BUSINESS PLAN

Contact: Mr. Zenani France Sibanyoni

E mail: zenanisibanyoni@gmail.com
NB: Interested funders can contact the aforesaid author.
All rights Reserved

EXECUTIVE SUMMARY

The Description of the Company

Together with Us Enterprises (Pty) Ltd is wholly owned by Mr. Zenani France Sibanyoni
who is the registered international intellectual property owner of the Heads of State
Awards (hereinafter referred to as HOSA).
Therefore the company is the sole organizer of the Heads of State Awards (HOSA). The
company would generate income through three or more modus operandi:
1. The company would sell TV Broadcasting Rights to Television Channels all over the
world to broadcast the grandeur event,
2. A telephone or mobile line would be formulated for nominations and votes by the
members of the public for various categories,
3. Sponsorships,
4. HOSA website advertising space and
5. Endorsements

President Zenani France Sibanyoni is the sole owner and director of the company. He will
appoint an executive committee, Chief Executive Officer, publicist, office administrator,
receptionist, part time accountant, part time events company in order to run the Heads of
State Awards in a highly professional, effective and profiteering manner.
This is a team of high profile and experienced individuals with extensive marketing,
organizational and management skills.
All of them would be invaluable to the company as well as HOSA and bring together a
combined total of more than 20 years experience.

The Companys Mission Statement

The mission of the company is to become the premier provider of the Heads of State
Awards as the intellectual property owners.
The company is dedicated to building long-term relationships with the electronic and
prints media (as buyers of the Television Rights), corporate sponsors through quality
training and customer support, and wants to be recognized as the leading provider of the
Heads of State Awards.
The companys goal is to grow steadily, becoming profitable by the first year of
operations as the Television Rights would be sold to Television Channels globally.
The President intends to also register a fideicommissary trust appertaining to the Heads
of State Awards in order to make them a family legacy.

Products and Services

The President of the company, Mr. Zenani France Sibanyoni, is the owner of intellectual
property in respect of the Heads of State Awards.
This entitles him to be the sole owner of the intellectual property in relation to the Heads
of State Awards.
He (Mr. Sibanyoni) is the sole owner of the company that is registered in order to be a
juristic person that is entitled to run the Heads of State Awards.

Thus the company is the premier organizer of the Heads of State Awards. The Awards
are architected and engineered to recognize the excellent delivery of the mandate of the
voters by the diverse Heads of State.
The Awards intend to promote good corporate governance on the part of the Heads of
State, respect for the rule of law, world peace and development as well as respect for the
human rights.

With Television Broadcasting Rights alone, the Heads of State Awards can rake in more
than R250 million annually. There would be good returns on investment.
Marketing and Sales Techniques
The company would create a web site coupled with rigorous e commerce in order to
popularize the Heads of State Awards around the globe.
The company will also create a terrific Face Book page in order to reach millions of
people all over the world. It would be easier and convenient for key stakeholders
(masses) to cast their votes in respect of diverse categories of the HOSA.
The President would also hire a top notch international publicist in order to further market
the Awards so that they can draw huge profits in the area of Television Broadcasting,
sponsorships as well as telecommunications through calls and smses for nominations as
well as voting.
The company would also ensure good relations with both print and electronic media in
order to further publicize the Heads of State Awards.

The Competition
There would be no competition for the Heads of State Awards as the intellectual property
owner is only Mr.Sibanyoni.
We will not rest on our laurels as the company would do the following in order to enhance
its marketability:

Ongoing support to clients;

Extensive knowledge of the culture of Awards;
Superior customer service;
Specialized training programs for staff; informative Web site; competitive rates. Formatted: Bullets and Numbering

Target Market
The target market is without a doubt the Television Channels (TV Broadcasting Rights)
as well as the general public (nominations and voting).
The nature of the media is to cover all the events related to the Heads of State. Therefore
without a doubt they will be highly interested to cover the events of the Heads of State
Awards live.
Research shows that there are 196 countries in the world, and this means that the
Television Channels from 196 countries would be interested in buying live TV
Broadcasting Rights.
However, chances are that we can sell TV Broadcasting Rights at R1 million per country,
and this will translate to R196 million.
We would also allow individuals and companies to advertise on our web site their
products and services. This will further generate income for the company.

Operations
The company will seek offices in Emalahleni as it is the coal mining economic hub of
Africa. However, we will ensure that we have reputable corporate neighbours in order to
maintain good relations with the conglomerates.

Management
The President (Mr. Sibanyoni) would ensure that a reputable events company is enlisted
in order to organize the Heads of State Awards in a highly professional, effective and
seamless manner.
The company would also hire a bankable and noble Chief Executive Officer who would
be able to acquire profitable TV Broadcasting Rights, sponsorships, web advertisers etc.
There would be an executive committee of highly learned and reputable individuals in
order to oversee the smooth running of the Heads of State Awards.
The CEO would appoint capable staff members who would ensure that the company
grows by leaps and bounds.

Financial Forecasts
Television Broadcasting Rights: R196 million
Telephone Nominations & Voting: R50 million
Sms Nominations & Voting: R50 million
Web Adverts: R4 million
Sponsorships: R50 million

Total Revenue R350 million per annum

HISTORY AND POSITION TO DATE

The company is a new business venture that is destined to be catapulted into dizzy
heights as TV Broadcasting Rights are lucrative and secure.
The headquarters of the company will be based in Emalahleni as it is the coal economic
catalyst of Africa.
The inaugural Heads of State Awards will be staged in Emalahleni Civic Centre in
Emalahleni and thereafter will rotate to various cities in the whole world.

