Studio 5 Client: Career Education Center at

Simmons College
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Completed By: Completed For:

Allison Bondi Career Education Center

Project Manager
allison.bondi@simmons.edu
Janelle Anderson
Client Liaison and Creative Team
janelle.anderson@simmons.edu
Madison Florence
Creative Team
florencm@simmons.edu
Doug Eisenhart
Associate Director, Employer
Relations
Clare Fiener
Assistant Director, Career
Coaching and Programming

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Table Of Contents
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Studio 5 Team. 3
Project Proposal..4
Schedule...6
Design Process.7
Final Posters10
Learning Outcomes.14
Time Log...15

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Studio 5 Team:
________________________________

Allison Bondi, Project Manager

Allison is a senior studying journalism and marketing. She has
been a 4-year collegiate athlete and a staff writer for various
student newspapers. After completing two years at Tiffin
University in Ohio, Allison transferred to Simmons and
interned with Bostons WHDH. She plans on pursuing a
career in broadcast news. She is dependable and versatile; her
strengths include writing, creative thinking, and time
management.

Janelle Anderson, Client Liaison, Creative Team

Janelle is a senior completing her degree in communications
with a concentration in journalism minors in English and
photography. She is currently a journalism intern at Cambridge
Community Television's Neighbor Media news site. Her
experience with radio, photography, and print news has
provided her with skills that are transferrable to multiple media
formats. Her focuses are to participate in different
communications spaces to gain as much experience in the field
before she graduates.

Madison Florence, Creative Team

Madison is a Graphic Design and Public Relations/Marketing
Communications double major at Simmons College. As a
junior, she combined her love of dance with her interest in
marketing with an internship at Boston Ballet. She has worked
on writing promotional materials for Boston Ballet, social
media content and promotional materials for Simmons College
Dance Company, and videos for the National Student
Advertising Competition in 2016. Madisons strengths include
graphic design, videography, social media, marketing and
leadership.

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Project Proposal:
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Situation Analysis

The Career Education Center is a career and internship information hub for the Simmons
community. The center provides Simmons undergraduates, graduates, and alums with the tools
and resources to achieve career success. The CECs dedication to engage with the Simmons
community, specifically the undergraduate population, is evident in the number of events and
resources advertised in the Simmons community.

The CEC informs students on career-related events through a variety of outlets. Events are noted
in campus-wide monthly newsletters, presented on digital signage, flyers, and posted on the
CECs event and social media pages. These events vary from resume building, mock interviews,
to all kinds of career and internship fairs. Some events take place on campus and some take place
elsewhere. Most of the career development workshops, like mock interviews and resume
building take place on campus. This semester alone, the CEC has organized or participated in
over 13 events. In addition to the events and workshops, there additional resources. The CEC has
an assortment of information cards related to workshops, events, and programs available in their
office and offer classroom visits as well.

Despite the abundance of resources available to students, the CEC still has not seen increase in
undergraduate traffic to their office. Due to the lack of undergraduate engagement in the CEC
has asked Studio 5 to create content to increase undergraduate engagement through publicity
ideas.

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Project Proposal:
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The Plan
The Career Education Center needs to increase their visibility on campus among the
undergraduate student population. The CEC wants more undergrads utilizing their services and
they want more traffic to their office and website. Our Studio 5 team plans to:

Review past research on undergraduate engagement and awareness of the Career

Education Center and its services.
Design materials for a CEC marketing campaign, with one tactic implemented throughout
the Fall 2017 semester

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Benefits of Proposal

More undergraduates will be aware of the services the Career Education Center provides.
Traffic to the CECs office will increase and more undergraduates will attend CEC
events.

