BRIEFING - RADIANTE COMUNICAO E MARKETING

Cliente:__________________________________________________________
Contato: _________________________________________________________
Fone: _________________________ e-mail:____________________________
Endereo: ________________________________________________________

1 - Qual o problema especifico que a comunicao precisa resolver?

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

2 Qual o resultado esperado ? como ser medido?

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

3 Qual o publico alvo da comunicao? Indicar prioritrios?

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

4 Qual a promessa a ser comunicada para publico alvo?

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

5- Informaes sobre o ambiente, (concorrncia, questes judiciais, antecedentes, problemas ambientais).

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
6 Peas a serem desenvolvidas
(Indicar numero de opes para cada pea, se for o caso).

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

7 Recursos financeiros disponveis- (se no for possvel estimar, citar espaos publicitrios pretendidos).

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

8 Prazo para apresentao das peas.

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

9 Prazo para apresentao do plano de mdia.

_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________