The Companys Mission

The goal of the company is to be the leading provider of hassle-free Heads of State
Awards in the world.
The Heads of State Awards are relevant to the whole globe, and this will elevate the
company to a global business entity.
There are diverse Award Ceremonies in the whole world, but there are no Awards
specifically for the Heads of State.
The event management sales are the fastest growing category of business to consumer
activity on the Internet and Television Industry.
Our emphasis will be on providing a complete specialized service based on having a
detailed knowledge of the Awards Ceremonies being offered.

Management Team and Key Personnel

The company will enlist the services of a highly bankable and experienced chairperson
who has in-depth knowledge of Awards ceremonies and/or events.
In addition, we will also appoint a Chief Executive Officer (CEO) with relevant
qualifications, strong commercial background and connections within the corporate world.
The company also aspires to appoint an ambassador of HOSA with strong and powerful
connections in all spheres of life: media, business and so forth.
Mr. Zenani France Sibanyoni (President) has a B Proc degree, UNISA HR Certificate as
well as UCT Preferential BEE Certificate.
He (Mr. Sibanyoni) will contribute a lot to the business venture. However, he (Mr. Ntuli)
invented and protected the Heads of State Awards all by himself without the help of an
intellectual property lawyer.
Research was done by him on protection of intellectual property and took the necessary
applications.
He has the knack to research on any business predicament, and come up with solutions.
In addition, he (Mr. Sibanyoni) would draft all commercial contracts between the company
and other juristic as well as natural persons.
All areas within the company that need legal advice and compliance will be his line of
function.
He (Mr. Sibanyoni) would ensure that the company complies with the Labour Relations
Act, Employment Equity Act, Basic Conditions of Employment Act, Skills Development
Act etc.

The members of the executive committee provide guidance to the management and staff
of the Heads of State Awards.
The committee meets upon request to discuss policy changes, review the mission
statement and update the business plan, if a need arises.

Services
We are the owners of the intellectual property of the Heads of State Awards through our
President, Mr. Zenani France Sibanyoni.
He (Mr. Sibanyoni) is also the sole owner of the company as well as the intellectual
property of the Heads of State Awards.
Thus there would be no competitor for the company in organizing the Heads of State
Awards. We are protected by international law, and anyone who may organize the
Awards for Heads of State would be inviting our legal wrath.
We have a legal option of interdiction coupled with concomitant claim for damages.
The company through Mr Sibanyoni also owns intellectual property in respect of Heads of
State Soccer Challenge. This is a soccer challenge that involves four national soccer
teams that are ranked 1 to 4 by Fifa.
The company through Mr Sibanyon also owns intellectual property appertaining to Heads
of State Awards Rugby Challenge. This is a rugby national team challenge that involves
top 4 teams according to International Rugby Board (IRB).
Transportation Systems
The organizers of the Heads of State Awards will use cars and planes in organizing the
Awards in a more economical and successful manner.
We may negotiate with Avis for a car sponsor as well as South African Airways for air
transport sponsor.

Company History
The company has no history as it is a new business venture with personnel that is highly
qualified, skilled and bankable.

Guarantees and Warranties

The funder of the Heads of State Awards will be protected by virtue of the fact that in the
unlikely event that the Awards are not successful, the funder can sue as well as attach
the intellectual property of the Heads of State Awards.
The company will also take out business insurance for the Heads of State Awards so that
in an unlikely event of being unsuccessful, then they (HOSA) will be protected.
The fact that the Heads of State Awards can rake in R350 million per annum means that
they can be worth about R50 billion.
The projected income excludes Heads of State Soccer Challenge as well as Heads of
State Rugby Challenge.

Business StructureLegal Status

The company is incorporated under the laws of the Republic of South Africa. The
company is solely owned by the President of the company,
It will have the executive committee of salaried members, chief executive officer as well
as the staff members appointed by the CEO in conjunction with the President.
MARKET RESEARCHINDUSTRY ANALYSIS
During the current period of strong economic growth, the company can capitalize on the
many significant opportunities in the event management industry.

The major Television Channels need qualitative and lucrative television content, and the
Heads of State Awards will come in handy. The audience is sick and tired of lamentable
television repeats.

Economic and Social Factors

The event management industries represent the fastest growing sector of the global and
national economy, and the Heads of State Awards are poised to flourish from the word
go.

The general economic climate in the electronic media is very strong. The major
Television Channels have massive TV Broadcasting Rights buying power.
The business conglomerates are also on the sidelines to be enlisted as the TV
Broadcasting Partners.

Competitive Environment
Our competitive edge will be in attracting and retaining our TV Broadcasting customers
with the most highly trained and well-informed individuals we can recruit. With our
personnel expertise in TV Broadcasting, we will be able to provide the most accurate, up-
to-date information possible.
Our legally abiding monopoly on the Heads of State Awards is another catalyst in our
competitive edge.

Long-Term Opportunities
The Heads of State Awards will be relevant to the general global population generations
after generations.
This prompted the President of the company to register a fideicommissary trust
appertaining to the Heads of State Awards in order to protect it as a family legacy.
The Presidents children as well as descendants will be entitled to benefit from the
intellectual property proceeds of the Heads of State Awards.
The Heads of State Awards cannot thereby be alienated, sold or disposed by the
Presidents children as well as descendants.
This has been engineered and architected by the President in order to provide long term
affluence to the Presidents children as well as descendants.

