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  • Product Design Winners

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    adobo magazine
    1K visualizações4 páginas
    A grand total of 22 metals were handed out in the Product Design Lions at the Cannes Lions International Festival of Creativity. ‘Payphone Bank’ by Grey Colombia out of Bogota for client Tigo-Une emerged as Grand Prix winner. The concept behind the campaign was to turn 13,000 cast iron payphones from the turn of the century into de facto digital banking terminals. This was done to assist Colombia’s lowest income class to be part of the country’s financial system. Only four Gold Lions and six Silver Lions were given out by the jury, with no Gold Lion winners from Asia. However, Y&R Singapore’s ‘Tinymos – The world’s smartest astrophotography camera’ for Tinymos Private Limited and McCann Worldgroup Mumbai’s ‘Afghan Immunity Charm’ for the Ministry of Public Health, Islamic Republic of Afghanistan as the lone Asian representatives for Silver Lions. Out of the 12 Bronze Lions awarded, two were from Asia: TBWA\Hakuhodo Tokyo’s ‘Cogy Wheelchair’ for Tess Co. Ltd. from Japan and Ogilvy & Mather Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon representing India.

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    A grand total of 22 metals were handed out in the Product Design Lions at the Cannes Lions International Festival of Creativity. ‘Payphone Bank’ by Grey Colombia out of Bogota for client Tigo-Une emerged as Grand Prix winner. The concept behind the campaign was to turn 13,000 cast iron payphones from the turn of the century into de facto digital banking terminals. This was done to assist Colombia’s lowest income class to be part of the country’s financial system. Only four Gold Lions and six Silver Lions were given out by the jury, with no Gold Lion winners from Asia. However, Y&R Singapore’s ‘Tinymos – The world’s smartest astrophotography camera’ for Tinymos Private Limited and McCann Worldgroup Mumbai’s ‘Afghan Immunity Charm’ for the Ministry of Public Health, Islamic Republic of Afghanistan as the lone Asian representatives for Silver Lions. Out of the 12 Bronze Lions awarded, two were from Asia: TBWA\Hakuhodo Tokyo’s ‘Cogy Wheelchair’ for Tess Co. Ltd. from Japan and Ogilvy & Mather Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon representing India.

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    © All Rights Reserved
    Baixe no formato XLSX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    1K visualizações4 páginas

    Product Design Winners

    Enviado por

    adobo magazine
    A grand total of 22 metals were handed out in the Product Design Lions at the Cannes Lions International Festival of Creativity. ‘Payphone Bank’ by Grey Colombia out of Bogota for client Tigo-Une emerged as Grand Prix winner. The concept behind the campaign was to turn 13,000 cast iron payphones from the turn of the century into de facto digital banking terminals. This was done to assist Colombia’s lowest income class to be part of the country’s financial system. Only four Gold Lions and six Silver Lions were given out by the jury, with no Gold Lion winners from Asia. However, Y&R Singapore’s ‘Tinymos – The world’s smartest astrophotography camera’ for Tinymos Private Limited and McCann Worldgroup Mumbai’s ‘Afghan Immunity Charm’ for the Ministry of Public Health, Islamic Republic of Afghanistan as the lone Asian representatives for Silver Lions. Out of the 12 Bronze Lions awarded, two were from Asia: TBWA\Hakuhodo Tokyo’s ‘Cogy Wheelchair’ for Tess Co. Ltd. from Japan and Ogilvy & Mather Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for ITC Savlon representing India.

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    © All Rights Reserved
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    de 4

    Product Design Lions Winners

    Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR

    B04/015 00375 PAYPHONE BANK TIGO-UNE PAYPHONE GREY COLOMBIA, Bogot COLOMBIA LA OCTAVA Bogot
    MICRO SAVINGS
    ACCOUNT

    A01/001 00195 SPECTACLES SNAP, INC. SPECTACLES SNAP, Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP, Los Angeles

    B02/028 00196 SPECTACLES SNAP, INC. SPECTACLES SNAP, Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP, Los Angeles

    B05/013 00258 THE REFUGEE NATION AMNESTY AWARNESS OGILVY NEW YORK USA ASTEROIDE FILMS
    INTERNATIONAL AROUND THE Curitiba / CANJA
    REFUGEE AUDIO CULTURE
    CAUSE Curitiba / SQUARE
    PIXEL Rio De
    Janeiro

    B06/006 00069 CREATING THE WORLD'S FAIRPHONE FAIRPHONE 2 SEYMOURPOWELL, UNITED KINGDOM SEYMOURPOWEL
    FIRST MODULAR London L London
    SMARTPHONE

    A01/003 00236 TINYMOS - THE WORLD'S TINYMOS PRIVATE ASTROPHOTOG Y&R SINGAPORE SINGAPORE TINYMOS, Singapore
    SMARTEST LIMITED RAPHY CAMERA
    ASTROPHOTOGRAPHY
    CAMERA

    A06/001 00087 THE MAGIC WALLPAPER CASTORAMA STORE TOOLS TBWA\PARIS, Paris / DAN FRANCE
    PARIS, Boulogne-
    Billancourt

    A10/007 00201 HMBLDT HMBLDT HMBLDT ANOMALY, New York USA

    B03/066 00448 AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC .. McCANN WORLDGROUP INDIA McCANN HEALTH New
    HEALTH, ISLAMIC INDIA, Mumbai / McCANN Delhi
    REPUBLIC OF HEALTH, New Delhi
    AFGHANISTAN