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Schedule:
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Week of February 13th
Finalize proposal
Week of February 20th
Send proposal to client
Meet with client
Week of February 27th
Begin research on undergraduate engagement
Begin drafting for the campaign
Meet with client to discuss a marketing strategy
Week of March 6th Spring Break
Determine a way to track success of marketing campaign
Examine CECs social media
Week of March 13th
Meet with client
Choose an idea for marketing campaign
Take a look at specific events and determine how to market them
Week of March 20th
Work on marketing designs
Week of March 27th
Continue work/editing
Meet with client to show progress
Week of April 3rd
Finalize marketing campaign designs and gather resources for the CEC
Week of April 10th
Prepare for presentation
Week of April 17th
Delivery of final project

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Design Process:
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After brainstorming potential marketing campaign concepts, we decided to execute a media

personality campaign. In this campaign, specific services of CEC would be highlight/endorsed
by selected media personalities.
For this semester- long campaign we chose to highlight four CEC services that would be most
engaging to the undergraduate population: exploring majors and careers, resume workshops,
networking, and job searches.
We chose to feature the following media personalities because they covered a realm of media
entertainment that should be familiar to the undergraduate population: Lady Gaga (music),
Lin-Manuel-Miranda (Broadway), Ru Paul (Television), and the Ghostbusters Cast (film).

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Design Process:
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After reviewing this design with the

client, we concluded the following:
The tagline was too long and hard
to see.
CEC Logo needed to be in color
Used too much of CEC jargon

After reviewing this design with the

client, we concluded the following:
The tagline was too long not
reconcilable enough for the
populations
Lower text was hard to read
CEC logo needed to be in color
and have a higher resolution

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Design Process:
______________________________________________

After reviewing this design with the

client, we concluded the following:
The tagline needed to be revised
and more connected to a CEC
service
CEC Logo needed to be in color
The background color was too
bright

After reviewing this design with the

client, we concluded the following:
The orientation of the tagline needed
to be adjusted
Lower text was hard to read
CEC logo needed to be in color and
have a higher resolution

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Final Designs:
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Final Designs:
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Final Designs:
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Final Designs:
______________________________________________

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Learning Outcomes:
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Design Process
Open lines of communication allowed the wants of the client to be met
Open lines of communication also allowed for the creative team to articulate to clients the
goals and principle of the design for the campaign
Knowing how to prioritize without losing focus
Midway through the design process, this project was put on hold to work on other designs
for other projects. This delay resulted in some lost of focus. The revision process took
longer than expected and resulted in a pushing back the deliverable deadline.

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Time Log:
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Date Person Hours Description
5/7/17 Janelle Anderson 3.5 Process Book
5/1/17 Allison Bondi 1.5 weekly updates total
5/1/17 Janelle Anderson 5 Finalize Presentation and deliverables
4/30/17 Janelle Anderson 1 Team meeting for presentation
4/25/17 Janelle Anderson 2.5 Design Revisions
4/25/17 Janelle Anderson 1.5 Client Meeting
4/24/17 Janelle Anderson 6 Poster Design Revisions
4/24/17 Madison Florence 0.5 Wording
4/15/17 Janelle Anderson 3 Poster Design
4/3/17 Janelle Anderson 4 Poster Design
3/28/17 Madison Florence 0.75 Poster Design and Research
3/27/17 Janelle Anderson 3 Poster Design
3/27/17 Madison Florence 2.75 Poster Designs and Research
3/20/17 Madison Florence 0.75 Poster Design
3/6/17 Madison Florence 0.75 Poster Design
2/27/17 Madison Florence 0.75 Assisting drafting designs
2/26/17 Janelle Anderson 4 Cont. drafting designs
2/24/17 Janelle Anderson 2 Revised Proposal and drafted designs
2/21/17 Janelle Anderson 1 Client Meeting
2/19/17 Janelle Anderson 0.75 Team meeting and Brainstorming
2/19/17 Madison Florence 0.75 Team meeting/Brainstorming
2/17/17 Janelle Anderson 1 CEC Meeting
2/17/17 Janelle Anderson 0.25 Edited proposal and sent proposal to client
2/15/17 Janelle Anderson 1 Edit Proposal
2/14/17 Janelle Anderson 0.5 Edit Proposal
2/11/17 Janelle Anderson 0.5 Draft Proposal
2/3/17 Janelle Anderson 0.75 Client Meeting
2/2/17 Janelle Anderson 0.5 Team meeting for initial client meeting
2/2/17 Madison Florence 0.5 Team meeting for initial client meeting
Team meeting, email drafts, scheduling,
1/31/17 Janelle Anderson 0.25 and sending initial email to client
Team meeting, email drafts, scheduling,
1/31/17 Madison Florence 0.25 and sending initial email to client

Total hours: 51.25 Anderson: 42.00 Florence: 7.75 Bondi: 1.5

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