TARGET MARKET ANALYSIS

Geographic Area
The company will be based in Emalahleni which is the coal mining economic heartbeat of
Africa. Nonetheless, the relevance of the Heads of State Awards will know no
boundaries.
The Heads of State Awards enjoy an international property that covers the entire globe,
and in accordance with research there are 196 countries. This will ensure that the Heads
of State Awards are highly lucrative, sustainable and secure investment.
Formatted: Bullets and Numbering

Market Size and Description

The World as we know it today has about 196 countries and that is the global market for
the Heads of State Awards.
Research dictates that there are 15 000 television channels in the whole world (see
www.quora.com/How-many-TV-channels-are-there-in-the-world)
Thus it is natural that all 15 000 television channels would be clamouring to acquire or
buy TV Broadcasting Rights from us.
In accordance with research there are 6 974 billion people on the planet earth. This is the
extent to which the Heads of State Awards may be watched, barring infancy.
This makes the Heads of State Awards worth more than diamonds, gold and platinum put
together. The television marketing and promotion space for corporate citizens of the
world would be enormous.
This makes the Heads of State Awards a worldwide draw card with concomitant lucrative
returns on investment.
Target Customers
Research states that todays global sports industry is worth between 350 billion and 450
billion Euros.
This is where the television channels are buying TV Broadcasting Rights, and what will
stop the TV Channels from buying the Heads of State Awards TV Broadcasting Rights.

They (TV Channels) would die to be associated with the Heads of State Awards. They
will perceive it to be a spit in the face of their respective Heads of State in the event they
do not acquire or buy TV Broadcasting Rights associated with their Presidents and
political leaders.

Market Definition
The world TV Broadcasting Rights market expands at a 3.9 percent average annual
growth rate, according to the following excerpt:

www.pwc.com/.../changing-the-game-outlook-for-the-global-sports-mar...
Media rights fees paid to show sports on broadcast and cable television networks,
television. stations, terrestrial.... At root, people buy tickets to sports events and pay-
TV..... It is also expected to have the 3rd fastest growth rate at. . 3.9%.

However, if the sport-oriented TV Broadcasting Rights can grow in this pattern, what will
stop the Heads of State Awards from making an impact in the world of purchasing TV
Broadcasting Rights?

This is the third fastest industry than the general economic growth rate.

Market Opportunities
We believe that by concentrating on the Heads of State Awards, we can meet the needs
of our clients.
Our specialized knowledge of organizing the Awards will allow us to satisfy our
customers and to surpass the services offered by our competitors, if any.
Our market study has shown that the Television Channels are always interested in
covering news appertaining to the Heads of State.
They are prime news all over the world, and this makes the Heads of State Awards
mouthwatering, fascinating and lucrative.
Comparatively speaking, if major Television Networks like BBC and CNN International
are interested in covering generalist Nobel Peace Prize, what will stop them from
covering specific Heads of State Awards?
However, by nature Nobel Peace Prize is generalist in the sense that it covers all
professions, politicians (Mr. Nelson Mandela won it), Archbishops (Archbishop Desmond
Tutu won it) etc.
The Heads of State Awards are specifically for the Heads of State who have
expeditiously and meticulously executed their public mandates of excellent service
delivery.

Competitive Analysis
The Heads of State Awards are the intellectual property of Mr. Zenani France Sibanyoni.
Thus there would be no competition for the Heads of State Awards. In the event there is
a natural or juristic person trying to organize the Heads of State Awards, the President is
legally trained.
He (Mr. Sibanyoni) would draft the Notice of Motion, Founding Affidavit as well as attach
proof that the Heads of State Awards belong to him (Mr. Sibanyoni).
The aforesaid legal documents would be coined and crafted to interdict any natural or
juristic person from staging the Heads of State Awards.
In addition, he (Mr. Sibanyoni) would have an option to claim damages suffered due to
such indiscretion and indecision.
The Nobel Peace Prize has been successful since inception, and what will possibly stop
the Heads of State Awards from being successful?

Competitive Advantages
The Heads of State Awards would be a once off annual event, but the monetary spin offs
would be outstanding.
There are 196 countries in the world according to research, and all of them would have a
keen interest in the Heads of State Awards.
All 15 000 Television Networks from all over the world would definitely make enquiries as
to how much are the TV Broadcasting Rights of the Heads of State Awards.

Competitors Positions

The Heads of State Awards are a legally compliant monopoly as there are no competitors
due to the fact that they are the intellectual labour and toil of Mr. Zenani France
Sibanyoni.

Potential Future Competition

There is also no future competition as the President of Heads of State Awards (Mr.
Sibanyoni) would register a fideicommissary trust so that the Heads of State Awards can
be a family legacy to benefit the descendants of Mr. Sibanyoni.

BUSINESS STRATEGYMARKETING & SALES PLANNING

The President of Heads of State Awards (Mr. Sibanyoni) would appoint a top drawer
publicist to publicize the Heads of State Awards. A highly connected CEO would be
appointed to generate business.
A top notch web site would also be designed with resultant e marketing that would cover
the globe.
We will also work hand in hand with international electronic as well as print media to
further market the Heads of State Awards.

Customer Incentives
Our market research shows that publicity has the greatest impact on peoples and
companys choice of products they want to be associated with.

Advertising and Promotion

Our advertising and promotions will revolve around eight key strategies: public relations,
social media platforms, online marketing (including, but not limited to search engines
optimization) our offices front, an Internet Web site, customer relations, press advertising,
and our association with the Television Channels.

Public relations. We will put considerable effort into preparing and disseminating a
regular flow of press releases. These will be based on stories about our activities,
corporate clients, and our staff. We will employ a freelance public relations adviser to
help us write, copy and locate publications editors.

Social Media. We will create picturesque social media pages like on Face Book in order
to considerably market the Heads of State Awards. However, Face Book has billion
visitors and this is massive marketing. We will employ a highly experienced company or
individual to handle our social media presence and marketing for maximum results.

Online marketing. We will also hire a company or individual who is highly experienced in
online marketing, including but not limited to search engine optimization.

Offices front. We plan to have an exciting, informative, and actively managed display
window. There will be a video display showing what Heads of State Awards entail.

Internet Web site. This is fast becoming a major promotional channel, and we believe it
will increase in importance over time. Also, it is the most convenient way for us to have a
global presence at the outset.

