Dear Friend,

Nearly everyone has been affected by cancer in some way. In fact, more than one million Americans are diagnosed each
year, and with each diagnosis another family is struck with the financial burden of care. With mounting medical bills,
many patients and their families find it hard to make ends meet. Assistance in Healthcare, Inc. (AIH) , supported by
Cancer Treatment Centers of America, provides aid to those who have become financially distressed as a result of their
courageous fight. AIH helps defray the costs of non-medical needs, such as utilities, housing, transportation and basic
living expenses to patients so that they can focus on what’s important—healing.

To continue to support cancer patients and their families during their trying times, we need your help. Assistance in
Healthcare will host our second annual “Opportunities for Kindness Gala” on September 18, 2010 at 6:00pm at the Ritz
Carlton in Philadelphia. We look forward to seeing you and working with you to become one of our sponsors or offer
items for our silent auction. With your help, we hope to raise over $100,000 to assist those who are battling against such
a ruthless disease.

We recognize that economic conditions have caused everyone to reevaluate their financial giving. Those of you whose
lives have been touched by cancer know that those battling this disease cannot wait for an economic recovery to receive
support. The need for your help is greater than ever. This is your ‘opportunity for kindness’ – your contribution has the
power to make a difference to those living with cancer.

The sponsorship opportunities for this year’s gala are enclosed. We hope you will help provide hope and healing to those
living with cancer by participating.

For more information, please contact:

Brian McEvilly, Associate Board President & Gala Co-Chair

215.537.5766 or brian.mcevilly@assistanceinhealthcareinc.org

Thank you for your consideration and I hope to see you on September 18 at The Ritz Carlton.

Sincerely,

John Goodchild

Executive Board Member

Event Fact Sheet

Gala Name, Date & Location: Annual Opportunities for Kindness Gala
Saturday, September 18, 2010
The Ritz Carlton, Philadelphia, PA

Gala Format: 6:00pm – 7:00pm Cocktail Reception & Silent Auction

7:00pm – 7:30pm Opening Remarks & Invocation
7:30pm – 10:30pm Dinner, Program & Dancing
10:30pm – 11:00pm Auction Winners & Closing Remarks

Attire: Black Tie

Sponsorship Levels: Platinum Sponsor $15,000

Golden Opportunity Sponsor $10,000
Silver Lining Sponsor $5,000
Kindness Sponsor $2,500
Compassion Sponsor $1,000

Individual Tickets: $250.00

About Us: Assistance in Healthcare was established as a 501 (c) (3) charitable organization in 1983
at Cancer Treatment Centers of America in Illinois. In 2006, AIH opened its doors in
Philadelphia and dedicated itself to helping cancer patients and their families who are
undergoing treatment in the local Philadelphia area. By lessening the financial burden of
non-medical needs, AIH helps keep families focused on fighting cancer and not worrying
over other stresses cancer can cause. To learn more about Assistance in Healthcare,
please visit www.assistanceinhealthcareinc.org

About Whom We Serve: We serve cancer patients who have become financially distressed due to their medical
expenses. Patients and/or their immediate caregivers who either live or treat in the local
Philadelphia area are qualified.

Gala Information Contacts: Brian McEvilly

215.537.7466 or brian.mcevilly@assistanceinhealthcareinc.org

Tanika Smith
215.537.7424 or tanika.smith@assistanceinhealthcareinc.org
2010 Corporate and Individual Sponsorship Opportunities

$15,000 Platinum Sponsors

Admission for ten (10) individuals to the Gala

Four (4) guest rooms at the Ritz Carlton for September 18, 2010
Full page color advertisement in event program
Recognition at event from the podium
Recognition on Assistance in Healthcare website

$10,000 Golden Opportunity Sponsors

Admission for eight (8) individuals to the event

Three (3) guest rooms at the Ritz Carlton for September 18, 2010
Half page color advertisement in event program
Recognition at event from the podium
Recognition on Assistance in Healthcare website

$5,000 Silver Lining Sponsor

Admission for six (6) individuals to the event

Two (2) guest rooms at the Ritz Carlton for September 18, 2010
Quarter page color advertisement in event program
Recognition at event from the podium
Recognition on Assistance in Healthcare website

$2,500 Kindness Sponsor

Admission for four (4) individuals to the event

Quarter page color advertisement in event program
Recognition on Assistance in Healthcare website

$1000 Compassion Sponsor

Admission for two (2) individuals to the event

Listing in event program as sponsor
Recognition on Assistance in Healthcare website
Sponsorship Benefits Reply Form

All sponsors contributing $1,000 or more will be listed in the event program. Payment and response must be received by
September 3, 2010.

Company/Individual Name: __________________________________________________________

(Please print name as you would like it listed in the program.)

Contact: __________________________________________________________________________

Address: __________________________________________________________________________

City: ____________________________ State: ___________________ Zip Code: _______________

Phone: _______________________________________ Fax: ________________________________

E-mail: ____________________________________________________________________________

Signature: _________________________________________________________________________

I/we will attend the Second Annual “Opportunities for Kindness” Gala on September 18, 2010 at The Ritz Carlton in
Philadelphia. I will support Assistance in Healthcare, Inc. by making a donation at the selected sponsorship level:

Platinum Sponsor $15,000 Kindness Sponsor $2,500

Golden Opportunity $10,000 Compassion Sponsor $1,000
Silver Lining Sponsor $5,000

I/we cannot attend, but would like to make a tax-deductable donation.

Enclosed is my check made payable to Assistance in Healthcare, Inc. in the amount of $__________

Completed donation forms should be sent via mail, email or fax to:

Assistance in Healthcare
Attn: Brian McEvilly
1331 E. Wyoming Ave. Suite 4100
Philadelphia, PA 19124
Email: brian.mcevilly@assistanceinhealthcareinc.org
Phone: 215-537-7466 Fax: 215-537-7906

Assistance In Healthcare, Inc., is a 501(c)(3) non-profit organization. EIN number 56-2591033

2010 Opportunities for Kindness Gala Ad Submission Form
Program Requirements:

Artwork must be supplied in a high resolution (300/dpi) in the following formats:

• Photoshop - .psd, .eps, .tiff

• Illustrator - .eps, .ai
• InDesign CS3 or print ready PDF
• All ads are full color with no bleed.

Please email artwork to artwork@assistanceinhealthcareinc.org or to post files to our

FTP contact Brian McEvilly at 215-537-7466. CDs or DVDs containing high res artwork
can also be sent to:

Assistance in Healthcare Gala

ATTN: Brian McEvilly, Suite 4100
1331 E. Wyoming Ave
Philadelphia, PA 19124

The deadline for all artwork is September 3, 2010. For questions contact Brian McEvilly, 215-537-7466
or Tanika Smith, 215-537-7424.

Quarter Page Ad- 2”H x 2.625” W

Half Page Ad - 4”H x 5.25” W
Full Page Ad- 8”H x 5.25” W

Company __________________________________________________________________________

Contact Name/Title __________________________________________________________________

Address ___________________________________________________________________________

City/State/Zip ______________________________________________________________________

Phone _____________________________________________________________________________

Email ______________________________________________________________________________

Signature___________________________________________________________________________