Big Data Product Manager and Principal Data Architect

DATA-WAREHOUSE ARHITECTURE | REPORTING | ANALYTICS | ETL | DATA

INTEGRATION | WEB | BIG DATA | HADOOP | No-SQL | DATA MODELING | R&D

Certified SCRUM MASTER, over 10 years of experience in Big Data, Advanced

Analytics,
Business Intelligence, specialization in managing data related projects
including - implementing Enterprise Data Warehouse, Business Intelligence
software, decision support tools, database applications and implementation of
Big Data Hadoop Stack, familiarity with software like Apache Hadoop,
MicroStrategy, SAS, Business Objects, Qlick View, MPP Massively Parallel
Processing system warehouse systems like Netezza, Teradata, Oracle, SQL
Server, etc. RedShift, Greenplum, Aster Data, Vertica

Led projects that transformed large, unruly data sets into competitive
advantages using Big-data, Familiarity with Hadoop, Map-Reduce jobs
development using Java, HIVE and the HDFS, HBase, Kafka, Kettle, Flume,
Sqoop, MongoDB, Redis, Cassandra. MySQL, BIRST

o 8 Years of CPG, Retail and Marketing experience

o Experienced Technologies offering 10 years of success leading all

phases of diverse technology projects with focus on Data.

o Managed strict SLAs

o Hands-On experience with Big Data Ecosystem, ETL, Analytics and Data
Warehouse, R&D, prototyping model, statistics.

o MS and BS in Computer Science Engineering and Information Technology

respectively,

o Certificate in Business Management from Harvard Business School

o Extensive experience with Outsourcing model, In-house development and

Vendor implemented solutions.

o Business strategist with Product Management experience; planed and

managed multimillion-dollar projects aligning business goals with

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

 technology solutions to drive process improvements, competitive
advantage and bottom-line gains.

o Excellent communicator; leveraged technical, business and financial

acumen to communicate effectively with client executives and their
respective teams.

o Multinational exposure- worked extensively with teams across Europe,

Asia and Americas.

o Expert in SDLC including agile and waterfall project management

methodologies. Managed large and complex project teams and known for
high-quality deliverables that meet/exceed timeline and budgetary
targets.

o Materialized revenue from product sales and implementations to external

customers

o Defined processes and tools best suited to each project. Moved between
agile and waterfall approaches depending on project specifics and client
goals, creating detailed project road maps, plans, schedules and work
breakdown structures.

o Honored with Catalina Marketings Hats-Off award in 2009,2010, 2011

and 2012, 2013 in recognition of outstanding project delivery

Skills Summary

ProjectManagement: ITProjectLifecycle: ValueAddedLeadership:

DataWarehouse&Reporting
CampaignManagement
BigDataIntegration
SystemMigrations/Integrations
EnterprisewideImplementations
RequirementsAnalysis CrossFunctionalSupervision
Forecastingandprediction TeamBuilding&Mentoring
Costing&Budgeting ClientRelations&Presentations
ProjectScheduling Business&ITPlanning
Testing/QA/Rollout/Support VendorManagement

Recruited by some of leading names in consulting/ product development to

provide Product Management & Project management over large-scale, top-
priority and complex Data-Warehouse and Analytics projects. Managed

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

 budgets of up to $5M and cross-functional teams of up to 40 developers,
programmers, and analysts, SMEs, which included direct reports.
Drove the high-quality completion of systems engineering, software/database
development and enterprise-wide implementation projects for F100 clients
that include

WalMart
KimberlyClark CliftonGunderson
PepsiCo
Toysrus CatalinaMarketing
AT&T
Neilson WasteManagement

Education

Harvard Business School, Boston Business Management Certificate, 2015

Coursework completed- Diploma pending

Coursework included

Financial Accounting
Managerial Economics
Business Analytics

MS in Information Technology RMU, Pittsburgh, PA 2006

BS Computer Science Engineering JNTU, India

Representative Projects (2004 to 2016)

Systems Engineering: Led design and multinational rollout of

enterprise resource planning (ERP) release to automate expense handling
and integration.

Analytical system: Product managed analytics systems for clients

which include most of top retail grocery stores globally.

Pre-sales presentations and proof of concept development

Client Engagement: Managed multimillion-dollar analytics and Data-

warehouse engagement for WIPRO technologies prestigious clients like
PepsiCo.

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

 Process engineering and process optimization that led to
approximately 5 million dollar a year cost savings at Waste Management,
examined process flow and convinced partners to tap into areas which can
be automated using software/ hardware systems resulting in substantial
reduction in labor related expenses.

Product development of Campaign management software for

Multinational grocery retailers, pharmacies etc.

Custom Software Developments: Managed all phases of the software

development lifecycle (SDLC) for dozens of custom solutions.