Customer relations. We will keep records of every sales contact. Data such as source of
inquiry, client needs, previous experiences will be included. By having superior
information on our clients and prospects, we intend to offer a truly personalized service.
Our database will contain full details on all our clients.
Press advertising. We will undertake a small amount of specialist press advertising in
order to enhance our public relations activity. There is considerable research to support
the argument that the more often a potential client hears about you, the more likely they
are to approach you when they have a need for your type of service.

Sales and Marketing

Excellent selling skills are vital in our type of business. Therefore, everyone will be fully
trained in sales. Additionally, every month we will audit each other by observing half-a-
days selling activity and giving feedback on strengths and weaknesses in skills.

We will also be using a contact management system that will allow us to monitor the
effectiveness of different promotional strategies and of different marketing messages.

The key to our strategic advantage lies in having superior data on prospects and clients.

Commission
The company is prepared to pay a negotiated commission to an individual or juristic
person that would acquire a buyer or buyers of TV Broadcasting Rights for Heads of
State Awards.
We are also prepared to pay commission for any corporate sponsorship or any relevant
business revenue brought into our company.

Guarantees and Customer Protection

Our funder (s) and broadcaster clients will be protected financially against either our own
or service providers failure, by virtue of the Business Risk Insurance taken by the
company.
We will use a highly reputable events company to organize the Heads of State Awards so
that the prestige of the event cannot be mortified.

OPERATIONS
Premises
It is vital that the business has both a storefront facing onto the main street and a visible
separate entrance. The goal is for clients to be able to move between the premises
without going outside. The premises have to increase the publicity of the Heads of State
Awards. The amount of foot traffic will definitely market the Heads of State Awards.
We will be renting 100 square meters of fully serviced space at a cost of R4 000, 00 per
monthfully serviced. We will need to spend R50 000, 00 on internal refurbishing. We
plan to do some of this work ourselves. An additional R100 000, 00 will be needed for
desks, chairs, and other office furnishings.

Choice of Location and Premises

We intend to locate within the belly of Emalahleni as it is the coal mining economic hub of
Africa. However, most of the high profile corporate citizens of Africa and the world are
resident in Emalahleni. There is Anglo American, Optimum Colliery, BHP Billiton, Benicon
etc.

Opening Hours of Operation

The telephone lines will be staffed 24 hours a day by live operators. During the period
from 9 am to 5 pm, this will be done mostly by our staff. However, overload calls during
the day and afterout-of-hours calls will go to our live telemarketing bureau. People
consider decisions at home in the evenings after discussion with friends, partners and
relatives. We want to be available as their first point of contact with an informed, friendly
service.

We believe that since our clients will mostly be busy professional people, off-peak- hours
access to our services is also a key way in which we can differentiate ourselves from
other Awards.

Our Heads of State Awards will be highly transparent and democratic in the true sense of
these words.
However, public participation is one of the key ingredients of democracy that we intend to
employ to give credibility to the Heads of State Awards.
This nominating and voting public will at the same time generate huge revenue for the
Heads of State Awards.
We will be highly flexible by also allowing the masses to vote via social media platforms
in order for the Awards to be legitimate.

Equipment
We will be renting an integrated telephone/data-base system from the outset. This will
allow up to ten sales staff to answer calls and have full on-screen data on clients and
products.

As service is one of our key components, it is essential that we have full access to all
relevant data speedily and efficiently.

Staffing
From the outset all staff will have job descriptions, a career and training history file, and a
record of employee reviews.

New staff will take the Psychometric Aptitude Test, and then spend time with each
member of the Heads of State Awards.

All staff will undergo full product training, and this will be continued in order to ensure
excellence appertaining to job performance.

Our dress code will require us to look as though we are on our way to one of our Awards
Ceremonies. We plan to start with a staff of three full-time employees, including the
founder, and one part-timer. We plan to be operating with a staff of thirteen during the
second year of business.

With this system we can review our sales and marketing

activities on a regular basis.
We will be developing outline scripts to help the sales staff
manage inquiries. This will ensure that all incoming phone calls are
dealt with in the same way and meet a high standard.
We will encourage people inquiring about the Heads of State Awards
to give us feedback on:
 Our ability to handle their enquiry
The amount of time from the clients first inquiry to the date of actual
service delivery
The clients reactions to the service delivery in terms of whether it
meets their expectations
Corrective measures will be embarked upon in the event of failure
to meet expectations, a highly unlikely occurrence.

Capacity
In the event we are given the funding that we require, we will hire a
top notch Chief Executive Officer with strong commercial background.
The CEO we need is the one with a highly excellent working
relationship with big companies as well as Television Channels.
This will make it easier to acquire buyers for TV Broadcasting Rights
as well as corporate sponsorships.
This will exceed the projections and forecasts that we are anticipating
in the business plan.

MANAGEMENT & ORGANIZATION

Management Team and Key Personnel

The company will enlist the services of a high caliber Chief Executive Officer (CEO) who
will be tasked to acquire management team as well as key personnel who will catapult
the organization into dizzy heights.
Mr. Zenani France Sibanyoni (President) has a B Proc degree, UNISA HR Certificate as
well as UCT Preferential BEE Certificate.
He (Mr. Sibanyoni) will contribute a lot to the business venture. However, he (Mr.
Sibanyoni) invented and protected the intellectual property of the Heads of State Awards
(HOSA) all by himself without the help of an intellectual property attorney.
Research was done by him on patents, and thereafter filed the necessary applications.
He has the knack to research on any business predicament, and come up with solutions.
In addition, he (Mr. Sibanyoni) would draft all commercial contracts between the company
and other juristic as well as natural persons.
All areas within the company that need legal advice and compliance will be his line of
function.
The employment contracts of employees would be drafted by Mr. Sibanyoni, including but
not limited to company policies, service level agreements, sponsorship contracts, joint
venture agreements etc.
All spheres of litigation would be handled by him (Mr. Sibanyoni), including but not limited
to civil litigation, labour litigation etc.
He (Mr. Sibanyoni) would ensure that the company complies with Labour Relations Act,
Employment Equity Act, Basic Conditions of Employment Act, Skills Development Act
etc.

