Public Speaking

& Real Estate

06.19.17
Matthew J. Leone
Chief Marketing Officer,
Brown Harris Stevens
Halstead Real Estate
Terra Holdings
Real Estate Brand
Company
Executives
Agent
Listings
 Agent
The Style/Look
The Preparedness
The Authenticity
The Condence
The Speaking Ability
Equals Proper Representation
 Art of Rhetoric by Aristotle

Ethos - how we earn the respect of our listeners

Logos - how we support our message with solid facts
Pathos - how we appeal to our audiences emotions
 Public Speaking Matters at

Open Houses/Showings Conferences

Pitches Media
Social Events Video
Speaker Presentations Live Broadcasts
There is No One Right Answer.
 Public
Speaking
Tips
 Have A Hook.
Get to the Point within rst :60 seconds
 Speak Simply
Instead of talking to a group of unknown listeners
Reagan imagined fellows in the local barbershop
Emotion is part of the message.
Enthusiasm, Energy, Emotion
Communication

Non-Verbal
Verbal
 Right Frame of Mind.
I am no better than they are, I just have some information to share
Stance Is Important.
Open Body Language
 Get Moving.
Movement arouses the central nervous system & eyes follow movement
 Get Moving like Chris Rock.
Movement arouses the central nervous system & eyes follow movement
 Dont Slump.
Keep Your Shoulders Back & Stand Up
 Talk Snackable.
Get to The Point and Get to the Value
The true scarce commodity
of the near future will be
human attention.
- Satya Nadella, CEO of Microsoft
 12 9 8
Seconds Seconds Seconds
Human, 2000 Goldsh Human, Today
 A wealth of information creates a poverty of attention
and a need to allocate that attention efficiently
among the overabundance of information sources that might consume it.
Be Strategic With Your Pausing.
Pace out sentences, give a bit of a pause sometimes
 Practice Beforehand.
Record Yourself with Phone or Watch Yourself in Mirror
Keep Doing It. Better Over Time.
It is like an instrument, sport, exercising
Eye Contact is Crucial
People Go To Your Eyes First.
Eye Contact is Crucial
People Go To Your Eyes First So Soften Gaze.
 Once President Clintons eyes
locked on to yours, they didnt leave
until the interaction was complete.
Real vs. Fake Smile.
Know The Difference
 Fake Smile. Real Smile.
Muscles Around The Mouth Muscles Around Eyes & Mouth
 Eye Exercise

1. Alternate blinking forcefully each eye one at a time

2. Open your eyes as wide as you can several times.
3. Repeat several times, relax eyes and go for it
Use Your Hands.
But Dont Overuse Your Hands
The Hand Spectrum
 Hand Gestures
You Should Be Using
 -1-
Listing
 -2-
Part of Idea
 -3-
Point
 -4-
Stacking
 -5-
Everything Else
 -6-
Important
 -7-
Small Part
 -8-
Personal
 -8-
Steeple
 -8-
Personal Touch
 -8-
Place hand on shoulder, back, or
forearm as he spoke, passing
energy on to you kinetically.
 -9-
Make A Point
Authenticity Above All Else.
Be Yourself
Matthew Leone
@matthewjleone