    B06/017 00190 LIAM APPLE PHONE APPLE, Cupertino USA

    C01/074 00307 AIR-INK HEINEKEN ASIA PACIFIC TIGER BEER MARCEL SYDNEY AUSTRALIA GOODOIL FILMS STARCOM London / EDELMAN SINGAPORE /
    PTE. LTD. Sydney / HECKLER FLORA&FAUNAVISIONS MSL HONG KONG, Kwun
    Sydney / SQUEAK Berlin / STARCOM Tong / OGILVY PUBLIC
    E CLEAN Singapore / MEDIAVEST| RELATIONS WORLDWIDE,
    PRODUCTIONS SPARK New York / Singapore /
    Los Angeles CURIOUS FEW Hong Kong SCHRODER+SCHOMBS
    PR, Berlin / BRAYA, New
    York

    A03/001 00160 GRAVITYLIGHT: TURNING SHELL GLOBAL / GRAVITYLIGHT - SHELL BRANDS SWITZERLAND STARSTRUCK MEDIACOM London EDELMAN, London
    GRAVITY INTO LIGHT GRAVITYLIGHT GL02 INTERNATIONAL, Baar / MEDIA London /
    FOUNDATION GRAVITYLIGHT YDX Nairobi
    FOUNDATION, London / J.
    WALTER THOMPSON,
    London
    Product Design Lions Winners
    A10/005 00131 COGY WHEELCHAIR TESS CO., LTD. COGY TBWA\HAKUHODO, Tokyo / JAPAN GEEK PICTURES TBWA\HAKUHODO Tokyo TBWA\HAKUHODO, Tokyo
    WHEELCHAIR TESS, Sendai / TOHOKU Tokyo
    UNIVERSITY, Sendai

    A10/006 00228 THE FIN NORTHWELL HEALTH TBD J. WALTER THOMPSON USA J. WALTER METAVISION MEDIA New
    NEW YORK THOMPSON NEW York
    YORK

    B02/031 00391 ZERA WHIRLPOOL FOOD DIGITASLBI, Chicago / USA


    CORPORATION PROCESSOR WHIRLPOOL
    CORPORATION, Benton
    Harbor

    B03/026 00035 CONFETTI PROSTHETIC LEG ETHNOS CONFETTI FURF DESIGN STUDIO, BRAZIL FURF DESIGN
    COVER Curitiba STUDIO Curitiba

    B03/054 00439 SAVLON HEALTHY HANDS ITC SAVLON SAVLON OGILVY & MATHER INDIA GOOD MORNING PR PUNDIT, Mumbai
    CHALK STICKS HEALTHY MUMBAI Mumbai
    HANDS CHALK
    STICKS

    B04/016 00427 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN, SPAIN THE THE CYRANOS//McCANN THE CYRANOS//McCANN,
    TELEBISTA NEWS APP Barcelona CYRANOS//McCAN Barcelona Barcelona
    N Barcelona /
    OXIGENO
    Barcelona /
    GLASSWORKS
    Barcelona

    B05/044 11399 THE LIFE SAVING VARUNA PUMPS VARUNA PUMPS Y&R DUBAI UNITED ARAB
    SCARECROW EMIRATES

    B05/047 00234 WRITING OUR RIGHTS: THE IGNITE IGNITE PEREIRA & O'DELL, San USA NTROPIC San
    EMPOWERMENT WORKBOOK Francisco Francisco / XYZ
    San Francisco /
    CALITHO Concord

    C01/032 00293 POSTERS FOR CATCHING MINISTERIO DE DIRECCIN DE GEOMETRY GLOBAL, UNITED KINGDOM GEOMETRY
    FISHERMEN AMBIENTE Y ASUNTOS London / GEOMETRY GLOBAL London /
    DESARROLLO MARINOS, GLOBAL COLOMBIA, GEOMETRY
    SOSTENIBLE COSTEROS Y Bogot GLOBAL
    RECURSOS COLOMBIA Bogot
    ACUTICOS

    C01/033 00426 UNTIL WE ALL BELONG AIRBNB AIRBNB CLEMENGER BBDO AUSTRALIA THE GLUE STARCOM Melbourne N2N COMMUNICATIONS,
    MELBOURNE SOCIETY Sydney Sydney

    Total Awards: 22
    Additional Short Prize Award

    YES Grand Prix Grand Prix

    YES Gold Lion Gold Lion

    YES Gold Lion Gold Lion

    YES Gold Lion Gold Lion

    YES Gold Lion Gold Lion

    YES Silver Lion Silver Lion

    YES Silver Lion Silver Lion

    YES Silver Lion Silver Lion

    GLOBAL HEALTH YES Silver Lion Silver Lion


    CONSULTING

    YES Silver Lion Silver Lion

    GRAVIKY LABS YES Silver Lion Silver Lion

    YES Bronze Lion Bronze Lion


    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    SCARECROW YES Bronze Lion Bronze Lion


    COMMUNICATIONS

    YES Bronze Lion Bronze Lion

    YES Bronze Lion Bronze Lion

    AIRBNB YES Bronze Lion Bronze Lion

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