Long Term Goals

Heads of State Awards plan to grow steadily over the next five years,
becoming the premier event in the whole world.
Our financial objectives are to be operating at or close to break-even
cash flow by the end of first year.
We aim to be profitable from Year One onward; our goal is to earn at
least R150 million post tax profit in the Year One.
Our profit margin by Year Two will be a respectable 10 percent.
Strategy for Achieving Goals
Extensive public relations campaign Formatted: Bullets and Numbering

Recruit well-trained, enthusiastic staff

Deliver superior product knowledge
Provide high quality customer service
Create library of tools/reference materials for clients

The first priority is to hire a competent public relations consultant. This

individual will be the key to producing state-of-the art publicity
materials and determining where these materials should be placed for
optimum visibility.

The second priority will be to increase the staff. The individuals

recruited will go through an extensive training program to ensure that
they will be able to provide superior product knowledge. We will only
recruit those individuals who share our vision. We also want the
business to have an enjoyable atmosphere.

The third priority is to install a library of reference works . These

materials will be available for clients to browse through, or to check
out and peruse at home.
Position

We are the only company who own the rights to stage the Heads
of State Awards.

Risks Associated with Growth

Losing touch with customers Formatted: Bullets and Numbering

Loss of clientele to other providers

Quality of services diminished
New businesses

The risks facing the expansion of Heads of State Awards can be

summed up in one word: saboteurs.
A plus for Heads of State Awards is that the owner thereof Mr.
Sibanyoni has a B Proc degree.
He (Mr. Sibanyoni) knows how to interdict any person, natural or
juristic, who tries to steal the Awards from him.
He also knows how to draft all court pleadings as well as documents
that are needed to sue for damages.

FORECASTING

Sales Forecast
We aim to sell Exclusive World Television Broadcasting Rights for not less than R250
million.
There are more than 15 000 Television Channels from all over the world who will have an
interest in the Heads of State Awards.
It is difficult to forecast corporate sponsorships, website adverts, sms and telephone
voting revenue, but all these are viable streams of business revenue.

Table 3. TV Sales Forecast Projection

Q1 Q2 Q3 Q4 Year
Total

Inquiries 200 425 425 750 1800

generated through
promotion

Office inquiries 300 300 450 450 1500

Total inquiries 500 725 875 1200 3300

TV Rights sold 1 1
R250
Average TV Rights cost R250 million
million
R20
Commission received R20 million
million

Total commission & fees R20

earned million

NB: Corporate sponsorships, website adverts, telephone voting and sms revenue is not
included in the table.
In Year Two we are forecasting a gross profitcommissions of not less than R255 million
and in Year Three we plan to reach R260 million.

Cash Flow Projections

The Cash Flow projections for Year One (see Appendix 2) show that the business will
need financing of about R50 million For the last two months of the year, we are
forecasting a positive cumulative cash flow and a year-end cash surplus of between
R170 864 000, 00.

In our Cash Flow projection, we have assumed the whole R50 million financing has come
from a bank loan. We have allowed for interest on the full amount for the whole period.
In practice we would hope to finance part of this at least by a line of credit equal to the
money actually required. In this way we believe we have made a prudent, conservative
provision.

Income Statement
We expect to make a huge after- tax profit of about R170 864 000, 00. (See Appendix 2
and Table 4 below). This is before the owners drawings. Any owners drawings will be
contingent on performance being better than that expected in the Plan.

Table 4. Profits in Years One to Three will be

Year One Year Two Year Three

TV Broadcasting R250 million R260 million R270 million

Rights
Less cost of event 71 355 000,00 11 096 250, 00 35 265 000, 00
Gross profit 170 864 000,00 248 904 000, 00 234 735 000, 00
Less expenses Included in cost of Included in cost of Included in cost of
event above event above event above
Net income before 170 864 000,00 248 904 000, 00 234 735 000, 00
taxes
Provision for taxes Included in cost of Included in cost of Included in cost of
event above event above event above
Net income after 170 864 000,00 248 904 000, 00 234 735 000, 00
taxes
Balance Sheet
The Balance Sheet at the end of Year One (see Appendix 2) shows a healthy surplus of
current assets over current liabilities. We have shown a conservative funding position,
which does not include any of the additional capital that we hope to secure.

Performance Ratios
We plan to move our gross profit up from 11 percent in Year One, to 13 percent in Year
Three. These figures look quite low, but it should be remembered that our gross
profitincome is really the TV Broadcasting Rights we earn, not the full revenue of Heads
of State Awards like telephone voting, website advert, corporate sponsorships,
endorsements and other revenue measures. Our net income before taxes is a more
accurate measure of performance. This we expect to move from 2 percent at the outset,
up to 8 percent by Year Three.
The Heads of State Awards will without a doubt outperform the cash flow projections
tabulated.

Break-Even
We feel confident that the break-even point can be attained within a reasonable period of
time as we are the legal monopoly to the Heads of State Awards. There is no competition
for us. Once again HOSA is the intellectual property of Mr. Sibanyoni, the only juristic
person permitted to organize the event.

Funds Required and Timing

We plan to make three major investments: one in Web site, database development and
one in office premises development as well as appointment of a highly connected Chief
Executive Officer (CEO).

Web site and data base development - this will cost about R20 000, 00 The data
base system is one of our key differentiators. It will allow us to offer superior service
and ensure a high level of repeat business and referrals.