System Integrations/Migrations: Project-managed large-scale

initiatives involving the transition of programs to new platforms and the
merger of disparate systems from acquired client companies.

Enterprise Implementations: Directed product development and

global rollouts of new software and systems for clients including most US
retailers and International retailers like Tesco and Sainsburys etc.

Career Progression

Waste Management
04/2013 04/2015
Houston, TX
Principal Data Architect

Waste Management is a Fortune 100 company with headquarters in Houston,

TX, WM employs over 46,000 Employees in North America, its business lines
include Energy Generation, Waste Recycling, Waste collection, Land fill
Management.

Working with CTO to develop and enhance Waste Management Advanced

Analytics center capabilities.

Responsible for Product design, R&D, Formulated data strategy and Roadmap,
Data architecture, Project management for analytics solution, mentoring junior
team members

Successfully completed project to process Big Data and transactional data

from all lines of business including Routing, Route Optimization Systems,

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

Invoicing, Sales, Recycling facility management, Payroll, Fleet management
etc.

Managed ETL team and reporting team. Successfully delivered a complex

data-warehouse implementation, set of reporting tools. Also worked on
business process improvement initiatives leading to major cost savings for the
company and securing its position as a leader in the industry.

Catalina Marketing Corporation

09/2009 04/2013
Tampa, FL
Sr Business Intelligence Product Manager

Catalina is the world leader in Consumer behavior research and marketing,

products include targeted coupon distribution, analytics software etc. Catalina
also hosts one of the largest consumer database with over 250 million new
transactions a week and 70 million US Households, over 50 million Households
in Europe, worked with product development and led several multinational
initiatives to build Big Data and Analytics products for internal and external
clients. Reported to the Senior VP of Product development.

Wipro Technologies USA

08/2004 - 07/2005
New York, NY
08/2007 - 09/2009
Client Engagement Coordinator

WIPRO is seventh largest IT Services firm in the World, as of December 2015,

the company has 170,664 employees servicing about 900 of the Fortune 1000
corporations and has operations in 67 countries.

Key to development of newly established Data-warehousing-vertical and

actively responded to RFIS, T&M projects and other Revenue generation
activities.

Worked in engagements, which oversaw success of major client engagements

with Wal-Mart, PepsiCo, AT&T, Toysrus etc.

Also fomented technology partnership with vendors like Microstrategy,

Visionchain etc.

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

Clifton Gunderson Financials, Madison, WI
02/2006-08/2007
ERP Solution Developer

Worked with external clients to implement ERP solutions using Microsoft

Products like Navision, involved in requirements gathering, functional design
and process engineering.

Certifications

SCRUM Master

SAS Data Integration Studio, SAS code certified

Microsoft Certified Professional

Verification MCP ID: 5411900

Microsoft Dynamics Specialist

Microsoft Certified Business Solution Development Specialist

Microsoft Business Solutions Certified Client-Server application Developer

CompTIA: N+ Certified in Network Management.

In-depth technical knowledge of below technologies

Business Intelligence

Database design and dimensional modeling, ETL Mapping Documents,

Apache Hadoop, Map-Reduce jobs development using Java, HIVE,
HDFS, HBase, Kafka, Kettle, Flume, Sqoop, MongoDB, Redis,
Cassandra. MySQL, BIRST, MicroStrategy, Business Objects, Qlikview,
Crystal reports, Hyperion, SAS, Business Objects, MPP (Massively
Parallel Processing system) warehouse systems like Netezza,
Teradata and databases like Oracle, SQL Server, etc. and marketing
tools like Affenium Unica, Aprimo SDK, Flex/Flash Widget

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com

 development, Dashboard Creation, load script scheduling,
MicroStrategy-suite MicroStrategy Desktop, Web, Architect,
Intelligence Server, Narrowcast Server, Distribution Services,
Command Manager, MSTR Office, Portal Integration and SAS 9.2 Data
Integration Studio, SAS code, SAS macros.

Programming Languages

Navision C/SIDE, Oracle SQL, PL/SQL, Core Java, Visual Basic, J2EE
architecture, Servlets, Javabeans, XML, Pascal, C, C++, COBOL,
Assembly language (Turbo), VBA, VB, VC++ etc.

ERP
Microsoft Business Solutions, Navision 3.x, 4.x, SAAP, PeopleSoft

Miscellaneous

VB Scripts, NAS, UML, MS Visio, TOAD, MS Office, HTML, Apache,

Tomcat Web server, NetBeans, BEA-WebLogic Application Server, Sun
One Application Server, etc.

OS
Window-Server, Redhat-Linux, UNIX-AIX, Solaris etc.

Ashwin Singh | 412.716.8721 | ashwin_archer@yahoo.com