

Thishasfarreachingimplicationssincedoctorsarerefusingtoprescribeormonitor
95%peoplewon'towncarsin15years,saystop patients,eventellingpatientsnottocomebackiftheyhavetakengenerics,hesaid.
disruptionguru

Indiatogivea'power'blowtoChinesefirmssoon.
Readhow
Modigovernmentisfirmingupaplantocreate
India'sownHarvard
JefferysvisitsIndiaatleastthriceayeartobuydrugsforneedypatients.Hesawareof
theinternationallawsonsuchunofficialimportsbutknowsenoughabouttherulesto
keepfrombreakingthemashisservicesarenotforprofit.

TejasExpresshasmadeitsdebutonthetracks Thisisanindirectresponsetotheexorbitantpricesputonlifesavingdrugs,said
today.Ninethingsyouneedtoknowaboutit LeenaMenghaneyalawyerworkingontheissueofaccesstomedicines.Thebuyers
TherealreasonwhyGeneralMotorshasgivenup clubisoneoftheresponsestothisissue.
ontheIndianconsumer

More Governmentsacrosstheworldneedtoensureaccesstoaffordabletreatmentsothat
patientsdonothavetotravellongdistancestogetcheaperdrugs,shesaid.

NottobeMissed
TasmaniabasedphysicianFreemanstartedtheFixHepCblogwhenherealisedthe
Thistrainwillmakerailjourneyposh
costoftreatmentwasbeyondthereachofpatientseveninawealthycountrylike
fromtoday
Australia.

ActorPareshRawalreceivesflakfor
Herealisedthatgenericswastheonlyoptiontomakethesedrugsaccessible.Hisblog
offensivetweetaboutArundhatiRoy isasourceofinvaluableguidanceforpatientswhodiscussnotjusthowtoget
medicines,buttipsonmonitoringthediseaseandrecoverystories.

Isterminsuranceawasteofmoney? FreemanisdoingwhattheIndiancompaniesarent.AttheEuropeanAssociationfor
SponsoredbyMAXLIFEINSURANCE theStudyofLiver(aglobalconferenceonliverdiseases)inApril,Freemanandhis
researcherspresentedapaperontheeffectivenessofgenericdrugsintreatingHepC
patients.Hisstudyhadlookedat1,000trialpatientswhowerecuredusinggeneric
95%peoplewon'towncarsin15
years,saystopdisruptionguru
Sofosbuvir.

Indiahasthescientistsproblem.Scientistsbelievethatthefactsspeakfor
themselves.Businessesunderstandthatthefactsdonotspeakforthemselves,they
mustbeadvocatedfor,hetoldETinaSkypecallfromTasmania.

India,wherethemarginsaremuchsmallerthantheUS,mustbefarmorecreativewith
theuseofmarketingdollars.Itdoesapoorjob,notevendoingsimplethings,Freeman
added.

Bengaluruairport'ssolarfarmsareabigstep
towardsagreenfuture
Modigovernmentisfirmingupaplan
tocreateIndia'sownHarvard BACKTOTOP
HesaidhesfrustratedwithwhatheregardsasthefundamentalmistakesthatIndian
companiesmake,frompoorpackagingtonotpublishingbioequivalence(BE)data
evenwhentheyexist.ABEstudydetermineswhethertwomedicineshavethesame
effectonpatientsandisirrefutableproofofquality.

HissecondcriticismisthatIndiangenericmakersdonotpublishtrialresultsoftheir

http://economictimes.indiatimes.com/industry/healthcare/biotech/pharmaceuticals/aussieduofindglobalconsumersforindiangenerics/articleshow/58797143 2/5
5/23/2017 HepatitisC:AustralianduofindglobalconsumersforIndiangenericdrugsTheEconomicTimes

Home Industry Auto Banking/Finance genericdrugsatinternationalconferences,whicharealsohugemarketing

Cons.Products Energy Ind'lGoods/Svs Healthcare/Biotech Services More
Whichmutualfundsarebestto
Biotech Healthcare Pharmaceuticals opportunities.Sensingavacuum,anewgenerationofdrugmakersinEgyptand
invest?Here'sasolution!
BangladeshareseekingtomoveinonIndiasroleaspharmacytotheworld.
SponsoredbyARTHAYANTRA

SURVIVINGASCARE
WorkinginITsector?Here'showto In2014,JefferysdiscoveredhewasinfectedwiththeHepCvirus.Luckily,USdrug
survivethelayoffs
makerGileadhadannouncedthatithadfoundacureforthedisease.

Butitwaspricedat$80,000foracourseoftreatment,makingitimpossibleforpatients
Joinexpertsastheydiscussthe
likeJefferystoafford.Thatiswhenheheardaboutthelicensingagreementbetween
essentialsofGST
GileadandIndiangenericdrugmakersallowingthemtosellthedrugfor$1,000in
nearly90lowincomecountries,includingIndia.

WhatstartedasmedicaltourismtoIndiaturnedintoasocialmissionforhimashe
becamethegotopersonforpatientswhowantedcheaperHepCdrugs.Beforehe
knewit,Jefferyshadcreatedabuyersclub,helpingpatientsbuygenericversionsof
Sofosbuvir.Inhispersonalblog,Jefferysdocumentstheentireprocessofaccessing
thegenericversiontogeneratingaprescriptionfromdoctors,toreachingouttoa
trustedsupplierinIndiatobuythedrugsingreatdetail.
AnshuJamsenpabecomesfirstwomanto
conquerMtEveresttwicewithinaweek JefferysmightnothavethepanacheofaMatthewMcConaugheybutsayshessincere
abouthisbusinessmodel,whichinvolvesevenhelpingoutcompetitorsorothers
Gainers whowanttodothesamething.AsoneofthemostpublicisedHepCpatients,hisnext
MTEducareLtd. challengeistocreategreaterawarenessofgenericoptionstothoselookingfor
68.70 5.85 9.31 affordabletreatment.Therearestillpeoplewhodon'tknowthatsuchanoptionexists,
59.00 70.30
andtherearestillpatientswhodonotwanttogoforIndiancompanies,hesaid.

GSTimpact:Herearetherealwinners
andlosers ETView:OverhaulRegulation
Indiadoeshavethepotentialtobethepharmacyoftheworld.Butwedoneedto
overhaulourhugelyfragmentedregulatoryframework.Withasmanyas36stateand
MotilalOswal'sdaughterencouraged Unionterritorylicensingauthorities,apharmamanufacturercanwellgarneralicencein
himtogiveemployeesESOPs onestateanddistributeitsproductnationally.Butanylaxity,say,abatchthatisNotof
StandardQuality(NSQ)drugcanhavenationalandeveninternationalrepercussions.
Yetwehavenomechanismtoensurenationwidewithdrawalofabadbatchonceitis
establishedasbeingNSQinastate,asperareportbyDineshThakur,Ranbaxy
BSE5.63% whistleblowerandactivist.

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