The Web site is vital if we are to reach this wide and disparate global market. The
group of potential clients we have chosen as our target market, affluent,
 professional 25- to 40 - year olds, are prime users of the Internet. Even those
people in our locality will expect to be able to research our offers on the Internet
before casting telephonic or sms votes for their preferred candidates for the Heads of
State Awards.

Office premises development - this will cost us about R100 000, 00. We have to look
professional, stately and to have an efficient work environment. If our staff does not
have the right tools, we can hardly expect them to deliver superior performance. If
clients see amateur premises, they will not be inspired to spend thousands of rands
and entrust their business confidence with us.
Appointment of a highly connected CEO will boost the Heads of State Awards to
acquire TV Broadcasting Rights buyers, corporate sponsors, website advertisers etc.
We need a CEO who has an excellent image and profile within the corporate world,
especially in relation to TV Channels.
This will help the Heads of State Awards to be highly profitable and lucrative.

All these investments need to be made at the outset to ensure that the business creates
the right impression from the start. We get only one chance to make a first impression.

We may decide to lease our telephone and computer systems, sinceas this is a rapidly
changing area and we need to have access to the very latest technology. Financing
packages from equipment suppliers are currently very attractive.

Funding Options
The cash flow projections show that the business will require R50 million of working
capital during the early weeks of the first years operations. We think the aforesaid figure
will cover even unforeseen eventualities.
In the event that additional funds prove necessary our appointed high profile CEO would
solicit corporate sponsorship.

Option 1: Approach our bank with a view to raising of R50 million to organize this high
profile and lucrative annual event.
Mr. Sibanyoni enjoys intellectual property ownership of the Heads of State Awards
(HOSA) and is prepared to provide its rights as security for any negative eventuality,
which is a rare possibility.
Financial
We will be using a computer-based financial management system. This will allow us to
analyze the profitability.

In this way we can review our sales and marketing activities on a regular basis. It will
also allow us to reward staff on the basis of profit achieved rather than just on sales.

BUSINESS CONTROLS

Accounting System
We will be using a computer-based financial management system. With this system we
can review our sales and marketing activities on a regular basis. This will allow us to
analyze the profitability of sales. Thus we will be able to reward staff on the basis of profit
achieved rather than just on sales.

Quality Control
We will be developing outline scripts to help the sales staff manage inquiries. This will
ensure that all incoming phone calls are dealt with in the same way and meet a high
standard.

We will encourage people inquiring to give us feedback

Our ability to handle their inquiry

The amount of time from the clients first inquiry
The clients reactions in terms of whether it meets their expectations
Capacity

In the event we are given the funding that we require, we will hire a
top notch Chief Executive Officer with strong commercial background.
The CEO we need is the one with a highly excellent working
relationship with big companies as well as Television Channels.
This will make it easier to acquire buyers for TV Broadcasting Rights
as well as corporate sponsorships.
This will exceed the projections and forecasts that we are anticipating
in the business plan.

Long-Term Goals
The Heads of State Awards will be relevant to the general global population generations
after generations.
This prompted the President of the company to register a fideicommissary trust
appertaining to the Heads of State Awards in order to protect it as a family legacy.
The Presidents children as well as descendants will be entitled to benefit from the
intellectual property proceeds of Heads of State Awards.
The Heads of State Awards cannot thereby be alienated, sold or disposed by the
Presidents children as well as descendants.
This has been engineered and architected by the President in order to provide long term
affluence to the Presidents children as well as descendants.

Steps for Achieving Goals

Heads of State Awards strategy for achieving our goals consists of six major points:

Extensive public relations campaign

Recruit well-trained, enthusiastic staff
Deliver superior product knowledge
Provide high-quality customer service
Create library of tools/reference materials for clients
Offer competitive pricing

The first step to achieving our goals is to hire a competent public relations officer (PRO)
or publicist. This will be the key to producing state-of-the art publicity materials and
determining where these materials should be placed for optimum visibility.

The second step will be to increase the staff. The individuals recruited will go through an
extensive training program to ensure that they will be able to provide superior product
knowledge in the field. The present staff is passionate, and we intend to maintain their
enthusiasm through constant product development and skill training. We will only recruit
those individuals who share our vision. We also want the business to have an enjoyable
atmosphere.

The third step is to install a library of reference works. These materials will be available
for clients to browse through and peruse at home.

Position

We are the only company who own the rights to stage the Heads
of State Awards.

Risks Associated with Growth

Losing touch with customers Formatted: Bullets and Numbering

Loss of clientele to other providers

Quality of services diminished
New businesses

The risks facing the expansion of the Heads of State Awards can be
summed up in one word: saboteurs.
A plus for Heads of State Awards is that the owner thereof Mr. Zenani
France Sibanyoni has a B Proc degree.
He (Mr. Sibanyoni) knows how to interdict any person, natural or
juristic, who tries to steal the Awards from him.
He also knows how to draft all court pleadings as well as documents
that are needed to sue for damages.

Summary of Findings from Market Research Survey

However, I have made a research and out of every person I come across and discuss the
Heads of State Awards is positive that it is a huge money spinner.
One of those people even requested 1 percent equity stake in the Heads of State
Awards. He even stated that the bankers will not hesitate to fork out R100 million in
order to successfully stage the Heads of State Awards.
The research that I made is based on all people who are from all social strata, lower,
middle as well as upper class.
I discussed the idea with Professor Pitika Ntuli and he stated that it will be a huge
success. The other person I discussed the idea with is Mr. Mike Ntombela, former
Mamelodi Sundowns captain, Head of Technical at Mamelodi Sundowns as well as agent
of Thulani Serero of Ajax Amsterdam.
Mr. Ntombela said it is a brilliant idea and even stated that people might steal it from me.
I told him that I have Rights in respect of Heads of State Awards, and he replied that I did
the right thing.
I also discussed the idea with Mrs Dikeledi Masango who is a very successful multimillion
entrepreneur, and she also said that it will be a big success.
It is trite that the Television Channels from all over the world follow their respective Heads
of State and cover all aspects of their lives, work related and personal.
What will stop the Television Channels from eagerness to cover Heads of State Awards?

