M e d ia I n fo r m a t io n

Get on board with

the Worlds Best Low Cost Airline and
take advantage Of the ever Expanding reach Of
AirAsia
 T h e N u m be r s
AIRASIA HAS A TRULY GLOBAL &
ASEAN FOOTPRINT:
flown by
AirAsia has own 130,000,000 passengers
worldwide.
30,000,000 passengers ew in 2011.
No. 1 e-commerce site in Asia.
No. 1 social media fan following in Asia.
Worlds Best Low Cost Airline for 4 consecutive years
2009 2010 2011 2012
>26countries >77destinations
>627daily ights >149 routes
Including...
Australia, Bangladesh, Brunei, Burma, UK, Cambodia,
Hongkong, China, France, India, Indonesia, Iran,
Japan, Laos, Macau, Malaysia, Singapore, Korea,

109
Taiwan, Srilanka, Thailand, Vietnam,
New Zealand, Philippines

aircraft
 C u s t o m e r P r o file

our fares may be low, but AirAsia customers are young,

educated, upwardly mobile & affluent

AirAsia 79% 52% 46%

AirAsia passengers are
passengers earn live within a city fly for leisure
employed as managers, sr
above the mean 68% 48% ocials or professionals
graduated from university y for both business &
average salary* leisure
*Source: AC Nielsen media index LCC
prole

AirAsia key
audience
segment age
25 - 40
 With AirAsias eet covering over

149 flight routes

you can target different passengers
based on their travel route, origin or
destination and demographic prole
with a variety of impactful, route
specic advertising options

over 30,000,000
passengers ew with AirAsia in 2011

Get your brand in front of every

passenger by advertising on meal
tray backs, overhead lockers and
yering

Or take your brand to the skies and

generate extensive publicity through
a plane livery!
 USD 6.810/month

USD 7.680/month

USD 650.000/18 months

 No 1 travel website in Asia 4m opt-in email subscribers
8m unique monthly visits 3m WAP visitors a month
300m monthly page views 8min average per user
200m sellable impressions 2.6m smartphone
a year
application downloads
20 country homepages in 12 different language
Advertising on AirAsia.com the easiest
way to guarantee millions of eyes on
your advertisement:
Build brand awareness with homepage and run of site
skyscraper advertising
Route targeting available on online conrmation pages,
PDF itineraries and boarding passes
Engage directly with your consumers via targeted AirAsias
substantial email database
Target mobile phone users with WAP advertising
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