BUSINESS MENTOR AND BUSINESS BANK ACCOUNT CO

SIGNATORY
We do not have any qualms in the event the funder or financier appoints a business
mentor and business bank account co signatory for our company.
This novel business arrangement will safeguard the financial interests of the funder or
financier.
This is a modus operandi that will guarantee that the funder acquires the capital debt of
R50 million plus interest.
This arrangement can be altered once the funder received the capital debt as well as
interest from the company.

SECURITY
The President of the company is prepared to furnish the Heads of State Awards Rights
as security. The HOSA Rights can generate more than R350 million per annum, it would
be in order to value it at R50 billion.
Thus it is a worthwhile security that could be employed by the financier and Mr. Sibanyoni
as security for the loan of R50 million.

CORPORATE SOCIAL INVESTMENT (CSI)

We undertake that 10% of the net income of the Heads of State Awards would be
committed to Corporate Social Investment (CSI).
Our financial forecast at page 6 dictates that we would be able to amass about R350
million per annum.
The ten percent for R350 million is R35 million, and this means that our CSI Budget
would translate into R35 million per annum.
We will work hand in glove with the relevant stakeholders in order to determine the areas
upon which the aforesaid budget can be spent.
However, without eroding the generality of the aforesaid averment, we will appoint a
service provider in conjunction with all relevant stakeholders that will refurbish the road
infrastructure in the areas of Nkangala District Municipality.
We also undertake to provide electricity, clean water and sanitation within the areas that
are in dire and pressing circumstances.
APPENDIX 2: FINANCIAL FORECASTS
Cash Flow Projection Year One to Ten Years

Cash Flow Forecast

Years 1 to 10 Pre-Start 1 2 3 4 5 6 7 8 9

Receipts

TV Broadcasting Rights R250 R260 million R270 million R275 million R280 million R285 million R290 million R295 million R300 million R30
million
Loans received R50 million 0 0 0 0 0 0

Tel voting revenue

Corporate sponsorhip

Other

Total Receipts 0 R300 R260 R270 R275 R280 R285 R290 R295 R300
million million million million million million million million million

Payments

Cash Purchases R100 000 0 R1 million 0 R500 000 0 R500 000 0 R500 000 R

Payments to Creditors 0 0 R1 million R500 000 R200 000 R750 000 R300 000 R250 000 R100 000 R

Salaries and Wages R15 million R15 million R20 million R20 million R21 500 R22 million R22 million R24 million R24 million R2
000
Employee Benefits R1 million R1 million R5 million R5 million R5 500 000 R6 million R6 million R7 million R7 million R

Payroll Taxes R1, 6 million R1, 6 million R2 , 5 R2, 5 million R2, 7 million R3 million R3 million R4 million R4 million R
million
Rent R60 000 0 0 0 0 0 0 0

Utiltities R40 000 R40 000 0 0 0 0 0 0

Repairs and Maintenance R50 000 R50 000 R50 000 R50 000 R75 000 R80 000 R85 000 R90 000 R90 000

Insurance R1 million R1 million R1 million R1 million R1, 1 million R1, 2 million R1, 2 million R1, 5 million R1, 5 million R1,
Travel R1 million R1 million R2 million R2 million R2, 5 million R3 million R3 million R3, 5 million R3, 5 million R3,

Telephone R100 000 R100 000 R100 000 R100 000 R150 000 R160 000 R160 000 R165 000 R165 000 R

Postage R5 000 R5 000 R5 000 R5 000 R5 500 R5 600 R5 600 R5 600 R5 600

Office Supplies R50 000 R50 000 R500 000 R50 000 R75 000 R100 000 R120 000 R150 000 R150 000 R

Advertising (delete row)

Marketing and Advertising R1 million R1 million R2 million R2 million R2, 5 million R3 million R3 500 000 R4 million R4 million R

Professional Fees R100 000 R100 000 R100 000 R100 000 R125 000 R150 000 R150 000 R200 000 R200 000 R

Training and Development R100 000 R100 000 R100 000 R100 000 R125 000 R150 000 R150 000 R200 000 R200 000 R

Bank Charges R5 000 R7 500 R10 000 R10 000 R15 000 R16 000 R16 000 R17 000 R17 000

Miscellaneous 0 0 0 0 0 0 0 0 0

Owner's Drawings 0 0 0 0 0 0 0 0 0

Loan Repayments R50 million 0 0 0 0 0 0 0 0

Tax Payments 0 0 0 0 0 0 0 0 0

Capital Purchases R150 000 0 0 0 0 0 0 0 0

Other - Database and Web Site 0 0 0 0 0 0 0 0 0

Total Payments 0 R71 355 R11 096 R35 265 R33 415 R37 070 R39 461 R40 186 R45 077 R45 077 R
000, 00 250, 00 000, 00 000, 00 500, 00 600, 00 600, 00 600,00 600, 00

Cashflow Surplus/Deficit (-) 0 R170 8 64 R248 904 R234 735 R241 585 R242 929 R245 538 R249 813 R249 922 R254 922 R2
000, 00 000, 00 000, 00 000, 00 500 400, 00 400, 00 400, 00 400, 00

Opening Cash Balance 0 0 R170 8 64 R419 768 R654 503 R896 088 R1 139 R1 384 R1 634 R1 884
000, 00 000, 00 000, 00 000, 00 017 500 555 900, 369 300, 291 300,
00 00 00 00

R2

Closing Cash Balance 0 R170 864 R419 768 R654 503 R896 088 R1 139 R1 384 R1 634 R1 884 2 139 213
500, 00 000, 00 000, 00 000, 00 017 500 555 900, 369 300, 291 300, 700, 00 1
00 00 00 00
Income Statement, Years One to Three

Income Statement, Profit and Loss Statement - 12 Months

Year Year Year

1 2 3
Period Starting: Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month Totals
10 11 12

TV Rights Revenue
R250 R260 R270
millio millio millio
n n n

Other 0

Total Sales R250 R260 R270 0 0 0 0 0 0 0 0 0 R780

million million million million

Less Cost of Goods Sold

Materials 0

Labor 0

Overhead 0

Other 6 #####
##

Total Cost of Goods Sold 0 0 0 0 0 0 0 0 0 #####

##

Gross Profit R250 R260 R270 0 0 0 0 0 0 0 0 0 R780

million million million million
Operating Expenses

Salaries and Wages R15 R15 R20 R50

million million million million
Employee Benefits R1 million R1 million R5 million R7
million
Payroll Taxes R1, 6 R1, 6 R2, 5 R5, 7
million million million million
Rent R60 000 R60 000

Utilities R40 000 R40 000 R80 000

Repairs and Maintenance R50 000 R50 000 R50 000 R150
000
Insurance R1 million R1 million R1 million R3
million
Travel R1 million R1 million R2 million R4
million
Telephone R100 000 R100 000 R100 000 R300
000
Postage R5 000 R5 000 R5 000 R15 000

Office Supplies R50 000 R50 000 R500 000 R600

000
Advertising (delete row) 0

Marketing and Advertising R1 million R1 million R2 million R4

million
Professional Fees R100 000 R100 000 R100 000 R300
000
Training and Development R100 000 R100 000 R100 000 R300
000
Bank Charges R5 000 R 7 500 R10 000 R22 500

Depreciation

Miscellaneous (capital R150 000 R150

purchases) 000
Other (loan repayment) R50 R50
million million
Total Operating 71 160 R21 052 R33 365 0 0 0 0 0 0 0 0 0 R125
Expenses 000, 00 500, 00 000, 00 577 500,
00

Operating Income R250 R260 R270 0 0 0 0 0 0 0 0 0 R780

000 000, 000 000, 000 000, 000 000,
 00 00 00 00

Interest Income (Expense) R2, 5 R2, 6 R2, 7 R7, 8

million million million) million
Other Income (Expense) 0

Total Nonoperating R2, 5 R2, 6 R2, 7 0 0 0 0 0 0 0 0 0 R7, 8

Income (Expense) million million million) million

Income (Loss) Before R2, 5 R2, 6 R2, 7 0 0 0 0 0 0 0 0 0 R7, 8

Taxes million million million million

Income Taxes R350 000 R364 000 R378 000 R1 092

000, 00

Net Income (Loss) R2 150 R2 236 R2 322 0 0 0 0 0 0 0 0 0 R6 708

000, 00 000, 00 000, 00 000, 00

Cumulative Net Income R252 R262 R272 R786

(Loss) 150 000, 236 000, 322 000, 708 000,
00 00 00 00

Balance Sheet at end of Year One

Balance Sheet - Two Years (Quarterly)

Year 1 Year 2

Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4

ASSETS

Current Assets
Cash R252 150
000, 00
Marketable Securities (HOSA patent) R50 billion R50 billion
Accounts Receivable, Net 0
Inventory 0
Prepaid Expenses 0
Other 0
Total Current Assets R50 billion 0 0 R50 252 0 0 0
150 000, 00

Long-Term Assets
Property, Plant, and Equipment 0
Less Accumulated Depreciation 0
Net Property, Plant, and Equipment 0 0 0 0 0 0 0 0
Other Long-Term Assets 0

Total Long-Term Assets 0 0 0 0 0 0 0 0

Total Assets R50 billion 0 0 0 R50 252 0 0 0

150 000, 00

LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities
Short-Term Debt R50 million
Current Maturities of Long-Term Debt 0
Accounts Payable 0
Income Taxes Payable R350 000 R364 000
Accrued Liabilities 0
Other 0

Total Current Liabilities R350 000 0 0 0 R364 000 0 0 0

Long-Term Liabilities
Long-Term Debt Less Current R50 million
Maturities
Deferred Income Taxes 0
Other Long-Term Liabilities 0
Total Long-Term Liabilities R50 million 0 0 0 0 0 0 0

Shareholders' Equity
Common Stock 0
Additional Paid-In Capital 0
Retained Earnings 0
Other 0
Total Shareholders' Equity 0 0 0 0 0 0 0 0

Total Liabilities and R50 350 0 0 0 R364 000 0 0 0

Shareholders' Equity 000, 00
Sources and Uses of Funds
Sources and Use of Funds

Number of funding rounds expected for full financing: 1

Total amount being sought in this
round: R50 million

SOURCES OF FUNDS

Equity Financing:
Preferred Stock:
Common Stock:

Debt Financing:
Mortgage Loans:
Other Long-Term Loans: R50 million
Short-Term Loans:
Convertible Debt:

Investment from Principals:

USE OF FUNDS

Capital Expenditures:
Transport: R350 000
Leasehold Improvements: R50 000
Purchase of Equipment/Furniture: R50 000
Other:
Working Capital:
Travelling, accommodation and R19 930 000
transport for nominees
Staff Expansion: R17, 6 million
Events Company Fee: R1 million
Additional Marketing Activities: R1 million
HOSA Cash Prizes: R10 million
Other: Database and Web site R20 000

Debt Retirement:

Cash Reserve:

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